Principles & Strategies of Translation
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(1250 words)
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The writer ‘Guy Cook' has the view, “Discourse is text and context together, interacting in a way which is perceived as meaningful and unified by the precipitants” (Cook 2001).... The examination of discourse not only involves the particular instances but also the general.... ... ... An advertisement is aimed towards a particular function and it involves language in combination with societal acceptance, music, pictures, paralanguage and a particular situation, while some Guy Cook has the view that, “Advertising in the era of color magazines, television and internet is a new phenomenon, both in nature, quality and effect” (Cook 2001)....