Market Segmentation Concept Essay Samples and Topics Online

Framework for Marketing Planning

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When a company has decided to enter into an international market, there are several options available to it.... When a company has decided to enter into an international market, there are several options available to it.... market Entry Proposal Introduction.... When a company has decided to enter into an international market, there are several options available to it.... he proposal begins by looking at the analysis of market opportunities in Taiwan, Company situation analysis and it goes on to describe various forms of market entry strategy to be adopted....

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Vodafone's Sale of Ownership of Joint Venture to Verizon

13 pages (3599 words) , Download 2 , Essay

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Many analysts concurred that Vodafone was benefiting more from the partnership in the wake of poor performance in the European and American market.... With the two partners providing similar services to the same target market, each of them saw the need to operate independently and make strategic investment and marketing decisions independently.... The buy-out market the dissolution of a joint partnership that established the joint venture in 2000, throughout its 13 year old life, the partnership was characterized by a rocky relationship with each of the partners attempting to buy out the other....

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Porters Diamond Model

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valuate Porter's concept of the ‘diamond' as a tool for analyzing the competitive advantage of nations, assessing its theoretical coherence and empirical support.... Table of Contents Evaluate Porter's concept of the ‘diamond' as a tool for analyzing the competitive advantage of nations, assessing its theoretical coherence and empirical support.... Most of the products and services produced in India are meant for the Indian consumers in the domestic market....

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Reasons Why Haier Expanded Production in the United States

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For example, it adapted quickly to the demands of the American market.... It is the wish of any company to grow and expand its market share.... Being dominant in the market offers unmatched advantages.... It is the wish of any company to grow and expand its market share.... Being dominant in the market offers unmatched advantages.... One such company that has been able to expand from being small to a market leader is Haier....

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The United States vs Germany in the Context of Operation Iraqi Freedom

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The paper "The United States vs Germany in the Context of Operation Iraqi Freedom" states that the 'right' or 'wrong' decision-making is determined by striking a balance between the interests of all the players, combined with the careful determination of what the national interests might consist in....

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Korean OEM Suppliers: International Business Management Strategy

4 pages (1000 words) , Download 2 , Essay

The suppliers from the countries like Korea have small local market.... These suppliers have to face numerous challenges to compete in the global market.... This study aims to identify the factors responsible for the success of the successful organization in the global market place with a special focus to the leadership and the strategies adopted in order to bring changes in the organization culture and structure.... here are various sociological, technological, environmental, political legal and economical factors which influence the way any firm operates within any market place....

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CCI - Capturing the benefits of innovation

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d to compete for sustaining the market value in the industry, but now with the advent of new technologies, the paradigm shift has taken place and many new aspects put concussion to the thought process of entrepreneurs. ... There was a time when the organizations used to compete for sustaining the market value in the industry, but now with the advent of new technologies, the paradigm shift has taken place and many new aspects put concussion to the thought process of entrepreneurs....

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Rolls Royce Marketing Strategy in Singapore

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Rolls Royce had correctly identified Asia as a potential aerospace market which has been established by the increasing dominance of Singapore in the global aerospace market.... The highly diversified and globalized economy makes it an important market for foreign multinationals to enter into.... For succeeding in the global aerospace market, it is critical for Rolls Royce to maintaining operational excellence and ensuring that all the negative performance factors in the operations are removed....

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Accountability, representation & control

5 pages (1250 words) , Download 3 , Essay

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Apart from internal accountability, the concept of the organization being accountable for its actions is extremely important.... The concept of cost is the fundamental of finance.... Thus the concept of cost used in accounting is limited and hence every control or measure implemented by accounting methods is limited to that definition of cost that does not hold the organization for costs it imposes on others.... The current concept of accounting and regulation ignore social aspects of the issue....

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The Coca-Cola Company

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On the other hand, the market for non-alcoholic beverages continues to grow, and Coca-Cola can use its economies of scale to expand its market base.... In addition, there is also a growing market for still drinks as more customers are focusing health and wellness.... In addition, a decentralized structure enables the company to respond fast to the changing market demands.... Through this arrangement, the CEO is able to receive a wide range of information to ensure he or she takes appropriate actions meant to improve the firm's competitiveness in the market....

