Nobody downloaded yet

Why is global distribution more difficult than domestic distribution - Essay Example

Comments (0) Cite this document
Marketing is a communal process which prioritizes in distinguishing the wants of the customers. To focus on a certain want, we usually lead these customers to the product or services that best fits this want. Indeed, marketing is a basic way to promote business growth…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.2% of users find it useful
Why is global distribution more difficult than domestic distribution
Read TextPreview

Extract of sample "Why is global distribution more difficult than domestic distribution"

Download file to see previous pages Distribution is one of the main parts of marketing. There are actually many kinds of distribution channels. This could include wholesalers, retailers, agents, direct sales, and the overseas and Internet distributors. When products are manufactured, they are normally shipped to the distributor. The distributor then puts them in the market in some ways for the customers or retailers to buy.
According to Philip Kotler, another distinguished professor of International Marketing said that the distribution channels can have several levels ( He stated that the simplest level, otherwise known as the "zero-level" channel, has no intermediaries engaged. The next level, called the "one-level" channel, presents one intermediary such as; for manufacturing goods a distributor and in consumer goods a retailer. It would be practical if these two levels are applied in small markets. However, in larger markets, the "second-level" is more appropriate to use. A wholesaler, for instance is largely used to expand the distribution to the great number of a few, neighborhood retailers.
Global distribution is a type of distribution wherein products manufactured by a company are delivered to all the markets worldwide. Although there are some difficulties with which how products are distributed, the good thing is that a manufacturer has a bigger chance of getting more income. With global distribution, one must make sure of so many things such as what to use as mode of transportation, how to distribute them properly to all the distributors from around the world, what are the ways of communicating with the distributors, and how to make sure that the products are best kept safe until they are bought by customers.
When a company decides to do a global distribution, its main priority is to successfully deliver its products to the consumers so that they win the confidence of their customers and even gain more prospective buyers in the process. If by no means, this becomes a success, the company would surely gain more profit thus, it shall also be good news to its customers. Not only are the customers going to get high-quality products, they may also be able to buy these products at lower prices in the future.
What is domestic distribution
While global distribution is concerned with the distribution of products in most parts of the world, domestic distribution is only concerned with the distribution of products within a certain range. For instance, if a company is based in one country, then with domestic distribution, the products are only distributed in that country. Moreover, if there are companies in some parts of the world, then those countries where these companies are located are only the ones being distributed by the products. One might say that this is a selfish thing to do, however, with domestic distribution, manufacturers are ensured immediately that their products are transported successfully and quickly. There are many reasons why most companies are into domestic distribution. For one thing, it requires fewer expenses. Another thing is that manufacturers can immediately know how their products are doing on the specific places they have distributed their products. Communication is very important when it comes to business. if one's distributors are fewer ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Why is global distribution more difficult than domestic distribution Essay”, n.d.)
Why is global distribution more difficult than domestic distribution Essay. Retrieved from
(Why Is Global Distribution More Difficult Than Domestic Distribution Essay)
Why Is Global Distribution More Difficult Than Domestic Distribution Essay.
“Why Is Global Distribution More Difficult Than Domestic Distribution Essay”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Why is global distribution more difficult than domestic distribution

Distribution channel

...?What is the distribution channel? Discuss the role of advertising in the marketing process? Introduction Marketing process includes a list of activities or components that are to be completed in order to create demand and awareness of a particular product. There are various stages involved in the process of marketing, among which distribution and advertising are considered to be the most important ones. Distribution Channel Distribution channel is one of the important elements of marketing mix which forms a linkage between production and consumption. Efficient distribution channel is essential for every business as it allows smooth movement of the product from producer to the final consumer. Majority organizations make use... of...
2 Pages(500 words)Essay

Global and Domestic Distribution

...GLOBAL DISTRIBUTION VS DOMESTIC DISTRIBUTION Why is global distribution more difficult than domestic distribution Introduction. In today's world, it is not difficult to see a number of multi-national companies competing with each other for the available market share, especially in developing economies. Most of these companies have been big domestic players for a number of years before branching out in other countries. A lot of background work goes in before a company decides to expand in other countries....
6 Pages(1500 words)Essay

