Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Why was the original marketing mix extended for the service sector

7 pages (1750 words) , Download 2 , Essay

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Introduction ... n this age of competitiveness and economic downturn, presentation of appropriate services to the customer is the prime requirement of any service organization without which an organization may not survive or prosper effectively in this age of tough rivalry.... .... ... ... Why was the original marketing mix extended for the service sector?...

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Changing of Aviation Technologies

10 pages (2887 words) , Download 1 , Research Paper

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The LAAS uses real-time correction of the GPS signal thereby significantly increase the accuracy of positioning and allowing planes to take-off and land even in zero visibility.... According to the research findings of the paper "Changing of Aviation Technologies," several research projects on several subjects related to aviation are on simultaneously all around the world, the ICAO will need to keep on making choices on what new technologies to accept as standard....

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Small Business Management

8 pages (2000 words) , Download 3 , Assignment

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This paper stresses that a feasibility study puts special emphasis to identify potential problems and looks to answer one key question; whether the idea is likely to work or not.... Keeping the objective in mind the study looks to analyze the café and restaurant market of Sydney.... .... ...

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Marketing in a Complex Environment: Who Needs to Be in the Buying Center

2 pages (654 words) , Download 0 , Assignment

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"Marketing in a Complex Environment: Who Needs to Be in the Buying Center" paper states that because the stakeholders vary in personality and influence, it will be important to have a client-centered approach in reaching the decision-makers to promote the service and products of the company.... ....

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The Relevance of Marketing Concept to the 21st Century Business of Starbucks

7 pages (2173 words) , Download 0 , Case Study

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The paper "The Relevance of Marketing Concept to the 21st Century Business of Starbucks" describes developing long and lasting relationships with the stakeholders of the organization.... This paper will delve into relationship marketing and its application within Starbucks.... ... ... ... They have to develop a competitive edge over the industry despite the heavy competition or otherwise, the brand will eventually die out....

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The Roles of Product Life Cycle

8 pages (2000 words) , Download 3 , Case Study

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ince the coverage of product policy spans the whole product life cycle, brand positioning is just as important, which requires an understanding of the competition and customer preferences and attitudes.... The author of this study "The Roles of Product Life Cycle" touches upon the concept of production....

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The Fundamental Business Success of Coca Cola Company

7 pages (2122 words) , Download 3 , Case Study

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arket positioning ... The paper "The Fundamental Business Success of Coca Cola Company" states that the marketing department strategies are being successful in demonstrating the ability to grow and even expand.... The management of the company should focus on building strong customer loyalty....

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Vision and Mission Statement of Apple Inc

8 pages (2199 words) , Download 1 , Case Study

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The products decisions also reflect product lines, differentiation, branding and product-image positioning.... The author of the paper "Vision and Mission Statement of Apple Inc" will begin with the statement that Apple Inc.... entails a multinational firm based in America and deals with selling and designing personal computers, software, and a range of electronic devices....

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Marketing is a philosophy that puts the customer at the centre no customer, no sales

4 pages (1000 words) , Download 2 , Essay

The marketing approach rests on the tenet that marketing should be customer driven, that is, it should primarily look at the satisfaction of customer needs and wants.... Thus, marketing is primarily customer-centric because it takes an outside-in perspective that is, the creation.... ... ... The definition of marketing stresses its purpose in a company....

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Analysis of Japanese Tourist Demand to Guam

8 pages (2251 words) , Download 3 , Essay

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The most important factor which guides their decision is the extent to which they feel safe around beaches and hotels (Dougan, 2007, p.... The paper "Analysis of Japanese Tourist Demand to Guam" states that generally, as man-made attractions are bound to lose their charisma over time, it is equally important to maintain the nation's cultural and historical elements whose importance never fades....

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The Role of Social Media in Managing Customer Relationship

18 pages (4500 words) , Download 3 , Essay

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This report is a combination of three prime concepts which shows the significance of social media and its impact on the service quality, brand loyalty and the consumer purchase intention which affects the consumers.... .... ... ... According to the paper social media is actively growing in the field of advertising....

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Media Planning: Recency Theory

12 pages (3498 words) , Download 2 , Essay

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(2010) Survey-Based targeting Fine-Tunes Television Media Planning, Journal Of Advertising Research, 50, 4, pp.... The paper "Media Planning: Recency Theory" states that generally, the development of visual advertising material would be assigned to photographers and designers and will be used in all means of visual advertising: outdoor advertising, web ads, and magazines....

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Marketing Products and Services in a Dynamic Environment

9 pages (2607 words) , Download 2 , Assignment

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This assignment "Marketing Products and Services in a Dynamic Environment" redefines the traditional outlook on service and value creation by replacing the perspectives of the goods-dominant logic with the service-dominant logic.... It posits that the exchange of service is the key concern.... ... ...