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Comparing Sources in Ethnomusicology

5 pages (1250 words) , Download 2 , Research Paper

The concept of cultural tourism has become a major force in the contemporary music scenes.... he concept of commodification and consumption applied to music involves the... The Europeans deemed all other music as primitive, rude, and nugatory until the mid 19th century....

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B2B and B2C Marketing

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Thus we can say that there may be the case of emotional appeal in the B2C market, but such concept usually does not work in the B2B market. ... The author of the paper concludes that the demand in the B2B market varies widely from that in the B2C market.... Moreover, the B2B market demand is more inelastic, lesser affected by the short term price fluctuations and based on rational decision making.... Moreover, it also means that it may be possible in consumer market to mould the demand but it is rarely possible to mould the demand of business consumers....

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Indonesian Art and Culture

8 pages (2253 words) , Download 2 , Essay

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Culture is majorly an intangible factor, which is characterized by differences in market behavior and structure.... So, it is important to understand the culture and its associated artifacts before penetrating a foreign market.... market penetration by Global MNCs 5 ... Culture is majorly an intangible factor, which is characterized by differences in market behavior and structure.... So, it is important to understand the culture and its associated artifacts before penetrating into a foreign market....

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Letter from Prison - Stephen Richards

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According to this latter concept, the software cannot give any revenue until it is shipped.... With the current stock market, most business leaders live from one doomsday to the other of quarterly accounts.... Meeting the analyst's estimates is important for Computer Associates to avoid corporate fraud issues similar to the one that resulted from addiction to the morbid stock market for their quarterly reports.... According to Grant (1980), manipulation in the market means attempting to deliberately interrupt the free as well as the fair working of the market and formation of artificial appearance with regard to the price (Basu, 2004)....

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MNCS and Staffing Policies

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he concept of human resource management (HRM) as defined by Boxall and Purcell in 2003 states that “all those activities associated with the management of employment relationships in the firm” (Wilton, 2010, p.... In this era of globalization, the Multi-National Organizations should look towards implementing such human resource techniques that is acceptable to the global market and as well as the organization may benefit from them.... The number of staff the organizations recruit and the cost associated to it depends mainly on the number of people available and eager to work (Understanding the economy and labor market, 2012)....

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Human Resource Audit and Participatory Approach

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The concept of time value of money has to be taken into account while out the carrying change process.... And also demonstrates key factors such as the market performance of the company and the customer satisfaction production and productivity.... A strategically designed change process is highly recommended as it is to happen amidst an adverse market environment currently faced by Flairtex fashions.... The market performance of the company and the customer satisfaction production and the productivity are other key factors which have to be taken care of during the transition process....

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How does communication affect operations in chain hotels

12 pages (3000 words) , Download 2 , Research Paper

When looking at chain hotels, there is a stronger implication of the organizational structure which is needed and what communication.... ... ... Efficiency within the hotel becomes dependent on both communication and the systematic efforts which are associated with the hotel.... Understanding the way in which the system changes the efforts of the hotel and the responses to the customers also alters the Examining the organizational structure, management plan, service context and the characteristics of chain hotels makes a difference in how many respond to the hotel management....

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EU Accession and Impact upon Domestic Politics

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Membership within the European Union offers European countries the opportunity to benefit from a large, common European market and also promotes a mutual commitment to common values such as democracy, the rule of law, sustainable development and human rights.... These criteria require that every European nation that seeks to join the European Union must have a functioning market economy be capable of competing in EU markets.... vidence of a functioning market economy can be provided by an economy that displays macroeconomic stability, free market entry and exit and free interplay of market forces, an adequate legal system and a well developed financial sector....

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Financial Management in Nonprofit Organizations

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They can have an agreement on a price for the produces which will be used in the future and this price will not be affected by market conditions in the future.... Merging with the local firms in these new markets is a necessary action, which would help making sure that Slow Nourish plc is successful in the local market.... While Slow Nourish plc has the experience and resources gained from operating business in its home country, the managers have little knowledge of the foreign market and in this case it would require some help from the local people....

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Universal Management Across the Globe

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ndividual Project Introduction In light of the concept of global cultural diversity, it is impossible to achieve universal management across the globe.... They are also more accommodative of other people's ideas and concepts often allowing more than one concept to run simultaneously with another one allowing for variety of fresh thoughts, ideas and change within the organization.... In high context, communication is achieved through the use of a message that implies the meaning of a concept that the user wishes to convey....

