Market Segmentation Concept Essay Samples and Topics Online

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'Inappropriate use of language could result in loss of market apart from turning out to be a cross-cultural gaffe' (Ricks 1999).... Today, successful international marketing research is the basic source of information for businesses that want to craft effective product promotion strategies and timely respond to global market changes.... This information provides the critical basis for effective decision-making in daily operations and makes it possible for every firm to preserve its profitability and competitiveness in a highly turbulent global market environment....

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BMW expansion in China

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In other words, there's lots of room for growth (Rich, 2011) As mentioned earlier, it was difficult for BMW to rely entirely on the American and European market and compete effectively in the global automobile industry.... Many of the competitors like Toyota, Honda, Mitsubishi, Mazda, GM, Mercedes, Volkswagen etc have already started operations in Asian market and increased their global market share considerably.... “The increase in automobiles sales is a direct link to the expanding Chinese market which became one of the two largest auto markets in the world” (Boeriu, 2011)....

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Criminal Justice System

13 pages (3250 words) , Download 3 , Term Paper

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This paper demonstrates how global jurisdictions moves have begun towards adopting restorative criminal justice systems which are authorized locally and which proactively look at the social and economic realities of the crime, Also the author describes the concept of crime and social branding of the crime events.... This has worked to turn the legal system quite mechanical and the concept of crime that is seen with fear and disdain and not a social disease that has to be attacked from the roots....

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ASDA Marketing Strategy

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It can mirror Walmart's strategy of "brick-and-click" concept where customers can order online and pickup at store, or it can also offer home delivery that will all make it more appealing. ... Fashion has become a life style concept that allows expression of the individual needs all within a limited budget.... The research firm forecasts that the market value will rise to £133.... IGD predicts that the development of the UK grocery retail market will continue to be restricted by a combination of slow population growth, price competition, and growth in the foodservice sector as an alternative channel....

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Critiques of the Gross National Product

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Microeconomic theory gives us lots of reasons for believing that the relative prices at which products trade on a free market represent reasonably unbiased estimates of the relative values consumers put upon the various kinds of goods and services traded -- at least where there are no large problems with externalities or public goods.... But not all the final goods and services produced in a society are traded on the free market, and the relative contributions of these untraded goods and services to the consumers material living standards are therefore awfully difficult to estimate very well....

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Business to Business Technologies

2 pages (500 words) , Download 4 , Essay

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om are some of the common examples of companies using B2C concept (UNDP).... Since the recent past, Business to Consumer or B2C concept has been widely used by almost all organizations regardless their nature and size.... Similarly, B2C concept can be usefully employed by the pastry company as a promotional marketing technique with the use of information sites which can provide product information.... The most fascinating application of web services is that it can easily adjust with recent technological as well as market changes....

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Thomson air

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Product conceptThe product concept rides on the idea that consumers would profess a preference towards quality products.... This is contrast with the fundamentals of product concept that herald value addition as responsible for increased customer base (Baker 330.... There are three scenarios as pertains to market capture of Thomson Airlines.... There are three scenarios as pertains to market capture of Thomson Airlines.... The UK holds 25 percent of the market as pertains to the number of passengers of which its airlines carry....

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Global Governance in the Light of IR Theories

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The first time that the concept of IR theory as an academic discipline can be traced back to the book ‘the Twenty Years Crisis' which was published in 1939 and was written by E.... The concept itself is an old one but it has re-emerged in recent years by the name of globalization.... If we take into account all the elements of the concept of global governance, it is easy to see that this phenomenon cannot be explained by realism.... However the aim of these states is to create powerful institutions capable of enforcing compliance according to the concept of global governance whereas realism dismisses any such existence or even an intention to create such a focus by the states....

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Country Development Report

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The concept alludes to the fact that expanding the economy largely depends on the expansion of the internal and local economic strategies (Svedberg, 1995).... Besides, the concept aimed to privatise public enterprises that were not profitable and inefficient.... Unlike the manipulation of a country by the external and internal forces as described by the dependency theory, this concept allude to the fact the government may have excessive regulative mechanisms that may jeopardise the efforts to development (Kweman, 2004; Collier and Gunning, 1999)....

