Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

The Current Position Regarding Apple Corporations Ethical and Social Responsibilities

6 pages (1631 words) , Download 0 , Case Study

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"The Current Position Regarding Apple Corporation's Ethical and Social Responsibilities" paper discusses Apple's reputation that is affected due to its suppliers and its weak role towards ethical and social responsibility.... Steps to perform its ethical and social responsibilities are also discussed....

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Why is global distribution more difficult than domestic distribution

5 pages (1250 words) , Download 3 , Essay

Marketing is a communal process which prioritizes in distinguishing the wants of the customers.... To focus on a certain want, we usually lead these customers to the product or services that best fits this want.... Indeed, marketing is a basic way to promote business growth.... ... ... ... E.... Jerome McCarthy, a professor and a well-known marketing consultant, divided marketing into four set of activities....

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Bear Grylls Entrepreneurship

5 pages (1250 words) , Download 2 , Essay

The purpose of this paper is to provide some insight as to how the man Bear Grylls has become the world class motivational speaker, author an TV host that he is today.... This paper will provide some critical insight as to what marketing strategy was employed by Grylls, the levels.... ... ... The format that this paper will utilize is to first provide a brief background on the man followed by a timeline of events leading to the development of his current placement in Next this paper will postulate as to the marketing strategy employed by the man in order to achieve this level of success followed by a critical discussion of how this marketing strategy might serve him in the near to late future....

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Foreign Market Analysis

5 pages (1250 words) , Download 3 , Essay

Selecting a specific country for providing a global platform requires analysis of foreign market for the US products where.... ... ... It is very important in this context to take the right lead offered by the U.... .... Commercial Service through the Department of Commerce of the U.... .... Government. ...

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Ladies First Transportation- Channel and Pricing Strategies

6 pages (1588 words) , Download 1 , Essay

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This work called "Ladies First Transportation- Channel and Pricing Strategies" focuses on the introduction of Ladies-First Transportation as a new product in Great Britain and United States markets.... The author outlines the key aspect of various strategies.... .... ... ... Marketing of new products or services is among the most discussed topics in the corporate world because very few companies succeed in making the best out of their ventures for the first time in a new market....

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The Cultural Difference Issue of Multinational Companies

9 pages (2250 words) , Download 2 , Assignment

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This study analyses the issues that may arise in multinational companies in an effort of solving the cultural differences.... In spite of the many problems that these companies face, they can effectively internationalize their functions if they concentrate on pursuing a controlled marketing technique....

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Business Analyst, Sales Manager, and Customer Relationship Manager Profiles

6 pages (2974 words) , Download 0 , Assignment

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The different type of jobs that can be undertaken by me in regards to the degree and qualifications that I am pursuing and possess so far are that of a Business Analyst, Sales Manager and also that of a Customer Relationship Manager profile.... The job and the applicability.... ... ... The paper 'Business Analyst, Sales Manager, and Customer Relationship Manager Profiles' is a well-turned example of human resources assignment....

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The Influence of Gender and Alcohol Consumption Patterns on Alcohol Expectancy

11 pages (3230 words) , Download 3 , Essay

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From the paper "The Influence of Gender and Alcohol Consumption Patterns on Alcohol Expectancy" it is clear that social marketing is the application of commercial marketing and advertising principles to the design and implementation of mass media campaigns to advance social causes.... ... ... ... For those who like to drink, and for those who love to drink, alcohol is quite possibly the most abused substance on planet Earth....

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The Analysis of the Management Tools

12 pages (3259 words) , Download 5 , Essay

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The paper "The Analysis of the Management Tools" tells that Mobtech intends to commercialise 100 ML mobile phone devices to boost its general sales.... Mobtech has appointed a team of eleven executives from the sales and marketing departments to plan and implement the commercialisation process.... ...

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Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives

12 pages (3961 words) , Download 0 , Literature review

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The paper 'Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives' is a thrilling example of a marketing literature review.... Consumer behavior refers to the choices that are made by customers about what commodities and services to procure.... ... ... ... The paper 'Buyer Behaviour and How Products and Brands Have Become Part of Consumer Lives' is a thrilling example of a marketing literature review....

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Adult and embryonic stem cells-2

40 pages (10000 words) , Download 3 , Thesis

In some places this impact has caused homogeneous regulatory approach giving rise to a comprehensive regulatory system which considers religious, moral and ethical dilemmas.... ... ... On the other hand, this has also caused a heterogeneous regulatory approach impacted by religious beliefs from different States, like that of US, Germany and Italy....

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The Global Pharmaceutical Industry

3 pages (750 words) , Download 3 , Essay

The paper describes the global pharmaceutical industry as dynamic, evolving and characterized by “the highly risky and lengthy R&D process, intense competition for intellectual property, stringent government regulation and powerful purchaser pressures”.... ... ... ... The essay "the global pharmaceutical industry" aims to integrate appropriate theory to critically analyse the macro-environmental factors that have influenced the development of the global pharmaceutical industry during the period of the case....