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Company analysis on Dollar General Stores expanding into Britian

14 pages (3500 words) , Download 2 , Research Paper

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This policy also assists the firm to overcome the difficulties associated with product positioning and market building, which involve higher costs.... The organization keeps a guidebook known as planogram that contains proper positioning and placement of all fixtures and products in order to maintain control over each and every aspect of operations....

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The Transformation of China

11 pages (3727 words) , Download 3 , Essay

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catch-up company may struggle to obtain the benefits of an integrated global strategy (Zhu, Lynch and Jin 2011) but Haier's success lies in the careful positioning of its products in its niche markets (Duysters, Jacob, Lemmens and Jintian 2009).... aier's positioning in OFDI: ...

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The Market Entry Strategies Adopted by Starbucks

10 pages (2735 words) , Download 4 , Essay

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In mature markets like Europe, Starbucks can apply brand development strategies but in countries like China clear brand positioning must be maintained.... This strategy also helps to improve competitive positioning.... The paper "The Market Entry Strategies Adopted by Starbucks" discusses that the business environment in both UK and China posed challenges when Starbuck entered....

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Rich Picture on Frontier Jewellery

17 pages (4638 words) , Download 0 , Case Study

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Strategic data usually revolves around future growth and industrial positioning of the firm.... The firm's product is very unique, and these data; tactical, operational, and strategic data are very critical in positioning the firm in a better than the current position in the industry....

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Managing change in orgainsations

16 pages (4000 words) , Download 4 , Essay

The concept of organisational change is inherently intertwined with external threats and opportunities, which businesses must adapt to as part of strategic planning to continue long term growth (Senior & Fleming, 2006, p.... 60).... This further highlights the point that.... ... ... Moreover, it is argued that the globalisation phenomenon is a significant factor in shaping an organisation's approach to change as The common definition of globalisation suggests that globalisation is fuelled by the interrelationship between various central trigger factors including economic, technological, socio-cultural, political and biological factors, resulting in the interconnectivity of states....

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E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com

9 pages (3005 words) , Download 0 , Case Study

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The company has been historically recognized for its efficiency in both e-mail marketing and in delivery of products to the customers.... Through these efficiencies, the company has.... ... ... The paper 'E-Marketing and Radio Frequency Identification Tools and Techniques for Amazon-Com' is an inspiring example of the marketing case study....

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Top 5 internet marketing strategies and how online businesses can use them

5 pages (1250 words) , Download 2 , Research Paper

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This writing will focus on the top five marketing strategies that can be used by businesses to promote themselves online, these strategies include website marketing, online advertisements, email marketing, marketing through mobile and social networking settings.... ... ... ... The idea of this research emerged from the author's interest and fascination in how online businesses can use top 5 internet marketing strategies....

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Analysis of Guangzhou R and F Properties Company Limited

9 pages (2655 words) , Download 0 , Case Study

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Guangzhou R&F Properties Company Limited is a property developer, which functions in various sections such as property development, property investment and operations of several hotels among others.... The company also develops several hotels and office buildings among others.... uangzhou R&F Properties Company Limited is a property developer, which functions in various sections such as property development, property investment and operations of several hotels among others....

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Developing a Decision-Making Style

2 pages (500 words) , Download 3 , Case Study

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This case study "Developing a Decision-Making Style" presents Toby who can use her previous knowledge about customer service skills to try and understand how decisions are made in her new department.... Toby is a people person and so she should have little trouble.... ... ... ... Toby would benefit because then she could properly understand the strengths and weaknesses of her department....

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Legal Scenario Issues

2 pages (500 words) , Download 2 , Essay

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The essay "Legal Scenario Issues" focuses on the critical analysis of the major issues in the legal scenario.... This Scenario presents a case of racial discrimination that is being perpetrated against Arab Americans and there are several provisions available under the laws of the US.... ... ... ...

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The Marketing Communication Used by Zamog Limited to Build Relationship with an External Audience

5 pages (1412 words) , Download 0 , Coursework

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"The Marketing Communication Used by Zamog Limited to Build Relationship with an External Audience" paper states that all the four marketing communication mix elements would help enhance the relationship marketing – advertisement through daily newspapers, channel promotion through online contests....

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Marketing Communication to Successfully Deliver a Message about Brand or Company

6 pages (1500 words) , Download 2 , Term Paper

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The author of "Marketing Communication to Successfully Deliver a Message about Brand or Company" paper discusses how an organization can effectively develop and use marketing communication to deliver the right message about its products or the company.... .... ... ... The concept of marketing has undergone a tremendous change in the last two decades....

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If the research budget is limited, there is no need to conduct marketing research

3 pages (750 words) , Download 2 , Essay

This paper intends to examine the soundness of the statement "if the research budget is limited, there is no need to conduct marketing research.... A good manager must always be eager to know the trends taking place in market and business environment.... .... ... ... This study looks into marketing research as the process by which an organisation collect, record, and analyse the data related to certain products and services which come in its line....