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The Requirement for Nurses

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Advocacy which refers to the active support of an important cause can be defined in the nursing context is a legal concept for the nurse's role in relation to a patient's human.... Advocacy which refers to the active support of an important cause, can be defined in the nursing context as a legal concept for the nurse's role in relation to a patient's human and moral rights within the healthcare system.... Advocacy is also the ideal expressed in nursing in the assistance of clients in the exercise of self-determination; or it may be interpreted as the moral concept that defines how nurses view their responsibilities to the patient (Bishop & Scudder, 2001). ...

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Annotated bibliography

5 pages (1250 words) , Download 3 , Essay

Topic: Business Management Purpose of the Bibliography This bibliography is designed to present sources in the field of business management and expose their limitations.... It also introduces various concepts about business management, the theories that surround it and the different tools and practices implemented to enhance the growth and sustainability of businesses....

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Reflective Report On Glo-Bus

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In this company, as new members of the management team, we were given the responsibility of ensuring that our company has a competitive advantage over the other competitors in the market, as competition is high and tight.... Christodoulou and Zorica (2012) consider these to include a variety of company and market aspects, such as the manipulation of the demand levels in the market, the production process of the company, control of company stock, and general company management procedures....

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Mission, Vision, Strategy, and Goals of Giorgio Armani Group

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concept of AMD When the aggregate demand increases, consumers tend to spend more.... The ambit of the paper includes the assessment of the market structure of the apparel, accessories and luxury goods market in the United Kingdom.... The market forces including cultural changes that have impacted Giorgio Armani have been touched upon.... Introduction The Giorgio Armani Group is a leading player in the luxury and fashion goods market....

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Main Aspects of Organizational Behaviour

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This was further elucidated in Herzberg's concept of two distinctive human needs: physiological and psychological needs.... This concept presumes that the adequate resources have been provided, efficiency, and the support.... Adams concept is not singularly dependent on the input-to-output ratio but also on the comparative ratio to others.... n organization's overall motivation is in improved job performance to ensure better profits, customer satisfaction and enhanced market penetration....

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Experimentation of Drugs and Abuse

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The concept of drug abuse should not be confused with drug misuse.... If the concept of youth subculture and substance abuse are taken in to account we will see that the main reasons which initiate the use of drugs among the youth are first of all through the use of drugs they feel that they are able to rebel against their parents.... ) by which he meant that trouble is very much an individual concept as it originates within the individual and hence it is a private matter of the individual....

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Global Management Skills

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Many designs have also emerged with the aim of creating new policies that allow for a better overview of information from different parts of the market.... market shares have changed, and more businesses have gained prominence in markets they were previously not present.... The different economic growths around the world have shown that the system of recruiting new people to satisfy the changes through the establishment of better performance indicators within the workplace become an aspect that shows what outcomes the global market anticipates (Losey, Meisinger & Ulrich 2006: 109)....

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Factors that Contemporary Managers Must Consider When Estimating Production

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n addition, a position paper on corporate social responsibility (CSR) (2006) indicates that CSR concept is not based only on a firm striking a balance between all its stakeholders' interests within its strategic operations and planning.... A Dictionary of Business and Management (2006) defines consumer preference as the manner in which consumers in a free market decide to distribute their sum expenditure in purchase of goods and services.... Perhaps, demand and supply is among the most basic economic concepts and it forms a market economy backbone....

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The culture of Burberry in Brazil

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This strategy will not only help the employees understand the concept of the brand vision, but also build trust in the longevity of their career positions by informing Brazilian employees about how long Burberry has been a trusted brand.... Burberry will be performing new market entry in Brazil, a radically-different culture from that of the United Kingdom, which will prompt considerable internal changes in order to achieve in this new cultural environment.... Burberry has been able to support a consistent brand by building systems and practices in human resources that provide employees with the set of cohesive business values necessary to achieve market share against competition....

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Globalization or denationalization summary

4 pages (1000 words) , Download 2 , Essay

Increased economic transactions in older hegemonic cities like New York, Mexico City as well as emerging geographies like Shanghai that has a increasing cross-border transactions usually deviates from the concept of globalisation that is based on international trade, global markets and international institutions (Sassen p 4)....

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Corporate Strategy : Examination Questions (Mark&Spencer)

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The product and market scenarios are all incredibly descriptive and highly significant to a company's profile, especially one such as M&S, which has had such immense profitable and marketable success, and who truly completed an endeavor, through falling into a crisis and using incredibly contextual and industrial-smart methods to regain their previous profitability.... By October the jubilation surrounding M&S continued as in poor performing market conditions it had achieved an increase in first half sales....

