Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Global marketing management

5 pages (1250 words) , Download 2 , Essay

Free

Answer- 5 Segmenting the market, targeting the segmented market by developing the goods or services, fixing a price and deciding on distribution and promotion based on specific requirements of the customers in the segmented groups are at the very heart of effective marketing strategy.... segmentation is a key marketing dimension that a marketer can set strategic framework to identify the right customers of a company to design and develop products or services to ensure that their specific as well as common preferences are met (Bygrave and Zacharakis, 2010, p....

Preview sample

Marketing and Promoting Mineral Water in the UAE

7 pages (1950 words) , Download 0 , Case Study

Free

We go through various aspects involved in the selling of this product in the market, branding, and positioning, marketing mix, and market segmentation (Ashok 97). ... rand positioning and other branding decisions ... rand positioning ... ote that brand positioning alludes to "target consumer's" motivation to purchase our product in inclination to others.... Our brand positioning verifies that: our product is remarkable/unique versus contenders in UAE....

Preview sample

Users of HR Services at Burj Al Arab Hotel

2 pages (500 words) , Download 11 , Essay

Free

In hotels, it becomes necessary to compensate the customer if there is any short coming in the service.... In the essay 'Users of HR Services at Burj Al Arab Hotel,' the author analyzes key needs of Administration regarding HR, particularly during the recruitment process.... The criteria can start from fulfilling organization's main objective or goal and also includes risk, cost, time, business context, etc....

Preview sample

A New Line of Organic Products for an Existing Company

9 pages (2250 words) , Download 4 , Assignment

Free

Source: (Market Segmentation Study Guide, 2012) Thus, the aforementioned STP process (Segmentation, targeting and positioning) can help the company in selecting a particular group or groups of consumers (who may or may not belong to different age groups) and can target them accordingly as per their needs and demands.... A Free Study Guide for Segmentation, targeting and positioning, Designed for University Level Marketing Students.... After targeting a particular segment, the company can focus on positioning the selected segment and can formulate as well as execute effective marketing mix strategies (Market Segmentation Study Guide, 2012)....

Preview sample

The Role of Marketing at BlackBerry

12 pages (3000 words) , Download 2 , Assignment

Free

Thus, research information obtained online shows that RIM's strategic positioning of BlackBerry is mainly based around productivity and utility.... clear understanding of marketing as well as market positioning would help identify the distinctive features characterising the organisation's success story.... Basically, positioning is all about how a brand or company is positioned or perceived in the minds of a target group of customers (Smith 1999)....

Preview sample

Food Service Business

6 pages (2213 words) , Download 2 , Case Study

Free

Good customer services in the hotels usually attract more customers because they will be excited by the type of services they received (Sheela, 2007, p.... Claridge Hotel is located at the heartbeat of London and is ranked among the best hotels in the world and also the most aristocratic (Pizam, 2010, p....

Preview sample

Hai DiLao Hot Pot Marketing Strategy

10 pages (3140 words) , Download 1 , Case Study

Free

Seasonal promotions will aim at tourist audiences applying a marketing mix, which comprises of local advertisements/promotions in the radio spots and newspapers, sign boards along major highways off the ramps, near hotels, and brochures distributed at tourist attractions and local hotels.... tkinson, H & Brown, J 2001, 'Rethinking performance measures: assessing progress in UK hotels,' International Journal of Contemporary Hospitality Management vol....

Preview sample

Marketing research report

20 pages (5000 words) , Download 2 , Essay

Effects or outcome as a result of terrorism, especially on the hotel and tourism industry, are brought up and scanned from books, periodicals, the internet and other reading materials.... The primary causes of terrorism, religious and ideological are discussed a bit, but it is not for this paper to judge the real objectives of terrorists as we may go into deeper examination, and we may bring to light some religious issues which can not be covered here....

