What is the service encounter and how is it managed in the hospitality industry - Essay Example

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Summary

“A service encounter is defined as the period of time that a customer interacts with a service”.The description of a service encounter is wide and comprises of a customer’s contact with customer-contact staff, machinery, computerized systems, physical services, and any other service related components (Massad and Crowston, 2003)…

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Subject: Management
Type: Essay
Level: Masters
Pages: 7 (1750 words)
Downloads: 2
Author: caesarchamplin

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