Impact of Cultural Factors on International Marketing - Essay Example

Comments (0) Cite this document
Summary
Culture is defined as a set of those holistic beliefs, knowledge, customer, moral, art and other habits or traits acquired by an individual as a member of society. Culture consists of several important traits. Cultural Factors are those external influences which impact the behavior and choice of customers. …
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.5% of users find it useful
Impact of Cultural Factors on International Marketing
Read TextPreview

Extract of sample "Impact of Cultural Factors on International Marketing"

Download file to see previous pages Cultural Theories
• Hofstede’s Dimensions
A Dutch researcher, Gert Hofstede, after conducting a wide research found that culture possess four important dimensions. They include:
• Collectivism vs. Individualism
• Masculinity vs. Femininity
• Power Distance
• Avoidance of Uncertainty
Individual vs. Collectivism determines the belief of people in a sense that whether they consider reward and responsibility individual or at larger group level. In country like Japan, it is considered as neutral while U.K, U.S and Netherlands are more inclined towards individualism. West Africa and Indonesia are more concerned in collectivism and receiving responsibility and rewards at larger group level. Products and services which are considered as environmental friendly are considered as more feministic because female gender is more cautious and sensitive about these matters. Power distance refers to segregating individuals on the basis of status and ranks. It is most commonly observed in Arab and Latin American countries. Countries which are more uncertainty avoidance are tend to inclined towards risk averse and those which have lower uncertainty avoidance are considered as more risk tolerant countries. (Onkvisit, 2008)...
influence while marketing a brand internationally include: Age Group or Gender Taste preference, and interest of consumers differ with age group and gender. The perspective and attitude of people matters a lot which varies from country to country. Preferences and interest of people living in Latin America will be entirely different from Asian Countries. In this regard, it is essential to localize a product to certain extent so that it can gain popularity in respective country. Population Higher population means bigger market. Therefore, it is essential to consider the tactics of catering mass number of people. The problem that arises with population is that large number of people can have diverse needs. So, it is vital to select a product that fits to the needs of every individual. Educational Background Underdeveloped countries generally possess low rate of literacy as compared to developed countries. Therefore, many products which require higher educational proficiency cannot be successful in countries having lower rate of literacy. Social Class Large population refers to having multi-social classes. Social classes are also called as economic class which means dividing the target market on the basis of their income, education, background etc. Many products are developed for particular social classes for instance products of Apple Inc. cannot be purchased by every social class and are specially designed for elite class of people. Geographical Concentration Geographical concentration is referred to as developing products for specific market condition. Geographical concentration means that every country selects products on the basis of the concentration of demands present in that country for that product. The number of that product will be determined by the society in ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Impact of Cultural Factors on International Marketing Essay”, n.d.)
Retrieved from https://studentshare.org/business/1447558-discuss-using-relevant-examples-how-cultural
(Impact of Cultural Factors on International Marketing Essay)
https://studentshare.org/business/1447558-discuss-using-relevant-examples-how-cultural.
“Impact of Cultural Factors on International Marketing Essay”, n.d. https://studentshare.org/business/1447558-discuss-using-relevant-examples-how-cultural.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Impact of Cultural Factors on International Marketing

Impact of Social Media in International Marketing

...? Impact of Social Media in International Marketing Introduction Social media is a new medium of communication on the Internet through the use of audio, video, text, images or a combination of these (Luukka). Social media is a useful tool of communication for individuals, businesses and firms. It has opened up a lot of new opportunities for companies to build and sustain meaningful relationships with their customers. Although these opportunities have great potential, not many have been explored fully in reality. Increasingly firms are devising new methods to attract and retain customers over a long period of time, such as innovative sales techniques, increase in sales and reducing the...
14 Pages(3500 words)Research Paper

Cultural impact of globalization

...seeking to preserve their cultures and from countries which look up to protecting their native languages free from foreign language interference. Works Cited Beck, U., Sznaider, N. and Winter, R. eds. Global America: The Cultural Consequences of Globalization. Liverpool: Liverpool University Press, 2003. LaFerla, R. “Forget Gossip Girl; the buzz is about the clothes.” The New York Times 8 July 2008. Web. 21 October 2012. Lieber, R. J. and Weisberg, R. E. “Globalization, culture and identities in crisis.” International Journal of Politics, Culture and Society 16.2 (2002): 273 –...
10 Pages(2500 words)Research Paper

