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Horizon ElectroniX is a start-up business located along Cardiff Bay - Coursework Example

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Download file to see previous pages It will also carry mobile phones and tablets. The Marketing strategies will focus on people who prefer higher-end electronic pieces. This particular market is perceived to put great importance in their entertainment equipment and is open to spending and investing in these items for greater value and long-term use. They prefer quality versus price, yet they will demand for value-for-money qualities. Horizon ElectroniX is a business under sole proprietorship. The owner shall also perform the duties of a Chief Executive Officer, working with department managers and their staff. He will employ personnel who will be trained to perform their assigned duties, and create a corporate environment where there is ownership and pride in the business. The main business strategy is to form solid partnerships with distributors and manufacturers to be able to implement promotions and marketing activities that are beneficial to both parties. The Purchasing, Inventory and Marketing Departments hold key responsibilities in ensuring the success of the company. Further, after sales or customer service is given as much regard as sales. Management sees that they key to keep the clients coming back is to have a highly skilled, knowledgeable and reliable after sales team to assist the customers in their requirements. Horizon ElectroniX is envisioned to be the market leader in computer, electronics and gadgets within Cardiff, UK. By focusing on its strengths, its customers and the underlying values that they need, the company will establish market presence and reach gross sales to ?5M for the first three years of operations, while also improving on gross margins on sales and cash management and working capital. II. INTRODUCTION – HISTORY AND BACKGROUND Horizon ElectroniX was created on the assumption that information technology is not an inherently a do-it-yourself prospect. Each gadget or electronic piece comes with a manual, whose contents are often not friendly to those not tech-savvy. Often times, new owners need the help or guide of an expert who will walk him through each function and characteristic, to enable them to enjoy and maximize each unit’s use. Clients who are not exactly computer hobbyists need to find quality vendors of reliable hardware, software, service, and support. They see these trusted vendors as allies, whose professional expertise are even worth more than the gadget itself. The owners and management wishes to position Horizon ElectroniX as such a vendor. It aims to serve its clients as a trusted ally, to provide them with the loyalty of a business partner and the economics of an outside vendor. Management wants to make sure clients have what they need for their personal consumption, and also to run their businesses, with maximum efficiency and reliability. Many of the company’s information applications are mission critical, so the management endeavors to give the clients an assurance that our after sales teams are always available to serve them. The company’s keys to success are as follows: 1. Offering after sales and service support with applicable charges. This puts premium into the company brand as a retailer. 2. Its strong inventory management policies. Horizon Electro ...Download file to see next pages Read More
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