Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Models of Teaching Reading

9 pages (2603 words) , Download 0 , Report

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This report "Models of Teaching Reading" focuses on three distinct models of teaching reading.... These models are a top-down model, bottom-up model, and interactive model.... The report then progresses to elaborate on the best model that can be utilized in a classroom environment.... ... ... ... Briefly, reading is classified as an integral process of acknowledging, understanding, and perceiving written or printed material....

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Models of Integration Implementation

4 pages (1149 words) , Download 3 , Research Paper

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The paper "Models of Integration Implementation" discusses that there are greater probabilities of attainment over the waterfall model, due to the improvement of testing plans early on during the life cycle.... Testing activities ensue well before coding.... This saves time.... .... ... ... The concept of integration is crucial to the understanding of software development in broad-spectrum, as well as contemporary marvels such as e-commerce, virtual groups, and virtual establishments....

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Accident Prevention Models

10 pages (2681 words) , Download 0 , Report

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This paper ''Accident Prevention Models'' tells that Increased innovations in equipment in areas such as aviation, maritime, nuclear power plants, and petroleum industry among other sectors have brought about many opportunities for failure and the need for new kinds of safety systems.... ... ... ...

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Psychological Models of Humans

6 pages (1767 words) , Download 3 , Essay

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This essay "Psychological Models of Humans" discusses the behavioural and psychodynamic approaches.... The behavioural psychology approach has involved the use of observation to determine the behaviour of human beings.... The psychodynamic approach assumes that unconscious forces determine our behaviours....

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Models of Nursing Education

2 pages (735 words) , Download 2 , Essay

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This essay "Models of Nursing Education" focuses on nursing education that can occur in two different models: face-to-face learning and virtual learning.... Before now, most nursing classes take place in physical venues where nursing students can have physical interaction with their instructors.... ....

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Market Models - Intel Corporation

1 pages (288 words) , Download 3 , Assignment

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The paper "Market Models - Intel Corporation" discusses that Intel Corporation, a semiconductor chip maker, operates in a monopolistic competition market model.... The company is a U.... .... based multinational company, whose operations are technologically driven.... ... ... ... The business operations undertaken by a given firm determine the market model in which that firm operates....

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Cloud Computing Security Models

5 pages (1568 words) , Download 4 , Essay

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The paper "Cloud Computing Security Models" highlights that generally, the issue of cloud security is the main focus for the various cloud computing potential customers and it is also considered the major barrier to most of its widespread applications.... ... ... ... Cloud computing is known for its efficiency and flexibility in producing services that are able to meet escalating business needs....

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Product Life Cycle of the Fossil Company

6 pages (1232 words) , Download 5 , Essay

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The paper "Product Life Cycle of the Fossil Company" describes that Fossil has extra reliance on the proprietary brands through which it offers its different watches.... The company's departure from the Americana dream is its major drawback where the company had major popularity.... ... ... ... The notion of having watches that were functional to style and fashion was introduced by an American brand, known as Fossil....

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Context planing article

2 pages (500 words) , Download 3 , Essay

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Marketing Strategy and Competitive positioning.... The growing intensity of brand completion has already challenged the creativity of media agencies to a great extent.... The result was that any platform that offers public visibility became.... ... ... Hatcher (2005) in his article Context Planning: The Door to media's future fondly calls this new version of media as ‘contacts'....

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Marketing for Financial Services - Barclay's Bank

5 pages (1250 words) , Download 0 , Research Paper

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In this research project, one of the top 50 banks in the world for its financial services was selected and that is Barclays Bank Plc.... The reason behind choosing Barclays bank, in particular, is - its worldwide presence.... This research project looks into online marketing versus traditional marketing....

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The Successful Strategy of Stade Francis

5 pages (2796 words) , Download 0 , Assignment

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The planning process begins by understanding consumers needs, selecting a group of consumers with similar needs, and positioning the sports product within this group of consumers (Shilbury, 2004).... he final step of the planning phase is to develop a marketing mix that will appeal to the targeted group of consumers and carry out the desired positioning....

