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Big data in eBay and Amazon - Essay Example

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Big data refers to large and complex data sets which cannot be processed by using conventional database management tools. When there is a huge set of data it becomes difficult for the traditional database system to capture and curate them. …
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Big data in eBay and Amazon
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Big data in eBay and Amazon

Download file to see previous pages... Big data software tools help in managing and processing such information within a considerable amount of time at a very high speed. Volume, variety and velocity are the three main challenges that big data software’s help in overcoming. In order to handle such huge unstructured sets of information, inductive statistic techniques and non linear system identification tools are used by big data (Arthur, 2013). Big data serves as an important tool for government authorities, science and research institutes and the private sector firms for analyzing huge sets of data for meeting consumer need and to tae strategic business decisions.
The digital advertising and marketing industry has evolved highly in the past decade. It is capable of capturing unstructured data of huge volume and processes it in a manner such that valuable insights can be developed. The digital industry is capable of establishing spot trends and patterns which help in discovering new relationships and provide competitive advantages to different firms. This has created a shift in the manner in which organizations advertise and market their products or services. Big data technology enables organizations to effectively capture large volumes of data and use the same for handling bulk transactions and conducting research for developing greater market opportunities. Companies such as eBay and Amazon use the big data software systems for managing customer queries, merchandizing and to handle various types of back end operations (Arthur, 2013). ...Download file to see next pagesRead More
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