Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Strategy and Transformation - Essay Example

Comments (0) Cite this document
Pfizer Incorporated Introduction Pfizer incorporated is a multinational pharmaceutical company that is based in New York City, which deals with the drugs of both animals and humans. The company was founded in 1849 and it has headquarters in Midtown Manhattan, in New York City…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER92.5% of users find it useful
Strategy and Transformation
Read TextPreview

Extract of sample "Strategy and Transformation"

Download file to see previous pages The company has been listed on the New York Stock Exchange, listed on the Dow Jones Industrial Average on April 8, 2004 and appears on the S&P 500 Component. Pfizer revenue for the year ending 2011 amounted to $67.425 billion, while the operating income was $8.739 billion in the same fiscal year. During the same year, the company’s net income amounted to $10.009 billion while the total assets and equity amounted to $188.002 and $82.190 billion respectively. The company employs a great number of employees who totaled to 103,700 by the year 2011. Pfizer Company also has a number of subsidiaries, which include, Agouron Pharmaceuticals, G. D. Searle & Company, Greenstone, Parke-Davis, Pharmacia, Upjohn, Warner Lambert, and Wyeth. However, this giant firm has faced a number of challenges in the last few years. In the year 2009, the company pleaded guilty of health care fraud that was the largest fraud case ever to be heard in the US. It also received the largest criminal penalty ever levied because of illegal marketing of four of its drugs, which included Bextra, Geodon, Zyvox, and Lyrica. The company was called a repeat offender since it was its fourth such settlement with the US department of Justice in the last decade. That year, the company agreed to purchase Wyeth, a large pharmaceutical company, for $US$ 68billion. Cash, shares, and loans financed this deal. The completion of this purchase was finalized in October 15, 2009. These challenges have forced the company to think of strategic decisions that will enable the company achieve its vision, mission, objectives, short-term, and long-term goals. Strategic Uncertainties Facing Pfizer Pfizer Company faces a number of uncertainties, which are also facing various pharmaceutical firms. The modern pharmaceutical market place is characterized by change and uncertainty. Pfizer is facing a tough road ahead in its future markets with some of its major products facing patent rights expiration. Additionally, its new drugs are not replacing the ageing products. The approval by NMEs is declining and the development and commercialization cost continues to increase at a high rate. There is an increasing pressure in the pharmaceutical industry due to the increasing competitive pressure and cutthroat rate of spending. This rate of spending cannot continue at infinitum. Pharmaceutical will linger on being the most cost effective health care intervention initiative and the market for its products will always continue to exist and expand as people and animals increases. Emerging trends in the pharmaceutical industry will persist and others will need to be transformed in order to cope with the modern changes. Some of the strategic uncertainties that the Pfizer are the changing landscape of the pharmaceutical industry. This is happening because the contemporary state of pharmaceutical industry is not good. A recent research has indicated that the current US prescription drug sales indicate growth of only 4% whereas the wholesale grew by only 3.8%. This is low increase compared to the previous years since 1961. It shows a slow growth rate that means, with the increase in the number of pharmaceutical firm, the market will increase more division and therefore, minimal sales. Pfizer has shown these trends by making changes, which will respond to the unfolding pressure in the industry. Pfizer has been forced by this circumstance by resting off workers in order to focus on the therapeutic areas and respond ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Strategy and Transformation Essay Example | Topics and Well Written Essays - 3500 words”, n.d.)
Retrieved from
(Strategy and Transformation Essay Example | Topics and Well Written Essays - 3500 Words)
“Strategy and Transformation Essay Example | Topics and Well Written Essays - 3500 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Strategy and Transformation

The Transformation of Management Principles in Ernst and Yong

The world is becoming a global village. The evolution process has changed the face of the earth and all her nations. The economy has changed and so have the governing principles on which they are based. Hence, the managing techniques for the betterment of quality in living and communication have undergone metamorphosis too. At the workplace, change is a constant factor; growth and progress are prerequisites to survival in a competitive atmosphere. The process of adaptation and reformation happens at various levels and varied paces in each organization. How commercial organizations and the people within the organizations, transformed while contributing themselves to transformations, can be understood through case studies of various...
8 Pages(2000 words)Case Study

Strategy and Business Performance in Ryanair Industry

Transport accounts for over 10% of the EU’s GDP and employs nearly 10 million people. Transport also helps to bring Europe’s citizens closer together, and the Common Transport Policy is one of the cornerstones of the Single Market Of all the different transport modes, air transport has shown the largest increase in passenger volumes over the last 20 years. Expressed in passenger/kilometers, air traffic has increased by an average of 7.4 % per year since 1980.

