Segmentation Targeting and positioning of hotels Essay Samples and Topics Online

Cable TV as Going Obsolete

7 pages (1893 words) , Download 2 , Assignment

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The author of the present paper under the title "Cable TV as Going Obsolete" argues in a well-organized manner that cable television has been around for more than half a century.... Whole generations have grown up in front of the box with moving pictures.... ... ... ... On average, global viewers spend at least 4 hours a day watching TV....

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Transactional Marketing versus Relationship Marketing

21 pages (5860 words) , Literature review

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The paper "Transactional Marketing versus Relationship Marketing " is an outstanding example of a marketing literature review.... Relationship marketing and transactional marketing are two contrasting marketing concepts that help to define marketing in the modern world.... ... ... ... The paper "Transactional Marketing versus Relationship Marketing " is an outstanding example of a marketing literature review....

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The Tourism Industry of Dubai

11 pages (2500 words) , Download 2 , Essay

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Apart from these establishments, there was also a large percentage of increase in the number of hotels over the recent years, which has certainly contributed towards the flourish of the city as an urban tourism market.... Behind the ultra modern and luxurious hotels of the city, there lies a dark world where slavery is still being practiced.... It has been observed that outstanding hotels, shopping malls and skyscrapers are the well known characteristics of Dubai....

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Position of Atlantic Quench Cranberries Inc in the Market

12 pages (19 words) , Download 0 , Case Study

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The paper "Position of Atlantic Quench Cranberries Inc in the Market" is a delightful example of a case study on marketing.... In the contemporary market scenario, strategic involvement in business expansion or growth is the most essential element to maintain sustainability and consistent development of the organization....

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International Marketing Choises

11 pages (2750 words) , Download 3 , Research Paper

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Companies these days are also targeting social media as a medium of promotion.... This report highlights on the International market entry choices by an organization such as Exporting, Licensing, Joint ventures, and foreign direct investment.... The report also focuses on the forms of marketing as well as the International marketing mix strategy....

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Case Study on Thorntons plc

18 pages (4500 words) , Download 3 , Essay

Thorntons PLC is engaged in the business of manufacturing, retailing, and distributing premium, high quality confectionary and other sweet foods like toffee and ice cream.... Company founder Joseph Thornton wanted to create the finest sweet shop in town and established the business in Sheffield in October 1911. ...

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Interactive and E-Marketing

16 pages (4000 words) , Download 3 , Essay

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This essay describes the proposal in which the researcher wants launch an online company selling high quality headphones and delivering it all around the world.... The researcher focuses on describing the company's policy, operations, technology and ideology.... ... ... ... This essay discusses the E-business that is a business which allows the customers to sell trade and barter over the Web....

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Smartphone Comparison: Apple vs Samsung

15 pages (4933 words) , Download 3 , Essay

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There is an enormous advantage with this OS including infinite communication media, open-source, Wi-Fi and Global positioning System (GPS), multitasking, and touch screen among others.... The brand of Apple always signifies a high profile because the positioning strategy of the company is only urban middle and upper class society.... There is an enormous advantage with this OS including infinite communication media, open source, Wi-Fi and Global positioning System (GPS), multitasking and touch screen among others....

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Individual assignment

4 pages (1000 words) , Download 2 , Essay

The organization that has been selected is the Unilever organization and this organization is being linked with the two schools of thoughts.... The.... ... ... The approaches that are taken in the learning school of thought is basically the management of the organization, in this case Unilever, constantly need to be on the roll of finding out what steps and During the marketing strategies that Unilever implements for their brands, they can get to know through the response of the customers about which marketing activity has been successful for a particular brand and which strategy has been unsuccessful....

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Direct and Digital Marketing

21 pages (5250 words) , Download 4 , Essay

The author state that identity theft is a growing problem and one which, along with lost/stolen data, is receiving more and more coverage in the press.... The author examines the effect this phenomenon is having on direct marketing now and could have in the future .... ... ... Identity theft is an increasingly growing problem that has made it to the headlines very frequently in recent times....