Preview sample

A Long-Term Strategy for Sleepy Inn Motel

4 pages (1032 words) , Download 2 , Case Study

Free

Huang faces competition from Hilton Inn, Ramada Inn, and Best Western as well as many other lower-priced hotels similar to his own.... The paper "A Long-Term Strategy for Sleepy Inn Motel" explores factors as to why it would not make sense to continue to operate Sleepy Inn Motel, including the cost of promotion, the highly saturated market by large, well-known competition, and his inability to keep capacity to industry norms....

Preview sample

The Marketing Strategies of Beauty Companies Like Lux Beauty Soap

4 pages (1246 words) , Download 2 , Research Paper

Free

This will help a company in positioning; branding and marketing of its products in order to persuade (manipulate) consumers into buying their products. ... This is known as market segmentation.... segmentation takes place when two similar products are marketed to two distinct but similar groups of consumers, both with similar needs, traits, and wants.... he activity of market segmentation enables better allocation of a company's limited resources, which must be managed in order to realize sales....

Preview sample

Venue and Destination Management

14 pages (3500 words) , Download 2 , Coursework

Destination marketing has evolved to encompass various aspects of geography, history, science, tourism, culture and arts, hospitality, biodiversity, events, marketing, health, social and economic factors.... Previously, tourism was boosted through curiosity of the geographical and.... ... ... With these novelties, related industries emerged including hospitality and restaurateur....

Preview sample

Analysis of IHGs UK Products and Future Recommendations

12 pages (3563 words) , Download 2 , Essay

Free

Distribution channel in hospitality and tourism: Revisiting disintermediation from the perspectives of hotels and travel agencies.... They boast over 720,000 guest rooms, more than 4,900 hotels in approximately one hundred nations.... Also, they can state the dates that they would like to visit these hotels.... All they want to know is what services they will get when they visit one of IHG's hotels (Aluri 2015). ... What IHG fails to do consistently is tell its customers what they will experience by visiting the hotels....

Preview sample

Analysis of Marketing Strategy - Toyota

11 pages (3058 words) , Download 2 , Essay

Free

A marketing strategy of a firm focuses on the market in terms of segmentation, targeting and positioning.... positioning for Toyota's different products and offerings are also different.... This is done through targeting the different needs and wants and manufacturing products according to these specifications....

Preview sample

Corporate Culture and Strategy: Hotel Chocolat

15 pages (4519 words) , Download 5 , Case Study

Free

So the companies lying in this position sustain by targeting their market. ... A focus differentiation strategy means targeting a small group of customers with differentiated products and services.... As a result it becomes easy for a focused company to satisfy small market needs with broader products and services than a company targeting a large market....

Preview sample

Human Resource Strategy For Quality Service: The Hilton Group Plc

9 pages (2662 words) , Download 5 , Essay

Free

All the brands within the Hilton family of hotels contribute to advertising and promoting various aspects of diversity initiatives. ... The diversity training program is at all levels of hotels operations.... Human Resource Strategy for Quality Service: The Hilton Group plc The Hilton group operates an international portfolio which is spread across 50 countries and 500 hotels, with more than 60,000 employees.... Hilton group it totally decentralized; splitting into different regions and countries; cities and individual hotels....

Preview sample

The Importance of Multicultural Managemnt in Hotel Industry in Sudan to Sustain a Competitive Advantage

3 pages (750 words) , Download 2 , Essay

Normally in words, foreign-owned hotel has a benefit above the other types of hotels in the four dimensions.... The Importance of Multicultural Management in Hotel Industry in Sudan to Sustain a Competitive Advantage Discussion Analysis: Employee Questionnaire: The employees are the backbone of any organization, the employees opinion had to be taken into interest when any of the changes in the activities of the hotel industry are considered....

Preview sample

France as a Country of Choice for Foreign Market Analysis

19 pages (4973 words) , Download 0 , Case Study

Free

In order to win the target market upon entry, our company will work on positioning of the product as well as improvement of quality in order to stand out in a crowded market.... This will enhance the positioning of our products in the French market. ... As a result of a larger product portfolio, segmentation and positioning can be easily improved to meet the expectations of the French market.... Market segmentation and positioning....

