Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Spanish Identity during the Peninsular War

10 pages (2500 words) , Download 2 , Essay

Name: Instructor: Task: Date: Spanish Identity during the Peninsular War Spain's history was characterized by a variety of peoples, from Iberians to Romans to Celts who highly influenced the way the European nation achieved its civilization and development.... ... ... ... Furthermore, the history of Spain transcends through the two main world religions, having periods of both Catholic and Muslim relations in the course of its chronological transitional journey....

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Human Resource Development and Coaching

9 pages (2728 words) , Download 2 , Essay

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But aside from that, it has also diversified into property sales, banking and finance, hotels and convention business operation (SM, 2012, p.... The company looked forward in constructing more infrastructures for hotels and commercial complex in Philippine's key cities and in Chongqing of China while maintaining its business operation in their business centers at Xiamen and Jinjiang malls (Sy, 2012)....

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Chinese Food in the United States ( Food as Culture)

12 pages (3000 words) , Download 3 , Research Paper

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The American food market has a number of hotels and food courts, which provide various traditional types of foods related to certain cultures or particular groups, such as the Mexican tea, the Indian muffins, as well as the French fires.... Furthermore, there are restaurants and hotels that deal specifically with certain cuisines and delicacies from a particular group or culture in the United States, such as Brazilian cuisines, or the Chinese cuisines, that are taking the lead currently in the American food market. ...

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The Future of the Transportation Tourism in United Arab Emirates

9 pages (2744 words) , Download 2 , Essay

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It has a number of five star hotels available in the city as well as other resorts that make sure there are available alternatives for any tourists visiting the region.... Granted this does not only affect tourism but it does play a large role in the decision making process of any company that wishes set up in Abu Dhabi, these could include businesses such as hotels and restaurants, transportation services and other retailers....

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Food Poisoning and Foodborne Diseases

8 pages (2603 words) , Download 2 , Term Paper

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ext, an act was implemented that required all hotels and restaurants to control and regulate their standard of services.... ikewise, the public pressure would improve the government's performance towards ensuring hygienic hotels and restaurant for its citizens. ... The following paper 'Food Poisoning and Foodborne Diseases' presents staphylococcal food poisoning which is one of the common causes of foodborne illness in the world....

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The Success of Canadas National Parks System

11 pages (2750 words) , Download 2 , Research Paper

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The four key aspects governing the economy of the Canadian National Parks are tourists, tour operators, hotels, and developments.... Therefore, by having such developments in the city, there are many opportunities for people to get jobs such as lifeguards, work in hotels, in shops, and in gas stations....

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Recent Terrorist Attacks in Europe

12 pages (3343 words) , Download 0 , Literature review

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Other establishments that are expected to be significantly affected are the airlines and hospitality industry which have experienced declining number of guest checking in and hotels and restaurants.... This article contends that when hotels, restaurants, businesses, and airlines that miss out on business, they give contracts to security and surveillance firms for installations of security and surveillance systems....

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Decision Making in Hospitality Industry

11 pages (2984 words) , Download 4 , Essay

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The issues can be problems and there may some component which can be utilized as opportunity, like branding hotels as 'Total Green', which will give advantage to the business establishments. ... The terrorists find hotels, resort and restaurants as soft target and thus attacking them directly....

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Risk Perception of Katrina Hurricane in the USA 2005

12 pages (3764 words) , Download 0 , Coursework

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An assessment of families living in FEMA subsidized trailers or hotels undertaken in Feb.... An assessment of families living in FEMA subsidized trailers or hotels undertaken in Feb.... The paper "Risk Perception of Katrina Hurricane in the USA 2005" states that Hurricane Katrina a great natural disaster that causes massive destruction....

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How Smoking Restriction Effect the Club in Sydney

14 pages (4040 words) , Download 0 , Research Paper

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The policy that restricts smoking in public places will see most of the bars; clubs, hotels and other areas experience some adverse effects.... n general, the smoking restriction policy in Australia is concerned with the smoking in public places which include; hotels, bars and restaurants, clubs, institutions, etc....

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The UK Airline Industry

12 pages (3244 words) , Download 2 , Assignment

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In August 2006 British Airways became the first airline to apply Google Earth technology on its website to book flights, find nearby hotels, car rentals and other contacts on a 3D map.... This assignment "The UK Airline Industry" shows that the UK aviation industry has been undergoing great turmoil as the scheduled airlines faced increasing competition from the newer competitors, whose main attention has been devoted to cost reduction and offering alternative options....

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Relationship between Socialization and Drug Consumption

19 pages (3107 words) , Download 0 , Case Study

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estaurants & hotels ... ttending the clubs and gyms is most popular among the beauty-therapists followed by visiting hotels and restaurants as well as parks and gardens. ... This case study "Relationship between Socialization and Drug Consumption" finds out whether or not there exists any relationship between the socialization process and drug consumption on the one hand and therapeutic counseling and rehabilitation of the addicts on the other....