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Tourism: Opportunities for Sustainable Development of Areas

12 pages (3435 words) , Download 0 , Essay

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Residential areas, service apartments, more hotels are some of the developments catering to tourists (Liu 2003).... There are cases of local business being overrun by big multinational hotels.... Tourism is generating cash mainly in areas of resort, hotels and staying places....

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The communications process model

4 pages (1000 words) , Download 2 , Essay

This paper seeks to explain why it is important for marketers to understand each of the elements in the Communications Process Model (CPM), and to detail the new communications channels that have emerged over the last decade and their impact on the use of the promotion mix.... ... ... ... The communication process involves a sender and a receiver between whom a message is sent and received respectively....

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A University Guide for the 21st Century

14 pages (3822 words) , Download 2 , Essay

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In the last four years or the years 2008 until 2010, Durham University has increased its positioning by one integer annually [APPENDIX A].... einstein, 2004, Handbook of market segmentation: strategic targeting for business and technology firms.... In terms of market segmentation, the total body can be further broken down into the following sub-sets of student definitions [Weinstein, 2004, 29]....

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Role of Marketing in a Consumer Society

11 pages (2856 words) , Download 2 , Essay

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This paper ''Role of Marketing in a Consumer Society'' tells us that Coca-Cola Company is one of the leading enterprises in the manufacture and distribution of food and non-alcoholic beverages.... The company has its roots in the USA and it has it headquarters in Atlanta, the company has grown over the years....

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Marketing Strategies for Al-Gizza Pizza Restaurant in Abu Dhabi

20 pages (5426 words) , Download 2 , Research Paper

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The paper "Marketing Strategies for Al-Gizza Pizza Restaurant in Abu Dhabi" states that market research is a tool and a strategy that can prevent a business from making erroneous decisions that may as a result cause expensive design mistakes in new products, faulty marketing campaigns and so on.... ...

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Marketing Practitioners - Growing Demand of Ready Meals from the UK Student Population

11 pages (3044 words) , Download 3 , Assignment

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, we found a vast amount of information from journals, ebooks, and googlebooks, on the subject of ready meals, consumption statistics of ready meals, segmentation and demographic, among others.... The author of the paper "Marketing Practitioners - Growing Demand of Ready Meals from the UK Student Population" argues in a well-organized manner that the chilled ready meals market is seen to have grown in the UK as consumers look for an alternative to home-cooked food....

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Social Media Marketing Strategy

6 pages (1886 words) , Download 1 , Essay

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The width of social media adoption can be understood as the various activities like targeting, messaging, and new product generation as well as the incorporation of social media in PR campaign for which a company employs.... This work called "Social Media Marketing Strategy" describes the peculiarities of Sony's social media campaign....

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Putting on a Rock n Reggae Concert

6 pages (1500 words) , Download 3 , Essay

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Examples would include sponsorship of hotels for the artist accommodations, sponsorship of food by known restaurants, sounds and lighting from a town provider, transport by a bus company, among others.... The costs are in RED font so you may change it to a realistic costs based on your area....

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Marketing Audit of Apple Company

6 pages (1679 words) , Download 2 , Report

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The point here is that like other technology conglomerates, Apple needs to realize that the future belongs to these markets and hence targeting these markets makes for eminent business sense (Gillooley & Varley, 2010).... The report "Marketing Audit of Apple Company" describes the promotional strategy of Apple....

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Interactive and E-marketing

17 pages (5014 words) , Download 0 , Coursework

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The coursework "Interactive and E-marketing" describes key aspects of e-business.... This paper outlines site design, key competitors, business strategy, WEB strategy, target market optimization, metrics, and traffic building and e-marketing plans.... ... ... ... The company's policy, operations, technology, and ideology define its business model....

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Progressing a Sustainable Business Agenda

6 pages (1709 words) , Download 0 , Case Study

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This case study "Progressing a Sustainable Business Agenda" focuses on Adelphi Hotel which has done a great job in sustainability work.... It can be placed in the compliance stage in the Dunphy model since its sustainability work is based on the need to comply with the set regulations.... ... ... ...