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Factors Of Selecting A Destination

10 pages (2500 words) , Download 2 , Coursework

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Governments should “liberalize some of their tourist attraction and facilities such as national museums and hotels” (Aramberri & Julio, 2010, p.... The relationship between tourism and terrorism involves many aspects: possible interventions to curb security risks, effects of terrorism on tourism demand, and motives of targeting certain tourists....

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Digital Marketing Strategy of Samsung and Apple

6 pages (1732 words) , Download 0 , Case Study

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This case study "Digital Marketing Strategy of Samsung and Apple" analyzes digital marketing from the viewpoint of primary and secondary aspects.... The primary aspects will be analyzing present opportunities for the organization.... Secondary aspects will be analyzing the implementation plan.... ...

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Project Management in the Saudi Organizations

60 pages (15000 words) , Download 5 , Dissertation

This study examines the impact of current organizational performance measures on the project management knowledge areas as specified in the project management body of knowledge.... he subjects of study are Saudi Arabian organizations in various degrees of project-orientation.... ... ... The study found that there are significant positive impacts that organizational performance measures exert upon the project management knowledge areas, depending upon the organizational structure, the nature of its operations whether primarily continuing operations or project-oriented, the knowledge area involved and the particular metric being examined....

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Retail marketing strategy

8 pages (2000 words) , Download 3 , Essay

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The retail industry provides an exciting way of life for more than 3.... million people who earn their livelihood in this sector of the U.... .... economy.... Retailers provide the goods and services needed--from food, auto parts, apparel, home furnishings, appliances and electronics to advice, home improvement and skilled labor....

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New Brand Marketing

7 pages (1903 words) , Download 1 , Case Study

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This work called "New Brand Marketing" describes a green motorcycle as the new product that is going to be launched in the market of India.... The author outlines its promotional campaign, pricing, and distribution.... From this work, it is clear about different aspects related to the new product promotion....

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Apple Marketing Strategy Plan

8 pages (2218 words) , Download 0 , Case Study

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"Apple Marketing Strategy Plan" paper focuses on Apple Inc.... one of the best and largest multinational companies in the world founded by Steve Jobs and Steve Wozniak in 1976.... The Company was incorporated in 1977.... The multinational companies headquarter is in Apple California in the U.... ....

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Juice Pty Limited Marketing

8 pages (2094 words) , Download 0 , Case Study

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The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study.... Top juice pty limited is a sole proprietorship situated in Australia and enjoys the privileges of a sole proprietorship form of business organization.... .... ... ... The paper "Juice Pty Limited Marketing" is an outstanding example of a marketing case study....

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Green Marketing: Corporate Strategies of Multinational Companies

6 pages (1885 words) , Download 0 , Research Proposal

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The proposal "Green Marketing: Corporate Strategies of Multinational Companies" focuses on green marketing, including not only the corporate strategies of the multinationals towards manufacturing and selling their products in an eco-friendly manner but also analyzing other functions of the companies....

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Badaling - Shisanling Party in the Wild

13 pages (3463 words) , Download 0 , Business Plan

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In a nutshell, the marketing strategy will follow the 5ps which are; product, price, place, public relations and positioning.... Innovation and entrepreneurship will also increase through the emergence of more hotels, lodges and tour companies to cater for the ever increasing tourism needs....

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Business Crime, Tort, and Contracts

25 pages (6512 words) , Essay

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The paper "Business Crime, Tort, and Contracts" states that generally, according to UCC, a written expression that a party has accepted an offer can be taken as an acceptance even if it stipulates additional or different terms other than what is in an offer.... ... ... ... The present essay answers some questions based on scenarios drawn from three chapters in the students' text....

