Nobody downloaded yet

A person or a show that had an influence on the mass media - Essay Example

Comments (0) Cite this document
Johannes Gutenberg, Founder Of the Printing Press Date Johannes Gutenberg, Founder Of the Printing Press In the current world, newspaper reading is part of some people’s culture, which has continuously developed as a form of a habit…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
A person or a show that had an influence on the mass media
Read TextPreview

Extract of sample "A person or a show that had an influence on the mass media"

Download file to see previous pages Other types of print media include magazines, journals and books. Through evolution, a wide range of newspapers is available for people to choose from in the market. Traditionally, different kinds of newspapers include the tabloids and the broadsheets, each covering different kinds of news. The broadsheet however is the most intellectual of and most informative of the two, as it focuses of the real issues. Contrary to this, the tabloid majors on gossips, entertainment and celebrity as well as sports news. Even as people enjoy their daily reading from their favourite newspapers, may it be news, politics or advertisements, they are little knowledgeable of the evolutionary process that the newspapers have gone through. Some think that they just appeared, while others remain clueless. However, newspapers have an interesting history of their origin and evolution. In this paper, I trace the origin of the brilliant brain behind one of the worlds’ leading forms of mass media communication, Johannes Gutenberg. Historical arguments point out that the earliest form of a printed book known as the “Diamond Sutra” was printed in China in 868 CE. Some historians however argue that this book was printed earlier than this. The truth is not verifiable. However, the man behind this great invention was Johannes Gutenberg, a goldsmith and a businessman from the mining town of Mainz in southern Germany. Research reveals that Johannes Gutenberg borrowed money, which he invested in his invention. Luckily, his success drastically changed the world of printing. His earliest form of printing machine, the printing press, was made of replaceable or movable letters that were either wooden or metallic. According to Childress (2008), after a long struggle of trial and error, Gutenberg completed the machine in 1440. There is an amusing story about how the idea occurred to Johannes. One day, as Johannes sat by the window reading a book chained to the reading table, he could not help from smiling at the wonderful ideas that the book contained. Outside, rain was pouring heavily, banging on the window. Suddenly, he felt angered by the precious nature of books then. Disgustingly, he shook his head, and vowed to look for a way that would reduce the value of books and enable people handle them in a different way. This incidence was the beginning of a research that led to the birth of the printing press, subsequently marking the start of mass reproduction of books. However, what benefited the most from this invention was the mass production of newspapers as a form of mass communication. Hundreds of years ago, the only means in which people could write books was by way of handwriting. There was no form of printing or publishing presses available for interested parties to exploit. Due to the rareness of the books, it prompted their chaining to the reading tables as a measure to prevent people from taking them away. Estimated cost of a book then was the cost of a town house (Childress, 2008). Johannes was born in the year 1398 in Mainz Germany, but later moved to Strasbourg in 1428, escaping the rivalry that existed between the rich and the townspeople. He came from a very rich and powerful family as his father was a jeweller and a goldsmith working at the Mainz Mint. Starting his life as a goldsmith himself, Johannes learnt tips that would latter help him in his invention. Although he fell in love and went ahead to propose to Ennelin zu der Iserin Thure, he changed his mind along the way and broke ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“A person or a show that had an influence on the mass media Essay”, n.d.)
A person or a show that had an influence on the mass media Essay. Retrieved from
(A Person or a Show That Had an Influence on the Mass Media Essay)
A Person or a Show That Had an Influence on the Mass Media Essay.
“A Person or a Show That Had an Influence on the Mass Media Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF A person or a show that had an influence on the mass media

Mass Media Influence

...that is utilized to transmit mass communication. Until recently there were eight different sources which comprised the mass media industry, but the distinction has become blurred now. The explosion of digital communication technology has opened new vistas. One form or the other of mass media touches our lives daily. This wide reach of mass media towards the people not only makes it important, but also burdened it with immense responsibility. Never before in human history has the media had such an overwhelming influence on the lives, behavior, attitude and values of the...
10 Pages(2500 words)Essay

