Market Segmentation Concept Essay Samples and Topics Online

4RFUTURE Organization

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At the end of the presentations, we plan to hand out another survey to see what our target market has learned about the issue.... The surveys will provide us with a basis of what our target market knew before and after our presentations; ultimately adding to our research about how we can further educate our target market, or the areas in our campaign that require change.... • Since we are passionate about teaching our target market about their impacts on resource depletion and overpopulation, we're traveling across the nation with funds from reliable sources, and on a cost-efficient budget....

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Cyclermate Private Limited Business

8 pages (2000 words) , Download 2 , Case Study

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The company was one of the leading bicycle companies in the market.... Threats Cyclermate has a major threat in terms of threat of new entrants in the market as there is a good demand of good quality cycles.... Customer complaints regarding product quality are major threats of the company as it affects the reputation of the brand in the market.... Because, raw materials can't hold or retain the value of it even sometimes market value of stocked raw materials decreases and the company needs to sell their final product in higher price....

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What Is Business Strategy

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This paper "What Is Business Strategy" presents Ryanair that has a large market share and this can inhibit growth and expansion.... Ryanair's vision was to be market leaders in the low-cost sector and the world's favourite airline in terms of flying the highest number of passengers.... To achieve this goal, they had a large market share and their intention of acquiring Aer Lingus was also based on this vision.... The market share of low-cost carriers had gone up and the European market was considered healthy with huge growth potential....

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Enhancing Production of Merchandise Companies through Resources

8 pages (2406 words) , Download 2 , Research Paper

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The inability to create standards for the different products through market access, domestic support and export subsidies are not provided.... The lack of resources, as well as the demands for products, is creating a dichotomy within the market.... However, most consumers are in developed countries, which are based on providing high end technology and new innovations and information within the market.... he second problem is the gap provided and needed for domestic support, communication with the market and exporting needs....

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Christopher Barringham - Entrepreneur

8 pages (2000 words) , Download 2 , Essay

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This paper teaches and demonstrates that 'Knowledge is power, and the more you know about your customers, product, and market, the better off you will be.... This essay is about not an extraordinary man, who made a lot of money simply by doing 'Nothing' at least in my view.... He was supported always by his family, which was very rich but had fewer minds....

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The Effects of Different Political Parties on the U.S. Economy

9 pages (2566 words) , Download 4 , Term Paper

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Many factors played a role in bringing about the depression; however, the main cause for the Great Depression was the combination of the greatly unequal distribution of wealth throughout the 1920's, and the extensive stock market speculation that took place during the latter part of that same decade.... The excessive speculation in the late 1920's kept the stock market artificially high, but eventually lead to large market crashes.... These market crashes, combined with the misdistribution of wealth, caused the American economy to capsize....

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Analysis and Recommendations for the Resolution of Operational Problems at EMPLOI

9 pages (2250 words) , Download 2 , Essay

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Moreover, aside from deployment of office staff, the CEO believes that diversifying into the blue collar worker market is an opportunity that EMPLOI should explore as there is huge demand for this type of workers.... With the CEO's directive of exploring the market for recruitment and staffing for blue collar jobs, it is recommended that market research be conducted prior to the undertaking.... market research involves the systematic gathering, recording and analysis of data and information about customers, competitors and the market....

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European Car Manufacturing Sector

9 pages (2250 words) , Download 2 , Literature review

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The article states that the demand for cars in the German car market segment had increased by an estimated 10 percent.... For example, the article states that the demand for there is an increase in the demand for BMW cars within the European Union car market segment.... The article further states that the demand for cars in the German car market segment had increased by an estimated 10 percent.... The article also refers to another secondary resource, Autocar Magazine, where Richard Bremmer mentioned that the European cars had to improve its quality in order to climb up the ranks in the car sales market segment....

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How the Field of Business Has Been Impacted by Social Networking

6 pages (1500 words) , Download 2 , Research Paper

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The companies can increase their market presence by incorporating marketing strategies adapted to generate clients from the members of the social networking sites.... Since there is nothing permanent in this world, the current innovation will be replaced by a new innovation that supersedes the many advantages of the current social networking market environment.... The research focuses on the companies' increasing their market segment presence by sending messages that will encourage members of the social networking sites to buy the company's products and services....

