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Use of Precast Concrete in the Construction of Buildings
16 pages (4548 words) , Download 0 , Coursework
Free
Construction of hotels and motels buildings ... xperience * Construction of hotels and motels Building Cross tabulation ... onstruction of hotels and Motels Building ... able 3 a crosstab of experience and construction of hotels and motels building ... he above table represents the response of the interviewed construction engineers, regarding the application of the precast concrete in construction of hotels and motels....
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Total Quality Management
5 pages (1442 words) , Download 2 , Essay
Free
hotels such as Hilton spend millions in advertising so as to attract and retain customers.... The internal customer is usually neglected in the big hotels and this has ripple negative effects on the external customer.... The "Total Quality Management" paper examines total quality management which refers to a set of skills used for managing and improving the work....
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Theories of Strategic Marketing
8 pages (2251 words) , Download 1 , Coursework
Free
The resource based theory is based on “the principle that the source of firms competitive advantage lies in their internal resources, as opposed to their positioning in the external environment” (Raduan, Jegak, Haslinda, and Alimin 2009, p.... This coursework "Theories of Strategic Marketing" focuses on some of the commonly used approaches to acquire a workable marketing strategy that includes blue ocean strategy, porters five force model, resource-based theory, cost leadership, and SWOT analysis among others....
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Multi-Domestic Marketing Strategy
19 pages (4750 words) , Download 2 , Research Paper
Free
For each region, product positioning is done separately to suit the needs of that place only.... Product positioning and branding will also be done at the headquarter and it will be the same for all locations (Hitt 2009, p.... The paper 'Multi-Domestic Marketing Strategy' analyzes multi-domestic strategy, which is often pursued by food, beverage, clothing and fashion industries where a country by country approach is undertaken to satisfy the tastes and needs, laws and regulations of particular markets....
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External and Internal Environmental Analysis for Wolff Urban Development, LLC
6 pages (1500 words) , Download 3 , Admission/Application Essay
Free
Wolff Urban Development also possesses strong market position and only due to this reason it has been able to acquire so many projects of hotels and resorts.... Its major activities include investing and developing in investment projects like hotels and resorts, sports club, urban real estate, offices, restaurants etc.... It has also been involved in acquiring number of renowned hotels and resorts....
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Nation Branding
40 pages (10000 words) , Download 2 , Dissertation
The author of the essay touches upon the marketing issues, namely, the phenomenon of nation branding.... According to the text, nation branding is a new field of marketing although academics have done several studies of the effect that a country's image has on product purchase.... .... ... ... Nation branding is an exciting subject since although there is little academic research on it, there is a lot of activity worldwide....
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Planning Process of World Cup 2010
9 pages (2334 words) , Download 2 , Essay
Free
Out of this number, 10,274 are mainly rooms not found in hotels whereas 30,221 rooms are found in hotels and the remaining 631 rooms were provided within the vast South African Parks.... The paper "Planning Process of World Cup 2010" analyzes legacy dimension of the planning process of World Cup 2010 in the south....
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EVALUATION nad WEBSITE
20 pages (5000 words) , Download 3 , Essay
The website for a travel agency was built by taking into account the various aspects of web interface usability and the requirements for building a comprehensive website.... This report aims at analyzing the features that form the fundamental backbone of this travel agency website being useful for the end users....
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Historical Analysis of Tourism in London
10 pages (2559 words) , Download 0 , Case Study
Free
n the mid-19th century, hotels of increasingly modern diversity began to operate.... hotels, restaurants, airlines, buses, trains, and more struggles if there are not enough workers or if there is a shortage of talented people in this industry.... The extra amenities and changes in the design of the consumer pattern meant that the new hotels today consume twice as much energy as the ordinary hostel in the 1970s (Nicholas, 2017)....
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Marketing Plan for Masafi Mineral Water Company
5 pages (1689 words) , Download 5 , Essay
Free
The market plan becomes further refined when portions for market segmentation, alternative marketing strategies and selected marketing strategy are added.... The company that is the subject of this paper "Marketing Plan for Masafi Mineral Water Company" is Masafi Mineral Water Company belonging to the Masafi Group, a well-known company, based in UAE, known for the production and distribution of premium bottled drinking water....
