StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

The Customer Service Perspective - Essay Example

Comments (0) Cite this document
Summary
In order to face the globalization and fight for the market share today’s fierce competitive landscape businesses use strategic management tools. Strategic planning allows businesses to align all their activities to the overall goals and long term objectives of a company. …
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94% of users find it useful
The Customer Service Perspective
Read Text Preview

Extract of sample "The Customer Service Perspective"

Download file to see previous pages THE MOST VIABLE OPTION As the world turns into the global village melting all the cultures and blurring all the boundaries with the use of technology, competitive landscape is much tougher than ever before. Information is easily accessible to the customers, availability of substitutes has given more power to the customers and the only choice left to the suppliers is to; “delight their customers”. Thus the rule of the game is not only to meet the requirements of the customer but to step further in creating a value for the customer. Here, Niven advises that; “companies need to offer all three – innovation, outstanding customer care and flawless execution – because of today’s hyper-competitive environment. Only then can companies meet customer expectations and succeed at performance management that translates into leadership in the marketplace and customer minds.” (Niven, 2004) Customers make the most important link in the chain of success. Companies have to carefully identify their potential customers, segmenting the right market and targeting the potential customers serve as competitive advantages to a company. Innovation, customer care and execution along with quality offerings are required to maintain the customer base. Since now there are so many substitutes for a product that companies need to take a leap in satisfying them by providing the best customer care services. Bollen believes that customer complain is an opportunity for the company to win his trust, loyalty and long term commitment. Only if the company gauge it right and makes the customer feels that he is being valued an enduring relationship can happen. (Bollen, 2008) Bollen has related the choice of a customer to his emotional attachment in order to make companies realize that no matter...
No other perspective is given more importance than the customer perspective because no matter how good your product is if you are unable to translate its need to your customer one can’t earn the desired results. After thoroughly reading various articles from the web and examples of companies using balance score card with special important to customers perspective, I felt a lot of tilt towards innovation and value proposition of the product in order to satisfy the customer. What more I would like to add is the “human factor”. Companies should divert their attention towards customer care; employees should be given a lot of important. But since it is an internet economy and a lot of transactions take place virtually all the aspects that are used to communicate or encounter with the customers should be carefully handled. Web sites and customer portals should be user friendly and incorporate all the answers to the customer. Strong emphasis should be placed on the communication strategy of the business. The features and benefits of a product should be translated to the customers as per their needs and wants. Usage of jargons and words customers don’t know can be trouble shooting.
...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 words”, n.d.)
The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 words. Retrieved from https://studentshare.org/business/1449729-bus
(The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 Words)
The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 Words. https://studentshare.org/business/1449729-bus.
“The Customer Service Perspective Essay Example | Topics and Well Written Essays - 750 Words”, n.d. https://studentshare.org/business/1449729-bus.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF The Customer Service Perspective

Service Management in Financial Services

 Measurement of quality is the result of the services provided to the customer with a prompt response based on the requirements and expectations. Quality of various processes must be managed so as to provide the customer with consistent, accurate and timely results. These results must be of high quality because various other factors pertaining to a business deal are dependent on them. Quality assures the customer of an appropriate service that includes an error-free transaction, access to accurate data pertaining to the specific schemes and services, transfer of credits, changes concerned with the membership and account details and an undoubted trust that helps in attaining the services time and again.

Financial se...
11 Pages (2750 words) Case Study

Comparative Perspective on Organized Crime Groups

The Medellin Cartel of Columbia and the Sicilian Mafia are the two groups chosen for comparative analysis. In what aspects do they differ? What are their similarities? Suchlike questions will be dealt with in the passages that follow.