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Strategic Planning

8 pages (2215 words) , Download 4 , Essay

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It is the manager's responsibility to ensure that the strategic planning of the firm is consistent with the needs of the market and the future expectations of demand from the consumer.... It is the manager's responsibility to ensure that the strategic planning of the firm is consistent with the needs of the market and the future expectations of demand from the consumer.... Education is a highly competitive business sector in current times and in order to succeed and survive in this sector, strategic management and planning is just as essential as any other market (Whittington, 2007)....

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General Motors Company and Challenges It Faces

7 pages (1962 words) , Download 0 , Coursework

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The task force will also look at the market research already contacted and come up with new marketing strategies in order to make more sales and avoid competition.... Some will gather relevant information from the employees while others will research on the market behavior and the expectations of the consumers.... The company should also contact thorough market research to ascertain what the other companies are offering.... This will improve the market since the exact problem relies on first hand information....

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The Marketing of Services: Music Retailers

8 pages (2236 words) , Download 2 , Essay

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om has cut a niche for itself in the market by aggressive integration of technology in its operation.... Others have changed with the dynamic nature of the global market to offer various entertainment services like tickets for concerts within the UK (Jones 2012).... In the last two years, the sector has endured mixed conditions in the market.... This in itself may be a challenge due to the level of investment and manpower needed especially when dealing with a large market segment....

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Newcrest Mining Limited Analysis

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ewcrest Mining Limited is one of the world's largest gold mining companies and is the largest gold producer listed on the Australian Securities Exchange by gold reserves and market capitalization.... ewcrest Mining Limited is one of the world's largest gold mining companies and is the largest gold producer listed on the Australian Securities Exchange by gold reserves and market capitalization.... ewcrest Mining Limited is one of the world's largest gold mining companies and is the largest gold producer listed on the Australian Securities Exchange by gold reserves and market capitalization....

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Business and Financial Risk

6 pages (1925 words) , Download 5 , Research Paper

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It needs to be financially flexible in order to adapt to the changes in the existing market.... Business Risks Changes in the Customer Preferences Presently, it has been observed that the customer's preferences for non-alcoholic drinks have changed due to various health concerns, changes in their lifestyle and also the pressure from the competitive products in the market.... The company should try to adapt to the changes with the current market conditions in order to lead the market and also to reach to other areas which have not been explored....

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Real Estate Development

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he economic risks might arise from changing market rate of interest, type of property, market liquidity, exchange rate, demand and supply of the real estate, purchaseability, brand reputation, capital exposure, depreciation of the property, infrastructure around the area, buyers and tenants available in the area and return on investment.... Possible impact on financing and selling of the property arising out of exchange rate fluctuation should be considered to have a clear idea regarding risk arising out of market liquidity and exchange rate fluctuation....

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Apple Company (APPL) Financial Analysis Assignment

4 pages (1000 words) , Download 2 , Coursework

and Experian PLC, its revenues are still very low because these companies have a high market share and market capitalization rate as compared to the DNB.... Lewis Tappan was the first enterprising business man, who had established a network of correspondents to help out the American businessmen in the process of decision making in their businesses....

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Consumer Involvement in New Product Development

6 pages (1500 words) , Download 2 , Essay

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A market is a diverse place, so the researcher should diversify to obtain better results.... In this case, customers may come up with new goods or services or simply try to improve on what is already circulating in the market to fulfill their needs.... Producers nowadays use this mode of collaboration as a way to reduce time in the production process and ease their thinking and the uncertainty that comes with the new product, questioning whether the product fits the market and carrying out surveys for gauging where most customers lie, either in favor or out of favor (Lundkvist & Yakhlef, 2004)....