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How is the development of hybrid car for the next 5 years in the United Kingdom
13 pages (4000 words) , Download 2 , Essay
Free
Customer Segmentation, Targeting, and positioning 12 ... Customer Segmentation, Targeting, and positioning ... This study identifies the development of hybrid cars in the UK in the next 5 years.... In order to conduct the research, primary data is collected through a questionnaire survey....
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Starbucks Coffee Marketing Plan
7 pages (1750 words) , Download 4 , Research Paper
Free
Most of these youth have a fetish for hanging out, which means that Starbucks strategic positioning favours the youth as well as the company.... This discussion will delve into the discussion and analysis of a marketing plan of Starbucks Coffee, which is a service-oriented business....
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Intermediaries, Please Do Not Disturb
9 pages (2250 words) , Download 2 , Assignment
Free
The supplier, in this case, are the airlines and hotels offering their products and services to the customer.... In the old business model, hotels and airlines relied on travel agents to bring business to them.... hotels gave agents a net rate to sell their rooms and make profit, without having to make the customers pay any more than they did if they had booked the hotel themselves.... The airlines and hotels, having saved on intermediary costs, had consequently been able to lower their prices, gaining more competitive advantage....
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Business Speech about Dubai
1 pages (378 words) , Download 2 , Essay
Free
There are several hotels with many rooms, a separate zone for theater, the biggest indoor theme park for families in the world, huge rides, which are rarely found in Dubai, and I love to take adventurous rides.... This paper ''Business Speech about Dubai'' tells us that in Dubai, Other than shopping and desert safari, what if it also has 'The Celebration Walk', which shows up every night in Barcelona at Ramblas Street, and shopping galleries similar to London's Oxford Street....
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Marketing for Tourism
7 pages (1782 words) , Download 1 , Assignment
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Therefore, to attract customers from a new market, it is necessary to have a high focus on building the brand, ensuring sustainability as well as in targeting the right market segment.... Questions such as is the targeting accurate, will this segment provide enough profitability should be taken into consideration (Sinclair, 2003).... Such a high level of customer focus at every stage has proven to be a very successful marketing insight not just in terms of customer satisfaction but also in terms of targeting the right audience....
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Hotel Management in Fast-Food Industry
2 pages (500 words) , Download 2 , Essay
Free
The essay "Hotel Management in Fast-Food Industry" focuses on the critical analysis of the major issues circulating the controversy of whether restaurants should be profitable organizations or healthy nutritional organizations.... Fast-food restaurants are increasingly servicing food.... ... ... ...
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Marketing Plan for Non Profit Organization
10 pages (2763 words) , Download 3 , Essay
Free
2) Proper segmentation of the database: Identifying proper market segments from the database gathered can be the most challenging part of database marketing (Chaffey et al.... ome typical methods of segmentation may include the following aspects: ... The author of the paper titled "Marketing Plan for Non-Profit Organization" paper considers The Thames Vallet and Chiltern Air Ambulance Trust which does not receive any government grant and has to generate the entire money necessary to keep it running, which is quite difficult and challenging....
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Marketing plan for Nike (running shoes)
2 pages (500 words) , Download 5 , Coursework
Free
The firm has been able to achieve this success through segmenting the market, attracting the customers' loyalty towards its products, and positioning its products strategically in the market.... The firm has been able to achieve this success through segmenting the market, attracting the customers' loyalty towards its products, and positioning its products strategically in the market....
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Macro and Micro economics research
4 pages (1000 words) , Download 3 , Essay
Free
Market segmentation Market segmentation means the subdivision of a market along some kinship, similarity or commonality.... Market segmentation is meant to concentrate the marketing energy to achieve a competitive advantage.... The following are the types of marketing segmentation: Geographic segmentation This is one of the most known segmentation.... Distribution segmentation Various markets may be reached via diverse distribution channels....
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Kay Success Factors (KSFs)
1 pages (250 words) , Download 4 , Article
Free
This will give Wash-it a better understanding at targeting and segmentation of both the market the consumer base.... This will give Wash-it a better understanding at targeting and segmentation of both the market the consumer base.... Wash-it is intended to be used in crowded cities because usually there will be more energy usage and water waste due to the amount of the population, as well as targeting a smaller cities by implying the money saving concept of the product....
