Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Environmental Management System: Alghazer Carpentry Company

9 pages (1522 words) , Download 1 , Case Study

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lghazer Company is a furniture production firm that makes furniture for hotels and resorts in Kuwait.... "Environmental Management System: Alghazer Carpentry Company" paper identifies the mistakes and tries to eliminate them by applying lean concepts and strategies.... This will help to avoid forming wastes that will affect the company negatively....

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Cross-National Work Experience Interview

5 pages (1250 words) , Download 2 , Essay

He noted that their efforts are highly rewarding since they have recorded increased bookings for American hotels by African tourists.... The first section of this paper outlines a summary of few but important cultural deviation highlights gathered from an interview with Kenya-born tourism promoter Joseph Onyango....

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Impacts of Climate Change on Tourism

6 pages (1717 words) , Download 0 , Term Paper

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These include the construction of roads and buildings especially hotels.... The author of the "Impacts of Climate Change on Tourism" paper evaluates the contribution of tourism on environmental change with much emphasis on climate change.... In a much similar way to all other sectors, tourism contributes to greenhouse gas emissions....

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Media Portrayal of Aboriginals in Australia

6 pages (1670 words) , Download 0 , Essay

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These protests led to the increase in the number of Aboriginals in the Australian prisons where they died in mass numbers, increase arrest of the Aboriginals in hotels and in their homes and their negative portrayal in the media.... This essay "Media Portrayal of Aboriginals in Australia" presents Aboriginals in Australia today as a negative perception by the media (Korihi & Rerekura 2015)....

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Rapid Growth in Population its Causes and Effects

6 pages (1818 words) , Download 1 , Report

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Ambitious youths and the rural poor crowded into port centers and capital cities in search of jobs and a chance to win the "good life" that the big hotels and restaurants and the neon lights of the city center appeared to offer to all comers.... This report "Rapid Growth in Population its Causes and Effects" presents the massive movement of population from overcrowded villages to the cities that were one of the most dramatic developments in the postcolonial history of most Third World nations....

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The Effects of Fad Food on Human Health

6 pages (1672 words) , Download 2 , Essay

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Regarding alcohol consumption, there are several clubs, bars as well as hotels and restaurants, where the drinks are legally offered on showing a passport.... This essay "The Effects of Fad Food on Human Health" focuses on food faddism or fad diet, a pattern of eating that encourages loss of weight without the consideration of weight maintenance in the long term....

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Silk Roads

6 pages (1677 words) , Download 0 , Essay

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They are regularly banned from hotels across China and forced to stay in special guesthouses, where its easier for authorities to monitor them.... The paper "Silk Roads" tells us about some aspects of China's governance of its multi-ethnic frontiers based on the book on the subject edited by Morris Rossabi....

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Anthropology

7 pages (1807 words) , Download 2 , Book Report/Review

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Headmits those casinos and hotels were not the ideal solution for Indian based economic woes where gaming was being used to hold their lives.... This paper ''Anthropology'' tells us that Thomas King is one of the Native American-based storytellers and scholars.... Essentially, he grew up off any reservation within California and he pursued his philosophy degree in English before moving to Canada where he taught in various universities....

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Trouble Brews at Starbucks

5 pages (1574 words) , Download 3 , Case Study

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evelopment of distributions agreements to other business like hotels, airlines and suppliers of coffee to offices. ... The paper "Trouble Brews at Starbucks Company " will begin with the statement that Starbuck Company began in 1971 and was based in Seattle in Washington.... It had specialized in the selling of whole bean coffee....

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Nationalism in Vancouver Olympics

4 pages (1332 words) , Download 2 , Essay

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Another claim made by other inhabitants in Canada, the building of new hotels has intensified a homelessness crisis.... This paper "Nationalism in Vancouver Olympics" discusses national inequalities in Canada.... A context for the discussion is the events of the Olympic Games in Vancouver in 2010 where the rights of indigenous Canadians have been violated and matter split Canadians into two national camps....

