Nobody downloaded yet

Markteing - Essay Example

Comments (0) Cite this document
Summary
The purpose of the study is to explore the different strategies that are employed by Apple Inc in its operations to design products that are attractive to a wide range of consumers from diverse cultural backgrounds. Apple is a renowned multinational corporation which is famous…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER97.7% of users find it useful
Markteing
Read TextPreview

Extract of sample
"Markteing"

Download file to see previous pages The company offers a wide range of products that are certainly unique and different from those offered by the other rival competitors. This company grew through different stages in its history to reach its present status. This study will attempt to analyse different strategies used by the company such as differentiation, its strategy in segmenting the market, competitive advantage as well as consumer behaviour. Recommendations will also be given in this study about what can be done by the company in order to remain a force to reckon with in terms of mobile computer technology.
Apple was established in the 1976. On April 1st, Steve jobs agreed to sell only 50 Apple I personal computers to the Byte shop which was the first retail computer store chain in the America. Following this development, Apple was incorporated in 1977 when Wayne sold all his shares of the company to the Jobs and Wozniak and then the company was later renamed Apple Computer Inc. After a few years, Apple II revolutionized its operations to focus on manufacturing of personal computers. The Apple II mainly developed a personal computer market which created hundreds of millions dollars. Apple Inc was ranged to be among the Top 500 companies in America just 5 years after its establishment (Apple Inc).
In the 1980’s, Apple launched two different kinds of computers namely Lisa and Macintosh. The Lisa was a commercial failure because of its software limitation and high price tag. The Macintosh was the next product to be launched and sold well at the beginning, but sales were weak in the days that later followed. The reason for failure of Macintosh was the same as Lisa which included high prices and limited software capabilities (Apple Inc).
In the late 1980’s, Apple witnessed a significant decline in business as a result of wrong decisions that were made. During that time, Apple failed to satisfy at a lot of targeted customers ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Markteing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Markteing Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1559539-markteing
(Markteing Essay Example | Topics and Well Written Essays - 1250 Words)
Markteing Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1559539-markteing.
“Markteing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1559539-markteing.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Human Rights: Campaign Proposal and Campaign Rationale
...?Human Rights: Campaign Proposal and Campaign Rationale Chapter Campaign Proposal (Fighting Hypocrisy and Gender Abuses at Home) Introduction The influx of Albanian refugees over a decade ago has been quite massive due to the war in Kosovo. However, it seems that not all immigrants are refugees from the war since it has been found out that mostly are from Albania and has taken advantage of the war to seek asylum in the UK and along with it, British passports and citizenship (London Evening Standard 2007). Unfortunately, this has also brought along people that are hardened by the years of conflict that has been characteristic of the region. Albania and Kosovo are both part of the Balkans which is more commonly referred as the shatter zone... Rights:...
16 Pages(4000 words)Essay
A Profitable Business
... A Profitable Business Difference between Gross Profit and Net Profit Gross profit enables the business owner or investor to assess the profitability of the production process whereas net profit is a measure of the profitability of the business as a whole. Gross profit is calculated by subtracting the cost of producing goods from the revenues earned by selling those goods to customers (Pride, Hughes, and Kapoor 513). The cost of goods sold (COGS) includes the cost of raw materials, purchases of items used in the manufacturing process including wages of production staff, carriage inwards. After adding up these costs, the value of unsold goods (closing stock) is deducted to give the cost of goods sold. When the COGS is deducted from total... A Profitable ...
5 Pages(1250 words)Research Paper
Commercial Property Development in the Central Manhattan Area
...Introduction The issue of commercial property has been in the economic circles for a long time. With the growing global population, business expansions, and need for higher living standards in the world, the demand for commercial properties has been rising at a significant rate. Commercial properties form and rely on macro and microeconomics. The U.S and specifically Manhattan are one of the places in the world where commercial properties are very dominant (Wheaton, W. C et al. 2009, p. 69-73). The commercial property development in central Manhattan area deals with properties like land, multifamily apartments, class A and B multi-tenanted office buildings, industrial property, retail spaces, real estates among other properties... issue of commercial ...
12 Pages(3000 words)Essay
Investment and Portfolio Managment