Preview sample

Integrated Marketing Communication Strategy

8 pages (2205 words) , Download 6 , Essay

Free

Audience targeting Audience targeting are confined to on-sight and website shopping appeal.... The focus must therefore be on market segmentation and promoting the product.... Geographic segmentation JB is an Australian company and operates within Australia's retail sector.... Demographic segmentation JB's customers are young persons between the ages of 18 and 30.... Psychographic segmentation This group of consumers are either studying in college or have completed college....

Preview sample

Tourism in Dubai

6 pages (1590 words) , Download 1 , Assignment

Free

Rohan Gawande and Sudhir Dethe states that; “It is a composite of service providers, both public and private, which includes travel agents and tour operators; air, rail and sea transportation operators; guides; owners of hotels, guest houses and inns, restaurants and shops; etc.... Located beside Sheikh Zayed Road and 15 minutes from Dubai International Airport, Crowne Plaza Dubai is one of the most centrally-located five-star hotels.... hotels were built or refinanced at high values with corresponding high debt burdens....

Preview sample

Digital Marketing Plan for Mysofa

10 pages (2808 words) , Download 2 , Business Plan

Free

The company can even launch a new slogan as per the positioning of the brand that would be “Dare to dream.... According to the product range and the positioning of the brand the target market would be comprised of two segments one would be the commercial zone and the other would be residential zone.... The commercial segment would include the corporate sectors, hotels, and restaurants (Thomas and Housden, 2011, pp.... Whenever a new brand is launched proper positioning is very necessary so as to create awareness amongst the customers....

Preview sample

Tourism and Hospitality Industry

6 pages (1789 words) , Download 2 , Assignment

Free

Hospitality industry comprises of various hotels where most of the hotels have a different image and description of the hotels.... Thus experience creates a memorable stay which ensures that guests would spend more of their time in hotels and more often would visit the same hotel.... According to Brown (2002) hotels should develop strong brand in order to create loyal customers because it is the brand that wins are preferred by the customers....

Preview sample

The Elements of a Marketing Process

9 pages (2534 words) , Download 0 , Coursework

Free

key aspect to consider when understanding the marketing of a commodity is the positioning of the product.... ew Product positioning for Tesco ... The positioning ought to be in a manner that it accommodates for fast transportation of the commodity (Kotler and Armstrong, 2013).... arketing segmentation Criteria for Tesco and Easy Jet ... The collaboration of Tesco and with numerous suppliers, particularly in the UK has critically capacitated this segmentation....

Preview sample

Marketing in Travel and Tourism

12 pages (3369 words) , Download 3 , Essay

Free

This requires that organizations consider the positioning of a product and plan its pricing in relation to others also involved in the provision of the same product.... It is therefore better for those involved in marketing of travel and tourism to define the target market as a collection of segments, what is normally referred to as market segmentation.... Various studies have dealt with tourist motivations and market segmentation showing that the factors that motivate tourists for leisure travel and tourism can be classified into two types that is the “push” and “pull” factors (Mehmet 2011, p....

Preview sample

The Fashion Channel - SWOT Analysis, Consumer and Market Data

10 pages (2587 words) , Download 0

Free

The Fashion Channel is facing increased competition from CNN and Lifetime due to its obsolete branding and positioning.... The channel should come up with shows that would blend with different demographics and age groups therefore targeting and satisfying its existing loyal viewer base of age groups 35-54 years as well as attract the younger generation ranging from 18- 35 years hence acquiring new audiences and increasing its ratings.... The channel was coming up with plans of targeting and segmenting the market so that they can approach the right audiences with adequate information and message (Stahl, 2007)....

Preview sample

The Vietnamese Tourism Industry

5 pages (1380 words) , Download 2 , Case Study

Free

Hotel accommodation is available in almost all major cities with Danang, Ho Chi, and Hanoi providing all types of hotels.... For most of the travellers, Vietnamese hotels are their preferred accommodation solution.... With the home-stay tourism coming into the picture, hotels and motels have little work left to do....

