Framework for Marketing Planning
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(2477 words)
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drivers of technology that may cause market shift, market size, government policies and competitive profile of the market.
... External environmental changes can be attributed but not restricted to suppliers, market trends, partners, suppliers, new technology, competitors and economic environment.... The advantages of a joint venture include sharing of capital contribution, source of supply for a third country and knowledge, know-how technology and risks are shared with a foreign partner....