We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Viral Video Campaign for Morson - Essay Example

Comments (0)
E-commerce is the new thing in modern business circles. Everybody across the globe is going digital and nearly all the systems are being computerized. Having a computer and internet access is no longer a want but a necessity for every house hold.
Download full paper
Viral Video Campaign for Morson
Read TextPreview

Extract of sample
Viral Video Campaign for Morson

Download file to see previous pages... Being a video that can easily be shared over the internet, a viral video has a capability of reaching many people. This hence positions it on a better place to advertise and market a company. Any organization can benefit from viral video technology especially if it gets the right team to do the work. E-commerce is thus in a new league of operation. In a group of four, our assignment on the creation and publicity of a viral video which would see the marketing of Morson international successful began by planning on how we were going to do the assignment. This is because we believed in the ideologies of good plan for a successful work piece. Upon coming up with a work plan, we began by brainstorming on the best methods which would be used in the practical process of coming up with the viral video. A number of methods were proposed but we settled on imaging and animation. This is mainly because these two methods adapt excellently on the internet and has a special feature of diversification. In particular for the purpose of E-commerce, the two methods are very crucial in both advertising and marketing. One of the goals of making up the viral clip was to market the recruiting services of Morson International which is both a recruiting company and an engineering consulting firm. Publicizing it on its recruitment services was the main agenda of our assignment.
After identifying the two methods, the ideals of what to next much depended on Morson. The story line to be put on the board was supposed to be verified by Morson. Morson added that Arabic language be incorporated in the storyline as they intended to change their website some day in Arabic. Working on the video began by using a flash mx platform. A flash is simple and very flexible hence it was of great importance here. The parts were animated and imagined in a sequential manner beginning with graduate man, end contract, fired man, magic lamp and then genie scenes. The second phase of this video making included introducing the images that described the company. The animation and imaging were successful and now uploading the content was the remaining thing. The content was uploaded and of which it was translated in Arabic and English. The finished video clip was given to Morson who upon keenly looking at it, a feedback was given. The feedback required some changes which among others included having a proper timing. The proper timing would accommodate both slow and fast readers. This aspect was to enhance message delivery to everybody in the fairest way. The last slide was also changed to put more emphasize on the morson.com instead of morson.com/recruitment which would only sell the recruiting department. Grammar was perfected especially in those areas where it seemed wanting and some parts which portrayed a wrong message like the “fired man” were removed. An Arabic voiceover was also considered and how to mix the corporate overview and aspects of a viral clip were analyzed and fixed. Upon fixing all the recommendation by Morson, the Arabic voice was recorded and a background sound which accentuated understanding was played. The flash was completed and handed to Morson for publicizing it. Considering that the creation of the video was a major part of the assignment, optimizing its search over the internet was equally important. This was to be both by us and Morson who uploaded it on YouTube. At the end of the ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
Strengths and weaknesses of viral marketing
Viral marketing exploits the established social networks between people by encouraging customers to share product experience and information with friends. It is important for marketers to understand the context in which viral marketing works and the qualities of products for which it is most effective.
5 Pages(1250 words)Essay
Viral Marketing of FMCG Using Social Media
Viral marketing or viral advertisement is a recent buzzword in the field of marketing. Viral marketing is defined as a marketing phenomenon that fosters and influences people to go through the marketing messages created by companies. Viral marketing is a self-replicating process and uses pre-existing social networks and online platforms.
3 Pages(750 words)Essay
Reflection of the module assignment
le. It analyses the implementations of the ideas and practical skills so far acquired and how they have benefited my career ambition. The report will then provide a personal reflection of activities involved in this learning process. 2.0 Critical reflection on optimisation personal digital profile Learning is said to be a continued activity, one that skills and sharpens one’s practice and understanding.
4 Pages(1000 words)Essay
Reflection of the module assignment Asma
I will also consider critical challenges. 2.0 Own experience of the project Our first assignment, the iProject, was one that was to be handled individually. The first assignment was to create a digital personal profile. The exercise presented hands on practice opportunities with different online web design tools.
4 Pages(1000 words)Essay
Viral marketing
The result is that marketing managers who have the confidence and capabilities of solving risky problems, of dealing with economic uncertainty, and of handling unstructured situations in business are being called on to do so in the social domain. If this know-how is applied to the solution of social problems, it is evident that the rules and roles of marketing will change.
3 Pages(750 words)Essay
Summary Viral Marketing
Miligram's work has been refined and ported into e-commerce marketing where 'word of mouth' is now 'word of mouse'. The commonly used metaphor in social networking is of the geometric progression of viral replication, hence the name viral networking. A strong viral networking marketing strategy relies on social networks to spread ideas quickly and with credibility.
3 Pages(750 words)Essay
Viral Marketing Campaign for the Movie Cloverfield
The movie Cloverfield is a biggest example of how the viral marketing techniques can be used to achieve results beyond the
6 Pages(1500 words)Essay
The following is a sample based marketing plan that explores a number of strategies and aspects through which the company will employ in order to maximize its sales portfolio, as well as secure a
2 Pages(500 words)Admission/Application Essay
Recombinant AAV (Adeno-Associated vectors) happen to be among the most promising systems of vector for safe long-term transfer as well as expression of gene in non-ploriferating tissues. AAV happens to be unique among the viruses under development for gene therapy due to
3 Pages(750 words)Essay
Herein, the campaign that has been selected for the purpose of meeting the goal of this paper is the “Gabby Gifford Anti-Gun Campaign for Women”. The elements that would be evaluated in specific include
4 Pages(1000 words)Essay
Let us find you another Essay on topic Viral Video Campaign for Morson for FREE!
Contact us:
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us