Preview sample

MARKETING OF BODY IMPLANTS

6 pages (1500 words) , Download 2 , Essay

Free

Market segmentation targeting Currently, the entrepreneur seeks to have a market segmentation that is made up of wealthy 20 to 30 year old females.... To this end, it is important to ensure that the market segmentation targeting is done in such a way that supply will just be equal to demand without the need for any excesses.... In the present situation where the entrepreneur wants to introduce magnetic implants to a segmented group of people using a series of marketing options, it is important that all options presented be critically analysed in terms of how feasible and competitive they are in relation to the existing market and the market segmentation in question....

Preview sample

The Alton Resort in Its Exact Position in the UK Market

6 pages (1500 words) , Download 2 , Assignment

Free

With many hotels in many counties, every hotel finds something worth considering its point of focus that gives it a competitive advantage in the market.... With many hotels in many counties, every hotel finds something worth considering its point of focus that gives it a competitive advantage in the market.... The products range from tickets and prices, short breaks, rides and attractions, water parks, hotels and spa and other event offers.... The society is open to all types of theme parks, hotels, resorts and other recreational facilities (Agency, 2013, p....

Preview sample

Marketing for Non-Profit Organisations

7 pages (1783 words) , Download 3 , Essay

Free

This necessitates the NPO's continued repositioning, not just positioning, of itself within the context of its external environment so as to ensure that it is aligned with its target audience's expectations and demands.... FPOs engage in resource allocation management practices for the explicit purpose of organisational expansion and the maximisation of profits, while NPOs do so for the purpose of ensuring effective response to the humanitarian cause they are targeting....

Preview sample

Hospitality Industry. Marriott International, Inc

9 pages (2250 words) , Download 3 , Assignment

Free

With high pressure for global integration and low need for local responsiveness, a firm as Marriott hotels can adopt a global strategy with standardised offerings.... This in turn will also support occupancy in the hotels as house guests prefer to do in house shopping.... t present Marriott hotels have two properties in Liverpool, the Liverpool Marriott Hotel City Centre, Queens Square and Liverpool Marriott Hotel South near the airport.... These have been categorized as four star properties by the Liverpool hotels survey....

Preview sample

The Current Positioning of Badedas in the Italian Market

9 pages (2474 words) , Download 6 , Term Paper

Free

From the paper "The Current positioning of Badedas in the Italian Market" it is clear that the marketing campaign comprising of the four elements of place, price, promotion and product should be run aggressively and consistently until the objective of market leadership is attained.... The analysis below evaluates the current positioning of Badedas in the Italian market.... The analysis below evaluates the current positioning of Badedas in the Italian market....

Preview sample

Managing the Hospitality Experience

8 pages (2132 words) , Download 0 , Case Study

Free

Over the years stylish nature and comprehensive elegance of the organization has made this hotel one of the most attractive hotels in Australia.... All these special events and entertainments are also significantly important for the hotels' business perspectives.... These high degrees of compatible business ideas have made this hotel one of the prominent hotels in the city of Adelaide. ... With the facility of separate seating and working areas the rooms of the hotels are significantly suitable and provides soothing hospitality environment to the customers....

Preview sample

Comparing and Contrasting Marketing Activity

10 pages (2715 words) , Download 3 , Essay

Free

positioning of the product is directly related with the target group.... Comparing and Contrasting Marketing Activity Table of Contents Introduction 3 Market and the Organisations 4 Target s and positioning 6 Products 7 ... arget Customers and positioning ... The author of the "Comparing and Contrasting Marketing Activity" paper analyses various activities of a marketing process namely product mix, positioning, price mix, communications, and distribution of two segments i....

Preview sample

Analysis of Consumer Behavior Case

8 pages (2041 words) , Download 1 , Case Study

Free

For instance, when targeting the working class population, the advertising should focus more on the best price offer in each of the proposed destination.... On the other hand, when targeting for the upper class population, the advertising message should focus more on what the target consumers would expect from the vacation package and how it is differed from a typical vacation package offered by other travel agencies.... To increase the effectiveness of online advertising, the marketing manager should be able to benefit from the use of media targeting....