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Apple's Marketing Positions and Strategies

8 pages (2204 words) , Download 2 , Essay

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The essay "Apple's Marketing Positions and Strategies" presents Apple's latest touch version at lower prices considering upgrading, the benefits the brand would get due to a strategic alliance with Nike, which may be an alternative to the pricing model for the iTunes Store, Apple's position in the MP3 market, etc....

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Marketing Channels in Grocery Distribution

6 pages (1886 words) , Download 2 , Essay

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This essay "Marketing Channels in Grocery Distribution" focuses on distribution which is becoming more important than in most other industries.... Some of the reasons for this are shorter life cycles for goods and an increasing need for the freshness of products.... ... ... ... Several organizations are making an effort to create standards nationally and internationally, but at the present time, some problems exist....

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Marketing of Huggies Brand Pull-Ups

8 pages (2139 words) , Download 2 , Research Paper

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The paper "Marketing of Huggies Brand Pull-Ups" discusses that statistical analysis and effect size are the key tools for marketing researchers, as better attention to these two factors can improve the planning, execution, and reporting for marketing and consumer research.... ... ... ... Only if the product and services are 'reached' to the customer, or if differently said, only if the customer is 'made' to buy those products or services, organizations can survive and succeed....

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The Role of IT in International Marketing

14 pages (4082 words) , Download 5 , Essay

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The paper "The Role of IT in International Marketing " discusses how technology integration with marketing has changed the marketing conduct internationally, how brands are managed and customers' relationship is sustained in global organizations today.... ... ... ... The objective of the assignment is to bring to light the role of Information Technology in international marketing; discuss the scope of information systems in international marketing activities; emphasize how the adoption and integration of IT have revolutionized the international marketing environment for marketing managers and businesses....

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Important reflections about higher education in marketing

4 pages (1000 words) , Download 3 , Essay

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This essay offers some important reflections about higher education in the United Arab Emirate in marketing and plausible reasons which significantly impact the young students seeking marketing studies in internationally reputed institutions.... .... ... ... My name is Jumaa and I belong to the United Arab Emirates....

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The Various Present Day Marketing Perspectives

4 pages (1000 words) , Download 2 , Essay

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This essay analyzes that marketing has been an area that has attracted huge concerns, especially in the global arena.... This paper shall look into the various present-day marketing perspectives that are relevant to the organization.... E-marketing being a marketing perspective of the current time....

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Investment in Management Training Industry

12 pages (3000 words) , Download 3 , Dissertation

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To Develop Customers Profile and segmentation ... This research objective is therefore expected to reveal who the prospective clients are and in also assessing if customer segmentation is needed on the basis of the paying capacity or the need of the customers.... segmentation is a strategy that is found useful for foreign entry as it allows the entring organization to concentrate on the most profitable or easily attainable section of the customers and hence to gain a steady ground in the new market (McDonald and Malcolm McDonald (Author) ...

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The effectiveness of advertising

8 pages (2000 words) , Download 3 , Essay

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The company's vision is to shape the mobility of the future thereby reaching out to new customer base and positioning the company brand as sustainable and future oriented.... The sole objective of an advertiser is to develop the advertisement in such a way that it meets specific objectives such as targeting a certain audience base, speaking to the respective audience's most important concerns thereby delivering proper messages, and running it in media like TV, print or the internet....

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The Role of Retailer Branding Strategies within Retail Stores

14 pages (3875 words) , Download 2 , Essay

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It is a very important to state here that high brand equity helps in favourable positioning of the retail brand in the minds of the consumers.... Talking on this note, it can be said that store management helps in the process of identifying significant positioning issues related to brands.... While concentrating on store layout and store design, the retailers focus on positioning products having slow movement at areas where consumer traffic is highest....

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Homeless on Campus Exposition

6 pages (1572 words) , Download 2 , Essay

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The essay "Homeless on Campus Exposition" focuses on the critical analysis of the major issues in the article Exposition Homeless on Campus.... The number of homeless students in the United States is increasing every day.... This is mainly because of the rising costs of the houses.... ... ... ... Most US states are equally very expensive and affording decent housing for students is especially more challenging to poor students....