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Exploring Linkages between National Culture

13 pages (3804 words) , Download 0 , Research Proposal

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00 questionnaires will be administered to managers of hotels and serviced apartments in Saudi cities of Riyadh and Jeddah, and a similar number of questionnaires will be administered to three-five star hotels in Australia's cities of Melbourne and Sydney.... This research proposal "Exploring Linkages between National Culture" the effects of the Islamic culture, which is prevalent in Saudi Arabia, and will be analyzed the effects of the liberal culture in Australia....

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Positive Impact of Tourism on the Environment

12 pages (3513 words) , Download 3 , Essay

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The paper "Positive Impact of Tourism on the Environment" focuses on the fact that it is growing rapidly and most of the national and regional governments encourage the growth of tourism in their countries so as to support the economic growth of their region.... ... ... ... In terms of the impact aspect of pollution, there is the occurrence of water pollution through discharges of sewage, oil, petrol, noise pollution from transportation and tourist activities, combustion of fuel for lighting purposes, etc....

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Efficiency in Operational Aspects

13 pages (3464 words) , Download 4 , Research Paper

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In the modern world efficiency is paramount across all businesses and companies.... This paper "Efficiency in Operational Aspects" aims at identifying the relationship that exists between efficiency and financial performance in water utility companies.... .... ... ... Efficiency leads to minimum waste of a firm's effort and skill....

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Railway Project in Zambia

12 pages (3358 words) , Download 2 , Assignment

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Accommodation is however well catered for with hotels ranging from one star to five star hotels and lodgings.... The assignment "Railway Project in Zambia" focuses on the critical analysis of the major issues in the railway project in Zambia.... The construction of major engineering structures requires keen checks on the various factors that may affect the construction process....

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Cross Culture and Human Resource Management

17 pages (5278 words) , Download 3 , Essay

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Another critical reflection business process in GSK in context of their operations in India is the segmentation of incentives for the top management and the lower level employees.... This paper ''Cross Culture and Human Resource Management'' tells us that cross-cultural diversity is one of the primary issues being dealt within the corporate management processes all over the world....

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An Effective Communication Plan - Babcock Marine

13 pages (3250 words) , Download 2 , Coursework

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In the newer market scenario, Babcock Marine has been targeting the customers who pay utmost attention towards financial savings without the reduction of the outputs or the elimination of services.... This coursework "An Effective Communication Plan - Babcock Marine" discusses the determination of promotional objectives and marketing communication strategies along with promotional mix and utilizing the accessible resources....

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Developing Strategy for PRW Communications

10 pages (2500 words) , Download 3 , Case Study

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n targeting existing customers, a new business strategy must be developed to maintain a constant communication with customers and keep in touch with their changing needs, so that their campaigns can be changed or modified accordingly to be effective in recessionary times.... The paper 'Developing Strategy for PRW Communications» states that PR agency utilizes the approach to customer based marketing through the SIVA model....

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The Closeness of Adventure Branding to Field Operators

12 pages (3398 words) , Download 0 , Research Proposal

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This method has been preferred ahead of other process such as systematic random sample and simple random sample because the research will be targeting a given strata (unique group) within the population as the company is not interested in the whole population. ... The paper "The Closeness of Adventure Branding to Field Operators" is an outstanding example of a research proposal on marketing....

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Fortescue Metals Group

14 pages (4503 words) , Download 0 , Case Study

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onsidering the strategic positioning of the company in the iron mining in Western Australia and globally, FMG has the opportunity to widen its market share through creating mergers with other minor companies within and outside of the state (Donovan et al, 2016).... ue to the company's strategic positioning within the mining industry, it has become possible for the company to increase the fund raising abilities (Sarkar et al, 2015)....

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Smart Phones Beneficial or Detrimental

16 pages (4843 words) , Download 3 , Research Paper

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Smart phone also comprises Global positioning System (GPS) for searching latest news, views and updates from around the world along with certain other valuable applications for the user (Guo, Wang, & Zhu, 2004).... Mega Pixel Camera, Integrated Global positioning System (GPS), 3....

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Turkish invasion of Cyprus

14 pages (3500 words) , Download 3 , Essay

Turkish intervention of Cyprus took place on July 20, 1974 after being unsuccessful in getting support from Britain.... However, it would not be right to claim that it was the start of a dispute; in fact the unending conflict initiated when in 1963 Cyprus witnessed intercommunal violence.... ... ...

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Theme Park Management

10 pages (2500 words) , Download 2 , Case Study

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Spread over 70 hectares and employing over 3000 people, the Europapark also has three hotels, a campsite and a 'tipi-village', all of which together can provide accommodation to almost 4,128 customers.... The hotels are of special interest for companies to hold conferences.... Spread over 70 hectares and employing over 3000 people, the Europapark also has three hotels, a campsite and a 'tipi-village', all of which together can provide accommodation to almost 4,128 customers....

