Marketing a New Service 13750 Case Study
55 pages (13750 words)
, Case Study
The service conceived, is aimed at servicing the Private Life Insurers' requirement for accurate medical reports of life insurance prospects, with medical check ups being offered in a customer service oriented environment. The strategy for marketing this service adopts a two sided marketing approach, whereby the service not only meets the needs of the private life insurer but also meets the need for higher volumes among small and mid sized diagnostic centres.