Nobody downloaded yet

Gender and Consumer Culture - Essay Example

Comments (0) Cite this document
Summary
Consumption pattern and gender share a close relationship in the society which reflects the difference in purchasing behaviour of female and male customers. It is in this context that the consumption activity is often regarded to be one of the most essential experiences in human life. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.1% of users find it useful
Gender and Consumer Culture
Read TextPreview

Extract of sample
"Gender and Consumer Culture"

Download file to see previous pages The culture of consumption is related with goods and products, where the purchase activities are largely grounded on the quality of the products and the value of its material usage. The difference in style possessed by different genders has therefore often been evaluated during the transitional phase, from pre-industrial economy to an industrialized and capitalistic economy, where the sole aim of the manufacturers was to maximise production and earn higher amount of revenue through the sales (Leonini & Santoro, 2004). It has further been observed that even though production dominated the earlier periods, in the modern era, consumer goods have gained its significance as the supreme factor which influences the purchasing behaviours of both the genders. In this context, shopping malls have replaced individual shops where the rudiments influencing consumers’ purchasing behaviour reflects immensely. Furthermore, from the perspectives of family, woman has been observed to spend their earnings towards fulfilling their family needs by a significant extent. Comparatively, men are generally noticed to keep aside a proportion of their earnings for their personal requirements. However, differences have aroused in situations where women are examined to be dependent on the earnings of the male members for the effective accomplishment of their family needs. Recent studies in this regard state that women are more concerned about the welfare of their family and children and thereby prefer spending for themselves after the needs of other family members have been attained. On the contrary, men have been identified to possess individualistic attitudes while considering the consumption choices (Leonini & Santoro, 2004). Emphasising on this conception, the study will evaluate the various factors that determine the consumption behaviour of both the genders. Furthermore, it will focus on identifying the relationships shared between consumption and gender analysing the ways in which the gender based perspectives tend to influence the consumption patterns amid customer groups. Literature Review According to Grazia & Furlough (1996), while decorating their homes, women not only focus on furnishings and attractive appliances, but also tend to consider the style and tastes of the other family members. Furthermore, women magazines, furnishings and marriage manuals have been an influencing commodity for the women consumers in deciding the consumption of its products. In relation to the modern day context, the development of departmental stores in major cities has further been observed to have re-defined the experiences of shopping for the female customers which was earlier considered as a highly-skilled task in regard to homemaking (Grazia & Furlough, 1996). However, Felski (1995) argued that although women consider themselves a prime source for decoration of households, they are the most irrational consumers, simply prone to wastefulness and extravagance when encountered with the attractive displays of products for sale (Felski, 1995). Thus, it can be stated that even though women are more concerned about family choices while consuming products, they are at times illogical while purchasing products, especially for the decoration purposes. This is because they cannot resist the attractive displays set up in the shopping malls which give them the opportunity to choose from a wide range of products. According to Veblen (1965), consumption is a symbolic act that evolved from the difficult distinction between ‘subordinate working people and dominant leisure classes’ ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Gender and Consumer Culture Essay Example | Topics and Well Written Essays - 3000 words”, n.d.)
Gender and Consumer Culture Essay Example | Topics and Well Written Essays - 3000 words. Retrieved from https://studentshare.org/family-consumer-science/1400897-gender-and-consumer-culture
(Gender and Consumer Culture Essay Example | Topics and Well Written Essays - 3000 Words)
Gender and Consumer Culture Essay Example | Topics and Well Written Essays - 3000 Words. https://studentshare.org/family-consumer-science/1400897-gender-and-consumer-culture.
“Gender and Consumer Culture Essay Example | Topics and Well Written Essays - 3000 Words”, n.d. https://studentshare.org/family-consumer-science/1400897-gender-and-consumer-culture.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Consumer culture
...? Consumer Culture Consumer culture is a contemporary economy defined by the consumers buying and spending, studies from different perspective provides that is has two attributes which is consumerism and materialism. According to marketing Consumerism is the collection of the consumer behaviors, values and attitudes that are associated with consumption of goods and services and it is associated with social status, social movements and economic development (Lury 2011). On the other hand materialism is the significance that a customer attaches to a specific good or service and it is characterized with satisfaction and dissatisfaction....
12 Pages(3000 words)Essay
Photography and Consumer Culture
...? Photography and consumer culture A critical study Everyone has seen coca cola’s Happiness factory ad; it has been a winning approach in spreading brand love in the younger audience of coca cola. It was meant to create and increase positive brand perception among the target market, to differentiate the coco cola style of living from the rest, to create a distinction between the people who drink coca cola and the people who don’t, and it achieved its objectives successfully by getting 7.5 out of 10 on severely high positive brand perceptions. So, what made the ad so successful? What was the reason behind its immense popularity? The reason for the immense success was that the ad targeted the essence of the consumer culture. Now... , what is...