Both the crime groups emerged in regions with a history of political volatility. The civil war of 1948-1958 had the harshest impact on the city and its surrounding areas. The civil war was essentially one of the struggles between poor Campesinos and the rich landowners. It is no coincidence that most of the populace of Medellin are poor and are émigrés from the countryside. The industrial city of Medellin served as the operating base for the Medellin Cartel, whose founders in...
6 Pages (1500 words) Assignment

Customer Satisfaction

The importance of customer satisfaction has been highlighted in this book and according to the authors, any organization which seeks to gain a competitive edge over its rivals in the marketplace must focus upon improving this aspect, so that organizational productivity is enhanced.
These authors (1997) have also suggested that managers in organizations must measure the profit chain relationships that exist among various units within the organization. These measures can then be used as the basis to help managers to improve their chain performance by also developing rewards based upon the performance measures achieved. These results must then be communicated back down at the level of operating units, so that information about t...
9 Pages (2250 words) Assignment

Critical Themes and Perspective on Management Organisation and Strategy

At present, the mainstream management theory has failed to live up to the hype that was created in its name and the critical aspects can originate from such an undertaking within the management changeover processes. Thus mainstream management theory has pretty much put an end to the age-old thinking mindset yet failed to address the pertinent issues all said and done. (Cyert & March 1963)

Since mainstream management theory has come about due to the evolution of certain measures within the management regimes, it is a fact that the changing times have seen that the business world has evolved drastically and with that the different methodologies and the ways through which management regimes are carried out. One needs t...
6 Pages (1500 words) Coursework

E-Commerce Strategy and Customer Privicy

and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted.
Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab...
8 Pages (2000 words) Assignment

The Growth of the Service Industry

The expansion of the service sector has unquestionably generated economic prosperity, but it has eminently contributed to social injustice and inequality. Consequently, I believe that while the growth of the service industry has great economic intuition, it is eventually socially detrimental and distancing society from achieving paradigms of social equilibrium.
Service, by definition, is the exchange of a commodity that has no tangible form; whereas industry is described as the people or organizations engaged in a particular type of enterprise. The service industry is then simply defined as an aggregation of commercial entities that provide services rather than physical objects. The non-material nature of services can be dist...
9 Pages (2250 words) Case Study

Project Management: Best Practices and Stakeholders Perspective

Employees of functional divisions are assigned or detailed to a specific project and then re-assigned back to the organization when the project is completed.
Project management is defined by the Project Management Institute (PMI) as the application of knowledge, skills, tools, and techniques to project activities to meet project requirements; and its methodology as the planning, monitoring, and control of all aspects of the project and motivation of all those involved in it to achieve the project objectives on time and to the specified cost, quality, and performance.” Being a temporary, one-time endeavor, it differs from the organization's operations and processes which are its current and permanent work to create a pro...
6 Pages (1500 words) Literature review

National Health Service Human Resource Planning

There are about 1500 primary care dentists who are working on a salaried basis with the NHS, in most cases employed by primary care trusts. This group of individuals was a part of the local government earlier but in 1974, they were transferred into the NHS. (Personnel Today, 2007). Starting from the year 1997 onwards, the U.K. Department for Education and Employment had allowed for additional funding of $7.2 million to ensure that medical schools are able to pay clinical academia staff the awards that have been recommended for doctors and dentists in the NHS, by the Doctors and Dentists Review Body (Beecham, 1996). This move was initiated to introduce pay parity because university employers found it difficult to pay the 3.8% incre...
14 Pages (3500 words) Term Paper

Customer Relationship Management

 Consumers started looking for variety and lower prices. Through the use of technology, such customer tradeoff against variety and prices is not necessary. The US life insurance industry is large, mature and dominated by a number of large companies and this industry has been one of the early adopters of computer technology (Subramanian & Chatterjee, 2007). The advent of the CRM systems changed the landscape of the insurance industry.

The health insurance organizations use CRM to prepare health proposals and process applications in a much faster and accurate way. The organizations are better able to understand the needs and habits of the customer and provide more efficient service. Companies are able to integrat...
9 Pages (2250 words) Case Study

The Romanticized Perspective of the Bonnie and Clyde Story

Bonnie and Clyde, pictured below personified the hard-edged image that Bonnie and Clyde earned for their 1930s crime spree. It is an assortment of posed photographs that set the stage for the mythology that rose up involving the life, times, and crimes of the famous and infamous Bonnie and Clyde. Clyde, a violent, gun-toting ex-con with a long criminal past, which frivolously killed without remorse along the way and Bonnie who was his loyal and active accomplice, who also, flippantly fired guns, committed
crimes, they detail that the two were just about America’s most memorable villains (Federal Bureau of Investigation). She perceived as being a hard, harsh, and criminally violent woman. These two had become one the &ld...
6 Pages (1500 words) Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic The Customer Service Perspective for FREE!

Contact Us