Business Approach to Branding - Research Proposal Example

Secondary Research Proposal Overview Research studies are often accompanied with inferences that are valuable for enhancing one’s knowledge and competency about a particular subject area. Research can take numerous forms which further include the primary and the secondary research. A primary research includes acquiring knowledge or information about the subject matter directly from the source. On the other hand, secondary research is conducted with the approach of acquiring information from the researches or the resources of others. In this particular proposal secondary research will be conducted to get a thorough understanding of a particular research question (Pathak, 2008). Research Question For this proposed research, the question will be directly relevant with a widely known subject area in the present day. Notably, in the present day scenario, marketing has become one the most important aspect of the modern day business where the competition is quite higher. Contextually, the research question for this proposed study include “What is the importance of branding in modern day business?” Importance of the knowledge Area The knowledge area that has been chosen in this proposed research is marketing which forms one of the prominent topics of discussion in the modern day business. It is believed that in the present day context the competition has become quite intense for which the sustainability of companies or business units has been in stake. Contextually, it is important to attract and gather attention of the potential customers for which the role of marketing and branding as a tool is quite vital. Since, marketing is a tool with which companies form direct communication with the customers, it has become quite significant to attain sustainability in the business (Pride & Ferrell, 2007). Hence, the subject area chosen for this particular research is indeed quite important owing to its wider applicability. Explaining the Research Question and Reason for Choosing the Same Marketing is quite important in the business domain to attain long term business sustainability. Contextually, the research question which is to explore the role and importance of branding is one of the integral of marketing. Branding is defined as a term, a sign or a specific symbol that becomes the face of products of particular company. It determines the position of any business in the global world (Stine, n.d.). With the help of the branding tool, companies are able to delivers the message with the regard to the products more apparently to the customers which is directly beneficial for business units. Again, it has also been reviewed that with the help of branding, companies are also able to depict the level of its credibility amid the customers further reinstating the reputation of the customers. Branding is also regarded as one of the most significant approaches of the companies in motivating the customers towards the products offered by the company. This assures that companies are able to enhance its market presence and ensures its expansion in the global business world. Again, it is also understood that ensuring the loyalty of the customers towards the business is one of the most sustainable approaches of present day companies. Notably, with increased loyalties companies will be able to ensure growth through increase in sales of its products or services. In this regard too, the role of branding is primary. These aspect answers the research question which is to identify the importance of branding in the present day marketing field (Clifton, 2010). Through studying the secondary resources it has been noted that business domain has become immensely competitive owing to the companies are influenced to ensure a distinct position for themselves. In this context, branding plays the most prominent role. Branding has become one of the latest trends in the marketing activities of business. This has influenced in choosing this particular subject area as the topic of the research. Limits and Scope of the Research This proposed research can be quite an important approach in revealing the approaches of business units towards branding their business operations. It will be able to explore the extent up to which branding can allow a business to touch unprecedented heights. The research will also be able to determine the extent up to which companies focuses more on branding as more important than amid the other activities of business. However, there are certain probable limits of the research which can again threaten the acceptability of the results of the proposed research. It will be quite difficult to gather accurate information for the research since most of them are confidential which serve as a limitation for the research. Apart from that the wideness of the knowledge area will also pose challenges while determining an accurate answer for the research question. Explaining the Desired Outcome and Value of This Research for the Readers In the course of conducting this particular research several noteworthy results is highly expected. The knowledge area that has been chosen for this proposed research is quite widespread and it is associated with the day to day operations of the modern day business. Revealing the importance of branding in the present day context will enable managers to comprehend more about how the business world operates. The desired outcomes for this proposed research will includes the extent up to which companies rely on branding for their business, how effective branding provides competitive edge to any form of business and how small companies can implement the approach of branding to climb the ladder for reaching the heights in the global and competitive business world. These expected outcomes for the research is deemed to be quite valuable in nature especially for the managers who are yet to become fully familiarized with ways along with the challenges companies deal with while establishing as well as managing their business in the long run. The information or the results obtained from this proposed research will also be helpful for the business domain especially including the small business units which are yet to be fully competent and aware with regard to the role of branding in developing their business in the global level. Hence, the implication of this proposed research is projected to be widespread particularly on marketing managers as well as students. References Clifton, R. (2010). Brands and branding. London: Profile Books. Pathak, R. P. (2008). Methodology of educational research. US: Atlantic Publishers & Dist. Pride, W., & Ferrell, O. C. (2007). Marketing (LL Version). US: Cengage Learning. Stine, G. (n.d.). The nine principles of branding. Retrieved from http://www.polaris-inc.com/assets/pdfs/9_principles_of_branding.pdf Read More