10 Pages(2500 words)Essay
Globalisation of Consumer Culture
...? Globalisation of consumer culture Table of Contents Introduction Drivers of globalisation Globalisation and culture 2 Consumption dynamics 3 Fetishism and cultural imperialism 3 Deterritorialisation 4 Cultural homogenization 5 Glocalization 6 Cultural identities 7 Conclusion 7 References 8 Introduction The world we live in is changing at a much faster pace than one can imagine. The developments of new technology, cross-border tourism, and labour mobility have been the drivers of global consumer culture (Merz, He & Alden, 2008). However, opinions differ on the impact of change and the extent of change. While globalisation and cultural practices have a reciprocal relationship (Tomlinson, 1999) opinions differ on the extent... to which...
8 Pages(2000 words)Essay
American Consumer Culture
... American consumer culture Introduction Consumer culture refers to a culture which the activities of the consumer, that isbuying and spending defines the economy. America is a stunning illustration to show the influence of consumer culture in an economy. Consumer culture engulfed America because of the capitalism that was on the growth in the region with the main concern of the citizens being on buying and owning a property. The consumer culture has both the advantages and the disadvantages depending on how it affects the economy. This leads to the many topics which arise when studying American consumer culture. One of the major impacts of American consumer culture is its association to materialism. The critics and the advocate... of the...
4 Pages(1000 words)Research Paper
Consumer Culture
...but from the way, others react towards you and the ability to keep on going narrative. This essay will focus on how self-identity has contributed to identity construction in the modern consumer society, and how gender identity is constructed, negotiated and presented within a market place. There will be a discussion on issues of masculinity and how they have contributed to gender identity. The existence of a body as a conduit for intentionality and the role of body image body image self-identity. Body The modern consumer society, which is marked with high reflectivity, is conscious of the heightened need for the construction of individual identity. In the modern...
7 Pages(1750 words)Essay
Consumer Culture
...Consumer Culture: Is it Making the World Too Homogeneous Introduction To the hard-boiled economist, consumer spending is the motive force, the dynamics of development. The wider the consumer market unhinged by the economy, with more people buying non-essential and luxurious goods, the more advanced and viable that economy is. To the sociologist, however, the growth of the consumer market is a portentous phenomenon. In this contrary view, consumerism gives rise to a culture that promotes indolence, stifles individual initiative, de-humanizes and fouls up the environment. It seems disturbing in light of perceptions that this market...
7 Pages(1750 words)Essay
Fashion and consumer culture
...endorsement, Journal of Brand Management, 17(2), pp.146-158. Gambrel, P. & Cianci, R. (2003), Maslow’s hierarchy of needs: does it apply in a collectivist culture, Journal of Applied Management and Entrepreneurship, 8(2), pp.143-165. Maffesoli, M. (1996) The Time of the Tribes: The Decline of Individualism in Mass Society. London: Sage. Mariana, C., Raluca, G. & Gratiela, G. (2009), Culture-major determinant of European consumer behaviour, Annales Universitatis Apulensis, 11(2), pp.1019-1025. O’Connor, S. (2008), Luxury retailers resort to secret sales, Financial Times, December 20, p.1. Robins, K. (1997) Production of Culture / Cultures of...
13 Pages(3250 words)Essay
Consumer culture
...(Featherstone 1991). Drawing on a wide range of researches, and using existing illustrations from the media and admired culture, the author explores the increase of consumer culture and the varying relations between the production and utilization of cultural goods. She argues that consumer culture has become progressively more stylized and now offers an important background for everyday creativity. Chapters’ five to seven respectively deal with the responsibility of social groupings through the examples of race along with gender, the function of brands, media also marketing as mediators linking economy and...
5 Pages(1250 words)Essay
Consumer Culture
...Where We Stand: Matters Introduction The book ‘Where We Stand - Matters’ written by Bell Hooks talks about the increasing the distinctionbetween the rich and the poor and how that aspect has affecting the capitalism in United States. The rest of the book talks about the fact how the class matter and affect the society. The reason for choosing this book is the simple fact that it is related to topic discussed by Paul Fussell in his article “An anatomy of the Classes” where even we has clearly mentioned that no matter what there will always be a distinction among the various classes where the rich will always remain rich and the poor will always be poor. However the case for Thorstein Veblen, he argued the differences of the working...
4 Pages(1000 words)Essay
Consumer culture
...Bowen Chen Writing 122 Christopher Roethle 29 Consumer Culture America society has been associated with various things. The most significant has been consumer culture. It is believed that majority of the economy entails buying and selling of goods (Masci 1001). As a result, the culture has been said to make Americans too materialistic. Hence, they are seen as working hard just to get money to buy more things (Masci 1001). The consumer culture has been a characteristic of individual and societies in United States. As a result, the culture has been significantly associated with United States. The...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Gender and Consumer Culture for FREE!
logo footer
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • StudentShare App Store
  • StudentShare Google play
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • Miscellaneous
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us