Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Customer Journey Mapping - Essay Example

Comments (0) Cite this document
This essay describes a customer’s journey through the entire product buying experience which also includes his post buying experience. The analysis that any company performs in order to assess the journey of customers right from the start up until they start using the product…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Customer Journey Mapping
Read TextPreview

Extract of sample "Customer Journey Mapping"

Download file to see previous pages The various elements that are included in the journey of a customer involves awareness, finding answers of any possible queries that the customer might have, then comes the price and when a customer is satisfied with all of the above then he performs the purchase. Most of us would think that, that is when the process ends but there is more to it which is known as the post sales journey which includes the post-sales support, lodging of any complaint that the customer found in the product or service. The assessment of this complaint is the next step in the process upon which the organization then upgrades or amends its services based on the post sales review.There are numerous benefits for the assessment of customer journey mapping however, the three main essential advantages include the fact that it gives an overview of the experience which was given to all the customers, it gives an idea about the basic needs and requirements that the organization requires and it also showcases the various aspects of importance and the aspects that should not be given importance.For the purpose of this assignment, I will be studying two very popular e-commerce websites i.e., eBay and amazon and will assess the process of customer journeys for each of these organization and how this affects the ways in which the customer approaches the organization. EBay has long been a very popular place for the buying and selling of goods and with over one million customers, it is a place which serves as the global market. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Customer Journey Mapping Essay Example | Topics and Well Written Essays - 1500 words”, n.d.)
Customer Journey Mapping Essay Example | Topics and Well Written Essays - 1500 words. Retrieved from
(Customer Journey Mapping Essay Example | Topics and Well Written Essays - 1500 Words)
Customer Journey Mapping Essay Example | Topics and Well Written Essays - 1500 Words.
“Customer Journey Mapping Essay Example | Topics and Well Written Essays - 1500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Customer Journey Mapping

Process Mapping

...facility or hospital, the processes are quite different and integrated. The health care delivery process can be explicitly shown as model developed by Roth (1993) (fig1 Appendix). Process mapping developed by an engineer, Frank Gilbert in early 20th century has been frequently used in the field of engineering and other industries for the last five or six decades, it is only during the 1980s health care providers in the USA began to develop the process mapping/pathway tool in ‘Managed Care’. Scope and Objective of Process Mapping It is one of the most effective ways to understand the real issues from the patient’s perspective, and to recognize opportunities for improvement. Finally, the...
6 Pages(1500 words)Speech or Presentation

Genetic mapping

...was published in April 2003 (“Overview of the Human,” 2010). Future employment of the project in the field of molecular medicine includes: refined disease diagnosis; early identification of predisposition and disease process; objective drug design; gene therapy; and custom drugs (“Potential Benefits,” 2009). Elucidation of the location of the different genes responsible for genetic diseases makes it possible to target these genes specifically; it opens a wide spectrum of treatment modalities that are specific, safe and individualized. With the advent of gene mapping, efforts can be focused at treating the underlying cause of the disease rather than alleviating the symptoms present (Teng, 2005). Other...
5 Pages(1250 words)Research Paper

Plasmid mapping

...? Plasmid mapping Introduction: Plasmids are the extrachromosomal DNA molecules, and are mostly double –stranded, circular and covalently closed molecules, varying in size from 1 kb to 200 kb. (Sambrook and Russell 2001). They are found in many bacterial species. They replicate independently and use a variety of mechanisms to maintain their copy number. They contain the gene codes for the enzymes that are important for the bacterial hosts. The plasmids act as vectors in the molecular biology experiments. The vectors are the carrier DNA molecules into which the foreign gene of interest is inserted and expressed in the host. This DNA is now called as recombinant DNA. These vectors replicate inside the host cell along with...
7 Pages(1750 words)Essay

Mapping Psychology

... to be informed about it. Data was also secretly collected among the men and none of the men knew that they had been observed. This was wrong since they needed to be informed on what was going on. In addition, the information collected was made available to everyone. This was against the ethical guidelines of a research study since information requires to be kept confidential. Reference Miell, Dorothy, Ann Phoenix and Kerry Thomas., ed. DSE212 Mapping Psychology. 2nd ed. UK: The Open University, 2007.... Psychology Part Identity is an area of psychological study that is centrally concerned with understanding people and their every day lives. However, identity is a popular topic of discussion in many contemporary societies, in the media, ...
8 Pages(2000 words)Case Study