... Frank N. Stein. SUBMITTED BY: ABC Consulting Company June 10, 2007 Report to Prof. Stein advising him how a. Protect the value of his shares before the company issues an IPO b. Estimation of the funds for his personal use and invest c. Analysis of the portfolio of shares he should select d. Bond investments for 10 years and 18 years time. ORIGIN: Staff NOTES: It is recommended that Professor Frank N. Stein accept the Investment and Portfolio Management Study Report for himself prepared by Mr. ABC on dated June 10, 2007, and direct staff to begin the implementation process described herein, using the Report as a basis and the comments provided by Prof. Stein or his Board of Directors on this report. Introduction: Portfolio... Frank N. Stein....
21 Pages(5250 words)Essay
Markteing
...Why Nike? Table of Contents Behaviour of Consumers 3 Why do they purchase Nike ? 4 Bibliography 6 Behaviour of Consumers The consumer behaviour basically deals with the process through which a consumer or a prospective consumer decides over the brand that is to purchase over and above the other competing brands. The various stages that guide such behaviour include: Problem Recognition – This is the initial stage in the consumer behaviour. The prospective consumer recognises his problem to upgrade himself from the present state to the desired state. Information Search – As the prospective customer decides over the problem, in the next step he initiates search for the information that is required to meet the solution. It can... Nike? Table of...
3 Pages(750 words)Essay
Markteing Consultancy Report part 3
...Improving Market Size and Profitability of iPhone Apple’s philosophy in marketing is very straightforward: Find an opportunity for the product, makeit extremely easy to use, and serve it up with excellent design and packaging (Sinha, 2007). The marketing competitive advantage of the company is in their excellence in finding an opportunity. They introduced the world to a simple personal computer with the launching of Macintosh. Then, they legitimized and legalized selling songs at a nominal cost on the Internet instead of people swapping tunes for free when they promoted iPod. Now, with the introduction of iPhone, they changed the way people perceived smart phones – phones that exploit the benefits of what the Internet can... Market Size...
6 Pages(1500 words)Essay
Early american history
...Early American History 3) The revolutionary war was a military rebellion against the Great Britain undertaken by thirteen American colonies that came together as United States of America. However, during the battle, France, Netherlands and Spain joined the war taking their own sides (Trevelyan, 1964, pp.23-57). The formation of this kind of allies made the conquest take the shape of the World War, considering the weapons used as well as the number of soldiers and mercenaries involved in the battlegrounds. Careful study of the ancient history of the War reveals that the major concerns that led to the rebellion were poor leadership and taxation. Majority of the Americans felt that, if at all they had to pay some amount... American...
1 Pages(250 words)Essay
Narrative analysisi: argument through story
...Belief in the Comedy Film ‘Safety Not Guaranteed’ Derek Connolly produced the film ‘Safety Not guaranteed’ in under the directorship of Colin Trevorrow. The movie is primarily a comedy play with a unique setting in the sense that it derived its inspiration from the 1997 Backwoods Home Magazine classified ad. Since the movie is full of drama, most of the scenes have strange themes that correspond to the main plot. An employee of Blackwoods named John Silveria pioneered the whole joke behind ‘Safety Not Guaranteed’ (Ging, 2013). The storyline of the whole comedy revolves around a young intern called Darius (Aubrey Plaza) who works at a magazine based in Seattle. He embarks on an investigative mission to find the author of the strange posting... in the...
5 Pages(1250 words)Essay
Case Study in Strategic Management
... Cola Wars 2006 Profit in soft drink industry Soft drink industry is profitable because of the market strategies, the competition among companies in the industry, and cost associated with their products. For instance, according to Pepsi, they would not be successful without companies like Coca-Cola. On the other hand, Coca-Cola would not be successful without Pepsi. Coca-Cola was popular during the Second World War, providing soldiers with drinks at a reduced price. Soft drink market continued adapting to variations with bottling companies, different cultures, and competition worldwide. Additionally, they grew the firm from the conventional CSD to including non-CSD, sodas with diet options, and later snack foods. In the beverage industry... Cola Wars ...
3 Pages(750 words)Case Study
Watch the video then answer the question
... Societal marketing orientation Introduction Societal marketing orientation is a process whereby any given businesses assess the interest of its targeted consumer and delivers its product more efficiently and effectively than its competitors with the aim of benefiting its customer’s and the society at large. The video has a societal marketing orientation and is not just a market-oriented company that integrates a number of various environmental practices and gets it into its operations. The Oxford dictionary defines the verb ‘care’ as ‘feel concern or interest; attach importance to something’. Therefore, each business needs to be interested in ‘something’. But what is this ‘something’ they or Profit? The answer is to ‘care... Societal...
1 Pages(250 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Essay on topic Markteing for FREE!
Contact Us