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The Role of Loyalty Scheme In Selling Directly to the Customer

4 pages (1000 words) , Download 2 , Research Paper

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The prime objective of this research is to identify the role of ‘customer loyalty schemes' in the process of selling the products and services directly to the target customers.... The main research question is what is the role of loyalty schemes in selling the products directly to the customers?...

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Business Approach to Branding

4 pages (1072 words) , Download 0 , Research Proposal

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The paper "Business Approach to Branding" tells that for this proposed research, the question will be directly relevant to a widely known subject area in the present day.... Notably, in the present day scenario, marketing has become one the most important aspect of modern-day business.... ... ... ...

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Business Plan for Horizon ElectroniX

29 pages (7338 words) , Download 4 , Coursework

The company that is the subject of this paper "Business Plan for Horizon ElectroniX" is a start-up business located along Cardiff Bay, specializing in sales of home electronics, specifically home entertainment electronics.... It will also carry mobile phones and tablets.... ... ... ... The Marketing strategies will focus on people who prefer higher-end electronic pieces....

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American Association of Advertising Agencies

16 pages (4000 words) , Download 2 , Essay

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American Association of Advertising Agencies defines the concept of Integrated Marketing Communications as an approach which is used to achieve the desired aims of a marketing campaign through utilization of various promotional methods .... ... ... American Association of Advertising Agencies (4As) defines the concept of Integrated Marketing Communications as an approach which is used to achieve the desired aims of a marketing campaign through utilization of various promotional methods and themes which reinforce each other....

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Bestways Group of Companies - Management Strategies

15 pages (4349 words) , Download 0 , Case Study

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The purpose of this study was to establish the strategies put in place by the management at Bestway Group in relation to management of human resource, the marketing strategies and how they are managed, as well as the mode of creation, nurturing and management of talent.... The.... ... ... The paper 'Bestways Group of Companies - Management Strategies " is a great example of a management case study....

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Organizational Behavior, Listening and Other Employee Skills of Customer Service Representative

15 pages (3830 words) , Download 0 , Essay

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Being a CSR my responsibilities include processing transaction for customers, assisting customers via telephonic calls and providing answer to their banking-related queries.... Furthermore, I have the.... ... ... The paper 'Organizational Behavior, Listening and Other Employee Skills of Customer Service Representative' is a thrilling example of human resources essay....

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Financial Performance Assessment of William Hills

12 pages (3102 words) , Download 2 , Essay

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The paper "Financial Performance Assessment of William Hills" discusses that the financial performance assessment of William Hills Ltd over a period of four years has indicated that William Hills has maintained almost a fluctuating rate of profitability growth during the first three years.... ... ...

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Constructive Trusts in the Land

12 pages (3254 words) , Download 2 , Coursework

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The paper "Constructive Trusts in the Land" discusses that the interest of the mortgagee and the mortgagor are balanced so as to ensure that the mortgagee gets no more than he is entitled to and the mortgagor gets no less than he or she is entitled to.... ... ... ... Residential mortgagors have a statutory right to apply to the courts for a postponement of the sale of a dwelling house under Section 36 of the Administration of Justice Act 1970 as amended....

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Issues Surrounding Obesity as a National Agenda Identified in Healthy People 2010

8 pages (2193 words) , Download 2 , Case Study

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The paper "Issues Surrounding Obesity as a National Agenda Identified in Healthy People 2010" aims to describe target population at the national level and compare how these data may differ in the defined community, to describe the target population's incidence, prevalence, and mortality differences between the national and state level, etc....

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The Top Salesman in West Coast District

8 pages (2321 words) , Download 2 , Assignment

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The assignment "The Top Salesman in West Coast District" states that the cross-cultural differences that are apparent in the case are the differences between the business cultural practice in Los Angeles, California, and Buenos Aires – the capital city of Argentina.... .... ... ... Between Ray Cisneros and the group of Argentinean executives, it is the Argentinean executives who have more power in judging whether or not the marketing presentation of Ray would become successful or not....

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The Ethics Of Online Retailing

7 pages (1750 words) , Download 2 , Research Paper

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New technology brings with it new ways of making life better for the consumer.... Unfortunately, it also entices unscrupulous new practices to take advantage of the same consumer.... The paper "The Ethics Of Online Retailing" discusses the ethical issues in web marketing.... ... ... ... The usual scam is to require the user to visit a website in order to 'update' his information with that company with which he has an existing account....

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Importance Of Internal And External Communication Strategies

6 pages (1500 words) , Download 3 , Essay

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The paper "Importance Of Internal And External Communication Strategies" describes the communication is also based on the communication strategy of multinationals.... The managers, at all global locations, report to the product manager at global headquarters.... ... ... ... Internal communication is a very important component in international marketing and an essential part of multinationals that is far more vital compared to domestic organizations....

