Nobody downloaded yet

Media planning for advertising - Essay Example

Comments (0) Cite this document
In the modern society, where the abundance of services and goods is simply astonishing, with new companies and manufacturers emerging literally every day and competition growing at an enormous pace, it is totally impossible to succeed in selling the product or service without…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Media planning for advertising
Read TextPreview

Extract of sample "Media planning for advertising"

Download file to see previous pages Taking this into account, it is logical to think that the huge emphasis is laid nowadays on the quality of the advertising message transmitted to the potential buyers via various types of existing media, because the impact produced by this message determines the success of the campaign and – eventually – sales level. As the result, enormous amounts of efforts and financial expenses are involved in advertising industry, because creating a persuasive advertising message is considered to be crucial for consumers to make decisions in favor of this or that company. However, a bare advertising message is unlikely to guarantee success for a brand: “a great advertising message in front of the wrong audience is a total waste of time and effort” (Kelley and Jugenheimer, 2008, p. 5). For a successful promotion campaign, message strategies must be combined with wise media strategies for a message to reach the audience in the most effective way. Media strategies should be always highly flexible and capable of complying with the changes in preferences and behavior of consumers. “When consumers change their consumption patterns, the marketing communications strategy to reach these consumers must change as well” (Víglundsson and Halldórsson, 2012, p.1). It is also important to adjust media communication strategies to the patterns of media consumption and change (or enhance) them, if new media emerge or gain popularity among consumers. In the recent decades, rapid technological progress has shown dependence of marketing on the innovations in communication technologies. “For the advertiser and agency, this technological revolution has meant radical re-thinking and redeployment of how messages and incentives are distributed to relevant marketplace customers and prospects” (American Academy Of Advertising Conference Proceedings, 2013, p. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Media planning for advertising Essay Example | Topics and Well Written Essays - 2500 words”, n.d.)
Media planning for advertising Essay Example | Topics and Well Written Essays - 2500 words. Retrieved from
(Media Planning for Advertising Essay Example | Topics and Well Written Essays - 2500 Words)
Media Planning for Advertising Essay Example | Topics and Well Written Essays - 2500 Words.
“Media Planning for Advertising Essay Example | Topics and Well Written Essays - 2500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Media planning for advertising

Sports media advertising

...and therefore risk becoming instinct buyers. The setting in which the advertisement is done also has impact on the behavior we as consumers develop towards the product. The influence of sports advertising is however powerful when it comes to shopping behavior of most consumers in that they tend to be biased when shopping for any given product. The difference comes out clearly when male and female buyers base their purchase on advertisements that they have seen in the media (Gerdy, 2002). Male for example are more influenced by adverts from soccer and athletics than female shoppers at one given time. Research indicates that most shoppers tend not to plan...
11 Pages(2750 words)Term Paper

Media Advertising Criticism

...Media Advertising Criticism Albion explains that advertising is the art of marketing using persuasive information from the sponsor through mass communication channels to endorse the acceptance of goods, services or ideas to the audience. There are various mediums of advertising; newspapers, radio, television broadcast, stage shows, websites, billboards, flyers, supermarket receipts, taxicabs among others (Albion 55). According to Beckman (34), free media refer to the persuasive information produced by advertising and public relations professionals for promotion purposes, as well as marketing through mass media at no cost...
10 Pages(2500 words)Essay

Advertising Media Identification

...Prof’s Media plays a significant role in gendering children, but also represent the desires of children themselves to be gendered. This essay examines two advertisements for closely related products: Lego, and “Lego Friends,” a variant aimed at girls. It will argue that these ads, in addition to the products themselves, reinforce traditional gender roles in a variety of ways. These include future employment of the children, and the importance and nature of social interaction, which varies significantly between the two advertisements based on gender. Gender has long been something that has been of greatest concern to advertisers and to the advertising...
4 Pages(1000 words)Essay