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Currency Exchange Issues

5 pages (1454 words) , Download 2 , Essay

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The foreign visitors who have come in large numbers spend time in the shops, hotels and restaurants, owing to the weak pound.... The essay "Currency Exchange Issues" focuses on the critical, and multifaceted analysis of the major issues in the problems with currency exchange.... Since the collapse of the Bretton Woods system, exchange rates between currencies have been very unstable....

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The Supermarkets Potential Liability

6 pages (1703 words) , Download 0 , Essay

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onstantine v Imperial hotels [1944] KB ... The paper "The Supermarkets Potential Liability" states that generally, Coles Supermarket (the defendant) is not potentially liable for John's (the claimant's) injuries.... Although the supermarket owed John a duty of care, the injuries were not foreseeable....

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Employment Law Compliance Plan

6 pages (1601 words) , Download 3 , Essay

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ADA also requires certain groups of employers, such as agencies, hotels banks, and workshops to provide people with disability functioning accommodation.... This paper ''Employment Law Compliance Plan'' tells us that the state has enacted quite a several employment laws that seek to ensure that the rights of employees are not violated by employers....

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To What Extent Should Drugs Be Legal

5 pages (1428 words) , Download 0 , Assignment

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hotels and other living environments have to appreciate recycling and use of alternatives services mechanisms.... The paper 'To What Extent Should Drugs Be Legal?... raquo; is a thoughtful variant on assignment on the law.... Drugs are an important component of society.... A drug is any product or substance apart from food that when consumed, smoked, injected, inhaled, absorbed via skin or dissolved under the tongue results in the body's physiological....

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The Impact of a Global Issue on an ANZ National Bank

6 pages (1739 words) , Download 2 , Essay

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It also helps in earning livelihood of people who are directly impacted by tourism like hotels, tourist guides, and tourist cars owners.... The paper "The Impact of a Global Issue on an ANZ National Bank" describes that the flexibility of the exchange rate has also helped the country to start its recovery....

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Inequality Regime in Public Housing in New Orleans

6 pages (1562 words) , Download 2 , Essay

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During the second half of the twentieth century, the industrial areas of American cities were transformed into centers of urban amenities like hotels, restaurants, malls and so on.... The paper "Inequality Regime in Public Housing in New Orleans" explores the impact of gentrification that has been dominating the cities and towns of the US in the last few decades....

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Air Canada Organizational Behaviour

5 pages (1356 words) , Download 2 , Essay

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“It started with Air Canada's kiosk strategy, through which the company led the industry in deploying “off-site” kiosks at different points in the travel ecosystem, beginning with hotels and eventually considering other possibilities such as car rentals, convention centers and airportbound train stations—just about any place that travelers gather” (“Air Canada: On a never- ending push”)....

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Price Ceilings on Rental Accommodation

6 pages (1746 words) , Download 2 , Essay

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hotels, warehouses, condominiums, office towers, commercial space, etc.... The paper "Price Ceilings on Rental Accommodation" discusses that the negative consequences related to the rent legislation during World War II turned out to be preserved and massive, which made many of its former supporters speak against this critical notion....

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Poverty in Black America

5 pages (1250 words) , Download 0 , Research Paper

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These were known as Jim Crow laws, according to which blacks were forced to use segregated trains, buses, theatres, hotels and public baths.... This paper "Poverty in Black America" focuses on the fact that there is a considerable poverty in the African-American community as compared to whites....

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The Transformation of Modern Ecotourism

6 pages (1729 words) , Download 3 , Essay

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Sometimes the practice of certain hotels in conserving water and electricity as well as recycling waste could influence tourist to be responsible enough to do the same thing of closing the faucet and putting the light off when not in use.... This essay "The Transformation of Modern Ecotourism" focuses on the current model of ecotourism that should be immediately and undoubtedly changed and replaced with novel ecotourism which would reflect the principles of preservation, protection, and social responsibility....