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Impact of Cultural Factors on International Marketing
5 pages (1250 words) , Download 3 , Essay
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Culture is defined as a set of those holistic beliefs, knowledge, customer, moral, art and other habits or traits acquired by an individual as a member of society.... Culture consists of several important traits.... Cultural Factors are those external influences which impact the behavior and choice of customers....
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What is the service encounter and how is it managed in the hospitality industry
7 pages (1750 words) , Download 2 , Essay
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“A service encounter is defined as the period of time that a customer interacts with a service”.... he description of a service encounter is wide and comprises of a customer's contact with customer-contact staff, machinery, computerized systems, physical services, and any other service related components (Massad and Crowston, 2003)....
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Business-Level and Corporate-Level Strategies
8 pages (2181 words) , Download 0 , Assignment
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There have been numerous cases where changes in packaging have had negative effects on the sales of the products and have also adversely affected the company's industry positioning.... Coca-Cola has also started targeting rural sections of various countries by introducing smaller bottles at lesser prices.... Coca-Cola has been continuously transforming its commercial models and has started focusing on a value-based segmentation approach that would help them capture the value potential of the industry....
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Key Aspects of Bonds Brand
14 pages (3891 words) , Download 0 , Coursework
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This paper outlines brand positioning and values, brand characteristics, customer benefits, brand communities, and brand equity.... Finally, it needs to further develop and strengthen its brand positioning rather than relying on its heritage.... rand positioning and values 5 ... Brand positioning and values ... Competitive positioning is achieved through four ways: establishing a “competitive frame of reference”, developing strong “points of difference” and “points of parity” and a “brand mantra” (Keller K....
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PMG Intelligence, a Strategic Marketing Agency
5 pages (1250 words) , Download 2 , Assignment
Free
In addition we have improvised on market segmentation because different businesses require different research approaches.... The researcher states that PMG Intelligence is committed to providing outstanding service to clients through its mechanism of thinking in new and different ways in addition to always recalling that their current success was achieved because of their clients....
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STP Analysis, Instacart
2 pages (500 words) , Download 5 , Essay
Free
In fact, it views its primary and potential competitors as:Companies that provide alternative grocery products that include hotels and restaurants, which offer customer service and third party fulfillment.... Common target audiences for Instacart STP Analysis Section A positioning ment for Instacart Context For most groceries consumers who enjoy natural resources, Instacart provides reliable and amazing groceries to more than 2 million groceries consumers across the U....
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Delicious Pizza Inc's Business Perspectives
11 pages (2327 words) , Download 0 , Business Plan
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The personnel plan reflects the need to strengthen company's capabilities to equal the positioning (Walker 2008).... arket segmentation 9 ... arket segmentation ... The next illustration indicates the market segmentation, considering, for conservative purposes, only the possible number of individuals , which will order pizza (around 100 thousand residents, or 10 % of the populace in the Abu Dhabi Ice Rink area, plus 500 businesses), and less than 5 % average growth rate (Walker 2008). ...
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Analysis of Agriculture Tourism in Cameroon
9 pages (2394 words) , Download 0 , Case Study
Free
The number of hotels and hotel roams earlier were only 37 hotels and some hundreds of hotel rooms but within a few years this number increased quite a lot and now there are almost 10,000's of hotel rooms.... The paper "Analysis of Agriculture Tourism in Cameroon" is a perfect example of a tourism case study....
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Tourism as One of the Most Important Domains
7 pages (2057 words) , Download 2 , Case Study
Free
A few of the renowned hotels in Halifax include “Comfort Hotel Bayers Lake”, “Radisson Suite Hotel Halifax”, and “Prince George Hotel” among others ([1] Destination Halifax, n.... Halifax hotels.... n/hotels-g154976-Halifax_Halifax_Regional_Municipality_Nova_Scotia-hotels....
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Marketing Communications Issues
5 pages (1584 words) , Download 2 , Assignment
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The assignment "Marketing Communications Issues" discusses the concept of Marketing Communications related and utilized to commune in the product market.... It refers to the "promotion" element of the practically applied 4 Ps of the "Marketing Mix" which includes product, price, promotion, and place....
