Marketing Mix for USA Car Market-Chery Cars China
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, Case Study
rue Car 2012, Ford history.... auto industry: american carmakers and the economic crisis, Rosen Pub, New York.
... offman, B 2012, american icon: Alan Mulally and the fight to save Ford Motor Company, Crown Business, New York.
... ilkins, M & Hill, F 2011, american business abroad: Ford on six continents, Cambridge
... In the year 2011, the company sold around 643,000 units around the world, winning itself the top title in auto making for 11 consecutive years....