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Biographical Facts about Andreas Gursky

5 pages (1250 words) , Download 2 , Essay

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He has gone to international cities of Tokyo, Singapore, Stockholm, Hong Kong, Los Angeles, and Cairo among others taking a wide range of images of buildings, hotels, offices, events and nature.... The essay "Biographical Facts about Andreas Gursky" focuses on the critical analysis of the biographical facts about Andreas Gursky, a renowned visual artist born in 1955 in Leipzig, former East Germany....

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Effects of Asylum Seeking in Europe

4 pages (1000 words) , Download 2 , Essay

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Many cafes, bars hotels, restaurants, in major centres like New York, Dublin, Melbourne and Toronto depend on migrants for their survival. ... This essay "Effects of Asylum Seeking in Europe" focuses on most asylum seekers in Britain who are from countries that are at war both internally and externally....

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Homeland Security in US History

5 pages (1582 words) , Download 2 , Essay

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The essay "Homeland Security in US History" focuses on the critical analysis of homeland security in US history.... No event in US history has more fundamentally changed the way Americans perceive national security and national defence than the terrorist attacks on the Twin Towers.... ... ... ... Americans stood helpless as they stared angrily at their television sets, watching America's vulnerabilities being exposed by a small band of over-zealous religious radicals....

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Gay Civil Rights

5 pages (1375 words) , Download 2 , Essay

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Blacks were once unable to stay in certain hotels or restaurants and so were gays.... From the paper "Gay Civil Rights" it is clear that homosexuals have had a difficult time.... They have often been discriminated against.... Sometimes this discrimination has meant they have been denied benefits such as jobs and housing, and sometimes it has been much worse....

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The Economic Factors That Affect Gourmet Express

5 pages (1400 words) , Download 3 , Essay

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This business targets young urban professionals with a large income and do not want to eat at the hotels, are willing to have services offered at a pay and their leisure time is limited but prefer food cooked at home.... The paper "The Economic Factors That Affect Gourmet Express" states that a competitive landscape assists the business to identify its primary rivals or competitors....

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Exploring the Lake Havasu City

5 pages (1576 words) , Download 0 , Essay

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Reviews of hotels, Flights and Vacation Rentals - TripAdvisor.... This essay "Exploring the Lake Havasu City" focuses on the region that has by far ensured the preservation of essential features that make the place unique and benefiting from its vast geographical coverage, various features of interest for visiting individuals are provided....

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In Focus of Japan

6 pages (1569 words) , Download 2 , Essay

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Next is the community, social and personal services which shared 90 trillion yen or 18%, real estate and business services at 69 trillion yen or 14%, and wholesale and retail, restaurants and hotels at 62 trillion yen and 12% (Embassy of Japan 2006).... The essay "In Focus of Japan" focuses on the critical analysis of the major issues in the focus of Japan....

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Viral Video Campaign for Morson

11 pages (2750 words) , Download 2 , Essay

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Morson were targeting clients in the Arabic countries and hence wanted to capture them in their language.... E-commerce is the new thing in modern business circles.... Everybody across the globe is going digital and nearly all the systems are being computerized.... Having a computer and internet access is no longer a want but a necessity for every house hold....

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Fashion Retailer Zara

12 pages (3000 words) , Download 3 , Assignment

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Thus by targeting to international market Zara has an edge over its competitors, as it does not need to strip down into class and gender and age group but focus on one large group.... The essay explores Zara strategic aspects of marketing.... The Inditex's group net profit in 2004 rose to Euros 628 million, which is 41 percent increase compared to 2003, with an annual return of 11 percent....

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Plan to Promote the Broadway Cafe

11 pages (2750 words) , Download 2 , Research Paper

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The topic proposes a plan to promote the Broadway café.... An institution that was popular half a century ago had lost its 'zest'.... The new owner, who inherited the café from the grandfather, created a marketing project that describes its future competitive advantage.... ... .... ...

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Air Canada as One of the Largest Airline Companies in Canada

16 pages (3901 words) , Download 5 , Coursework

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resently the company is targeting the market of Canada and the markets of several other places where it is operating its business operation.... The paper "Air Canada as One of the Largest Airline Companies in Canada" discusses his airline company being founded in 1936.... Air Canada deals with charter and scheduled air transport....

