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Eco Fashion, fashionable - Essay Example

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The essay explores is eco fashion fashionable. Eco fashion has become a key element of the global fashion industry. Efforts are made for making eco fashion quite popular worldwide. Only few customers check whether the clothes they are going to buy are eco friendly or not…
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Eco Fashion, fashionable

Download file to see previous pages... The essay "Eco Fashion, fashionable?" discusses whether eco fashion is fashionable. It is proved that, in general, these brands follow similar marketing practices, a fact that increases the need for differentiation within eco fashion. The promotion of eco fashion has been related to certain problems: a) the awareness of people in regard to the principles and rules of eco fashion is limited ; in fact, there are just few people who are able to distinguish the eco friendly clothes, compared to conventional clothes ; b) a high percentage of clothes that are presented to the public as eco friendly does not fully meet the relevant requirements and c) the cost of eco friendly clothes and accessories can vary ; there are eco friendly clothes and accessories that are rather cheap and others the cost of which can be quite high, depending on the material used . The promotion of eco fashion worldwide is based on specific practices. In the study of Gogerly (2013) reference is made to one of these practices: the label greenwashing is often put on clothes in order to give the impression that the particular product is eco friendly . Most often, the credibility of such label can be doubted due to the following reasons: a) there are firms that put such labels on their products/ clothes and accessories even if the materials of these products are not eco friendly ; b) there are many items/ clothes that are characterized as eco-friendly because certain of their materials are eco-friendly ; the non-eco friendly materials. ...Download file to see next pagesRead More
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