International and Cross-Cultural Marketing

...? International and Cross-Cultural Marketing Table of Contents Introduction 3 Reasons making the transfer of practices attractive to the parent company 4 Analysis (Findings) 4 Factors influence the transfer of such practices 4 PESTLE Analysis 7 SWOT Analysis 10 Target Market Segment 11 Positioning 11 Marketing Mix 12 Conclusion 13 Recommendations 14 References 16 Appendices 17 Introduction International marketing can be defined as the process through which a firm looks to enter the international market. Through internationalization firms looks to make the products...
11 Pages(2750 words)Essay

Factors Affecting Marketing Strategy

...? Dr Thunder: Advertising Scheme Dr Thunder: Advertising Scheme Introduction There are multi-factorial scenarios, which have an impact on the marketing strategies for a brand. In case of off-brands, it becomes critical for the organization to closely monitor the market environment and develop a marketing strategy that helps the off-brand to compete with established national and international brands. In this report, marketing strategy for Dr. Thunder is presented which would help the brand to acclaim nationwide promotion. Dr. Thunder is a soft drink brand offered by Wal-Mart in its stores. As the brand is cheap therefore there are less...
5 Pages(1250 words)Term Paper

Impact of culture on international marketing

...that cultural influences can make or mar international marketing campaigns. Such secondary data is also used contextually to highlight contribution of cultural factors in international marketing policies. Present paper examines the impact of culture on the formulation and the application of an international marketing strategy. The main objectives are as under: -To demonstrate whether there is relationship between culture and international marketing. -To evaluate the role of cultural...
10 Pages(2500 words)Essay

The impact of culture on international marketing

...countries. Such cultural differences present themselves both as an opportunity and threat to those organizations expecting to find niche in these markets. If properly researched and read into the cultural dimensions of the foreign market can be woven into the international marketing mix and help establish the global supplier as a trustworthy supplier who understands the local realities. Inadequate research into these aspects and thereby deficient weaving of cultural dimensions in the international marketing mix can prove to be an expensive marketing mistake. This paper...
1 Pages(250 words)Essay

International Marketing - Hofstedes Cultural Framework

...and west, it becomes clear that eastern country scores 96, while western state Germany obtains only 31 in respect of long and short orientation. It clearly reveals the very fact that the markets and business communities of Hong Kong believe in long term orientation and Hitachi Company may launch its corporate campaign on long term basis. On the contrary, the Company may have to mould its corporate strategy on short term basis in Germany. Country LTO Hong Kong 96 Germany 31 CONCLUSION Hofstedes cultural index aims at portraying the impact of unequal distribution of wealth, resources and opportunities on the poor strata, and difference in socioeconomic status among individuals, groups and...
5 Pages(1250 words)Essay

Appraisal and Social-Cultural Factors

...Meaning of Test Scores and Socio-cultural Factors Involved in Education I. Introduction A scored two standard deviations below the mean for children in her grade (7th grade) in Reading and received a standard score of 115 in Mathematics where the mean is 100 with a standard deviation of 15 points for the test that follows the bell curve. How can we interpret the results of a daughter’s tests to her mother? How can we use these to develop a successful academic curriculum? Related to the matter, what are the socio-cultural dimensions of education that are relevant to the situation? What insights can we get from current research on the cultural factors...
2 Pages(500 words)Research Paper

Cultural factors DB

... President Obama has passed quite a wide range of tax relief for small business and working families. This is because they are the drivers of economic growth. However, in doing so; the Obama’s administration had to ask high class families to do their fair share and putting an end to special civil liberties and loopholes that profit those who require them the least. In terms of government spending; in2011, the president signed a bipartisan compromise that was to reduce government spending by $1 trillion over the next decade. This will reduce discretionary spending to the lowest level ever attained. Apart from $1 trillion reduction in spending, government agencies have managed to identify over 580 proposals that will streamline... President...
1 Pages(250 words)Research Paper

INTERNATIONAL & CROSS-CULTURAL MARKETING

...International and Cross-Cultural Marketing Table of Contents Introduction 3 Reasons making the relocation of practices striking 4 Analysis (Findings)4 Factors that influenced the transfer of practices 4 PESTLE Analysis 6 SWOT Analysis 10 Target Market 11 Positioning Strategy 11 Marketing Mix (4Ps Framework) 12 Conclusion 13 Recommendations 14 References 16 Appendices 17 Introduction Global marketing can be defined as the process via which a company looks to target international customers by making the products available beyond the borders. On the other hand cross cultural...
11 Pages(2750 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Impact of Cultural Factors on International Marketing for FREE!

Contact Us