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Business to Business Marketing: Triangle Creative Ltd - Assignment Example

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In case of business-to-business (B2B) market, the business houses generally make their products as well as services available for other businesses that can be utilised in their daily operations or can be utilised for preparing other products and services…
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Business to Business Marketing: Triangle Creative Ltd
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Download file to see previous pages Marketing needs to be conducted through individual selling calls to the customers. In such cases, the companies makes use of the dedicated media such as trade journals, sales brochures, trade shows, websites in place of conventional mass media (The Pennsylvania State University, 2012).
The case study relates to Triangle Creative Ltd (TCL) which is based in the United Kingdom and offers its customers with full range of services such as online marketing, direct marketing, public relations and advertising. It has been noted that the company faced significant issues because of the economic downturn in the economy. The company is not capable of retaining its customers and thus it also wants to focus upon gaining new customers.
The main objective of the report is to recommend future changes that can be made by TCL in their marketing mix for the purpose of remaining competitive in the marketing and advertising sector. The report will also attempt to identify the key relationship variables as well as business networks which are likely to be significant for the TCL. The report will also endeavour to address the way in which David Thorpe and Angela Brown can organise the sales force and thus will offer suggestions on the approach that will be the most appropriate for TCL. The study will be supported with theories conducted by scholars in order to justify the answers provided.
2.0 Marketing Mix Marketing mix can be recognised as a business tool that the marketers use for the purpose of marketing and prompting their products. 2.1 Product Given the economic downturn, it would be important for TCL not to completely integrate with ‘PJW Media Production’ and thus produce their advertisements themselves. The company can initiate new ideas while introducing the products of its clients for the purpose of alluring the consumers. This will lead to professional touch and creativity in the entire agency. The advertising created by the company needs to be quite creative which is appealing for the customers. In light of the economic downturn, it is quite significant for the company to focus upon creative advertising which will assist in quickly drawing the attention of people towards the product and thus, would promote it. It is through creative advertisement the consumers will be made conscious of their needs. TCL needs to ensure to the customers that each advertisement purchased by them runs as per the promise and the company also needs to ensure that the advertisements generated for the customers garner the ratings that were assured during the agreement. Along with creating advertisement for radio and television, it would be prudent for the company to take into account advertisements for social media such as Facebook. Advertisements can be created for billboards as well as electric displays. The company can also offer sales promotion as well as event marketing services to the customers ...Download file to see next pagesRead More
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