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Marketing of Apple Company

1 pages (250 words) , Download 2 , Essay

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The paper 'Marketing of Apple Company' presents Apple Inc.... which was incorporated on January 3, 1977, and with headquarter at Cupertino California, USA.... The Company design manufactures and markets personal digital devices along with support software systems.... ... ... ... The company has a global retail store outlet with a direct sales force with third-party resellers and online systems....

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Marketing transportation assignment

1 pages (250 words) , Download 2 , Essay

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The main chemicals used are ferrous sulphate, calcium hydroxide, and chlorine.... These chemicals assist the beverage to stay for long without going bad.... The first process that the bottles have to undergo is.... ... ... Despite the fact that it is an automatic machine, there must be somebody to put the empty bottles on the roll conveyor (Kachru, 693). ...

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Marketing Plan: WKAR

1 pages (250 words) , Download 2 , Essay

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This essay "Marketing Plan: WKAR" presents the newscast market as quite competitive and for WKAR's new TV venture to get on the course and command a respectable market and audience, not to mention catching up with the market leaders, a lot has to be done.... ... ... ... WKAR should come up with a unique brand name that has special a mantra that runs after like every time ten to fifteen minutes so as not only to establish brand loyalty but also make the new station popular....

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Achieving and Maintaining Leadership in the European Tourism Industry

8 pages (2398 words) , Download 0 , Case Study

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TUI being in the service industry has to adopt the latest technology as regards its service delivery to its customers in terms of ticketing and reservation of rooms in their vast chain of hotels (Kern, 2001).... One of the major subsidiaries that TUI has is the TUI AG airlines and the company also boasts of having the cruise ships, hotels and travel agencies....

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Entrepreneurship & Small Business Management

10 pages (2500 words) , Download 2 , Research Paper

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ifferentiationinvolves selecting criteria used by buyers and positioning the business to meet the same.... Proper positioning is the foundation for success.... ith Differentiation Focus, an entrepreneur chooses one or a few target market segments in which he differentiates on the basis of special needs of the consumers not being met by competition, which is targeting a bigger group....

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Fashion Journalism, reporting in high-heels

4 pages (1000 words) , Download 2 , Essay

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The researcher of this essay aims to analyze the fashion journalism.... Crewe, Ben define it the Fashion journalism is a sunshade phrase used to recount all features of released Fashion media.... It encompasses Fashion writers, Fashion detractors or Fashion journalists.... ... ... ... This essay explores the journalism in the context of fashion....

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Marketing and Product Life Cycle

1 pages (370 words) , Download 3 , Case Study

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In the following paper 'Marketing and Product Life Cycle,' the author examines the marketing of the new product which will accompany all the products distributed by Procter and Gamble.... It will be largely dependent on its stage in the product life cycle.... ... ... ... The author states that moving from the introduction to maturity, it is strongly recommended that strategies are aligned with the changes in the customers' perception and other industry players' expected responses....

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Sustainability-Led Marketing in Whole Foods Market

8 pages (2146 words) , Download 3 , Essay

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According to the paper 'Sustainability-Led Marketing in Whole Foods Market', Sustainable marketing creates, produces, and delivers solutions that are sustainable while satisfying whole food customers management and emphasizes greater sustainability.... ... ... ... In Sustainable marketing factors like socio-ecological demands are addressed and turned into competitive advantages....

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Effects of Advertising and Marketing Communications on Social Behaviors

20 pages (5612 words) , Download 0 , Term Paper

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The rapid growth in Internet use has stimulated competitive advertising by providing a new place, particularly for targeting young people.... This paper "Effects of Advertising and Marketing Communications on Social Behaviors" would discuss and evaluate the following opinion of Joseph E....

