Photography and Consumer Culture
10 pages (2500 words)
So, what made the ad so successful? What was the reason behind its immense popularity? The reason for the immense success was that the ad targeted the essence of the consumer culture. Now, what is consumer culture? Consumer culture is the culture of the market: a pattern of beliefs, values, and customs shared by a group of people in a limited or restricted geographic area, in a tribe, and/or over a shared value system etc.