Preview sample

Promotional Strategies

4 pages (1000 words) , Download 2 , Essay

Free

ne of the major success factors for the positioning of the airline company is to be considerate regarding its market positioning.... The term' positioning' refers to the unique image and the distinguishing position that the business makes of itself in the minds of the consumers.... Thus, the company needs to have with it a well-defined and sophisticated model of the business which utilizes the short hauls and single aircraft type for the purpose of positioning itself while keeping its costs low....

Preview sample

Plastic Surgery: Breast Augmentation

8 pages (2236 words) , Download 1 , Research Paper

Free

This paper seeks to give insights into the prevalent cases of plastic surgery for augment of breasts and possible challenges resulting from the procedure.... This report investigates the possible results which cause dissatisfaction of people in the procedure and their solutions.... ... ... ... Breast augment is a procedure which is characterized by a high rate of risk....

Preview sample

The UK Hotel Industry

20 pages (5000 words) , Download 3 , Essay

Free

The reason for this could be that the services sector is very diverse and includes banking, business services, catering, distribution, finance, insurance, leasing, hotels and transport etc.... In the paper 'The UK Hotel Industry' the researcher focuses on three models of HRM: 'normative" (prescriptive of an ideal approach); "descriptive" (identifying developments and practice in the field); and "conceptual" (a model for classification)....

Preview sample

New product in New Market

18 pages (5338 words) , Download 1 , Report

Free

For successful positioning of Chocodeli in China Coco and Choco Ltd is planning to use Chinese celebrities in promotional activities.... Due to strong competition by famous chocolate companies Coco and Choco Ltd is paying more attention for the positioning of Chocodeli in Chine market. ... Product positioning 13 ... Product positioning ... successful marketing strategy contains positioning strategy to make a brand occupy a unique position in the minds of consumers....

Preview sample

Termination of an Agreement of Hotel Rooms Division

6 pages (1607 words) , Download 0 , Coursework

Free

Room division is composed of a number of functions and departments and they play an essential role in offering the service that guests expect during their stay in hotels.... In this regard, the front office department is seen as the most visible department in all hotels.... Room division is composed of a number of functions and departments and they play an essential role in offering the service that guests expect during their stay in hotels.... In this regard, the front office department is seen as the most visible department in all hotels....

Preview sample

Apple Tree Lane Child-Care and Nursery Centre

12 pages (3000 words) , Download 2 , Assignment

Free

Segmentation, targeting and positioning (a) Defining the market In order to develop a quality marketing effort, it is necessary to understand the dimensions of what constitutes a market.... Using questionnaires and focus groups can bring not only information on how to structure the service delivery process, but gain market research data on consumer preferences for future targeted advertising and positioning if market conditions demand a change in position.... The complications with establishment of an appropriate marketing strategy include identification of targeting opportunities for key markets, providing a brand reputation through positioning against competitors, and identification of what constitutes quality service dimensions and service structure....

Preview sample

Hotel management front office operations questions

2 pages (500 words) , Download 2 , Book Report/Review

Free

A group reservation should be accepted on the basis of its effect on room revenue because it justifies the level of group reservation that hotels can take.... The goal of revenue management is to provide a more precise measure of room revenue and occupancy performance than other historical benchmarks through combining average daily rate (ADR) and occupancy percentage into one statistic called yield statistic....

Preview sample

QUALITY FROM THE CONSUMER'S PERSPECTIVE

16 pages (4000 words) , Download 2 , Essay

The smaller hotels in the UK have lost direction and to maintain quality several variables have to be considered.... The concept of boutique hotels has been discussed briefly after which information about the smaller hotels has been brought out.... The service sector and the smaller hotels have been chosen because this could help the hotels to change their marketing strategies and adopt a long-term approach....

