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The Alton Resort in Its Exact Position in the UK Market - Assignment Example

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This paper seeks to investigate the Alton tower theme park, water park and hotel, otherwise called Alton Towers Resort. Given that the company seeks to move a branch to Qatar, its SWOT analysis will be undertaken in view of making out its ability to sustain the move…
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The Alton Resort in Its Exact Position in the UK Market
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Download file to see previous pages The swot analysis considers the strengths, weaknesses, opportunities, and threats in an organization. In this case, the Alton Towers Resort has its own internal strengths as related to the external opportunities and threats. Given the resources at the resort, one of the strengths is that it has great experience in resort business that has run for the past one and a half centuries. Over the years, the company gained a lot of experience going, by the way, it responds to the changing market tastes and preferences (Altontowers, 2014, p. 2). The other Strength is that the place is renowned which gives it a worldwide appeal. This attracts a very large number of revelers given its strong brand name and reputation. The other strength is that the company has a very wide collection of products and services. Over the years, the company has been inventing different new products of which the latest is the 2014 family area and there is additional live entertainment. The products range from tickets and prices, short breaks, rides and attractions, water parks, hotels and spa, and other event offers. This is indicative of financial stability which is an added strength to the resort. One of the weaknesses of the company is that it has a very large workforce. This issue is associated with the many services that the resort offers (theme park, Water Park and hotel), it is forced to employ a very large number of employees that highly contribute to use of its resources. This situation makes the resource use absolutely uneconomical. Secondly, the site suffers from court cases given the level of noises that emanates from it. This issue has therefore developed on the basis of the villagers not being comfortable with the noises of the activities associated with the site. The latest case is that in which a couple won the rights to a high court trial against the resort in 2012. ...Download file to see next pagesRead More
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