Nobody downloaded yet

Literature Review/ - Dissertation Example

Comments (0) Cite this document
Summary
Running Head: The Impact of Cultural Factors on International Marketing The Impact of Cultural Factors on International Marketing [The [The Name of the Institution] The Impact of Cultural Factors on International Marketing Introduction When doing business in global markets, it is indispensable to be acquainted with this fact that cultures are going to vary from country to country…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER95.5% of users find it useful
Literature Review/ dissertation
Read TextPreview

Extract of sample
"Literature Review/"

Download file to see previous pages If an example is reviewed, it would transpire that meals are taken/ served at very unusual times of the day in Greece and are absolutely dissimilar from that of U.S. First, the Greeks do not consider breakfast. In lieu of light breakfast, heavy lunch is taken everywhere from two o'clock to four o'clock in the afternoon. In the same way, dinner is taken from ten o'clock to midnight. Another glaring example of cultural effect on international marketing is the reality that throughout Greece, all the business centres remain closed from two o'clock to five o'clock in the afternoon. During these hours, people take their lunch and take a short nap. Noticeably, these are poles apart if compared to standards and values of other countries and it intensifies when tourists criticize their culture and the way they live their lives. Indulging in international business, many companies opt to have a joint venture which is like an international partnership with some foreign company. This is very successful because there are many benefits such as escaping of tariffs, improved communication with foreign government, pooling of resources, and abridged financial investment. The prime gain is that reality that it is a long term tactic and it shows promise to the foreign market. (Doole & Lowe, 1999, 76) A dominant principle of achievement in an International Market is the Management of Political Risk. The use of multifarious technology in daily operations not only lets the employees discover something new and highly developed, but if the company gets seized by the government, they won't know how to use or fix the machinery. In addition, it is imperative for a company to be socially responsible by having visible projects to the public. These are all good causes and lets the public know that they are doing everything they can not only to sell their products and make them successful, but also make the world a better place to live in. It is also important to use local materials to run the company because your presence will then enrich the people's lives in that economy. Trompenaars’ and Hofstede’s Approach about Cultural Effects It is of enormous significance for an international organization to recognize cultural variations and make excellent use of them in the global perspective. National culture may be considered as the beliefs, values, perceptual orientations, and ethical values and norms emblematic to the members of a specific society (Trompenaars, 1997, 33). On the other hand, according to Hofstede's work, "based high in every country except USA, Americans working in countries such as Italy, Greece or Brazil are very entrepreneurial and risk taking but their capabilities are limited because these countries are risk averse" (Gooderham, 2006, web source). However, this problem is alleviated when work groups are formed between Americans and other nationalities due to risky shift phenomenon. Other nationalities working in America will face problems when their employers expect them to be effective rather than efficient. Hofstede Theory of Culture Hofstede defined culture as "the collective programming of the mind which distinguishes the members of one human group from another." (Krishnamurthy & Dejan 2003, 96) Culture is a progressing set of predetermined shared values, ideas, thoughts, approaches, attitudes, and a logical process that affords cognitive maps for people ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Literature Review/ dissertation Example | Topics and Well Written Essays - 4000 words”, n.d.)
Retrieved from https://studentshare.org/family-consumer-science/1411642-literature-review-dissertation
(Literature Review/ Dissertation Example | Topics and Well Written Essays - 4000 Words)
https://studentshare.org/family-consumer-science/1411642-literature-review-dissertation.
“Literature Review/ Dissertation Example | Topics and Well Written Essays - 4000 Words”, n.d. https://studentshare.org/family-consumer-science/1411642-literature-review-dissertation.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Literature review
..., but rather just a medium through which other content is explained (Brinton, Snow & Wesche, 1989). Whether this is a successful approach is debated however, but Oxford (2001) states that if the content is at a level directly proportional to the skill of the learners, then it has a greater likelihood of being effective. Such as for example, teaching basic social skills at the most basic level and progressing to more advanced content such as literature or literature analysis at later stages. The greatest advantage of CBI is that it seamlessly integrates all language skills as adapting to certain content, particularly if it revolves around the culture of the target language, would require all skills for...
6 Pages(1500 words)Assignment
A mini-version of a possible chapter of literature review for a dissertation proposal
...?Chapter III Research Methodology Introduction In the literature review, the impact of the teachers’ attitudes, beliefs and perspective regarding inquiry methods have been elucidated. According to the literature, teachers’ personal disposition affects the manner in which they present and actualize the teaching methodology they adopt in classroom (Trumbull et al., 2006). It is significant because if the teacher is not comfortable with the activities, it disrupts not only the flow of classroom activities, but also influences the students’ appreciation of science (McDonald, 1992; Lin & Chen 2002). Thus, teachers’ perception, attitudes, and beliefs regarding the subject matter play a crucial role in shaping the concepts of the subject... rasa....
10 Pages(2500 words)Dissertation
Literature review