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My Cyber Identity-Blog

5 pages (1250 words) , Download 2 , Essay

Information technology has changed the way people interact or exchange information, the way they communicate and they way they share photos and videos.... Information technology has influenced the American culture; it has given the people a new platform, a new tool or a web based.... ... ... ary commonly known as blogs (abbreviated form of weblogs) that contains online personal journal with reflections, comments and hyperlinks provided by the writer (Herring et al, 2005)....

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The Various Criminal Justice System

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This has worked to turn the legal system quite mechanical and the concept of crime that is seen with fear and disdain and not a social disease that has to be attacked from the roots.... This approach is exemplified in Catharine MacKinnons Toward a Feminist Theory of the State, which argues that formal equality is a concept inapplicable to women and should be replaced by "substantive equality.... The pre crime event analysis leads us to the study of the concept of ‘crime prevention', its emphasis on environmental design and social forms, apart from its appeals to ‘community' and ‘partnerships' in the prevention process....

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Strategic Review of eBay Inc

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In order to compete in the marketplace eBay shifted from the concept of used products towards new products (Simerson, 2011).... It was even the first player into this booming industry and thus has been able to secure maximum market share.... This factor has enabled the company to strengthen its financial base and cater needs of consumer market.... Internal analysis has been performed in order to evaluate internal strengths and weakness, and market opportunities and threats....

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Strategic Alternatives of Pfizer Incorporated

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Cost Leadership According To Generic Strategy According to this concept, the low cost leader in the market gains control of the market through the competitive advantage.... The modern pharmaceutical market place is characterized by change and uncertainty.... Pharmaceutical will linger on being the most cost effective health care intervention initiative and the market for its products will always continue to exist and expand as people and animals increases....

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Writing Prompt No. 4

1 pages (250 words) , Download 2 , Admission/Application Essay

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Connection Separation and the concept of PraxisAttachment and separation as a relational dialectic aspect aim at joining and reconciling people to maintain a sense of individuality (Ellescene 1).... Although we experience subsequent connections and separations, our frequency in the active creation and re-created fights through intense interaction and participation of arguments against one another generates the concept of praxis within our relationship.... In addition, the concept of praxis and practical experience within our relationship exposes us to the need and value of having one another always in the relationship....

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The Only Good Indian is a Dead Indian

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Army captain Richard Henry Pratt introduced the concept of 'kill the Indian, save the man,' Americans used to actually kill Indians (Stoker, 8-27).... This concept is also portrayed in the way vampires gradually change others into vampires.... Therefore, in reference to the vampires' concept, it was possible for Americans to assimilate the anti-Indian characters of a 'Good Indian' without killing them (Stoker, 53-77)....

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Yellow Wallpaper

1 pages (309 words) , Download 2 , Essay

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he Yellow Wallpaper is a concept that the narrator has to interpret.... Therefore, The Yellow Wallpaper is symbolic of the concept of true womanhood.... The cult or concept binds and restricts women to the family and home.... The paper "Yellow Wallpaper" tells us about a short story by the American writer Charlotte Perkins Gilman, first published in January 1892 in The New England Magazine....

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Festivals in Canadian Cities

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The main concept with the festival was related to the idea of change of seasons, years and of the main occurrences throughout society.... The concept of multiculturalism is the first concept.... While this particular festival is celebrated specifically in Ontario, there are several other regions that have begun to recognize the festival of lights while portraying different versions of this concept during the Christmas season, making it a tradition throughout Canada (Auch, 4)....

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The Effectiveness of Transitional Justice Mechanisms in Afghanistan

69 pages (10207 words) , Download 2 , Dissertation

This dissertation "The Effectiveness of Transitional Justice Mechanisms in Afghanistan" focuses on the people of Afghanistan who have endured over thirty long years of conflict.... There is hence a strong and growing consensus among the public to seek transitional justice.... ... ... ... This study uses comparative and historical methodology as the key method to research the topic of study....

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Attention Economy - Relationship between the Business, the Media, and the Customers

12 pages (3484 words) , Download 0 , Essay

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In this essay, we shall analyze the concept of an attention economy and its influence in the relationship between the business, the media and the consumers. ... ompetitive advantage is yet another concept in the economy of attention.... The author of the paper "Attention Economy - Relationship between the Business, the Media, and the Customers" is of the view that the global market is flexible enough to accommodate small-scale businesses whose sales volumes might not meet international demands....