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How Does the Pavilion Store In Winchester Use Intangible Experiences to Keep Customer Loyalty

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The prices of Pavilion's products depend on the quality of the product as well as the existing market value.... This gives the company's customers a pulse to the new products in the market.... To update its customers on the availability of new products in the market, the Pavilion Clothing Limited has instituted various advertisement programs both in local and global Media.... To be effective and competitive in modern local and global market, the company has instituted sales promotion programs aimed at reaching out to new customers in the market....

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Solving Marketing Problems of a Grocery Store

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In this way, the grocery store will recapture its market essence.... arketing Mix is combination of promotional techniques that different entities use to market their new products.... Most of the new products introduced into the market constantly face stiff competition from the related products.... The appearance and the perception of the consumers are also necessary when the grocery store is trying to introduce a new product to the market....

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Collapse of Lehman Brothers Bank Analysis

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Therefore, during global recession and financial crisis time period it was not easy for the employees to find a job in the uncertain and unstable financial market.... He had continued to buy real estate despite of the uncertain financial market and economic distress.... Lehman Brothers at that point of time used to provide loans to the subprime market.... Fuld the company decided to enter the market in 2005.... Fuld by this time had totally ignored the warning of the analysts and the governments regarding the fact that the US housing market had become extremely volatile and the mortgage brokers were handing over loans to individuals who can never pay the money....

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Financial Risk Management

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They feel that hedging may lower earnings due to the inability of the firm to take advantage of favourable market situations.... The objective is to avoid or reduce the impact of sudden changes in the spot market price of fuel.... 0 per gallon and throughout the year the spot-market price for oil does not fall below $3.... For example, an airline that hedges half of its oil requirements has the advantage of buying the remaining half at the spot market price when prices plummet....

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A New Maternity Care Product Line

6 pages (1899 words) , Download 2 , Essay

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he management of the hospital is entertaining the idea of introducing and establishing a full-service maternity care product line that will cater to the local market and which will maximize earnings.... It is only as to how extensive the new product line should be to capitalize on the local market, which indeed appears to be a captured market, and to therefore maximize the earnings of the hospital. ... The aims of the research is (1) to obtain as much information on the reaction of the local market to the idea of establishing a full-service maternity care department or division in the children's hospital, and (2) to document all these information and data to become the basis of management on whether or not to so push through with the introduction and establishment of the new product line....

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Media Strategy of Toyota Corporation

7 pages (2131 words) , Download 0 , Case Study

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Having a jump on the competition when the government starts requiring these stipulations will position Toyota as a leader in the market.... market research is a need when trying to decide the geographic area of a commerce and the demographic characteristics of consumers such as age, gender, profits, and instructive level.... A high-quality market research plan will reveal unfilled wants, helping by means of marketing strategies to decide and recognize the competition's strengths and weaknesses (Toyota Annual Report, 2004)....

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Propper Aim of Advertisement

7 pages (1792 words) , Download 3 , Essay

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Magazine Content Analysis There is immense competition in the global market, which necessitates for advertisements.... Ideally, any advert targets a specific audience and hence the diversity in advertisement since the global market has a diverse audience.... The Black Enterprise magazine hosts various adverts that seek to meet minority tastes in the fast-growing minority consumer market.... The majority customers rely on this content to make wise market decisions....

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The Characteristics and Performance of the Business Systems of Major Economies

9 pages (2563 words) , Download 4 , Essay

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In addition, the Americas longer distances also played a role in the competitive advantage in the market segments that are, in this case, more of the value at home than any other place.... In each of the occasions, the size of the home market is not important.... A well-built home market has the capability to sustain the mentioned three conditions and, as a result, will be of much importance to the international competition in the business sector (Reinert, Rajan, Glass and Davis, 2009)....

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Global Leadership and Management - Nokia

6 pages (1806 words) , Download 4 , Essay

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Companies try to go global, in order to develop and sustain their competitiveness in the market.... Nokia was always one step ahead of its competitors, and the range of products it offered to consumers left its competitors no chance to expand their own market position.... It goes without saying, that the growing intensity of competition challenges global players, their strategies, decisions, and market position: everyone from telecommunications to consumer electronics fights to compete in the global market....