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Online Marketing and Marketing Environment

9 pages (2588 words) , Download 3 , Article

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The paper "Online Marketing and Marketing Environment" discusses that the marketing environment consists of factors that are controllable and others that cannot be controlled.... Marketing officials should capitalize on the factors that they can control and try to adapt to those they cannot control....

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A Marketing Plan for Sainsbury

5 pages (1576 words) , Download 3 , Essay

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As the company may plan to enter the non-food market the company should focus on targeting the existing customers through customer loyalty programs.... To prepare the marketing plan, the existing marketing strategy of the company and peripheral business environment have been analyzed by using strategic and marketing concepts like PESTEL analysis, SWOT analysis and marketing mix has been used in the paper "A Marketing Plan for Sainsbury"....

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Competitive Environment of Harrods and Liberty

19 pages (5653 words) , Download 3 , Essay

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Considering that the stores lack control over the external environmental factors, they have had to strategize their practices to suit the influences, as well as compete more particularly by their positioning.... Considering that the stores lack control over the external environmental factors, they have had to strategize their practices to suit into the influences, as well as competing more particularly by their positioning.... Target market(s), competitive positioning ...

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Siemens Wind Energy

6 pages (1681 words) , Download 4 , Coursework

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Siemens has been adopting the strategies of market development as well as Product Development as per Ansoff's matrix, which means it is increasing its revenue stream by targeting various geographical segments along with engaging in product innovation.... Siemens has been adopting the strategies of Market development as well as Product Development as per Ansoff's matrix which means it is increasing its revenue stream by targeting various geographical segments along with engaging in product innovation....

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Marketing Cruises in Times of Recession

10 pages (2916 words) , Download 0 , Dissertation

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To find the gaps which exist between customers and companies including market positioning, niche and delivering customer value ... The paper "Marketing Cruises in Times of Recession" tells us about cruise industry.... The cruise industry is one of the most lucrative industries, which have altered drastically over the years due to changing consumer trend, demand, and external environment....

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Impact of internet in marketing

20 pages (5000 words) , Download 2 , Essay

Global business is being reconfigured by the Internet, which has emerged as a key marketing platform for businesses in both developed and less developed countries.... There is no telling what other human activities will Internet-related commerce may encompass but many businesses are already discovering the benefits of online transactions....

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Principles of the Effective Marketing Services in the US

16 pages (4000 words) , Download 2 , Essay

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Marketing team aids the management to identify and fill the gaps in various steps, improve organizational strengths, and work on the weakness to eliminate them thereby positioning us to take a real advantage of opportunities and equip Medi-stim with the methods to defend against potential risks.... “Online can be targeted to an individual – the flexibility of the medium means targeting is much tighter than in any other marketing channel....

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Similarities and Differences of Apple and MatsSoft

4 pages (1386 words) , Download 2 , Essay

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However, the company has recently changed its branding and positioning strategy, where the firm seeks to increase overall sales by targeting new customers through channel partners as well as direct marketing efforts (Kulkarni, 2013).... he above two cases are extremely crucial for a brand manager, as both the articles have provided various useful insights about both brand and positioning strategy of the companies.... In this section of the study, the positioning and branding strategies of Apple and MatsSoft will be discussed and analyzed....

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Integrated Marketing Communication

9 pages (2623 words) , Download 3 , Essay

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The paper "Integrated Marketing Communication" describes that marketers need not only to implement the IMC tool or campaign but also need to have promotional predictions data based on the consumer insights about the brand or product for which basically the campaign is going to start.... ... ... ... The marketers of LG focused on implementing Advertisement as a tool of IMC....

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How Does Marketing Affect Sports Customers

6 pages (1614 words) , Download 0 , Essay

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In America, companies are targeting the fans by selling things associated with baseball players, rugby players and basketball players.... There was another campaign that featured a very famous cricketer Wasim Akram along with famous footballer Lionel Messi, an ad campaign through which they launched a new flavor worldwide targeting the Asian countries mainly (Kahle and Riley)....