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Impacts of Marketing Strategies on Consumers Behaviour in the Telecom Industry in Qatar

19 pages (5329 words) , Download 0 , Research Paper

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The paper "Impacts of Marketing Strategies on Consumer's Behaviour in the Telecom Industry in Qatar" is a good example of a research paper on marketing.... In the recent era of the global competitive market, there are great impacts of the marketing strategy of the organizations on the customer's purchase decision-making behavior....

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To what extent is marketing a hindrance or help to democracy in the 21st century

13 pages (3250 words) , Download 2 , Essay

Ideally, it is democracy, or the political system in general, that affects the dynamics of marketing since it is a tool that must be tailored according to the specific political environment it operates in.... However, today particularly in advanced democracies and capitalist.... ... ... This paper will explore how this came to be, specifically addressing the issue on how marketing becomes a hindrance or positive force helping democracy in the 21st How can we explain the effects of marketing in a democratic political system?...

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Contemporary Issues in Marketing and Management the Toy and the Game Industry

13 pages (3847 words) , Download 0 , Coursework

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The coursework "Contemporary Issues in Marketing and Management the Toy and the Game Industry" describes social media marketing of the toys and games industry.... This paper explains the concept and nature of social media marketing, and analyses the current status of the toys and games industry.... ...

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Flag Carrier of Dubai: Emirates Airline

17 pages (4250 words) , Download 3 , Research Paper

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he pricing strategy of Emirates is consistent with its positioning as a premium full service airline targeting business and up scale customers.... The research paper 'Flag Carrier of Dubai: Emirates Airline' focuses on the largest airline in the Middle East.... Emirates airline operates more than 1000 flights per week....

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How Useful Are the Analogies That Can Be Made Between Films, Daydreams, and Dreams

16 pages (4000 words) , Download 2 , Essay

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itchcock seems to be suggesting to the viewer that similar scenes are being played out in many rooms, in many hotels and in many cities.... This paper "How Useful Are the Analogies That Can Be Made Between Films, Daydreams, and Dreams?... focuses on the relationship between these notions is fascinating, and brings together various questions regarding not only the nature of film art and fantasizing, but also the nature of consciousness....

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Sustainable Tourism Development

9 pages (3112 words) , Download 2 , Essay

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The essay "Sustainable Tourism Development" focuses on the critical analysis of the degree of sustainability of the Beijing Olympic Games 2008.... It also examines the actions taken by the International Olympic Committee (IOC) and the Chinese Government and their subsequent impacts.... ... ... ... Olympic Games, a global sports competition, is being held every four years at different places....

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Tranquility International Resort

8 pages (2000 words) , Download 2 , Research Paper

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This paper "Tranquility International Resort" focuses on the fact that the resort is located in the Currumbin beach of the famous Gold Coast City which is the second largest local government area in Australia.... This resort offers a chance to come and indulge in the exotic sunny beaches.... .... ...

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The Evolution of Ambush Marketing in Sports with Particular Concentration upon Olympic Sports

36 pages (9000 words) , Download 3 , Essay

This research study looks at the literature concerning ambush marketing, particularly focused upon the Olympic Games in peer-reviewed journals and extracts the information concerning how it is done, its history and prevalence and proposed methods for preventing or combating the practice .... ... ...

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Forms of Work Organization

7 pages (2213 words) , Download 4 , Literature review

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Using current and historical examples, the writer of the following review attempts to discuss the constraints and opportunities for alternative forms of work organization in the globalized world.... Therefore, the review provides an analysis of several common models of work organization.... ... ... ...

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DHS No-Match Rules and Safe Harbor Provisions for Employers

7 pages (2320 words) , Download 2 , Coursework

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This work called "DHS 'No-Match" Rules and Safe Harbor Provisions for Employers" describes the unique legal issues on employment, labor, or occupational safety and health law pertaining to the practice of human relations management.... The author outlines the benefit plans, the employees' rights....

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Falcon City in Dubailand

21 pages (5250 words) , Download 2 , Research Paper

Dubai Taj Mahal would be one of the most excellent hotels within the entire Dubailand (Vidal, 2013).... This essay presents the Falconcity of Wonders (FCW) which is a project that was proclaimed in the year 2005, and is being constructed in Dubai comprising life-size replications of the 7 world wonders including contemporary wonders like the Eiffel tower....

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How Can Social Media Be Used as a Powerful Marketing Tool in a Small Business

17 pages (4532 words) , Download 2 , Research Paper

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From the paper "How Can Social Media Be Used as a Powerful Marketing Tool in a Small Business" it is clear that the significant increase in sales due to Facebook marketing may be attributed to the fact that most people are tuned in to social media, especially Facebook.... ... ... ... The case study is about Twinklestars Children Clothes (TCC), a small business run from the home of its owner who designs and makes children's clothes....