...Facebook page, Twitter, email, even text messages mode of the station is able to receive thousands of reviews from the viewers concerning news stories that they aired. A company that places an advertisement can be able to device if its marketing strategy was successful enough. A student wishing to learn more information can use social media tools to have information concerning the degree of his/her choice. This means that social media have not only made the customers and users of the traditional media more flexible but also have increased the usage of traditional media. The social media tools have actually complemented the use of the traditional media tools. The use of social media tools, such as instant messaging, has...
5 Pages(1250 words)Assignment
Literature Review
...? Literature Review Literature Review Performance appraisals or evaluations are crucial element of the maintenancefunction of human resources management. Through it, the employee should receive one’s due share of benefits in terms of remuneration, rewards and sanctions, psychological motivation, wholesome and safe working environment, among others. Performance appraisals are supposed to encourage continuance and stability, not only of the workers, but also of managerial personnel from the frontline to top management. Because they are not just servomechanisms, their activities and movements have to be placed under reasonable, fair and just observation and evaluation. The current study aims to examine and evaluate various practices... and...
5 Pages(1250 words)Coursework
Literature review for my dissertation which is in ( analysis and valuation of three companies in petrochemical industry)
...?Literature Review USA Petrochemical Industry Despite of the rise in the global demand for the petrochemical products, the USA petrochemical industryis facing increasing competition in the petrochemical export market. With supply of the natural gas by using the comprehensive pipe line system to both receive the raw materials as well as to deliver the finished products. So, it is expected that the US petrochemical industry would revive sooner than the other competitors. Furthermore, economic trade group such as NAFTA would contribute further to its growth. Political & Legal Factors The petrochemical industry in USA is governed by several laws and regulations. The hazardous materials transportation act and...
12 Pages(3000 words)Dissertation
An introduction and conclusion for literature review in finance (preparing for my dissertation)
...?Literature Review Introduction: Owing to the huge dependence of the whole world on oil in the contemporary age, importance of the petrochemical industry is undeniable. Petrochemical companies have been making a lot of revenue over the decades. However, the recent economic recession that has blanketed the whole world has caused a serious setback to the profitability of industry, and the stakeholders have borne huge financial losses. Nonetheless, the industry maintains its function because of the huge demand. This paper tends to analyze and evaluate the petrochemical companies with the help of Porter’s five forces model, the valuation model and the financial ratio analysis tool. The analysis will generate...
2 Pages(500 words)Essay
DISSERTATION (Litrature Review)
...?Chapter II Literature Review 2 Introduction The first stream of literature deals with how the recent financial crisis has impacted the education sector. The second stream of literature deals with the drivers of change in the current economic environment. 2.1 The financial crisis and its impact on the education sector The UK economy is in deep recession and this has affected both education and employment. Even international students are expected to arrive in fewer numbers as education in the UK becomes less affordable (Somerville & Sumption (2009). This is disturbing for the UK economy as international students help to fund UK higher education. Migrants come to the UK for...
20 Pages(5000 words)Dissertation
Literature Review of My Dissertation
...Literature Review The Effects of the Global Financial Crisis on the Turkish Shipbuilding Industry The global recession has affected many established industries and businesses. Irrespective of the nature and the size of the business establishment, each and every production and manufacturing unit has been hit hard with the bleak and dismal financial situation that is still continuing. One such industry is the Turkish shipbuilding industry. The aftermath of the current global scenario is having disastrous effects on this industry. The Turkish shipbuilding industry: The growth and statistics prior to the global recession This industry is nearly six hundred years old and the first shipyard in Turkey was established in the year 1390... Review The...
6 Pages(1500 words)Essay
Criminology dissertation literature review
...Criminology Dissertation Literature Review Table of Contents Literature Review 3 Rape Myths 3 Treatment of Rape Victims by Judges and CJS 4 Unconventional Legal Response to Rape 6 Experience of Sexual Abuse Victim 7 References 9 Literature Review According to Rapecrisis (2011), rape is regarded as a conduct of sexual violence, dominance and antagonism, where the suspect involves in sexual activity with the accuser without the accusers’ consent or with accusers’ false consent. It is stated that in this type of crime, the victim become subject to rigorous inspection throughout the investigation process in comparison to...
6 Pages(1500 words)Literature review
The introdiction section of dissertation (report): Cue Transparency as an aid to mental switch set switching (about Flanker task) (Literature review the paper from George Houghton)
... in task-switching: cue priming or control processes? Psychological Research-psychologische Forschung, 74, 481–490. doi:10.1007/s00426-009-0270-y Huang, L., & Pashler, H. (2007). A Boolean Map Theory of Visual Attention. Psychological Review, 114(3), 599 – 631. doi:10.1037/0033-295X.114.3.599 Rensink, R. A. (2013). Perception and Attention. Oxford Handbook of Cognitive Psychology, 97-116. Retrieved from http://www2.psych.ubc.ca/~rensink/publications/download/PerceptAttn-rr.pdf White, C. N., Ratcliff, R., and Starns, J. J. (2011). Diffusion models of the flanker task: Discrete versus gradual attentional selection. Cognitive Psychology, 63, 210–238. doi:10.1016/j.cogpsych.2011.08.001... Transparency as an Aid to Mental Switch Set Switching...
6 Pages(1500 words)Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Let us find you another Dissertation on topic Literature Review/ dissertation for FREE!
Contact Us