Marketing Plan
Table of Contents
Introduction4
Position of Atlantic Quench Cranberries Inc. in the Market5
Operations Management5
SWOT Analysis6
Strengths6
Weaknesses7
Opportunities7
Threats8
Current Market Situation8
PESTEL Analysis8
Political8
Economic9
Social9
Technological10
Environment10
Legal11
Marketing Plan11
Marketing Mix13
Products13
Price14
Place14
Promotion14
STP15
Segmenting15
Targeting16
Positioning16
Conclusion16
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