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Business Ethics, Utilitarianism

8 pages (2171 words) , Download 0 , Essay

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ooking at the “The Auto Companies in China” case, it is clear that the Chinese car market started to grow rapidly because of the increasing wealth in China, support from the government and the desire for the middle class to own cars.... Automakers therefore ventured into the Chinese market to provide what the population wanted – and this is the main reason for going into business – to provide what the market wants and generate profit....

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The Importance of Revenue Forecasting

3 pages (2095 words) , Download 2 , Math Problem

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The hotel expects to have an above-fair market room share which means that its occupancy levels will be above the market average.... Corporate rates were also higher on weekdays than on weekends and so the information on occupancy and the market mix was useful in this regard....

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The Problem of Evil

8 pages (2000 words) , Download 2 , Essay

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Philosophers have given different interpretations of the concept of evil.... Philosophers have given different interpretations for the concept of evil.... This is implied in the concept of God as Father.... he concept of ‘Perfect God' doesn't seem to be ideal....

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The Compensation Culture in Great Britain

8 pages (2000 words) , Download 2 , Case Study

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This case study "The Compensation Culture in Great Britain" discusses the concept and purpose of common law and statutory provision which is placed the victim in the position.... The concept and purpose of common law and sta y provision is place the victim in the position he or she was in prior to the incident in which he was injured.... These provisions successfully knit together a broader concept of a duty of care between non-contracting parties....

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Relational and Object-Oriented Databases

8 pages (2118 words) , Download 3 , Case Study

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he relational databases use the concept of indexing for making the search faster and easier.... In addition, most database implementations support the concept of a nun- null field constraint that prevents null values in a specific table column.... This was revolutionary in concept and provided a unique way to store data in the form of tables....

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Teaching Micro-skills of Listening

9 pages (2250 words) , Download 2 , Research Paper

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Secondly, the concept of syllables or tone groups should be revealed to them through monosyllabic, disyllabic and multisyllabic words.... The concept of word stress (both primary and secondary) can also be practiced using the same set of words.... Thirdly, the concept of sentence stress and intonation patterns can be revealed to the learners through carefully chosen sentences and passages....

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Separation of Powers

9 pages (2250 words) , Download 2 , Essay

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Separation of Powers: The concept In a specifically democratic context, the primary role of the varied instruments of state is to protect the rights of the citizens.... The concept of separation of powers is actually a model of state governance, in which the authority of the state is segmented into varied branches, with each branch being allocated disparate areas of responsibility and the associated and requisite powers, with no branch enjoying a power greater than any other branch....

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Employee Engagement at Caterpillar and The National Health Service

7 pages (1750 words) , Download 2 , Case Study

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Employee engagement is a business management concept utilized in seeking to ensure employees remain enthusiastic and involved in work.... MPLOYEE ENGAGEMENT Employee engagement is crucial for effective, corporate decision-making Employee engagement is a business management concept utilised in seeking to ensure employees remain enthusiastic and fully involved in their work.... The concept of employee engagement remains an essential element of business management, which can effectively assist in corporate decision-making....

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What can we learn about human attachment from studies of other animals

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Imprinting among Birds The concept of attachment has been studied by Konrad Lorenz by observing the first social interaction of infant birds.... Lorenz called this situation the concept of imprinting.... Conclusion Based on research, the concept of imprinting among birds can apply to the first process of learning among infant babies when they observe and learn from other persons without selection....

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TRAIT LEADERSHIP THEORY

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On the other hand, sociologist Max Weber's contribution to the management theory was his concept that ideal bureaucracies comprise several characteristics such as efficiency, division of labour, promotion based on performance, written codes of conduct, impersonality, and hierarchy of authority.... In his Notes on the Theory of Organization, he introduced the PODSCORB concept.... However, a common thing amongst these definitions is the concept that a leader should yield power to influence people in an organisation....