Mass Media

...? Mass Media No: There are three major sociological theories which are made for the betterment of society, that are conflict theory, functionalist theory and interactionism theory. These sociological theories can also apply in social institution as well. In the paper I will discuss the impacts of these sociological theories of mass media on the society in which I will discuss how does each sociological theory apply in the social institutions, what are the similarities and differences in the theories, how does each theory affects the individual who is the part of the institution, how does each theory affect the approach to social change with in the selected institution and...
6 Pages(1500 words)Assignment

Mass Media

..., socialization, social control (and) entertainment” which are the pillars on which a particular order of the society can stay firm (Brym and Lie, 2006, p.546). The four basic premises of this theory are that a) social structures and patterns mould or influence human behavior, b) a particular social structure can develop or destroy the total social stability, c) such social structures are built based on shared concepts and values, and d) it is only a matter of regaining equilibrium so that the society remains stable and peaceful (Brym and Lie, 2006, pp.13). This theory has great scope in assessing the impact of mass media in society, which can be considered as a social structure capable...
8 Pages(2000 words)Research Paper

Mass Media Influence on Society

...? Mass Media Influence on Society The response of people to various social, political and economic issues is usually influenced by their personal experiences and beliefs. The environment of each individual is also likely to have a critical role in human behavior and relations in the context of a particular society. The term environment, as used in the above case encompasses a series of elements, including mass media. The influence of mass media on society is critically discussed in this paper. The literature published in the specific field is reviewed at the level that it...
11 Pages(2750 words)Research Paper

Negative mass media influence

...what danger this person may represent. This fact should make people take care about their security and the security of their children. Another negative feature of mass media is the violation of people’s rights. Almost all the people now are registered in social networks, where they place photos and show their private life to everybody. Consequently, their private information can be used by evil-wishes. Their photos can appear in many places they even do not know about. This leads to court cases and many other troubles. Now every person can be found in web by many people, even by those he/she does not want to communicate with. This can cause many troubles...
6 Pages(1500 words)Essay

The Influence of Mass Media in Society

...that influences our cognitive processes (Kupeli, Halil “How Mass Media Affect Our perception of Reality”). Along with the belief in the reality of “reality shows”, people also tend to believe that television manages to promote materialism and a sense of dissatisfaction about the status in life of a person. This is explained by; Two possible explanations may account for the findings. One is that the effect of television viewership on life satisfaction is a unique phenomenon that is applicable only to the United States. Given the disparity of viewership levels between the U.S. and other countries, that explanation has some face validity. The other is that...
9 Pages(2250 words)Research Paper

Mass Media idea. The interest to unite the audiences and consumer markets where the audience is viewed as "naturally" occurring grouping of viewers, listeners, readers and users of different mass media that constantly churns and cans news, programs, articles, films, internet sites and other media products that allow access to various politically placed audiences. The media text named ------- help us ask the very question about the relationship between media and communication systems and how media systems reinforce, challenge, or influence audiences or its consumers. How do media ownership, support structures,...
6 Pages(1500 words)Essay

Mass Media

.... The democratic process draws its lifeblood from public participation and the airing of diverse opinions enriches democratic decision making. Mass media, according to Wikipedia, the free encyclopedia on the world wide web, is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the...
10 Pages(2500 words)Essay

Mass Media- TV Show

...Mass Media - TV Show Television programming these days is proliferated by various incarnations of the Crime Drama genre. Everything from the police procedural shows such as Law and Order all the way to the crime comedies such as ABC televisions Castle grace our television screens once a week in order to entertain us and quite possibly, share a bit of legal education with the viewers whenever possible. For this particular paper, I shall focus my attention on discussing the television show Castle which airs on Monday nights at 9 PM on ABC. I shall try to answer the question “What makes Castle special to its viewers?” Castle falls under the genre of a...
2 Pages(500 words)Essay

Mass media

...advertisement, programs or shows, which are evidently one of the most manipulative effects against personality. In simple context people tend to learn a lot from media in term of what to wear, how to behave, what to look like etc. Luhmann claims that the messages we receive from media can describe the current developmental level the society is taking up (36). This means that if we can see the tendency of increase of drug messages in media it can cause some sort of moral degradation of society. Another point of view is that mass media has not only penetrated into human minds and formed the conceptualizations of drug...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic A person or a show that had an influence on the mass media for FREE!

Contact Us