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Promotional Strategies - Essay Example

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This paper “Promotional Strategies” shall discuss upon the marketing and promotional strategies of the two different categories of products. It would also perform a comparative analysis on the products and will elaborate upon the differentiating factors of both classes of products…
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Promotional Strategies
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Download file to see previous pages Then, the next most important element of promotion is the targeting factor, which pertains to the way the business would communicate with its customers. Thus, an airline would cope up with the rivals by marketing and promoting itself in the form of both, print and television channels. In order to secure a successful position and share in the market, the organization would try to be extremely cost- efficient and avoid the excess expenditures. Besides this, most of the advertisement in the airline industry is undertaken through the word of mouth advertisements (Anon, n.d.).
One of the major success factors for the positioning of the airline company is to be considerate regarding its market positioning. The term’ positioning’ refers to the unique image and the distinguishing position that the business makes of itself in the minds of the consumers. Since, airline is a service industry; it needs to put in extra efforts to provide superior quality services to its customers in order to give rise to a better word of mouth advertisement (Goizueta & Roberto C., 1990). Thus, the company needs to have with it a well-defined and sophisticated model of the business which utilizes the short hauls and single aircraft type for the purpose of positioning itself while keeping its costs low. The lowest possible fares, more routes to be flown, timely flights, excellent services in the plane, and getting the passengers to their destinations quicker are all the services which shall be helpful....
One of the major success factors for the positioning of the airline company is to be considerate regarding its market positioning. The term’ positioning’ refers to the unique image and the distinguishing position that the business makes of itself in the minds of the consumers. Since, airline is a service industry; it needs to put in extra efforts to provide superior quality services to its customers in order to give rise to a better word of mouth advertisement (Goizueta & Roberto C., 1990). Thus, the company needs to have with it a well-defined and sophisticated model of the business which utilizes the short hauls and single aircraft type for the purpose of positioning itself while keeping its costs low. The lowest possible fares, more routes to be flown, timely flights, excellent services in the plane, and getting the passengers to their destinations quicker are all the services which shall be helpful in creating the company’s positioning in front of its competitors. Moreover, the communication of messages for the purpose of advertisement and publicity of the airline company can easily be delivered through its quality services. The provision of quick services, comfortable environment and the reasonable costs is all what forms the unique image of the company. This strategy, furthermore, assists the company build a positively reinforced image in the minds of the customers (Benady & Simonian, 2005). One of the companies following the above mentioned promotional strategies include Southwest Airlines, which has been able to generate quicker revenues at relatively lower costs. Breakfast Cereals Breakfast cereal is one of the consumer goods which is bought and ...Download file to see next pagesRead More
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