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Db1 managing organizational change - Research Paper Example

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All cafés are operated either by the firm or by franchisees under developmental licensees and franchise agreements globally. It is one of the…
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Db1 managing organizational change
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McDonald’s Corporation McDonald’s Corporation McDonald’s Company or corporation operates and franchises McDonald’s cafes or restaurants in the world’s restaurant industry. All cafés are operated either by the firm or by franchisees under developmental licensees and franchise agreements globally. It is one of the best-known fast food brands. For years, the company has been resilient to slow economy as compared to other fast food companies. Its success and resilience has been attributed to good leadership. Of the four functions of management, McDonald’s leadership has used the planning and organizing functions effectively in order to remain the most profitable fast food restaurant in the world.
In order to maintain customer preference and ensure continued growth within the corporation, McDonald’s leadership introduced a business strategy based on maintaining the current customer and ensuring that these customers are able to get the preferred flavors and taste in all McDonald restaurants. This strategy saw the increase in the Company’s profits and sales. The company also introduced a new strategy that involved product development focusing on the entire market, which in turn increased the company’s market share, as many people preferred McDonald products (McDonald Corporation, 2013). This strategy focused on consistency of the company’s products via development of sophisticated supplier network operation and intensive distribution channel. By establishing a sophisticated supplier system and distribution channel, the firm has been in a position to attain product consistency and quality across the countries globally. As part of its planning process, the introduction of act like retailer or merchant imagine or think like brand motto helped the company to depend on conveying or delivering sales instantly and guarding brand name or status (McDonald Corporation, 2013).
The service quality strategy involved acting like a retailer, but thinking like a brand illustrated the power of change and focus on service quality. Consequently, the franchise model ensured that the different units operated in a semi-autonomous way, which ensured that the brand is established in the international market. The focus of the organization is on the quality of the products and high level of service given to the customers. The use of the Barbie Toys with the happy meals repeatedly has ensured consistence and preference of the products by the consumers. These toys have become a useful segment for the collectors of both the McDonalds and Barbie toys (McDonald Corporation, 2013).
The use of toys focused on the children, young urban families and the youth market segment. If they consider children, they are appealed towards delicious foods and toys, which in turn increase product sales. The franchise model has boosted the firm’s international penetration in the sense that it owns fifteen percent of the cafés or restaurants in foreign countries such as India. The company ensures that it adheres to and follows all the training and supervision of its franchises so that they can attain cleanliness, quality services, and value for the funds provided by the firm to its clients.
Reference
McDonald Corporation. (2013, March 18). McDonalds Issues First Worldwide Social Responsibility Report:. Retrieved 30 April 2014, from The Corporate Social Responsibility News wire: http://www.csrwire.com/members/12873-McDonald-s-Corporation. Read More
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