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The Situation Analysis of Eagle Boys Pizza

7 pages (2387 words) , Download 0 , Report

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The paper 'The Situation Analysis of Eagle Boys Pizza' is a thoughtful example of a report on marketing.... This situation analysis of Eagle Boys Pizza located in 353 Anzac Highway Plympton whose vision is to be the preferred choice in food processing and mission to spread, happiness reviews the current characteristics and status of the firm....

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Analysis of Public Drinking and Violence: Not Just an Alcohol Problem by Ross Homel, Steve Tomsen and Jennifer Thommeny

5 pages (1632 words) , Download 0 , Article

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The paper "Analysis of Public Drinking and Violence: Not Just an Alcohol Problem by Ross Homel, Steve Tomsen and Jennifer Thommeny" is a great example of a social science article.... This is a qualitative research article which uses various variables established through theoretical observation adopted from previous studies....

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Relate terms from 3 chapters (I have typed notes) to a movie summary (Planet of the Apes)

2 pages (500 words) , Download 2 , Essay

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The movie highlights the survival of an ape, Caesar, in a human society, which culminates in vengeance against a manager of a pharmaceutical company who used apes as test subjects in a research aimed at developing medical drugs (Claire).... Some the terms in the three chapters.... ... ... In the film, there are two social structures, namely, the human and ape structures....

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Improved Customer Relationship Management in the Fashion Industry

11 pages (3455 words) , Download 4 , Essay

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This essay "Improved Customer Relationship Management in the Fashion Industry" is an attempt to study the importance of customer relationships.... While doing so different organizations with different national affiliations involved in the fashion business have been taken into consideration.... .... ...

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Bringing in Potential Customers

14 pages (3500 words) , Download 2 , Coursework

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As the author of the paper "Bringing in Potential Customers" outlines, the promotional activities that need to be taken into consideration for Furnishings for You must focus significantly on reaching out to new and potential customers while retaining the old ones.... ... ... ... Bringing in potential customers could only be done when a synchronous message is drafted towards their domains....

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Social media and Business Communication and Advertising

12 pages (3000 words) , Download 4 , Essay

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The study has shown many issues that are important to modern business with regard to business strategy.... The study also showed that there is an issue with most firms having an issue with being an overwhelming factor of the social media traffic and they in most cases fail to know how to deal with it....

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Product Standardization Strategy of Starbucks

10 pages (2500 words) , Download 9 , Case Study

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The paper 'Product Standardization Strategy of Starbucks' seeks to evaluate the choice between product standardization and adaptation.... The choice whether to standardize or adapt the marketing strategy is largely dependent on the circumstances that surround the firm.... ... ... ... The author explains that product standardization is the introduction of domestic products internationally with a little or no modification....

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Evaluation of Web-Based Services

10 pages (2500 words) , Download 4 , Essay

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This essay "Evaluation of Web-Based Services" focuses on internal marketing that is absent in public service web-based services.... It is concerned with regarding employees as internal customers, implying that the role of employees is equally important as the role of external customers.... ... ... ...

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Retail Strategy of the UK

12 pages (3268 words) , Download 2 , Essay

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This essay "Retail Strategy of the UK" focuses on the retail industry that is influenced by economic and cultural factors affected both national and international retailers.... The urban sprawl around major metropolitan areas has grown so dense that it is all but impossible to tell where the city ends....

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Market Strategy Analysis on the Recent Problems of Ryanair

8 pages (2599 words) , Download 2 , Case Study

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The paper "Market Strategy Analysis on the Recent Problems of Ryanair" states that the way of saving unnecessary legal expenses, Ryanair should familiarize themselves with the ASA guidelines with regards to the scope and limitations of marketing communications through advertisements.... ... ... ... The market strategy used by Ryanair is effective in terms of capturing a bigger market share but not in terms of generating good profit....

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Word of Mouth Helps Them Fly Off the Shelves by Schneider, K

4 pages (2635 words) , Download 4 , Article

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The article Word of Mouth Helps Them Fly Off the Shelves proves the idea that modern businesses cannot survive without effective online interaction.... The most interesting fact is that word-of-mouth advertising penetrates into the online environment becoming one of the advertising tools on the Internet....

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Basketball Market

13 pages (3533 words) , Download 1 , Research Paper

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The paper 'Basketball Market ' is on a professional game that has had a pervasive influence in the international audience, since its discovery in the 1890s.... The most fascinating impact of the sport has been observed in the Asian community, most specifically China, where the game has continued to rise....

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Social Media as a Necessary Evil in Todays Business Operation

12 pages (3669 words) , Download 0 , Literature review

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The paper "Social Media as a Necessary Evil in Today's Business Operation" examines why social media is indispensable in modern business.... Social media is the employment of internet-connected programs built on the ideas to allow the establishment and converse of user-produced content.... ... ... ...

