The Role of Management in the Provision of Australian Hospitality in Diverse Cultural Environment - Case Study Example

The Role of Management in the provision hospitality in diverse cultural Environment Introduction Hospitality industry is an integral part of any tourist product that helps in the development of a destination’s personality. Therefore, development of hospitality is more than focusing on hospitable behavior. Important factors such as the quality of food as well as drink and accommodation must be considered, and thus the product component of the hospitality industry becomes an integral basis of the hospitality notion. The idea that hospitality involves exchange is indisputable. This indicates that the nature of hospitality exchange concerns the specific product provided in terms of accommodation, food and drink in addition to a given exchange being contemporary in nature as illustrated below (Baum 2006). Is In Melbourne, for instance, small bars and restaurants located within the city lane ways are considered an important as well as iconic part of Melbourne hospitality scene. The study provides an analysis of how and why such laneway hospitality operations are viewed as part of the Melbourne experience based on the theory of experience economy as presented by Pine and Gilmore. Melbourne hosts more than a million of the international visitors yearly. The visitors who comprise of shoppers, works and travelers take a break around the various cafes and restaurant seats. Developing some height limits as well as heritage controls has maintained the Melbourne city on the human scale, though portraying its diversity and originality. Based on the city’s muddle of connecting laneways as well as arcades offer other world experience that reflect intimate spaces and ambiguity, creating a home to various Melbourne’s bars, dining and the shopping secrets (Broadsheet 2011). It has been reported that Melbourne creates a rational canvas purposely for artistic expression, and thus its laneways considered homes to at times controversial street art. It is true in Pine and Gilmore (1999) view that experience should be the core product of all events, particularly in the tourist industry because it plays an important role in determining the survival and achievable of the competitive advantage in the industry. This is achieved through the four main dimensions of the event experiences namely, entertainment, escapism, education and esthetics. This implies that people visit events so as to satisfy as well as fulfill different goals and needs. Therefore, events have been considered as one of the dynamic and expanding ways of tourism attractions. Arguably, the significance of event motivation in hospitality industry suggests three interrelated reasons as a key to developing quality products and services, a crucial component of understanding the decision-making process of visitors and the fact that it is more closely associated with satisfaction. It is apparent that the quality of event experience in tourism industry determines the satisfaction of visitors, and thus plays an important role both in the survival and achievable of competitive advantage in tourism industry. The management of hospitable organizations such as hotels, bars and restaurants should understand that a desirable experience positively affects the emotions to last-long within the minds of their customers as well as influence the consequent behaviors (Gröschl & Doherty 1999). According to Pine and Gilmore (1999) on the theory of experience economy, most consumers seek experiences that are so unique beyond the mere consumption of products and services. This is simply because the consistent as well as high level of both products and services do not provide a long-lasting basis for differentiating the choices for consumers. Based on this view, it can be noted that the writers Pine and Gilmore intended to emphasize that businesses, particularly those in the provision of tourism products and services to shift from their delivery-focused managerial service economy which focuses on high quality offerings to a more staged experience economy that can create a memorable consumption experience within the minds of visitors. In Melbourne, there is massive choice of places to visit for a drink. This is more common with its laneway. However, anybody can imbibe within the various styles as venues, for instance, nightclubs, cocktail, pubs, bar dining areas, the sports bars as well as jazz bars or the live music bars. Melbourne has taken lead of the Australian Bar industries where bars initially went underground, later into the laneways and currently bars have largely developed. For example, the current sudden increase of rooftop bar has witnessed most of the city’s rooftops changed into self-indulgent drinking holes (Victoria 2012). Provision of high quality experiences is a key goal of any recreational and leisure industry. A number of economy values offered by most experience industry are mainly the experiences. It is important to argue that future economic growth and development squarely lies within the value experiences and organizational transformations, indicating that products and services are no longer adequate. Based on the experience economy, Pine and Gilmore (1999) examined that hospitality organizations are operating in a modern economic era where all businesses are required to coordinate memorable events specifically for their customers. This is an urge to managers, particularly in the hospitality industry to look far beyond the traditional pricing considerations such as time and cost factors, to focusing more on the value of transformations through which a given experience offers. This provides the