Advertising and Print Media

...?Other (s) Advertising and Print Media Introduction Promotion of brand identity to the consumers through advertisement is a common strategy that is commonly used by companies to enhance their product awareness, sales, customer loyalty, competitiveness and the overall company value. BMW is one of the few luxury automakers that has successfully managed to capture the minds of potential buyers and propelled its brands to record sales through promotion strong branding and product identity. For example, the above average sales made by the German automaker in 2012 were particularly attributed to the company’s consistent marketing campaigns and effective product branding efforts that specifically targeted the more affluent customers... that offers...
5 Pages(1250 words)Essay

Strategic Planning for Advertising

...Strategic Advertising Plan for the ISP Wanadoo Re-branded to Orange Analytical report Table of Contents Introduction 1 Strategy inAdvertising Plan 2. Section I - Situation Analysis/Business Review. 2.1 Industry Review 2.1.1 Means of Internet onnection in the UK 2.1.2 Wholesale broadband connection market shares 2.1.3 General trends in Internet using in the UK 2.2 Company Review 2.2.1 Freeserve 2.2.2 Wanadoo 2.2.3 Orange 2.2.4 France Telecom Group as Corporate Parent 2.3 Customer Review 2.4 PESTEL Framework 2.5 Key factors of success within the competitive market 2.6 SWOT Analysis 3. Section II - Strategic Direction in Business Environment 4. Section III - Media and...
20 Pages(5000 words)Essay

Understanding advertising media

...Understanding Advertising Media Introduction Even though the Internet has been exponentially becoming more popular since the start of the 90's thereis evidence that it is not a successful advertising medium. The purpose of this paper is to examine why the former occurs. The paper is divided in three sections: firstly there is given some information on the Internet and its history since its spreading as a commodity, second examples of advertising techniques through examples are scrutinized, and finally the reasons that advertising through the Internet is not working are given. A small conclusion follows at the end of the paper as a summary to the detailed...
4 Pages(1000 words)Essay

Understanding advertising media

...UNDERSTANDING ADVERTISING MEDIA Capturing the true essence of advertising is an exigent task for there are varying factors that greatly affect its definition. One of these factors that cause modification in the meaning of the term is the media used. At present times advertising encompasses different avenues of communication. These include the printed media such as magazine, books and newspapers; visual media such as the television; the electronic media such the internet and other diverse form of tools that can attract the attention of the target market to a certain product (Richards & Curran,...
3 Pages(750 words)Essay

Media Advertising

...products I would engage in the process of developing the marketing plan required to sell the software. Research on how to market the product would cover market needs, market trends and the best mode of advertising. Since the identified marketing medium is through online selling on Facebook, the best tactic to use would be to display unique features about the product using creativity that is difficult to copy (Feltenstein, 2010).  There are risks that are associated with social media marketing and they include; Legal implications – when using the online advertisement, any breach of law can always be traced back and used as evidence of the case. Due to ignorance of law,...
2 Pages(500 words)Essay

Advertising Strategy and Planning

...Advertising Strategy and Planning Background Analysis Howley Group is a young chain of restaurant that puts into combination a menu for vegetarians with an environmental conscious range of catering such as locally made ingredients. The restaurant has established a menu with a carbon footprint for every item with intentions of demonstrating its environmental consciousness. The restaurant will be positioned in the city centers and immediate suburbs of main cities where the target population is located. The company also intends to establish a brand based on the concept of “casual ethical eating”. As a result, the company wishes to create a market promotion strategy which targets more of the vegetarian...
4 Pages(1000 words)Essay

Media planning

...Media planning Question 4 When organizing for fun run event, it will be better to get to the intended audience that will participate and the role that is attached to the fun run itself. Foster (2012), in order to achieve such requirement choosing the media that will be able to achieve them is paramount. In the current advent of social media, it is quite easier to achieve when it comes to the advertisement of the upcoming events. For the Sparrow’s hospital that is planning to come up with fun event for promotional purposes of a certain health aspect such as cervical cancer, the target will be several. It will target the individuals that...
1 Pages(250 words)Case Study
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Media planning for advertising for FREE!

Contact Us