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Property Investment Market and Performance

11 pages (3132 words) , Download 0 , Assignment

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The paper "Property Investment Market and Performance" is a wonderful example of an assignment on finance and accounting.... Property investment and development in Australia is the dominant institutional property investors.... Underpinned by the Australian government policy of mandatory superannuation, an understanding of the scope of the property investment landscape is even easier....

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Current Athenian Effort to Boost the Economy: Has Olympian Hype Helped

9 pages (2701 words) , Download 2 , Essay

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Improvements include impressive new stadiums, but also a new airport, rehabilitated buildings and squares, a new metro system, new highways, and dozens of renovated hotels and museums.... However, has an improved infrastructure and a brief surge in profits for construction companies, hotels and restaurants made up the difference Not likely....

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Eyemax Group in Monaco

12 pages (2968 words) , Download 2 , Case Study

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he new economic frontiers being generated include hotels, restaurants and shops plus beach and harbour facilities that will be a pull for the job opportunities for local residents.... Other income sources for Monaco include tobacco, the telephone network and the postal service as further slightly more than half of the annual revenue comes from taxes on hotels, restaurant meals, banks and industries....

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Diet and Health Issues in the Hospitality Industry

9 pages (2783 words) , Download 2 , Essay

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In some cases, however, it is impossible for the government to influence the menu of restaurants and hotels directly, but much can be achieved by promoting healthy lifestyle and boosting public awareness of the danger of fast food.... In many countries, governments promote agricultural sector, and encourage restaurants and hotels buy more fruit and vegetables....

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Communication Design: The Use of Visual Cues

13 pages (3510 words) , Download 0 , Assignment

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An example of an article is “The ultimate way to save on hotels” which has its focus on cheaper hotels.... The paper "Communication Design: The Use of Visual Cues" is a wonderful example of an assignment on social science.... Contact is associated with the act of imparting news or a way of connection that exists between individuals or places in specific....

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An Important Indicator of the Role of International Tourism

10 pages (2662 words) , Download 2 , Essay

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The paper "An Important Indicator of the Role of International Tourism" highlights benefits from the tourism trade.... The wealth of the world is given to the larger nations, but the world would be wealthier overall if smaller nations were able to get their 'piece of the pie' via tourism.... ... ...

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History of Eastern United States Coast Barrier Islands

13 pages (3250 words) , Download 2 , Research Paper

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Cottages and hotels were built on the higher ground (in most cases a significant distance away from the beach) and structures such dance pavilions and bathhouses were built directly besides the beach.... uring the Gilded Age, there was expansion of the rail lines, the penetration of grand hotels to the southern shores, and the inception of the annual southward migration....

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How do americans view morocco as a touristic destination

10 pages (2500 words) , Download 3 , Research Paper

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Thus, many tourist sites and tourist hotels were destructed.... Also, hotels and other facilities are improved to accommodate Americans and European tourists (Morocco: Thoroughly modern, n.... This article will explore the subject of tourism in Morocco under the following divisions: how Morocco is different from other middle eastern nations; the potential of Morocco as a tourist destination; what traditionally held Americans back?...

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Is it ethical to hire illegal immigrants in Hospitality Industry

11 pages (2750 words) , Download 2 , Essay

But, on the other side f the story there is a big dilemma for the owners f hotels and small and medium size restaurants because not hiring f illegal immigrants means losing cheat labor.... They like to work in hotels and restaurants because they find a good environment there especially those are studying....

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Assignment 6

3 pages (750 words) , Download 2 , Admission/Application Essay

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A Country Review of United Arab Emirates

10 pages (2923 words) , Download 1 , Case Study

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In the space of less than 50 years the UAE has become a land of glittering cities, with towering skyscrapers, luxury hotels and beach resorts, magnificent shopping malls, and one of the highest living standards in the world (King, 2008) ... Dubai project was launched in late 60s by construction of multi story building, parks, hotels and hospitals. ...

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FIFA World Cup in South Africa - First Major Sporting Event

12 pages (3000 words) , Download 4 , Case Study

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During these period several businesses, especially those in the hospitality sector like the restaurants, hotels, informal traders and shopping malls experienced unusual business.... With eight new hotels being put in place within a period of two years, the capacity of Cape Town almost doubled....

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Waste Management in Cumbria

10 pages (2750 words) , Download 1 , Assignment

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It achieves this by first collecting all waste glass as well as glass bottles from pubs and inns as well as from hotels and offices distributed in Cumbria.... The company also accrues out daily collections in hotels, pubs, and restaurants so as to maximize its collection....