view that both experiences and transformations should be used as the foundation for future economic growth and development, and thus experience economy becomes the script through which managers in the tourist industry can direct their own transformations (Quan & Wang 2004). A number of the small bars and restaurants situated in the city lane ways have become both an important and an iconic part of the Melbourne hospitality scene. Bluestone Restaurant Bar is one of the major hospitality scenes in Melbourne. It is the recipient of various industry awards, and thus contributes a unique and quintessentially the city’s experience to a dining public. Bluestone provides a refreshingly innovative cuisine within its gorgeous and heritage-listed building where both the old and new are harmonized. The restaurant has remained reliable to Melbourne’s leading and most-loved food by embracing a more exciting and global food developments. Michel Restaurant and Bar is yet another important scene and icon of the Melbourne city that boasts a more outstanding dining experience (Broadsheet 2011). Basically, the restaurant and bar deals signature cocktails, light meal sometimes referred to as a shared nightcap which has made it a strategic meeting point to draw near friends. Red Spice Road is also a major restaurant which enables the Melbourne’s lane culture to meet the Asian spice trails. This implies that Red Spice Road offers fresh Asian flavor to the Melbourne diners where lunch and dinner are considered an exotic adventure. The cocktail lounge of Red Spice Road extends into McKillop Street with open windows that provide the excitement of this street. It has been argued that is the visitor takes route of the Red Spice Road, he or she would discover the far more affordable and venue superb. Punch Lane Wine Restaurant and Bar is uniquely Melbourne that has developed a strong and desirable reputation for its friendly setting, bar culture and pleasant service, unpretentious food and extensive wine list. Martin Pirc and Martin Webb the owners of the restaurant have the passion for maintain the Punch Lane innovative and informed, positioning it at the forefront of food and drink scene in Melbourne (Victoria 2012). The tourist economy is expected to evolve from a commodities-based and goods/services-based to an experience-based. From the realms of experience, it can be noted that experiences not only mean entertaining, but also engaging what involves a non-entertaining experience. On the other hand, through the educational realm the customers learn through experience, escapist realm often immerses the customers within a complete and different reality where escapism environments such as theme parks, casinos, laser tag centers as well as chat rooms may be considered. Lastly, the esthetic realm people simply come just for visitation, and thus the realm immerses individuals in a more unique and overwhelming events or environments through passive ways (Wood 2004). Pubs in Melbourne are changing from the internally-focused lounge room choices to open and friendly establishments. Initially, the pubs were enclosed and identified through frosted windows dominated by masking drinkers who were inquisitive passers by since men did like everyone to realize the time and period they took at the bar. Today, some of these changes within the pubs have been driven by changes in demographics from which the inner Melbourne suburbs have been dominated with the young urban proficient as well as style savvy consumers. This category demands a unique environment through which to spend most of their significant leisure dollar (Broadsheet 2011). Conclusion Based on the above understanding, it can be concluded that developing some height limits as well as heritage controls has maintained the Melbourne city on the human scale, though portraying its diversity and originality. A number of the small bars and restaurants situated in the city lane ways have become both an important and an iconic part of the Melbourne hospitality scene. Hospitality organizations are operating in a modern economic era where all businesses are required to coordinate memorable events specifically for their customers. Provision of high quality experiences is a key goal of any recreational and leisure industry. A number of economy values offered by most experience industry are mainly the experiences. The future economic growth and development squarely lies within the value experiences and organizational transformations, indicating that products and services are no longer adequate. Most consumers seek experiences that are so unique beyond the mere consumption of products and services. It is the quality of event experience in tourism industry determines the satisfaction of visitors, and thus plays an important role both in the survival and achievable of competitive advantage in tourism industry. Bibliography Baum, T. (2006), Managing People in International Tourism, Hospitality and Leisure, London: Thomson. Broadsheet, (2011), Melbourne Laneways & Rooftops on Your Coffee Table. Retrieved April 19, 2012 from, Gröschl, S & Doherty, L. (1999), Managing Diversity in Practice, International Journal of Contemporary Hospitality Management, 11, (6), 192-198. Pine, B. J & Gilmore, H. J (1999), The Experience Economy: Work is Theatre & Every Business a Stage. Boston, MA: Harvard Business School Press. Quan, S & Wang, N (2004), Towards a structural model of the tourist experience: An illustration from food experiences in tourism. Tourism Management, 25(3), 297-305. Wood, R. (2004), Diversity Management in the International Hospitality Industry, pp.93-109. Victoria, (2012), CBD VIC Restaurants, Australia. Retrieved April 19, 2012 from, Read More