Normal Distribution

...the critical value of X2 from the tables is greater than the calculated X2, it shows that all the data fall within the normal distribution. The results indicate that the normal distribution can be used to accurately study the behavior of the system under study (Greenwood & Nikulin, 1996). Calculated X2< critical X2.Based on the assumption taken in the hypothesis, the results are accepted. DISCUSSION From the results obtained above, it can be seen that collected data assumed a normal distribution. The data was clustered around the mean with few variables slightly away from the mean. By calculating the values of Z from the normal distribution table it can...
16 Pages(4000 words)Essay


...Distribution Introduction: Distribution strategies play an important role in the success of a business organization in a competitive environment. Most business enterprises find themselves in such an environment, as a result of globalization. Ford Motor Co. is one of the world’s largest automobile manufacturer’s. To remain successful in the competitive automobile manufacturing sector, it needs to be imaginative in its distribution strategies. Innovative Distribution Strategy in the Automobile Industry: Ford Motor Co. in the last decade has made changes from the traditional distribution channels. In 1997, Ford changed its...
2 Pages(500 words)Essay

Brunswick Distribution

...for property, plant, and equipment. In contrast, Mariana Jackson, the vise president of logistic thinks that providing timely service is the vital part in order to retain the existing customers. It involves empowering the distribution system with web-based technology like call center and integrated information backup. He envisages that the improved system would make distribution more cost effective as it can save up to 16% in shipping expenses and 16% in labor expenses annually. Finding both options inappropriate to the situation, Alex Brunswick determines to use a 12% cost of capital as discount rate when making financial decisions. Among...
1 Pages(250 words)Case Study

Distribution Systems

...the person is located. For this, the company has a strong distribution system. The entire functioning of the distribution system is looked after by the distribution department. This department covers the purchase point, reaching to the final consumers, delivery, sales and warehousing in the supply chain of Coca Cola. Moreover, the distribution department has the responsibility of looking after the delivery of inventory in more than 8000 centres all over the world. There are four important core areas of the distribution department. These four important areas are – Consumer and Customer Service Systems, Managing Demand and...
3 Pages(750 words)Essay

Distribution Strategy

...interests in the location are not astray. Demand Distribution over Time We are assured of increased demand for Old-Timer with time as the economy is recovering. Onodonga county has witnessed a sharp rise of care centers and nursing homes for the elderly over the past year and this trend is expected to increase. More people are becoming aware of the product. Many benefits that come with purchase of Old-Timer such as accessibility and durability continue to advance with improvements in technology. These benefits induce people to buy the product. Competition is fair in the county and globally. Few of the existent competitors offer products that comes close to what we offer in terms of...
3 Pages(750 words)Case Study

Global Trade and Distribution Strategy

...that are locally manufactured. 2. The target market for the Achilles kids shoes mainly include the parents who have young kids. The kids themselves are dependent on their parents for all their clothing needs. The company ought to identify factors such as levels of income of the targeted group. In order to cut costs, distribution strategy that would work for this target market is that the company performs the distribution of the products itself. After the products have been manufactured, the company ought to identify the channels through which the products will be distributed. The products should be sold through company operated stores since this helps to attract many customers....
1 Pages(250 words)Coursework

Global Trade Distribution Processes

...that directly deal with the retailers by having full control of the market, PANDORA prefers to use third party distributors in particular markets. The arrangements between PANDORA and third party distributors are controlled by master franchise agreements and distribution agreements, which give the third party distributors the right to promote and sell exclusively PANDORA’s array of products to retailers in pre-established geographical locations and during specific periods. Walmart There is in stark contrast to a company such as Walmart. Recent reports suggest that the company has stocked products in more than 70 countries and controls more than 11,000...
6 Pages(1500 words)Dissertation


...DISTRIBUTION-WALMART AND MACY’S SHOPS Ordinarily, increased sales are normally determined by how the product is effectively distributed. The products are usually channeled to the business using various means.Wal-Mart Company has distributed centers across the U.S.A and the globe. It has 42 regional distribution centre or warehouse across the US and other 207 across the globe. This has been designed so as to not only to be on the competitive advantage but also help their esteemed customers get quality products at their convenient places. (Mark) The company uses logistics distribution networks tonsure that the fleet keeps on moving. The...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Why is global distribution more difficult than domestic distribution for FREE!

Contact Us