Preview sample

The Contemporary Hospitality Industry in Managment

11 pages (2750 words) , Download 4 , Assignment

Free

Most people usually limit the structure and branches of the hospitality industry to hotels, restaurants, or motels.... Examples of commercial sector are hotels, hostels, and events among others while in the service sector there are tourist attraction, hospitals, workplace or colleges among others. ... Take for instance clients who basically seek for leisure services for the hospitality industry and treated differently as to those who seek the services of real business such as a holding a conference meeting in hotels to discuss maybe an environmental degradation issue (Conrady, 2012). ...

Preview sample

Virgin Atlantic - SWOT Analysis, Marketing Mix, and Special Events

8 pages (1799 words) , Download 0 , Report

Free

The paper 'Virgin Atlantic - SWOT Analysis, Marketing Mix, and Special Events' is a helpful example marketing report.... The current international business environment is highly competitive, and the success of a business is to provide unique products and services by focusing on the needs of the target customers....

Preview sample

William Hill Marketing Management

6 pages (1500 words) , Download 2 , Case Study

Free

This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.... This is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning.... It is one of the most important infrastructure requirements, which is essential for the expansion of opportunities and plays an important role in making or breaking the competitive positioning....

Preview sample

Management Information System Implementation - Premier Hotel Chain

6 pages (1766 words) , Download 0 , Case Study

Free

For example, you can use spreadsheets to analyze raw data about customer bookings into hotels per day into graphs and charts for easy interpretation and inference.... The paper "Management Information System Implementation - Premier Hotel Chain " is a perfect example of an information technology case study....

Preview sample

McDonald Going to Russia

6 pages (1687 words) , Download 1 , Case Study

Free

In order to carry out market segmentation, there are key tasks that need to be considered and such include tasks like analyzing the demands of consumers, targeting the market and developing the marketing strategy (Udel, 2014).... This task comes after the two tasks which are analyzing the consumer needs and targeting the market.... Market segmentation on the other hand refers to the act of dividing the market into various groups, also known as segments, in order to provide the marketers with an easy way of defining the particular requirements of the various market segments so that they can be easy to provide them with the right products, at the right time, in the right quantities and price using the most effective marketing strategies....

Preview sample

Hotel Springs World Advertisement

1 pages (237 words) , Download 2 , Assignment

Free

The paper "Hotel Springs World Advertisement" highlights that each business situation is different and not all decisions are taken based on simple problems to solve, but self-regulation keeps of failing to protect people, companies, and social interests.... ... ... ... Hotel Springs World.... An elegant space to be for you and your family....

Preview sample

New Products Adoption in the Contemporary Market

6 pages (1500 words) , Download 2 , Essay

Free

The present paper is essentially a survey article on diffusion research directed to further the perceptions about diffusion in innovations thereby contributing to the understanding adoption of new products.... The paper looks at a large number of original works on the field.... ... ... ... In the literature of buyer behavior theories, a distinction is made, at least implicitly between the buying behaviors of organizations and consumers....

Preview sample

Marketing Management of New York-Based Fast Food Restaurant

7 pages (1967 words) , Download 2 , Essay

Free

The paper "Marketing Management of New York-Based Fast Food Restaurant" discusses the business situated in New York.... It will focus on fast foods, with the unique selling point drawn from the offer of dazzling food products in an atmosphere that will make customers enjoy their stay on-premises....

Preview sample

The Steps in the Marketing Process

9 pages (2326 words) , Download 2 , Essay

Free

MARKETING al Affiliation) Key words: marketing, utility, rational, cognitive approach, segmentation, targeting Define the term ‘marketing' and outline the steps in the marketing process.... This selection process is referred to as ‘targeting'.... Discuss the process of ‘segmentation'.... The process of splitting a particular market into groups is referred to as ‘segmentation'.... segmentation is an important marketing technique, whereby marketers combine prospective buyers into segments....

Preview sample

Essays on Segmentation Targeting and positioning of hotels