Crime Mapping

...Running Head: CRIME MAPPING Crime Mapping College: Section Methodology This part explains the methodologyin the analysis plus justifications in addition to explanations for the resolutions made during the analysis. The data accessible for analysis comprised of crime incidents in a suburban region gathered in two month time. The crime clusters included: ASSAULT (487), BURGLARY (511), DISTURBANCE (2000), ROBBERY (157) and DRUGS (232).To get a general idea, shown in figure 1 is a simple point plot. The simple point plot demonstrates apparent areas of focus in crime events as well as also regions which are fairly crime free. The drawback of this kind of plot is that the image impact can be skewed or else...
9 Pages(2250 words)Research Proposal

Crime mapping

...Crime mapping: Introduction: This paper discusses the clustering of occurring offences in three different police shifts. These shifts include shift 1which is from 9 hours to 15 hours, shift two which is from 16 Hours to 24 Hours and shift three which is from 00 Hours to 8 Hours. From the analysis it is evident that shift 1 has less clustering of occurring offences and shift two has the highest clustering of occurring offences. This difference is discussed below with reference to the availability of security officers during the three shifts. Shifts and clustering of occurring offences: The following table summarizes the standard deviation, nearest neighbour index and p values for the three shifts: Crime type Std Dev...
2 Pages(500 words)Essay

Crime mapping

...1. Introduction The objective of this paper is to highlight hotspot mapping of crime by undertaking a comparative analysis of various crime mapping techniques; namely, choropleth, grid and kernel density estimation plotting (KDE). In simple terms, plots are formulated as a result of data input charting robbery and burglary statistics in a specific area which is further split into regional subdivided plots. The creation of chloropleth plots is rooted in what are termed as “tracts”, which represent census regions. Alternatively, the grid and KDE plots share similar grid measurements with the KDE dimension going beyond the grid plot in terms of processing detail. Moreover, different bandwidth values are...
2 Pages(500 words)Essay

- Concept Mapping

... (6/10) Webbing Could be used as a tool to initiate writing or begin a brainstorming so that the facts and ideas can be structured. The outcome of such an exercise would be more comprehensive Students can be given one particular topic to brainstorm on a group. They would be given one topic such as comparing and contrasting travel by air and travel by car. Air travel would come on one side and car travel on the other. In the centre would be the common benefits of both. On the extreme sides would the dissimilar characters of each. 3 Good (7/10) Concept mapping This provides a relationship between various ideas and concepts. Each concept or idea can be linked or interrelated to each other through lines. Students can be taught... or...
1 Pages(250 words)Coursework

Curriculum Mapping

...Curriculum Mapping Task Curriculum Mapping Introduction The collection of information concerning the teacher’s curriculum, based on the school calendar, is known as curriculum mapping. The information identifies some core contents, the processes, and the assessments, which are used in the curriculum for the subject area. It takes places within the grade levels and a grade level hence serving to be a detailed plan of lesson for school curriculum year. This paper tries to examine how curriculum map can be used in teaching the chosen topics, and the modifications made to the map for differentiating learning styles and one’s ability (Glass, 2000). The...
1 Pages(250 words)Essay

Starbucks CRM Recommendations report

...Starbucks CRM Recommendations report EXECUTIVE SUMMARY journey mapping and the highlighting of touch points in a business is an important aspect of the modern day business world. Companies are expected to study the experiences of their customers and provide products according to the preferences of the customers. The existing gaps in the products and services provided should be rectified through formulation of key remedies that are implemented accordingly. The IDIC framework is one of the widely used models in CRM due to its ability to provide proper analysis of the various touch points. TABLE OF CONTENTS 1. Introduction………………………………………………………………………….……4 2. IDICframework………………………………………………………………………..….5 3. Criticalanalysis... ...
8 Pages(2000 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Customer Journey Mapping for FREE!

Contact Us