We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet


Comments (0) Cite this document
There is a gap between the customer expectation and the actual service delivery. Quality differs from customer satisfaction. Moreover, quality means differently to the…
Download full paper
Read TextPreview

Extract of sample

Download file to see previous pages... The research proposal has brought out the definition of terms like ‘quality’, and ‘quality and customer’s perspective’. The variables that influence the perception of quality have been discussed. The concept of boutique hotels has been discussed briefly after which information about the smaller hotels has been brought out. The research method and approach has been discussed at length and the questionnaire formulated based on the information about quality and perception of quality by the customer. Both primary and secondary data would be collected and the research design has been discussed. The service sector and the smaller hotels have been chosen because this could help the hotels to change their marketing strategies and adopt a long-term approach.
Achieving quality has become a global issue as more and more organizations attempt to enhance quality of their product or service offerings. To day in any sector, in any region, it is not enough to provide good quality product or service. Quality is not perceived as a strategy and not merely to make profits. The quality has to be measured from customers’ perspective and this requires understanding the requirements, expectations, preferences and experiences of consumers (Stern et al. 2003). Quantitative and qualitative feedback from consumers is a critical component as it helps the managers and decision-makers to assess their strategy and improve performance. The Malcolm Baldrige National Quality Awards (1999) advocates strong quality focus within all processes at all levels and it has now been recognized to apply equally to service enterprises including tourism and hospitality, healthcare and education.
The hospitality industry has been trying and vying to attract repeat customers and for this they need to have a quality approach to customer needs and expectations. This suggests that customer’s perspective could guide the industry in enhancing the services. Douglas ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“QUALITY FROM THE CONSUMER'S PERSPECTIVE Essay Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1566110-quality-from-the-consumers-perspective
(QUALITY FROM THE CONSUMER'S PERSPECTIVE Essay Example | Topics and Well Written Essays - 4000 Words)
“QUALITY FROM THE CONSUMER'S PERSPECTIVE Essay Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/miscellaneous/1566110-quality-from-the-consumers-perspective.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
The Service Quality in Bunzl Limited from the Customers' Perspective
Training involves taking employees through courses that end up instilling in them relevant skills that enable a firm to meet its set goals. Development on the other hand entails equipping employees with skills that enable them to meet personal goals.
11 Pages(2750 words)Essay
Since nurse-to-patient ratios are one of the most controversial topics in healthcare today, various pressure groups and nurse associations have been established over the years to lobby for the rights of Registered nurses in the U.S.A. The history of the staffing requirements of hospitals in California dates back to the year 1999 when the then governor Gray Davis signed assembly bill 394 into law.
4 Pages(1000 words)Essay
Consumer's Shopping Experience
The involvement level reveals the extent to which the customer is attached with or interested in the product or service and how much time he/she wishes to spend before making the final decision related to the purchase. The decision is important, less important or not so important is determined by the high, low or medium level of involvement of the consumer in the pre purchase decision (2012books.lardbucket, n.d.).
5 Pages(1250 words)Essay
Factors that Alter the Perceived Quality of Products
Factors that Alter the Perceived Quality of Products. Most people consider themselves to be making smart decisions when they choose to purchase products of high value, particularly when they can find them at a discounted price. This is never true in reality though.
10 Pages(2500 words)Essay
The main aim of trauma divisions is to decrease the incidences of death and disability by recognizing the potential causes of injury while also promoting the use of techniques that stop injuries from happening. The aim of performance improvement in trauma care systems is to ensure that critically ill patients benefit from medical care that is safe, efficacious, and cost-effective.
5 Pages(1250 words)Essay
Definition and management of service quality
Those companies that have high quality of services as well as goods had higher market share, higher return on investment and asset turnover than companies with perceived low quality.If consumers somehow become better customers,the quality of the service experience will likely be enhanced for the customer and the organization.
20 Pages(5000 words)Essay
Counterfeit Luxury Brands
This self perception about parallel status and the driving motivate often leads to a positive impact on the purchasing power of such consumers. Thus the willingness to buy counterfeit luxury brands cannot be denied. It is both strong and self conscious In other words the consumer's perception of the counterfeit luxury brands as status determining phenomena cannot be ruled out.
1 Pages(250 words)Essay
Service Quality in Marriott Corporation
the provider of the service) or the entire service organisation. Wakefield (2001) supports this argument when he said that service quality can be reflected in both the manner and the location of the service delivery. Accordingly, clients often make inferences about service quality based upon tangible and intangible cues (i.e.
8 Pages(2000 words)Essay
How to View Quality Theory from a Contingency Perspective
TQM was initially publicised as a universal solution to all kinds of quality management problems (Kurtus, 2001). Quality management is concerned with examining the various processes in an organization and to ensure most efficient
8 Pages(2000 words)Essay
Service sector expectation and experience of service quality, branding and loyalty in a customer perspective
This paper purports: • To recognise the background, strategies and culture of service sector organisations • To examine the importance of customer satisfaction and customer relationship in the present market scenario • To determine the importance of service quality in relation to customer satisfaction • To analyse the significance of branding in relation to customer satisfaction
6 Pages(1500 words)Essay
Let us find you another Essay on topic QUALITY FROM THE CONSUMER'S PERSPECTIVE for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us