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The Use of CFD Computer Models for Fire Safety Design in Buildings

11 pages (3184 words) , Download 1 , Report

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However, due to wind suction forces, positioning of ventilation openings must be correct and able to support natural extraction of hot air from the common corridor.... However, due to wind suction forces, positioning of ventilation openings must be correct and able to support natural extraction of hot air from the building....

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The Role of Management in the Provision of Australian Hospitality in Diverse Cultural Environment

6 pages (1738 words) , Download 0 , Case Study

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The management of hospitable organizations such as hotels, bars and restaurants should understand that a desirable experience positively affects the emotions to last-long within the minds of their customers as well as influence the consequent behaviors (Gröschl & Doherty 1999).... Martin Pirc and Martin Webb the owners of the restaurant have the passion for maintain the Punch Lane innovative and informed, positioning it at the forefront of food and drink scene in Melbourne (Victoria 2012). ...

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The University Women Center in the Life Molding of Females

4 pages (1265 words) , Download 2 , Essay

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The paper "The University Women Center in the Life Molding of Females" tells that feminist ethnography is a research methodology that entails observational study on participants over time (Abu-Lughod 9).... In addition, the research examines the social fabric and organization of women in society....

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Business Proposal for Als Milk Bar

12 pages (3000 words) , Download 2 , Essay

The traditional milk bar popularized in the 1930s is a place where one picks up milk and newspapers.... It later on evolved into general stores with a snack area where milk and fruit drinks and snacks may be purchased.... Because of this food service, the milk bar became a communal place for local interaction....

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Urban Tourism: What Attracts Visitors to Cities

16 pages (4464 words) , Download 6 , Essay

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Another important factor of the cities is proximity to shopping malls and hotels.... Even though this may not be the main reason for domestic or international tourism, the tourists will need to purchase some consumer products and spend in the hotels and lodges.... For the visitors who have been accommodated in the hotels within the city central business districts, this would be the convenient shopping center.... The center arranges the booking for accommodation in the hotels and lodges within the city depending on the needs of the clients....

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The Adoption Of Integrated Marketing Communications

11 pages (2750 words) , Download 2 , Essay

Integrated marketing communications has come to be regarded as the perfect marketing strategy for the companies of today.... Many of the leading multinationals have lately incorporated this strategy into their operations.... After the analysis and careful consideration of all its pros and cons, ABC Advertising has also decided to adopt IMC (integrated marketing communications)....

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Experiential Marketing Strategies of Disneyland Paris

9 pages (2714 words) , Download 2 , Literature review

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The review "Experiential Marketing Strategies of Disneyland Paris" focuses on the critical analysis of the major disputable issues on experiential marketing strategies of Disneyland Paris.... The term experiential marketing is a relatively new concept in the marketing literature.... ... ... ... Originally the concept was introduced by Schmitt (1999) and he has almost single-handedly brought this new concept in marketing....

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Marketing and Financial Plans of River Rocks Books Store

13 pages (3250 words) , Download 3 , Research Paper

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We are targeting customers from different backgrounds.... The company that is the subject of this research is River Rocks Books Store is a mid-size retailer of books dealing with both print and electronic books.... The company operates in the UK through 47 branches located in major cities and at main train terminuses and airports....

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Shareholder Value as Strategic Marketing Evaluation Framework

8 pages (2397 words) , Download 4 , Essay

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The paper "Shareholder Value as Strategic Marketing Evaluation Framework" states that profits come from profitable customers, so a better framework would be to calculate the profitability of each customer and craft marketing strategies that would attract and retain more of them.... .... ... ... Every business exists to make a profit while selling a product or service to customers willing to pay the right price....

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Effects of Motivational Factors on Employees Job Satisfaction

10 pages (2808 words) , Download 3 , Literature review

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The literature review "Effects of Motivational Factors on Employees Job Satisfaction" states that The term motivation is derived from the Latin verb 'movere' which is translated as to move and maybe generally defined as 'the process whereby goal-directed activity is instigated and sustained'.... ....

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Essays on Segmentation Targeting and positioning of hotels