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A Business Plan to Open a Portuguese Restaurant in London

15 pages (4020 words) , Download 2 , Essay

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In the marketing strategy, it will focus on providing a natural, fresh, healthy menu to have it compete well in the market with other hotels.... In the marketing strategy, it will focus on providing natural, fresh, healthy menu to have it compete well in the market with other hotels.... The business plan shows the marketing strategy the includes the products, price, place, people, promotion and the process along with the market segmentation and the competitive analysis....

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The Implementation of Microsoft Dynamics CRM

4 pages (1228 words) , Download 2 , Essay

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Virella Marketing shall make full use of the segmentation feature of the software which segments the existing customer base to identify new leads.... arket segmentation ... Virella Marketing, being a BPO, will get queries from people of various backgrounds; this segmentation will certainly prove to be very helpful (Click, 241)....

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Business Plan for Niche Interiors

6 pages (1605 words) , Download 3 , Research Paper

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The segmentation of the Niche Interiors' client is done according to the following geographic, psychographic, demographic, and behavioral factors: Geographic The targeted geographic market for Niche Interiors is the residential homes within Oakville, Ontario, with a population of about 182,520 residents, according to the 2011 census report (Statistics Canada, 2012)....

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The Research Project

10 pages (2500 words) , Download 2 , Assignment

This resulted in the establishment of services with the objective of increasing the rate of usage offered by the consolidators of hotels.... Just the way the owner of a company would wish that a productive tool is put into use as much as possible (unlike the paying of fixed costs whereas the company is not productive) so do hotels, restaurants and theme parks try to capitalize on the number of clients in all sectors....

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Marketing Mix Stimuli - M&S Supermarket

11 pages (3252 words) , Download 4 , Essay

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At this point, the following fact should be made clear: marketing mix can help to improve the positioning of a product/ service in the target market but only under the terms that the strategies incorporating in the marketing mix are carefully monitored (Kotler and Armstrong 2010)....

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Company Overview - Hagen-Dazs in Japan

12 pages (3096 words) , Download 3 , Case Study

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In order to remain consistent with their positioning strategy, the company does not distribute their products to the discount stores and only makes use of partnership strategy so as to enhance their brand image ensuring superior quality and availability of wide range of products.... In addition to premium quality, high differentiation and rich heritage are other vital positioning factors for the company.... igh prices of the products are another hindrance in targeting mass segment of the customers. ...

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The Strategic Situation of Kepak

9 pages (2603 words) , Download 0 , Coursework

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The company, in this case, adopted a positioning strategy that helped it tackle external pressure.... It further differentiated its products to cater for the needs of different segments in the market by introducing brands such as Rustlers targeting 16 to 24 year old males with the UK market as the principle target.... Differentiation based on segmentation is observed where the company introduces brands such as Rustlers and Speedy snack to cater for different segments thereby providing perceived value to customers beyond price....

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Literature Review on the role of IMC in building and maintaining brand equity

10 pages (2500 words) , Download 3 , Article

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Data-driven targeting and communication ... This paper will strive to delve on the finer aspects of the strategic component of IMC; taking into account the cultural and learning requirements of positioning brands, and how they can build a competitive edge through brand equity (Luxton, 2005).... The firm developed a strong product positioning and image positioning strategy (Dewhirst and Davis, 2005, p.... The case of Snapple shows what happens when firms fail to understand the need to decouple, to support their positioning around ‘authenticity' and values....

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Principals and Values of Sustainable Marketing

12 pages (3378 words) , Download 3 , Assignment

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Now a day's companies follow green marketing approaches as it helps them in positioning their product as environmental friendly and energy efficient.... The author of the paper "Principals and Values of Sustainable Marketing" will begin with the statement that from the beginning of 1980, the concept of sustainable marketing came into existence....

