Marketing Plan: WKAR - Essay Example

The following ideas will stand us in good stead; Foremost, WKAR needs to come up with a unique program that seeks to offer a bit of everything that all the other stations are offering. In so doing, they will come out as a favorite to market, since this would be a unique niche in the market with nobody else doing it. The new station should therefore come up with a very rich, action-packed, informative, and engaging menu that will keep viewers glued to their screens and the competitors’ mouths wide open.

Finally, since WKAR is new in the market, it should employ both experienced and new top-notch news anchors and if possible poach some of the best anchors from the competitors. The poached experienced news anchors will assist in pulling the diehard viewers from the already established stations and since most of the time news is just news but the way it is presented is what makes all the difference. The new crop of anchors will also pull another special group of viewers who could have gotten tired of the same old faces.

This unique combination will clearly work magic for the new station.  This will go viral and within no time start drawing multitudes to watch the station. They should also bring newsflashes and updates like every hour and try to engage their audience very often, so as to create attachment and much-needed customer loyalty for the new station.