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... music, popular dance and the consumption of music/dance cultures I. Introduction At the dawn of the digital age, Marshall McLuhan keenly described the transformation shaping the relationship between popular culture and consumerism in the following words: "We are swiftly moving at present from an era when business was our culture into an era where culture will be our business." Propelled by the development of radio, records, films, and television, business gradually moved into the cultural arena, and then began to change culture from a local and small-time activity into industries with global reach.
New technology, combined with the expansion of leisure activity, created and established markets for c...