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Relationship between Tourism Policy and Development in Kiribati
7 pages (2036 words) , Download 1 , Case Study
Free
Surprisingly, the hotels and rooms available in the entire state can be counted in their tens.... In boosting hotelier services, there was a proposal to privatize the Captain Cook and Otintaai tourist hotels.... The "Relationship between Tourism Policy and Development in Kiribati" paper concludes that the policies introduce thoughts, which enhance the establishment of new strategies and sustenance thus visible growth in both the tourism sector and economic development....
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Marketing Strategies, Product Life Cycle, Stages of Growth
19 pages (5451 words) , Download 0 , Term Paper
Free
Market positioning is equally very important which can be done through adoption of very attractive colors, appealing logos and slogans as well as intense corporate social responsibility activities (Wanga et al, 2004).... At the same time, followers have the ability to take advantage of pioneers positioning mistakes.... Marketing positioning is the effort by the business organization to to attempt to create a distinct impression in the customers mind....
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Present Status and Future Development of Marketing at Nike
5 pages (1250 words) , Download 2 , Assignment
Free
For example, the empowerment of the consumer as a whole has led to market segmentation and a changing consumer market, forcing retailers to adopt a multi-retailer strategy (Levy & Weitz, 2008, p.... In the paper 'Present Status and Future Development of Marketing at Nike' the author analyzes the strategy of innovation in state of the art athletic shoes, coupled with 'guerrilla marketing' tactics....
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The Importance of Marketing for Business
5 pages (1298 words) , Download 4 , Essay
Free
This paper ''The Importance of Marketing for Business'' tells us that the importance of Marketing to a business in the modern business era can be best understood with the example of Nike.... The Nike 'swoosh' is everywhere around us.... Nike has turned the ever-present swoosh into one of the best-known brand symbols on earth....
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The Organizational Overall Goals of Productivity
9 pages (2600 words) , Download 2 , Term Paper
Free
Through training, these employees understand how to interact with tourists and customers in the hotels which enhances productivity.... Most successful hotels ensure that they incorporate staff training as a way of developing their strategy in a competitive environment (Purcell, 2006).... For instance, in the hotels the employees serve customers with passion and anticipation because they are able to realize their potential in the company (Yang, 2010)....
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Marketing Concentration within Extended Academic Programs
5 pages (1499 words) , Download 2 , PowerPoint Presentation
Free
Target markets for sports/tourism are the sports training institutions, sports clubs, gyms and fitness centers, hotels, and tourism firms among others.... The paper "Marketing Concentration within Extended Academic Programs " discusses that UIW EAP has the capacity of offering healthcare marketing effectively given that cost, resources, staffing, and technology favors it....
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Competitive Edge of Virgin Atlantic
11 pages (2933 words) , Download 2 , Case Study
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A few big travel operators have made moves towards acquiring properties in the most popular travel destinations by buying the hotels for their clients.... This means its clients who plan to stay in other places in China will have to stay in hotels not related with Virgin Holidays and possible profits are lost to the competition.... There are authorized Virgin Holidays representatives in all the places its clients will visit, whether hotels, island resorts, amusement parks or casinos....
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TopShop - The Marketing Story
6 pages (1500 words) , Download 2 , Essay
Free
The positioning is extremely strong.... The positioning is extremely strong.... Fashion customers are ever demanding for something new, original and creative for a marketer it is very tough and demanding to provide for.... TopShop a leading UK chain of fashion clothing and accessories which caters for this need for the highly fashion conscious market....
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Cultural Diversity in an Organisation
9 pages (2876 words) , Download 3 , Term Paper
Free
These guests therefore feel fully accommodated in such a hotel and this is what Park Plaza has been endeavouring to do in order to gain a competitive advantage in the international hotels category.... The paper 'Cultural Diversity in an Organisation' presents the importance of workforce and in-house communication in regards to cultural diversity....
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Difference among Brick and Mortar Businesses
2 pages (500 words) , Download 8 , Assignment
Free
Value chains for resort hotels are corporate value, price/cost, customer retention, customer access, product and service, ecosystem as well as emotions (Recklies 250).... The paper 'Difference among Brick and Mortar Businesses' defines brick and mortar business as an organization that possesses a store or building to carry out their operations....