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New Product Development of Coca Cola

10 pages (3018 words) , Download 1 , Case Study

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"New Product Development of Coca Cola" paper encompasses various strategic frameworks to analyze UK market conditions and the suitability of the new products for the market.... Marketing objectives and the promotional program would be designed in relation to the new product designed by the company....

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Becton Dickinsonproposal

4 pages (1000 words) , Download 2 , Essay

Health Medical Center (HMC) is a large and well regarded hospital having the reputation of being a discerning customer for purchase of supplies.... In its endeavor to get the best prices and terms it has not hesitated to bypass GPO and APG contracts in the past.... ... ... ... In the present situation, having overshot its budgets HMC management has charged Stan Delaney, Vice President-Financial Services, with price reduction....

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Sales Management at Performance-Based Companies

6 pages (1782 words) , Download 1 , Assignment

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This paper "Sales Management at Performance-Based Companies" focuses on the fact that for a salesperson, building a relationship is crucial as this tool helps him/her to manage and direct marketing activities.... Relationship management is one of the approaches used by pharmaceutical companies.... ....

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Memo to Paul Taylor: American Equipment Incorporated

7 pages (1803 words) , Download 2 , Term Paper

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This term paper "Memo to Paul Taylor: American Equipment Incorporated" is about adopted effective marketing and managerial strategies that will make the company be competitive at the global level.... Three countries the company will establish its operations are Australia, South Africa, and Britain....

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Social Media and Alternative Dispute Resolution

5 pages (1482 words) , Download 3 , Essay

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The paper "Social Media and Alternative Dispute Resolution" highlights that the power enjoyed by organizations is likely to increase as globalization strengthens itself and promotes international trade.... In the same context, the role of stakeholders needs to be redefined.... ... ... ... The rapid rise in globalization and the race between different companies to outgrow their rivals have made it mandatory for people from different organizations to adopt practices that make them prominent in their businesses....

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Five Forces Model: Differences of Product and Global Pricing

5 pages (1465 words) , Download 0 , Assignment

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"Five Forces Model: Differences of Product and Global Pricing" paper outlines Porter's 'five forces model' of industry competition, explains how the various barriers of entry are relevant to global marketing, and the differences among a local, a national, and international, and a global product.... ...

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Social Networking Program

5 pages (1250 words) , Download 0 , Book Report/Review

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The paper 'Social Networking Program' discusses the two reasons why social media became a hot selling cake after 2009.... The companies have increased their expenditure on online sales over the past five years.... The concept of viral marketing is quite old.... ... ... ... The author explains that the marketers used to send emails and other online advertisements to popularize the brand....

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A Viewing of the Movie Chiefs

5 pages (1417 words) , Download 2 , Essay

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The paper "A Viewing of the Movie Chiefs" tells us about a star player for a remarkable high school basketball team called The Chiefs.... What makes this team remarkable is the high school is found on the Wind River Indian Reservation.... ... ... ... The reservation is a place of high poverty, high unemployment, and high rates of substance abuse....

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Relying on Consumer Behavior

2 pages (640 words) , Download 3 , Essay

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In the paper 'Relying on Consumer Behavior' the author discusses predicting consumer behavior, which is one of the key fields of marketing, particularly because marketers would want to know the next big bestseller.... Theories and statistical methods to determine future trends in consumer behavior abound....

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Managing International Business Enterprises

2 pages (500 words) , Download 2 , Essay

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Managing International Business Enterprises: Article reviews In the first article under review, Lost in Translation, Wooten (2011) discusses how successful companies could easily lose their brand value in international markets, especially where they have to come up with a translation for their brand name....

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Analyzing the general environment/Macro-environment

1 pages (250 words) , Download 6 , Essay

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Analyzing the macro-environment [School Name] Analyzing the macro-environment There are numerous elements involved in the macro-environment analysis that have an effect on the operational decisions of a company.... ... ... ... The elements are beyond the control of the company but need to be identified because these items can impact the profitability of the firm....

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Use of databases in our organization

2 pages (500 words) , Download 2 , Essay

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With the advent of modern technology, information has become tantamount to power.... In this regard, management of data, which pertain to information in its unprocessed form, has become increasingly important for organizations.... .... ... ... In the case of our organization, which is involved in developing properties, the databases in MS Access are utilized for myriad applications....

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The media and today

2 pages (500 words) , Download 3 , Essay

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The role of media has been always considered important because of its ability to bring awareness in the people and its influence on their consciousness.... Interestingly, the role of media is not a debatable question however; its effectiveness over the time is actually.... ... ... Various research studies have been conducted to evaluate the changing effectiveness of media and advertising over the time....

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Essays on Segmentation Targeting and positioning of hotels