Ryanair has a simple business strategy: make travel affordable with low fares thanks to basic service, without frills. This concept, experienced first in the US in the early fifties, gave birth to one of the biggest success stories of the last 20 years...
7 Pages(1750 words)Case Study

E-business Strategy

The following website presents news and trends regarding e-commerce: The significance of this website is the fact that addresses potential or existing entrepreneurs. In this context, the above website can be used by anyone who is interested in entering e-commerce – even if he/ she is at his/ her first steps within the business area. Moreover, the particular website provides solutions to all common problems that an entrepreneur may face if entering the e-commerce sector.
Google should be characterized as a quite successful online business. The particular firm has achieved significant growth since its first establishment. In fact, throu...
11 Pages(2750 words)Assignment

Napoleon and the Transformation of European States and Societies

Napoleon’s unyielding battle cry required huge recruitment into the army, the radical aspect of the modern state that created the main inconsistencies of the Empire making his rule remain contentious (Brown, 2007).

The period of Napoleon, that is 1801-1805, is marked as the formation of the Grande Armee1 and the allied armies of European empires demonstrating warmongering tendencies. It wa5snt just France and Napoleon but also Great Britain, Russia, Austria, and Prussia that were belligerent empires, as is obvious from the outcomes of the Congress of Vienna in 1814-18152. The new geopolitics and resolutions thus resulted in continued till 1848 when revolutions across the continent ended the Vienna arrangement. The...
7 Pages(1750 words)Term Paper

Effectiveness of Strategy at Subsidiary Level

Strategic management is the way of finding gaps in the current performance of the organization and to design, formulate and implement new steps in order to fill these gaps and to align the organizational functions with the pre-settled objectives. It is the method of aligning all the activities being undertaken in the organization such as management, marketing, research and development, and Computer information system in a prescribed way to achieve the goals of the organization.

The first step namely the strategy formulation involves the development of the business mission, evaluation of the opportunities and threats faced by the business organization in the business, by using tools such as SWOT analysis, examining the s...
13 Pages(3250 words)Case Study

Critical Themes and Perspective on Management Organisation and Strategy

At present, the mainstream management theory has failed to live up to the hype that was created in its name and the critical aspects can originate from such an undertaking within the management changeover processes. Thus mainstream management theory has pretty much put an end to the age-old thinking mindset yet failed to address the pertinent issues all said and done. (Cyert & March 1963)

Since mainstream management theory has come about due to the evolution of certain measures within the management regimes, it is a fact that the changing times have seen that the business world has evolved drastically and with that the different methodologies and the ways through which management regimes are carried out. One needs t...
6 Pages(1500 words)Coursework

The Marketing Communications Strategy & Mix: Sports Company

Despite the challenges that Adidas met in the 90s from fierce competitor Nike, the company hit the rebound by the end of that decade and has reclaimed its position as one of the leading sports companies nationwide. Considering that the company almost went bankrupt at its lowest point, it managed to rise and compete once again in the market.
With Adidas’ position in the sports apparel industry, this research aims to find out and evaluate the various marketing communications strategies that Adidas has implemented over the years. Further, this research aims to be able to identify which strategy is proven to be most effective, and which did not bring the desired results.

Football is undoubtedly the most popular s...
9 Pages(2250 words)Case Study

The Importance of Strategy Process

This is so done because the advantage is much needed in such a scenario and it will help the organization to grow beyond the anticipated proportions. Building and indeed sustaining this advantage is a very significant exercise when one speaks of a competitive advantage in the first place. Competitive advantage is something that is built over time and requires synchronization between the tactics, activities and the overall strategy of the company which is producing the product(s). Competitive advantage is developed when there is a differential undertaking on the part of the customer. This could be in the form of lower prices than the competitors, better quality, efficient sales services, and support and a number of other features....
10 Pages(2500 words)Assignment

E-Commerce Strategy and Customer Privicy

and Malaysia Airways homepage (see appendix 4,5,6) provides the user with an overview of their whole site, which is vitally important as (Nielsen, 2008) explains "The homepage is your companys face to the world." As recommended by Nielsen (2008) Easy Jet, British Airways and Malaysia Airways have used a tagline to capture and communicate the essence of the company; making the sites purpose immediately clear. Their logo is also apparent, boosting brand awareness, differentiating identity from competitors and providing familiarity to users. It can be found in the top left hand corner of the homepage, showing standard HTML conventions have been adopted.
Easy Jet, British Airways and Malaysia Airways use standard hyperlinks, tab...
8 Pages(2000 words)Assignment

Company Strategy to the Public Sector

The definition of corporate strategies emphasizes the need for the organization to satisfy the needs of all the stakeholders if the organization is to achieve its overall objective of maximizing shareholder value. Stakeholders include employees, customers and the communities in which the organization operates. Employees, customers, and communities, therefore, have a significant impact on the success of the organization and thus on the corporate strategy of the organization. In formulating corporate strategy, organizations need to identify and priorities strategic issues, which involve scanning, selecting, interpreting and validating information. (Schneider, 1989).
The aim of this paper is to explain the strategy of an organiz...
7 Pages(1750 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Strategy and Transformation for FREE!

Contact Us