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Vluin Rr of w Uni in n Lnd

10 pages (2808 words) , Download 0 , Report

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here are various fast food stores, hotels, beauty salons, shopping centres as well as petrol stations which are adjacent to the proposed project site, for instance, RMA Hair & Beauty Salon which is about 300 metres from the proposed project site.... Toowoomba Plaza is the main closet hub which is about 3 kilometers away and has hotels, petrol stations, fast food stores, beauty salons as well as shopping centres....

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The Potential of Morocco as a Tourist Destination

11 pages (3636 words) , Download 3 , Essay

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Thus, many tourist sites and tourist hotels were destructed.... Also, hotels and other facilities are improved to accommodate Americans and European tourists (Morocco: Thoroughly modern, n.... The paper "The Potential of Morocco as a Tourist Destination" suggests that due to its close proximity to Europe and Africa as well as its colourful culture and geography, Morocco enjoys a considerable number of tourists from Europe and other parts of the world....

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The Analysis of the Operating Structure of Airlines

13 pages (3562 words) , Download 2 , Essay

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It is established that destinations such as Cyprus and Malta suffered significantly from this diversion of traditional destinations as their rooms and hotels went for long without bookings (Wang, 2005).... Plying the new routes open up such sites for more visitors and increased activity thus increasing the revenues earned by the hotels and entertainment joints in the area....

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Negotiating in Asia

13 pages (3591 words) , Download 0 , Research Proposal

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For example, many tourist hotels conduct price negotiations with suppliers of foodstuff, transport services, stationery or furniture.... n Asian countries, for example Indonesia, people haggle for products in all places, from the street markets to the tourism hotels....

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General Regulations in Dubai UAE

10 pages (2745 words) , Download 0

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Dubai has emerged as the top country in the Middle East frequented by wealthy party lovers and tourists capable of entertaining themselves in expensive hotels and bars.... Alcohol consumption is not prohibited in Dubai but, it is only allowed in specific restricted areas such as bars, hotels and nightclubs....

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Analysis of Profile of the Organization the Abu Dhabi National Oil Company

12 pages (3630 words) , Download 0 , Case Study

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The company that is the subject of this paper "Analysis of Profile of the Organization the Abu Dhabi National Oil Company" is the Abu Dhabi National Oil Company (abbreviated as ADNOC is an oil company in the UAE that is considered to be the fourth-largest oil company in the Arabic League.... ... ...

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Different Theatrical Settings for Customer Experience and Participation

8 pages (2216 words) , Download 2 , Case Study

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This paper 'Different Theatrical Settings for Customer Experience and Participation" focuses on the fact that to compete in today's commoditized world companies had to move from products and services to stage experiences and guide transformations (Pine & Gilmore, 2000).... .... ... ... The retailers started applying theatrical themes to a retail store to create a total experience for the customers....

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Innovative Organisation: Topp Tiles Plc

9 pages (2250 words) , Download 4 , Assignment

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This could also be packed in different price ranges and targeting different buyer groups.... The study 'Innovative Organisation: Topp Tiles Plc.... has given a wider perspective on the impact of the innovation that would help the organizations maintain the leadership in the market....

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Impact o Mergers and Acquisitions on Financial Performance

19 pages (4750 words) , Download 2 , Essay

Mergers and acquisitions represents a strategy to achieve market expansion, new product additions and other means to enhance corporate growth.... The process of M&A's has and does represent industry consolidation as well as new industry entry that has been a corporate tactic for decades. ... ... ...

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Creating Web Presence

4 pages (1000 words) , Download 4 , Case Study

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tools selected for the purpose have immense user base, plethora of facilities and resources including images, videos and hash tags which allow identifying and targeting a particular part of the wider public that can be used to improve network statistics and overall quality of the blog....

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The influence of Offensive Air Support in modern warfare

40 pages (10000 words) , Download 3 , Essay

The modern version has destructive power that is beyond the imagination of those whom have not experienced it first hand, regardless of how one might tend to theorize.... In the ancient world, the.... ... ... By today's standards that utilise rifles, aircraft, and standoff munitions, war is civilised....

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The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry

11 pages (3899 words) , Download 6 , Research Proposal

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Jameson case study targeting the "recession resistant" consumer.... This research proposal "The Effects of the Recession on Behaviour of the Consumer in the United Kingdom Electronics Industry" is about understanding the response of consumers to the economic downturn with regards to their buying behavior is imperative for companies seeking to ensure future success....

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Education and Training Industry

11 pages (3086 words) , Download 2 , Research Paper

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The author of the paper "Education and Training Industry" is of the view that developing countries are a huge market and constitute a major portion of the world population; therefore there is an opportunity in the market to cater to the educational needs of these countries.... ... ... ... The E-learning industry has rapidly grown and has become a center of attraction for many individuals and organizations....

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Essays on Segmentation Targeting and positioning of hotels