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The Psychology of Attitudes and Attitude Changes

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If organizations will through this research understand the psychology of attitude and attitude change and rightly apply the theories of the concept to ensure change, the study is going to be of practical significance in defining a new line of competitive advantage.... These are the concept of attitude, dimensions of attitude, Influence of attitude on behavior and attitude change.... Writing on the concept of attitude, Taylor and Francis Group (2012) explained that “an attitude is a reaction to an idea, event, or object that can range from a subtle (unconscious) evaluative reaction, to a more direct expression in words or deeds....

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How Socialism Could Benefit the USA

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The process of building up a business depends on the opportunity presented to the private business organization through the demand and supply concept.... The government of the united states of America has also created policies that fall under the socialism concept by offering the affordable care act that lowers the cost of health across the country.... Effective social welfareThrough the socialism system concept, the government has a sole duty to meet the social needs of the society....

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What is the Difference between Government and Governance

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he concept of governance has become prominent in the last decade, and it is considered as the modern political scenario.... This most likely explains why the concept has found a favourable ground in non state polities such as the European Union.... The traditional concept of government as a controlling and regulating union for society seems to be outdated ... On the contrary, analysts of governance draw upon a Foucauldian understanding of the concept of power as dispersed and relational and dispute that governance begins from a lack of ability on the part of governments to result preferred changes....

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Evolution of Corporate Social Responsibility

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Although not evenly developed globally, the concept of CSR is becoming a key feature of organizations in regions that embrace it as it penetrates corporate consciousness and culture (Visser, Dirk & Manfred 2007, p.... However, the concept of giving back to society as initiated by the American businessmen at the start of the 20th century had to be abandoned in the advent of the early 1930s' Great Depression.... The American and European regions' standing on CSR will also be impacted by the financial crisis, but those regions that are still forming and yet to fully embrace the concept may have several and not so easily predictable situations....

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Consumer Behaviour- Comparing Retailer and Consumer Perspectives

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Furniture purchased from IKEA usually includes a set of instructions pertaining to the installation and setup of that furniture (Pride & Ferrell, 2008)- a concept unparalleled by its competitors.... Considering IKEA's dogma of low prices, it is perceived as a low-end market offering affordable options for everyday use.... Although it is predominantly a mass-market brand, the company's PR stunts and guerilla marketing techniques vary from one country to another....

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Risk Mitigation and Contingency Plan for the Product

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concept of insurance.... Some of the inherent risks include; the power failure on the leds, the small switches failing to work, risk that the product wouldn't gain market approval among other risks.... After that appropriate premiums will be discussed based on the nature of the product, the prevailing market premiums and other consideration....

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Agile Web Development

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For this traditional legacy to continue into the present, however, both large and small IT organizations and software companies need to be closely aligned to consumer needs as well as being aligned to the concept of not being a reactionary to industry change, but rather an agent of industry change.... An iteration may not add enough functionality to warrant a market release, but the goal is to have an available release (with minimal bugs) at the end of each iteration” (Waterfall, 2010)....

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Discuss the impact of globalisation on an African country. (Nigeria)

5 pages (1250 words) , Download 3 , Essay

In the nineties, with the advent of information technology it further gave the concept of turning the world into global village.... Although there are many definitions that describe the term, According to Daly 1991, “Globalization refers to the increasing.... ... ... International of course means between or among nations....

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Brand Community of Harley Davidson

4 pages (1000 words) , Download 3 , Essay

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The concept of grassroots R and D has been regarded as a stylistic and advanced technology.... The concept of grass roots R and D has been regarded as a stylistic and advanced technology.... market impact of a consumption subculture: the Harley-Davidson mystique.... Strategic market relationships: from strategy to implementation....

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The Strength of a Marketing Communication of a Japanese or Korean Auto Manufacturer

4 pages (1000 words) , Download 2 , Research Paper

It is the foremost entity to come up with produce hybrid vehicles and pushing them into the US market.... As evident in the communication realms with reference to diverse literature, Toyota is a renowned business leader in fabrication and manufacturing for a long time since its foundation in the year 1937....