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Brand Planning for HMV Company
10 pages (2764 words) , Download 2 , Essay
Free
rand positioning ... rand positioning is a very important part of brand communication.... HMV could consider using quality positioning which will communicate the brand's commitment to availing products of high quality to their customers.... After reviewing their prices, the company can consider using value or price positioning that will give their customers the impression that regardless of the fact that the company offers high quality products, they will not have to pay extra money to get the products (Hilicki 2005, p....
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How Might Hospitality Organizations Optimize Their Performance Measurement Systems
6 pages (1403 words) , Download 1 , Assignment
Free
The brand has grown to over 380 hotels and enjoys a loyal pool of over 9 million external customers that prefer night stays at Travelodge (Internet: travelodge.... This paper 'How Might Hospitality Organizations Optimize Their Performance Measurement Systems?... focuses on the fact that quality is, indeed, an essential part of a product (good or service) offered by a profit maximising business firm in the marketplace....
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Corporate Law - The Judicial System in the UK
6 pages (1682 words) , Download 3 , Essay
Free
From the paper "Corporate Law - The Judicial System in the UK" it is clear that Nigel should have sought to ascertain whether the allegations, by the security officer, had any basis by gathering some evidence to prove and give his reasons, for dismissing the two some credibility and substance.... ...
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The Role of Marketing in Organizations
18 pages (5234 words) , Download 3 , Essay
Free
In addition to these, an effective marketing campaign can create new pull factors through branding extension, thereby emphasizing reliability and honesty; through the exploitation of contemporary concerns regarding organic versus GM foods via the positioning of Co-op as a wholly organic outlet; and through an emphasis on Co-op's new hi-tech face,' and the fact that technology will be integrated into the personalized service framework, rather than replace it as is the predominant norm....
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Marketing Management: Marks and Spencer
6 pages (1915 words) , Download 2 , Essay
Free
The paper "Marketing Management: Marks and Spencer" states that in the future, the company can employ various marketing strategies that can enable it to achieve a competitive advantage in this new market in order to enable it to operate its business activities successfully.... ... ... ... Currently, the company is operating fifty stalls around the world, providing employment to 82,000 people in different counties....
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Marketing Plan for Coffee Shop
5 pages (1364 words) , Download 3 , Essay
Free
From the paper "Marketing Plan for Coffee Shop", modern businesses must be able to know that the customer is just as concerned with the way the product is delivered to them as the product itself.... As a result, the customers want a good service that will help them to get a high-quality product.... ...
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Reserch Progect:Hilton Park Lane leadership style between middclass managment and employees
2 pages (500 words) , Download 3 , Essay
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usiness research is one of the most exciting fields in the HILTON PARK LANE LEADERSHIP BETWEEN MIDDLE MANAGEMENT AND EMPLOYEES Executive summary Hilton Park Lane is one ofthe leading hotels in London.... ackground to the organization Hilton Park Lane has been reported to be among the most ultra modern hotels in London....
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Marketing Mix for U.S.A car market Chery Cars China
8 pages (2000 words) , Download 3 , Essay
The study also compares the company's USA market mix to that of Toyota, which is one of Chery's greatest competitors.... The study is.... ... ... The main finding is that Chery has attained considerable success through mixed strategies whereby it has standardized some of its marketing elements while Toyota has also achieved success using a similar strategy....
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Major Concepts of Service Marketing
9 pages (2405 words) , Download 0 , Essay
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As such, they opt for hotels and restaurants.... The paper 'Major Concepts of Service Marketing' is a creative variant of a marketing essay.... Services can be described as intangible products (Bateson & Hoffman 2012).... These differ from the physical tangible products in a number of ways....
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Measurement and Scaling Concepts
5 pages (1250 words) , Download 2 , Essay
It is usually used to describe the essential features of specific data by providing summary about the samples and subsequently becomes the basis of quantitative data analysis and interpretation. ... ... ominal, ordinal and.... ... ... Nominal data are usually treated using Frequency, Mode and Percentage....
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