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The success of a product often related to the influence of the advertisement performed. Sometimes the lack of advertisement may kill the product whereas at times attractive advertisement may save a poor product. So the planning of different types of advertising activities through Medias such as Television, Print media, internet, etc is very important. People respond to new products in different ways.
Customer feedback is another area which the new product developers should concentrate. Based on the feedbacks, the product may require some fine tuning. Beta testing is a strategy adopted by even biog companies like Microsoft when they introduce a new product in the market. Windows Vista and Windows 7 etc entered the market after beta testing. This chapter briefly analyses the advertising and promotional strategies, effectiveness of advertising, measuring customer satisfaction etc with respect to the new product virtual sex software.
Identification of the target market is the first step before planning the advertising and promotional strategies for the virtual sex software. Li (2007) has mentioned that identification of the demographics and psychographics is important for the successful marketing of a new product (Li, 2007). Virtual sex software mainly targets the sexually disabled persons and the teenagers and hence the advertising strategies should focus to address such people in the market. Advertising channels like internet, e-mails, Short Messaging Services (SMS), television, print media etc can be used effectively for giving details about the virtual sex software to the customers.
It is better to advertise the new product with the help of a brand ambassador. A well known celebrity can be utilized for the advertisements of this product. Attractive captions and audio visual advertisements may develop enthusiasm among the customers about the new product. Some case studies and testimonials from the satisfied customers may better influence the target
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This IMC plan for Honda seeks to outline the communication strategies that can be implemented by Honda to introduce its new 2011 Honda Civic Natural gas. The main goals of the IMC strategy is to appeal to the interests of as many people as possible in a bid to fulfil the broad objectives of satisfying the needs of as many people as possible.
Thus, the entire corporate world and the business organizations contained within it, follow well designed sophisticated strategies to continue with their sustenance and activities. This paper will give a brief elaboration upon the usage of the integrated marketing communication and the customer satisfaction strategy.
IMC booms in the 1990 due to the overloading information of sales messages that decrease its impact to the consumers. In retrospect, marketers view traditional media, sales promotion, direct marketing, and public relations as different entities with distinct purposes.
“Brand loyalty is a reciprocal relationship that begins with the business” (Disneyinstitutechollateral). It is the responsibility of the managerial staff and the employees of 360UP to demonstrate loyalty to its customers by offering great service, low prices, and value in every food purchase.
The scope of integrated marketing communications has been realized by various companies in different countries, but it has been understood differently in different contexts. Hence there is no rigid definition of this term that can be used to explain its utility in the context of the present company in its present marketing activities (Smith, Berry & Pulford, 1999).
The advertising strategy needs to be aligned to the marketing goals by identifying the nest ways to reach the expected market and thus making sure that the advertising messages are pitched to the right segments of the population. It also needs to be aligned to the marketing goals by ensuing that whatever advertising media are used are the ones that give the most bang for the buck and are able to attract the numbers and range of customers that they intend and need to reach.
I often receive a lot of emails and I treat them as junk mail or spam. Usually, I do not want to open unsolicited emails. However, with the internet boom, I think viral marketing is becoming an effective marketing communication tool. The incentive
As the paper declares media companies also fragment their content and business models to match their fragmented audiences. AIDA model involves attracting attention and interest of customers, stimulating their desire by convincing them and action which involve actual purchase. IMC shifts when firms focus on long term promotional objectives.
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