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Multinational Corporations and Sweatshops

6 pages (1796 words) , Download 3 , Essay

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In fact, Maitland (121) pointed out that “…exploitation is not a concept easily comprehended because the alternative prospects for earning a living are so bleak” (Maitland 121).... Multinationals have argued that it is acceptable to pay market wages even if they do not meet the living wage demanded by the labor activists.... On the other hand, they perceive that it is unethical to pay the workers' wages which are above the market wages....

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The differences of entrepreneurship in China and Japan

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He argues that many Chinese employees especially in small firms are profit oriented and will want to leap at the next generous offer because the concept of entrepreneurship has become extremely materialized (Bing, 2009).... This is what has given Chinese firms an edge over many other firms worldwide resulting in Chinese goods especially electronics flooding the world market.... "The Labor market in Post-Reform China: History, Evidence, and Implications....

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Elasticity of Demand: A Close Investigation

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The writer of the current essay seeks to examine the concept of price elasticity introduced by Dr.... Marshall introduced the concept of price elasticity which is defined as “the ratio of percentage change in quantity demanded to the percentage change in price” (Lekhi 2007:34).... oint demand- demand is inelastic if a good is demanded jointly with other goods in the market.... fter going through the theory, it is clear that demand components serve as a useful tool in analyzing the market forces and assessing the supply structure to meet the demand....

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The New Classical and Keynesian's Theory of Monetary Policy

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Ultimately, the concept of NAIRU introduced to deal with the problem. ... In this type of exchange rate regime, the value of a currency is compared to another currency Full Macroeconomics In the 1930s the economies over the world especially the European ones were suffering from the de merits of the free market (Blanchard).... The reserve of foreign currency held by the country can be used to counterbalance any fluctuation that has occurred in the foreign currency to which the country's currency has been pegged to, resulting in fluctuations in the market causing inflation or deflation....

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Achieving Goals in Management

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A deep insight into the concept of management shows that the task of a manager is to ensure that all resources of the organization are working in harmony with human resources.... The bargaining power of suppliers is from moderate to high depending upon the market share in different countries.... The company is gaining more market share by joint ventures and acquisitions....

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A Marketing Plan for UNIQLO Business Model

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This report "A Marketing Plan for UNIQLO Business Model" aims to understand whether Brazil is a viable market opportunity for Uniqlo.... market attractiveness.... Justifying market entry methods.... his business report aims to understand whether Brazil is a viable market opportunity for Uniqlo.... The report assesses the economic, social, cultural, industry-related and internal factors at the company that could theoretically hinder or improve business success upon market entry into Brazil....

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Role of Operations Management in Environmental Sustainability - Royal Garden Hotel

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he concept of green marketing as well as branding can be considered as a most essential tool for the hospitality service and facility providers.... The concept of green marketing and branding not only focuses on providing environmental awareness campaign to the society but it also emphasises to promote the environmental sustainability performances which can enable the society to optimise the use of environmental resources.... Moreover, the integration of green marketing and branding concept can further assist RGH to achieve sustainable and competitive advantage within the global hospitality industry (Sloan & et....

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The Essence of the Work of Harry Braverman

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abor power or labor force is an important concept brought to practice by Karl Marx in his critique of political economy.... During the 1980s, the concept and practice of "paperless offices" and computers took birth.... Thus, the concept of degradation of work as proposed by Braverman fails to find a roof in the present context....

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Leadership and Ethics in the Healthcare Industry

8 pages (2156 words) , Download 3 , Essay

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The concept of ‘Leadership' ... The concept of ‘Ethics' ... These issues, though central to the concept of hospital health care ethics, do not encompass all aspects of ethics that apply to the medical profession.... This essay "Leadership and Ethics in the Healthcare Industry" looks forward to providing valuable insight into the twin concepts of leadership and ethics, enumerating the various approaches to ethical leadership and enlisting the criteria for assessing leaders, with reference to the healthcare industry....

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Antonio Gramscis Theories and Solutions to the Problems of Contemporary Society

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This in fact makes it unique concept, both in relation to, and contrast with the various counter-hegemonic structures that exist in the society.... Gramsci defines the concept of popular culture based on the ‘national-popular', popular literary genres like the novel, the influence of Opera and its conception of life, oratory conventions and so on.... The recent rise of many leaders from the communities conventionally regarded as underprivileged makes the concept of organic intellectuals a reality....

