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Managing Organisational Change - Essay Example

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This paper was dedicated to identifying changes that are needed and necessary for rapid growth of the organization. It was established that these changes must affect all aspects of the organization and thus three major change models were…
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Managing Organisational Change
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Download file to see previous pages The benefits that the company was tagged to get from its customer value creation program were the fact that customers would have the opportunity to see the company deliver on their needs and so have an established morale to continue doing business with the company. The challenge with this model was found to be the need to upgrade the company’s human resource base to welcome the change at hand since the customer relationship management was going to be technology driven and all stakeholders needed to match up to this. On revenue creation, revenue management was identified as the most ideal strategy. This was found beneficial because it could help in raising immediate capital for the company especially during holiday season when tourism activities were higher. Revenue management was to involve the hiking of prices for specific services delivered to specific people within a specific timeframe. The challenge associated with this has to be the inconvenience of existing customers to adjust to this new management culture. Lastly, the company was admonished to go into merger as a long term strategy for its expansion model. By merger, a company in the tourism industry was to be identified and joined with the existing coaches company.
Change is an integral part of our daily lives. In fact, it is will difficult to imagine life without change. Such need for change is professed in all human institutions and organizations. Once there is change in the systems and structures of running an organization, we say organizational change has taken place (McCarthy, 2001). But the fact that change is inevitable and necessary does not mean that change should just happen. Experts advise that organizational change “should be seen as a discrete and specialized work stream” (Wallace, 2007). This means that organizational change is not as crucial as the management of it – thus ...Download file to see next pagesRead More
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