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Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall

2 pages (541 words) , Download 2 , Assignment

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This assignment "Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall" presents marketing as an important aspect for every organization in pursuit of success considering that it is a means through which a company or organization informs its potential customers about its products.... ...

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Why Using Social Media as a Marketing Platform Is Good for Business

2 pages (531 words) , Download 3 , Essay

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"Why Using Social Media as a Marketing Platform Is Good for Business" paper argues that a reduction in the cost of marketing, enhances the appearance on the World Wide Web, enhanced customer services, development of the company's image, and increases the overall sales of the business.... ... ... ...

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Communicating Total Rewards

2 pages (500 words) , Download 2 , Essay

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Also, newspapers and magazines with wide coverage will be utilized in targeting and delivering the message to the desired audience.... The reason behind targeting employees with experience in online marketing is to provide the organization with reliable taskforce capable of achieving the set sales targets and Company objectives (Kaplan 2007)....

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Assessment Event Document / Maintain an EHS information system

2 pages (500 words) , Download 2 , Assignment

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The scope of this document control procedure covers all documents that are involved in ensuring that Paradise hotel complies with the Abu Dhabi Environment, Health and Safety Management System Regulatory Framework. ... ... afety data sheets are documents used to avail information.... ... ... They also provide information on how to manage them....

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Gender and Consumer Culture

12 pages (3000 words) , Download 2 , Essay

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Various studies revealed that men and women significantly differ in characteristics in regard to consumer behaviour with regard to the products they are likely to buy in response to the advertisements and its positioning.... In the similar context, companies targeting men consumers have been identified to offer greater concern towards ensuring the policies to be transparent enough where the product attempts to satisfy the primary tasks associated with that particular category (Wolf, 2009)....

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Systems Engineering Principles for Unmanned Aerial Vehicle

14 pages (3803 words) , Download 0 , Coursework

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NAVSTAR Global positioning System (GPS) 6 ... The positioning system should also be accurate enough so that the information sent back to the command post is reliable enough to allow accurate decision making. ... NAVSTAR Global positioning System (GPS) ... The UAV's receiver uses the arrival time to calculate the distance from each satellite, thereby determining its global positioning.... Standard positioning System (SPS) – used by civilian users, utilizing signals at L1 frequency with an unencrypted course acquisition code....

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An International Marketing Plan for Bright Eyes to Enter the Market of Brazil and Denmark

14 pages (3500 words) , Download 2 , Research Paper

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This paper will present an international marketing plan for Bright Eyes to enter the market of Brazil and Denmark.... This plan will detail as to what market entry strategies should be adopted by the firm in each market besides discussing as to what marketing mix approaches to be undertaken.... ... ...

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Benefits of Tourism to the Local Community in Singapore

11 pages (3262 words) , Download 4 , Research Paper

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The support activities and accommodation include shops, banks, restaurants and hotels that provide the tourists with relevant services that are essential in life.... Inferior infrastructure and support activities, for example, banks, hotels or restaurants, are detrimental in the realizing the benefits of exemplary performance in the industry....

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Sex & Society in Postwar Germany

3 pages (750 words) , Download 2 , Essay

However there were high-class prostitutes working in the hotels of East Berlin and the other major cities, mainly targeting Western visitors; the Stasi employed some of these for spying purposes.... INTRODUCTION & THEME: During the Nazi era, street prostitutes were seen as degenerate and were often sent to concentration camps....

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Marketing and PromotionBuilding the image and the brand

1 pages (250 words) , Download 2 , Essay

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It is mostly in use for letterheads and marketing purposes.... Logos are different, and each is linked and recognized with purpose.... There are diverse forms used in logo design, but the most appropriate are the symmetrical.... ... ... This is a logo for Art Gallery of NSW.... As from the logo, the organisation is museum....

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Associate of Applied Sciences in Fashion and Marketing

1 pages (272 words) , Download 7 , Essay

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From the paper "Associate of Applied Sciences in Fashion and Marketing " it is clear that generally, it is essential to state that in the author's high school, he designed clothes for all his classmates as well as for himself for a stage performance.... ... ... ... Associate of Applied Sciences (AAS) in Fashion and Marketing is the right major for me because of my unusual interest in fashion and my creative designing and art skills....

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How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication

5 pages (1581 words) , Download 0 , Research Proposal

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The paper "How Blogs Can Use the Hierarchy of Effects Model of Marketing Communication" is an outstanding example of a marketing research proposal.... This paper seeks to explain how the hierarchy of effects model of marketing communication can be used in the assessment of a blog's marketing campaign strategy....

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Essays on Segmentation Targeting and positioning of hotels