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Marketing Strategies of BP and GM - Lessons Learnt and Shared - Case Study Example

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This paper "Marketing Strategies of BP and GM - Lessons Learnt and Shared" is a brief review of the marketing strategies of two companies that are at different life-cycle stages in extremely dynamic markets. Having gone through the initial building stages, these companies are extremely big in size. …
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Marketing Strategies of BP and GM - Lessons Learnt and Shared
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Download file to see previous pages It has seen many ups and downs over the years including issues of environment, government dealing, exploration sites, oil prices and such, but has remained strong, with a great market presence and brand equity.
The second is General Motors. One of the heavyweights in the 20th Century automotive scene, GM saw bankruptcy in 2009 after many of its products and policies failed. With government holding and new management in place, GM is on the way to recovery. This paper analyzes the strategies of these two companies, along with some suggestions that they could utilize in the near future.
This paper will study the current marketing strategies of British Petroleum and General Motor. These companies are amongst the biggest players in their respective industries. However, the recent macro-economic environment has had an impact on the policies adopted by both. This paper will examine the specific marketing strategies and will give my own insight into them.
General Motors Company is one of the largest automakers in the world, headquartered at Detroit, USA. GM employs around 235,000 people globally and has a presence in 140 countries in various regions around the world (gm.com, 2009), with a complete brand portfolio of Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. According to the company website, GM main business territory and market is the United States, then China, Brazil, the United Kingdom, Canada, Russia and Germany. GM has been through many peaks and troughs over the years but the recent taste of bankruptcy was a devastating blow for the company. Having changed from General Motor Corporation to General Motor Company, GM has fortunately turned out fairly well from being in the decline phase. Whether this turnaround is successful for the company remains to be seen. There is still a need for GM to establish a culture with a more distinct and reachable vision and get the entire organization on board. The company still has excess staff and high costs which need to be dealt with. In GM, the issues faced by the past CEOs have been mostly related to ‘corporate debt and legacy costs, work rules, and franchise laws’ (Taylor, 2009); these issues have been distracting the top management from focusing on the core business of car manufacturing.  ...Download file to see next pagesRead More
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