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EVALUATION nad WEBSITE - Essay Example

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The website for a travel agency was built by taking into account the various aspects of web interface usability and the requirements for building a comprehensive website. This report aims at analyzing the features that form the fundamental backbone of this travel agency website being useful for the end users…
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EVALUATION nad WEBSITE
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Download file to see previous pages It is essential to define business objectives, usability goals and intended context of use well in advance. In this context business objectives of a site include answers to crucial questions such as such, what are the main purposes of the website, who are the websites target audience, success factors, evaluation criteria and budget. The websites contexts of use include information such as important user groups, frequency of visits, user's past experience and expertise, socio-cultural issues, user's needs and client side technical information. Once this Meta information is collected and analyzed a website design should proceed. Effectiveness, efficiency and satisfaction are the three units in which usability can be measured.
We know that many users visit the travel agency websites since travelers have increased and also the traveling rate has increased during the past few decades. Many people look to travel agents for traveling, booking tickets, searching for vacation plans, and many other such deals. The website should provide a proper user interface to the people so that they do not face any problem in operating the website if they want to. Many people prefer booking tickets online rather than to go to the travel agent and getting it booked. Therefore, many people will browse the websites of the travel agencies before confirming on one particular travel agency. Therefore, the user-interface of the website should be such that it would try to attract more customers. The better the interface, the more loyal the customers become and more the increase in the number of customers for that travel agency.
The three basic components of web usability are:
Effectiveness: It can be measured by determining if the website users can actually accomplish their requirements at hand. Requirements at this context can range from a simple task such as finding information to complex and sensitive activities such as purchasing a product.
Efficiency: Efficiency looks at the resources expended in order to achieve the task. Although resources can be seen in multiple perspectives, the most critical resource is time.
Satisfaction: The essential feature of impressing the customers involves the amount of satisfaction a particular website can provide to the users. The overall experience that involves the color contrast, dynamic features, availability of appropriate information, accuracy of search play crucial role in the satisfaction rate of users.
All these features have to be addressed while designing a website and these issues were considered while building the travel agency website. The customer generally searches for flights to his or her desired destination. Therefore, the provision for searching for flights has to be present right on the first page of the website (i.e. the Home Page of the website). Once the data is fed and the search button clicked, the list of flights has to be shown to the customer and the customer can then select which flight he want his ticket to be booked in.
Also, once he visits the website and he likes the website, he would like to become a member of the travel agency. Also, he would like to have a personal storage place where all his information related to his travel will be saved. Such personal place has to be provided which can be accessed through his login name and ...Download file to see next pagesRead More
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