We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Managing International Business Enterprises - Essay Example

Comments (0)
Summary
Managing International Business Enterprises: Article reviews In the first article under review, Lost in Translation, Wooten (2011) discusses how successful companies could easily lose their brand value in international markets, especially where they have to come up with a translation for their brand name…
Download full paper
GRAB THE BEST PAPER
Managing International Business Enterprises
Read TextPreview

Extract of sample
Managing International Business Enterprises

Download file to see previous pages... According to Wooten (2011) marketing managers need to effectively communicate the unique linguistic preferences up front to the translation companies so that the translation does not dilute the brand. The important thing in translation is to retain the original key brand message and tone as closely as is possible. The article proposes that companies need to work with professional linguistic translators whose native language is the target language. This article’s key message is concise and well-illustrated. Maintaining a brand’s image and meaning once a company decides to go global is both a product management and promotional strategy issue. Central to this move into the international market is the role of marketing managers. Marketing managers need to closely work with language service providers so as to effectively convey their brand messages. This will also call for flexibility and foresight since the translated names should also cater for brand growth. An example of this is Coca-Cola’s translation “K’o K’ou K’o Le” was coined several decades ago yet its literal meaning “happiness in the mouth” is very much applicable to its present day “Open Happiness” campaign. ...Download file to see next pagesRead More
Comments (0)
Click to create a comment
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Small and Medium Sized Enterprises and the Risks they Face in an International Environment
SME access to formal finance is an attractive possibility; and they have become competitive in domestic and international markets, and are more likely to grow further in future. The Small-Scale sectors add adequately to other aspects of socio-economic activities like reduction in inequalities of income, product diversification, isolated expansion of small scale industries, and relation with the other sectors of economy.
10 Pages(2500 words)Essay
International business
New markets are characterized by different economic and fiscal environment that makes it a unique business environment thus calling for a well-strategized approach before entry. The BRICs block is one of the emerging economies in the world with a number of opportunities currently exploited by multinationals from developed economies.
12 Pages(3000 words)Essay
Managing small business
This study will be carried out by examining a specific case of a family owned small business – Mama Mancini’s – a mid-size restaurant in the Chicago area, in order to examine how
12 Pages(3000 words)Essay
Strategic Management of International Enterprises
To have economies of scale and for comparative advantage, companies started to expand overseas. Pressure from the shareholders and the workers urge companies
16 Pages(4000 words)Essay
International Business
aware of all the changes in organisational strategies and structures to empower our organisation to obtain competitive advantage in a changing global environment. To create a global strategy, a company must carefully define what globalization means for its particular business.
13 Pages(3250 words)Essay
Managing international Business
Managing international business thus requires a balanced approach in the right strategy for entering the market, taking into consideration various factors like the macro environment, which include government regulations and policies and
9 Pages(2250 words)Essay
International Business
In general, expanding the business of SABIC in China is a promising business opportunity because of the ready market and cheap labour. However, the strong control of the Chinese government may serve as a hindrance in terms of maximizing the potential
16 Pages(4000 words)Essay
Managing Entrepreneurial Enterprises' Written Report
eloping effective promotions, advertising or internal marketing campaigns for business competitiveness improvements and brand building prowess among competition. AAB will assist, using internal talent resources, in developing appropriate marketing literature and philosophy that
18 Pages(4500 words)Essay
International business
This writing will focus upon the factors that promoted organizations to form strategic alliances during the session of 1900s (HITT, 2007, p.171). These factors may include both internal and external factors, these
2 Pages(500 words)Essay
Strategic Management of International Enterprises ( Adidas )
The Multinational Corporations (MNCs) from different industrial fields are highly motivated to expand their overseas subsidiaries across the different geographical regions with the
13 Pages(3250 words)Essay
Let us find you another Essay on topic Managing International Business Enterprises for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us