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International Perspective in Organisation: Global Justice and International Business

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tudies have shown that Germans lack a very strong management concept.... The German's economy has been seen to performing well as compared to that of USA which means that the management concept could have been a liability rather than asset.... According to various scholars the establishment of a moral legitimacy faces a number of challenges such as the conflicting perspectives that have been reflected in the corporate governance, difficulty in policy determination based unequal roles of corporate operations and services, incompatible multiple frameworks under which companies operate and the different paces of innovations with the dynamics of business competition in the global market place....

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The Meaning of Personnel Management

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While the managers play a vital role in the concept of PM, it is actually an aspect of all management jobs.... Since the Employee Compensation nowadays is based in the concept of insurance, no-fault means that it does not matter who is a fault, and recognizes that no one is at fault.... Equity is a multidimensional construct, embracing external equity (the degree to which a firm pays employees the rate they would find in the external labour market), internal equity (the degree to which a firm differentiates pay between employees on the basis of performance in similar jobs), and individual equity (the degree to which employees are rewarded proportionately to their individual performance) (Dean and Snell, 1993)....

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Aerodynamics of Supersonic Aircrafts

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he Concorde utilized the delta wing design, an advance of the swept wing concept (Collard, 1991).... Although the theory of oblique wings did spark some interest in the concept, its structural characteristics have made the idea the subject of continued investigation in supersonic aerodynamics. ... High Mach numbers produced difficulties associated with engine temperatures whereas, high fuel consumptions greatly impacted on the market situation bearing in mind the high fares....

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Modern Business Environment

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However the concept of diversity goes beyond race, gender or disability and there is a marked emphasis on factors of personality and perspective.... So the concept of employee loyalty is becoming a thing of the past as employees browse for better jobs and such an opportunistic attitude will eventually harm the business world.... ustainable competitive advantage is essential for the improvement and appraisal of a firms competitive position in the market and will enable a firm to survive against competition in the long run....

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Contemporary issues in management

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Globalisation can be described as the process through which the world is increasingly becoming interconnected due to massive increasing trade as well as cultural exchange.... Thus globalisation has led to a growing production of services and goods.... This therefore implies that the.... ... ... Thus globalisation encompasses the progression of international integration due to rise of interchange in the world ideas, products, views as well as other Thus developments in telecommunications and transportation infrastructure comprising the emergence of the telegraph together with its posterity and recently the rise of the internet are key aspects of globalization, producing more interdependence of cultural and economic activities (Ritzer, 2011)....

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Project Management: Coventry Universitys New Partnership

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The paper "Project Management: Coventry University's New Partnership" is a wonderful example of an assignment on management.... The term 'project' is associated with a one time, complex, and non-routine effort control by time, resources, performance specification, and budget, to meet customer needs (Gray and Larson, 2008)....

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Nation-State Boundaries are Becoming Obsolete

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4) adds that "in the long run telecommunications will transcend the territorial concept and the notion of each country having territorial control over electronic communication will become archaic in the same sense that national control over the spoken (and later the written) word become outmoded....

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The Six-Box Organizational Model and the Problems That Boeing Is Facing

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This did affect the company in a huge way as it lost lots of customers because of wrong target segmentation of the market (Lewis, 2011, pp.... The decisions are been made in a better way in this competitive global market allowing the company to have a continuous growth in their business operations.... n this case of Boeing where the company has started to face the problems since 1997 when the market demand for the aircrafts increased.... Boeing went in an alliance with McDonnell Douglas to enter the market of defense did bring a lot of problems related to the organizational culture in the company....

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Strategic Management - Colgate Australia

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The company has been in the market for decades and acquired a competitive advantage through its brand names and frequent innovations.... The company has been in the market for decades and acquired a competitive advantage through its brand names and frequent innovations.... The company has been in the market for decades and acquired a competitive advantage through its brand names and frequent innovations.... he goal of any organization is to make a profit and acquire competitive advantage in the market....

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The Economic Environment of Business

3 pages (750 words) , Download 2 , Essay

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For instance, through competition companies have been able to come with new innovation in a bid to satisfy the rapidly changing and dynamic market that exist currently in the United Kingdom.... However, in this paper we are limited to the oil industry and consequently the oil market in the United Kingdom.... For instance, through competition companies have been able to come with new innovation in a bid to satisfy the rapidly changing and dynamic market that exist currently in the United Kingdom....