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Marketing Campaign for Exxon Mobil QATAR

9 pages (2319 words) , Download 1 , Case Study

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arget Audience, Customer Insights and targeting ... In Cameroon, EQMI launched a social need assessment campaign, which was intended to provide both short and long term improvements towards existing standards of living, targeting issues such as healthcare, housing, agriculture and education (Exxon Mobil Corporation, 2005)....

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Strategy at comet group- management/ undergraduate level

10 pages (2500 words) , Download 2 , Assignment

Weaknesses Comet did not have enough emphasis on the advertising and promotional function as a means of assisting a more effective brand positioning in its desired markets.... Analysis of Strategy at Comet Group BY YOU YOUR SCHOOL INFO HERE DATE HERE Analysis of Strategy at Comet Group FRONTSPIECE Analysis of Comet Group identified substantial lack of understanding of the marketing function, consumer stakeholder characteristics and lifestyles, and reliance on a centralised business hierarchy to govern operations and establish controls....

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Business Models and Planning

2 pages (500 words) , Download 2 , Essay

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It is different from renting cars in that ownership is shared, and one is not restricted to how long they should use the car so long as they meet the costs of mileage and other periodic costs.... In brief, it is just.... ... ... The idea originated in Switzerland (Hart et al.... 2005). ... ... ccording to the early research that Chase conducted, the idea was still little recognized (had not taken shape) in Western Europe....

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Atlantic Quench Cranberries

14 pages (4807 words) , Download 2 , Essay

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positioning 11 ... positioning ... he management literature states that it is important to consider market positioning as a part of the marketing plan to enhance the appeal to target customers.... In this case, benefit positioning is likely to be a more successful strategy (Hunter III, 2014).... This paper has focused on the marketing plan of the company for the next financial year highlighting the marketing communication and market segmentation strategies that can be used by the firm to increase its market share in the U....

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Psychology of Marketing

7 pages (2254 words) , Download 2 , Essay

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The paper "Psychology of Marketing" sums up marketers need to understand the concept of value possession to analyze consumer behavior and decide on marketing strategy.... The value attached to a product plays a pivotal role in directing goals, and attitudes of consumer behavior and making a purchase....

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Models of Event Evaluation

7 pages (1988 words) , Download 1 , Assignment

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"Models of Event Evaluation" paper states that events are designed experiences created in order to achieve a given purpose or objectives.... All organizations and people plan events every day.... Organizing and managing an event is complex and time-consuming and usually has costs associated with it....

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Strategy and the Management of Change

9 pages (3263 words) , Download 1 , Coursework

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n this context, the strategic options available to River Island are targeting the markets of emerging economies and strengthening its brand in order to sustain the business in future.... The industry consolidation and the elevating segmentation of the apparel market by brand would pose as a large threat for River Island.... ugmented segmentation in terms of brands ...

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Business System and Cultural Conditions in Greece

12 pages (3436 words) , Download 2 , Essay

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In particular, there is a promising area for hotels and other related businesses in Greece's tourism industry.... The paper "Business System and Cultural Conditions in Greece" describes that concerns will further result in other important considerations such as international institutions in which they governed certain roles and standards to follow in international business....

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Globalisation, Brands, & Business Organisation

16 pages (4000 words) , Download 4 , Essay

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In this regard, corporate brand positioning is important because it sends a powerful and distinct message of value to consumers.... Brand positioning informs consumers by virtue of differentiation and value why the corporation's brand should be purchased.... More specifically, relationship theory informs that corporate brand positioning is an attempt to connect with the consumer.... 1 Brand positioning in terms of CSR policies provides a differential selling point in that it gives consumers a compelling rationale for purchasing a specific brand....

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Marketing Strategies of BP and GM - Lessons Learnt and Shared

15 pages (3750 words) , Download 2 , Case Study

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However, it's positioning in the energy sector allows it to reinvent itself with time to stay profitable and productive.... To this effect, Browne – then CEO – was quite successful as he was able to lead BP into reducing its own carbon emissions and developing a specific positioning for itself apart from its competitors in the minds of its consumers....

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Essays on Segmentation Targeting and positioning of hotels