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Effects of Mass Media on Mass Culture

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But, now along with the armed power or “hard power”, the concept of “Soft Power” or mass media is turning out to be one of the vital factors for a nation's development and importantly for the development of mass culture.... egemony theory or Cultural Hegemony theory, the philosophical and sociological concept, was developed by the Marxist philosopher Antonio Gramsci based on his reading of the dominative Mussolini rule before the Second World War.... This concept got an American perspective, when members of the Frankfurt school, while in exile in America, understood that American “popular culture” had a lot of ideological basis and mainly promoted the interests of American capitalism....

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Understanding and Managing People

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"Understanding and Managing People" paper seeks to address the concept of teams and teamwork and discuss the relevance and significance of teams as well as explore the various types of teams which exist in organizations, and assess their effectiveness.... This paper seeks to address the concept of teams and team work and discuss the relevance and significance of teams as well as explore the various types of teams which exist in organizations, and assess their effectiveness....

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The Dowry system in India

5 pages (1250 words) , Download 2 , Research Paper

The concept of dowry, somehow, evolved in to a practice in which the giving of dowry has become a compulsory act, which if not completed could mean that the girl is either not accepted or she is tortured after the wedding by her in-laws (Luthra 1999).... he concept of marriage however by the twenty first century became so commercialized that the grooms worth actually started to be determined by not only class and caste, but also by his qualifications and the prospect that he may have in the employment market....

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Advantages and Disadvantages of Living in a Micro Unit

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And it has gained popularity ever since because it is a concept that appeals to many people.... And it has gained popularity ever since because it is a concept that appeals to many people.... However this concept or even image seems to be diminishing in urban areas, more so with the introduction of these micro units.... And even if people are willing to change in New York because they are used to living in quarters, the same might not hold up as well in other cities as this concept expands. ...

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The Conceptual and Theoretical Fundamentals of Management Information in Public Procurement

91 pages (22750 words) , Download 4 , Thesis

ICT developments have innovated the concept of service by proving the vehicle wherein 24/7 customer service is available to the public.... Private and public partnership (PPP) is a recent phenomenon that seeks to breakdown the traditional barriers existing between the private and the public sector....

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Tactical Opportunism in Advertising - Can Brand Invention Lead to Profit

22 pages (6050 words) , Download 2 , Essay

As for creating an oligopolistic market and seizing it at the right moment, brand equity plays a defining role.... From the paper "Tactical Opportunism in Advertising - Can Brand Invention Lead to Profit" it is clear that when Swine Flu broke out in many countries around the globe, it was as if a predetermined ploy for medical firms to cash in on the misfortune of the people struck with the dreaded virus....

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Analysis of J.D. Salinger v. Fredrik Colting Case

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The author of the "Analysis of J.... .... Salinger v.... Fredrik Colting Case" paper examines the case in which Salinger sued, and in the defense, Colting said that he was parodying the work of Salinger essentially.... This argument by Colting was trashed by the court.... .... ... ... It may be for instance that the costs of producing the original work may exceed any profits to be made from that, so to recoup costs and generate a profit the copyright owner must have copyright protection for derived works....

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Creativity in Information Technology

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Due to von Neumann's creative problem solving approaches, he came up with the concept of stored program concept[Dan04].... With this concept computers could to execute a new task by simply serving it with new instruction set and the concept has been adapted till now. ... This concept has been widely used today by companies to advertise themselves and their product in the internet.... Same concept has been adapted in information technology to create redundant and fault tolerant networks. ...

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Developing Global Business Strategies and dealing with the standardisation / individualisation debate

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Role of Knowledge, Communications and Creativity on Success in International Business The changing consumer needs and preferences call for sufficient knowledge of consumers, market conditions, government rules and others to translate to satisfactory innovations.... Conclusion The development of global standards is dependent on the intentions of a firm in the international market and for Ford standardization has sustained the company's competitive advantage and profitability....

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Money and banking

4 pages (1000 words) , Download 2 , Research Paper

The financial crisis is believed to have been accelerated by the collapse American Housing market in 2006 and 2007, which had a profound effect on the United States and banking systems (Gowland 12).... The collapse of the housing market had a widespread effect on performance of the banking systems because most of the large financial institutions had heavily invested in mortgages.... FED used the three tools of monetary control: open market operation, reserve requirement, and discount rate to counteract the progression of the financial crisis....

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Essays on Market Segmentation Concept