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HRM Practices in Wal-Mart

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The various reward systems that can be done are like been followed by Dierbergs Family market which are like hiring a caterer to provide lunch for everyone once a week this will help to improve the communication among the employees and break various barriers and also motivate the employees by coming up with various ideas from them for the betterment of the process and giving award for the best upcoming idea. ...

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Critical Commentary on Orientalism

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It is basically an all-inclusive concept that is used to describe the place of the Eastern cultures in Western imagination.... ccording to Said (1978) the entire concept of ‘orientalism' is compromised, in the eyes of most Arabic and Asian peoples because it appears to them to be filled with archaic prejudices against Eastern cultures.... One of these is that orientalism is basically an all-inclusive concept that is used to describe the place of the Eastern cultures in Western imagination....

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The Development of the Buddhist Creed

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Representing a story of a certain Vimalakirti, this sutra provides a sophisticated theological account of the concept of bodhisattva as the ideal form of attaining the Awakening, which is contrasted and compared with the traditional Buddhist idea of arhat.... ara) at the end of the personal lifetime, as in the case of traditional concept of arhat.... the concept of ‘emptiness', or sunyata) with the practical advice and contemplations on the integration of Mahayana Buddhist practices in daily life of the devotee....

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Amazon com Inc - Marketing Strategy

13 pages (2985 words) , Download 0 , Report

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The marketing strategy is designated to enhance the Amazon brand name of Amazon, expand its consumer base, strengthen customer loyalty, develop incremental product, and encourage repeat purchasesIdentification and Analysis of Key IssuesValue Creation Process Amazon's value creation process is centered on the concept of providing satisfactory services to its clientele.... Amazon, by market capitalization, is known to be the most valuable retailer in the US, surpassing the Wal-Mart that offers a one-stop shopping haven globally....

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Leveraged Buyouts and Private Equity

13 pages (3250 words) , Download 3 , Essay

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These types of private equity firms involved themselves in various measures like providing incentives based on managerial abilities, and introduced the concept of active governance.... A few years later the junk bond market crashed resulting in bankruptcy of several leveraged buyouts and the leveraged buyouts of public to private transactions vanished in the starting phases of 1990s.... But the market of leveraged buyout was also suffering a gloomy phase as the private equity firms continued their operation by acquiring private companies....

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The Representation of Gender in Film

9 pages (2545 words) , Download 2 , Movie Review

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More than the concept of sexuality, gender has become a discourse on different groups, specifically which are marginalized and carry specific actions.... The metaphor of violence, as well as the following assumptions, all show the concept of feminist identity and the marginalization which the women are placed into.... The concept of gender identity in this film is based specifically on creating boundaries and a role of submissiveness.... nother concept which is associated with the marginalization and gender identity is based on the struggle for power and the silent war which is created between the men and women in the film....

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Defining Postmodernism in Town Planning

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When looking at the concept of postmodernism, it can be seen that the identity of culture and society is the driving force of implementing new developments with cities.... he concept of the postmodern is one which is identified as the celebration of difference and suspicion of the truth (Allmendinger, 25).... he concept of postmodernism and the main philosophies then become directly attributed to the building of a city, art, architecture and other applications within society....

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Charges against 'sexting' teenagers highlight legal gaps by Alexandra Marks

5 pages (1250 words) , Download 2 , Essay

The fundamental social issue presented in this article is the divergence between the law's view and society's view on the social phenomena termed as sexting or sexing.... Issues such as pornography, sexual exploitation, and harassment of minors also come to the fore, among others.... ... ... ... According to the article, this phenomenon called sexting is the sending of almost-nude images by teenagers through phone or e-mail....

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Capital Structure and Firm Value

19 pages (6015 words) , Download 5 , Literature review

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This literature review "Capital Structure and Firm Value" examines various capital structure theories like a pecking order and its impact on capital structure decisions.... The secondary sources have been used to determine the relationship between the capital structure of the firm and its value.... ...

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Vodafone Group

10 pages (2500 words) , Download 4 , Case Study

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hosen market place against its competitors.... ncrease in the market share of new business. ... work on increasing the market share of their new ... he product related activities - such as brand share, sales, target market, market share ... im is to be market leader and this is product led, the brand often being ahead of ... re: (1) analyzing the strategic situation; (2) setting objectives; (3) market targeting; ...

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Essays on Market Segmentation Concept