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A Business Report on Company Q Ltd - Case Study Example

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From the paper "A Business Report on Company Q Ltd" it is clear that Doll et al. (2003) canvassed for the implementation of benchmarking on IT projects with hope of knowing when the risks are emerging and should be quickly arrested before they wipe out the projected ROIs…
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A Business Report on Company Q Ltd
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Download file to see previous pages Company Q has taken a dramatic step to transform its operations by dividing all its basic activities into four distinct departments: sales and marketing; human resource management; logistics operations; customer service. At the moment, the company is interested in developing its customer service and the entire management in order to make company Q competitive.
Therefore, the management of Company Q would have to make the important decision to acquire two unique information systems/technologies: ERP and CRM. These two Information systems have some advantages when compared with the other Information technologies in the market.
ERP stands for Enterprise Resource Planning: this is a computer-based system that will help Company Q process all its vital pieces of information, whether financial or otherwise; and to centrally make the data available for all departments to access. ERP could successfully process information about the company’s tangible assets, raw materials, human resource, transactions, sales and marketing, finances etc. Enterprise Resource Planning is so important in the sense that it would reduce the time usually required to transmit information from one department to the other. It is affordable, and it is just a system architecture that utilizes some software that could be localized. At Company Q, ERP has been able to: (i) increase the efficiency of the company; (ii) reduce the overhead cost of operation; (iii) add appreciable quality to the services of the company (Chorafas, 2001).
Similarly, CRM, which stands for Customer Relationship Management, is an important Information System that has been implemented by Company Q to handle all issues related to its customer services and sales expectations. Customer Relationship
Management makes use of some software that could be localised to serve only the purposes for which Company Q needed it for. Some organisations rely on the information gathered through the CRM system to fully comprehend the nature of their customers, that is, their real lifestyles: what kind of services do they want? And how they expect them to be taken care of?  ...Download file to see next pages Read More
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