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Alcohol Advertising in the UK: A Critical Study of Ethical Issues and Debates

10 pages (2686 words) , Download 0 , Essay

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Conversely, the companies that deal with the alcoholic products being advertised do not perceive their advertisements to be directed at the people who are not of legal age and they are of the opinion that they should not be blamed if there is an indirect targeting of the minors.... The main focus of the paper "Alcohol Advertising in the UK: A Critical Study of Ethical Issues and Debates" is on the advertising standards authority, alcohol advertising, banned beer advertisements in the United Kingdom, the young's bitter billboard, 'Let them be beer' advertisement....

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Responsibility and Brand Advertising in the Alcoholic Beverage Market

9 pages (2786 words) , Download 4 , Essay

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targeting adolescents?... This essay "Responsibility and Brand Advertising in the Alcoholic Beverage Market" focuses on the article on Responsibility and Brand Advertising in the Alcoholic Beverage Market: The Modeling of Normative Drinking Behaviour by Debra Jones Ringold (Ph.... ....

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Electrolux Brand Market Analysis

10 pages (3102 words) , Download 2 , Essay

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It should find the answers to the following needs: • Identifying the potential customers and targeting specific segment most suitable for launching the product.... The essay "Electrolux Brand Market Analysis" focuses on the critical analysis of the major issues in the Electrolux brand market performance....

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Managing Organization in a Global Context - Haier Corporation

24 pages (7083 words) , Case Study

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Companies can now only succeed in international markets by taking advantage of the global knowledge economy because business can only.... ... ... The paper 'Managing Organization in a Global Context - Haier Corporation" is a great example of a management case study.... Globalisation is increasingly creating a new corporate environment around the world that is based on a closely-knit multicultural global village (Florida and Kenney, 2001)....

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Securing Air Travel: EasyJet Airline

11 pages (2993 words) , Download 1 , Assignment

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This report 'Securing Air Travel: EasyJet Airline' analyses EasyJet by utilizing various analytic tools including a market overview, company profile, Pestel analysis, Porter's five forces, and stakeholder analysis.... The airline industry has undergone radical changes during the last seven years....

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The Role of Information and Communications Technology in Tourism

10 pages (2721 words) , Download 1 , Coursework

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This work "The Role of Information and Communications Technology in Tourism" focuses on information, communication, and technology help in the initiation of value-chain analysis in the tourism sector.... It is obvious that information, communication, and technology enhance the reduction in the dissemination of information and the movement of people....

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Company Analysis of Free Standing Company - National Bank of Egypt

10 pages (2946 words) , Download 0 , Essay

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It has provided EGP 1 million to hotels to upgrade their facilitates in order to improve tourism in the country as said by Abdelazim, a reporter of Daily News Egypt.... Furthermore, NBE is keen on facilitating and targeting small and medium businesses or enterprises....

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Facilities Maintenance and Operation Cost Optimization for Commercial Buildings

13 pages (3772 words) , Download 3 , Research Paper

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acility Maintenance deals with the interdisciplinary field that is linked with the infrastructure, coordination of space, organization and people, that is often associated with the office blocks, shopping complexes, schools, convention centre's, hotels, hospitals, etc.... This research paper "Facilities Maintenance and Operation Cost Optimization for Commercial Buildings" determine the various ways to provide facility maintenance to these commercial buildings....

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The Book: Crossing Over by Ruben Martinez

10 pages (2698 words) , Download 2 , Research Paper

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A law known as Arizona's SB 1070 is aimed at targeting and deporting illegal immigrants.... However, the writer Martinez believes that since there will always be crops to be harvested, garbage cans to be picked, and beds to be made in luxurious hotels, tables to be served and dishes to be washed - and until Americans decide to carry out such menial tasks on their own, people will continue to combat all odds and attempt to cross borders....

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Local Law Enforcement Involvement in Joint Terrorism Task Forces

11 pages (2865 words) , Download 2 , Research Paper

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It has discouraged the development of tourism in several countries thereby discouraging the growth of the service industries as such services as hotels, car rentals and flight become redundant.... Owing to this, terrorists targeting such large economies as the United States of America opt to trail the American citizens in the developing countries from where it is easier to kill....

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Building a Strong Brand within the Fashion Industry

8 pages (2000 words) , Download 2 , Essay

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There should be no ambiguity on which you are targeting.... The research conducted has helped to gain knowledge about branding in the fashion industry.... It has helped to understand the importance of branding for fashion companies, the methods of brand management used, the ways in which a strong brand is created and the future challenges for branding in the fashion industry....

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Pitch Letter Technique

7 pages (1750 words) , Download 2 , Coursework

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On the other hand, targeting digital media might be most difficult as it needs high quality relationships, expenditures and networking to be able to fall under its radar.... This paper entails a story pitched onto media connectors by a local restaurant for free publicity and branding....

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Visual analysis of an advertisement

7 pages (1750 words) , Download 5 , Essay

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Due to the lack of more direct information on the image, it differentiates the understanding of the visual by targeting people who are roughly above the age of 18 years.... This essay describes a visual analysis of the Barnardo's image used in their social campaign.... This visual analysis seeks to explore visuals used to forward different social constructs in the society with a view to understanding their purpose, arguments, and motivations....

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Fashion Management of Karen Millen

7 pages (2097 words) , Download 0 , Case Study

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The pricing will also continue targeting the same customers that it targets with its clothing in order to retain them while giving them a wider variety to choose from.... "Fashion Management of Karen Millen" paper focuses on a clothing retailer from Britain dealing with women's fashion specifically tailored coats and eveningwear, while having stores all over the UK, US, Indonesia, Austria, and numerous other nations in Europe....

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Building an Irish Pub in Rome

9 pages (2293 words) , Download 2 , Case Study

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But targeting people from other countries could require a more focused and well planned advertising strategy which could be achieved through good market research.... From the paper "Building an Irish Pub in Rome" it is clear that going door to door and handing out small samples of Irish beer to discover what kind of a reaction is forthcoming from the Italians would be an effective strategy to plan how the advertising could be targeted successfully....

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Slaves vs. Slave-Owners

6 pages (3464 words) , Download 0 , Assignment

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This assignment "Slaves vs.... Slave-Owners" presents the conflicting evidence and arguments that put forward by the slaves and their masters for and against the abolition of slavery in America clearly reflect the intricate issues associated with passing the legislation.... ... ... ... Some slave owners even felt that the Act of the Legislature for General Emancipation was 'a flagrant Contempt of the constituent Powers of the Commonwealth' as well as 'a daring attack on that sacred Constitution'....

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Professionalism in Public Relations

9 pages (2517 words) , Download 3 , Coursework

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The paper "Professionalism in Public Relations" highlights that generally speaking, professionalization of PR cannot be made through mere self-proclamation but through the adoption of long processes that must originate in the system of education itself.... ... ... ... PR practice, in the world and presumably even in Australia, is not viewed by the public with trust and confidence not because the practice as a whole sorely lacks standards of professionalism but because there are a few practitioners who do practice very low standards of professionalism and have sullied it as a whole....

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Is America at the Beginning of Economic Decline

8 pages (2242 words) , Download 2 , Case Study

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The paper "Is America at the Beginning of Economic Decline" states that President Obama signed the American Recovery and Reinvestment Act, which will create 3.... million of jobs and make investments in infrastructure and provide 95 % Americans, a tax cut.... ... ... ... A housing program will be introduced to stabilize the market and millions of people would be financed at low mortgage costs....

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Safety Issues in Commercial Avionics: The Case of Air-Funnel Malfunction

6 pages (1835 words) , Download 1 , Coursework

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The "Safety Issues in Commercial Avionics: The Case of Air-Funnel Malfunction" paper discusses involved a Boeing 777 that experienced problems with the speed funnel.... The speed funnel is a device that measures the speed of the jet by calculating pressures in the funnels on both sides of the cockpit....

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Essays on Segmentation Targeting and positioning of hotels