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Take Home Final Exam

7 pages (1750 words) , Download 2 , Research Paper

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In explaining the nature of relationships, Marshall (2003) actually begun explaining the concept of mutuality, as a crucial facet in defining explicit contribution of knowledge, skills, or abilities to the interaction.... This concept was clearly explained by Marshall (2003) when he asserted that “leaders are therefore generally advised not to have personal friends among their congregation, because such friendships cause problems” (p.... At the onset, Paul's treatment of Timothy establishes and exemplifies the concept of leadership in terms of asserting a form of authority over a follower....

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Joseph Campbell's many archetypal images

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This is seen in the instance Campbell attempts to reconcile and explain the concept of immanence and transcendence.... Connections Seen Between Myths and the concept of Transcendence Indeed, there may be connections between myths and the concept of transcendence....

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Role of HR in Developing Talent at Work

6 pages (1500 words) , Download 4 , Literature review

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The concept of talent management was first conceptualized during the second World War (Capelli, 2008) and assumed greater significance during the late 1990s (Scullion and Collings, 2010).... In the most broadest term, the concept of talent management / development indicates developing a wide range of strategies and policies aimed at enhancing and developing the skills of employees at the workplace and includes attracting, hiring, developing, utilizing as well as retaining the skills crucial to the organizations and using the abilities and skills of the employees in an optimum manner, for the benefit of the organization as a whole....

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Lifes Unbearable Twists and Turns

4 pages (1000 words) , Download 2 , Personal Statement

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That is when self-concept and defining what their world is going to be and in turn this is ultimately what shapes their thoughts and behavior.... To this day, I do not like to form many close relationships because the idea of my self-concept was broken, repaired, and then shattered again multiple times throughout my childhood.... Bandura would define this lack of self-concept and self-efficacy, which ultimately played a role in the development of my self-esteem and motivation into adulthood....

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Delinquent Youth Subculture - Gang

7 pages (1750 words) , Download 2 , Research Paper

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The fourth section provides some theoretical background to the concept, while the fifth focuses on the societal response to the youth gangs phenomenon.... erton's anomie theory that was developed on the basis of the concept of “anomie” is one of the ways to explain gang formation.... Originally, the concept was introduced by Durkheim (who invented it to give explanation to deviant behavior and suicide) and referred to a social structural state in which aspirations that people have exceed the existing means to attain the mentioned aspirations....

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Overview of Organizational Performance Management

8 pages (2000 words) , Download 4 , Term Paper

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Performance management is an important concept which is present in most of the business organizations who aims to perform in the competitive environment for a long period of time.... erformance management Performance management is an important concept which is present in most of the business organizations who aims to perform in the competitive environment for a long period of time.... In order to achieve optimum performance various measures are incorporated by the organization and the concept of performance management is of high importance....

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Possible Solution to Descartes' Mind-Body Problem

5 pages (1250 words) , Download 3 , Essay

A Possible Solution to Descartes' Mind-Body Problem (name) (subject) (teacher) (date) A Possible Solution to Descartes' Mind-Body Problem For 17th century French philosopher Rene Descartes, the mind and the body exist independently of each other: “It is certain that I [that is, my mind, by which I am what I am] is entirely and truly distinct from my body, and may exist without it” (Descartes 1969:164)....

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Gramscis Notion of Hegemony in Relation to the Youths of Today

7 pages (1750 words) , Download 2 , Essay

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A particular author has proposed a new concept of hegemony which is relevant to the plight of the present young generation.... Guided by Gramsci's concept of hegemony, it is contended that the media is the most appropriate tool to use to achieve the so called intellectual domination.... Conclusion Gramsci's concept of hegemony is indeed related to the behavior of today's youth....

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Kafkas The Trial: The Apocalypse of Truth

8 pages (2000 words) , Download 2 , Research Paper

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In the past, religious leaders and government officials operated from a higher position detailing the truth of God's law and the socially agreed upon concept of what was considered true or false, real or heretical, and legal or criminal.... 11-12 Works Cited I: Introduction Name 2 In the past, religious leaders and government officials operated from a higher position detailing the truth of God's law and the socially agreed upon concept of what was considered true or false, real or heretical, and legal or criminal....

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Time and Travel in The Dispossessed and Kindred

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The novel's main protagonist, a genius scientist named Shevek, seeks to unite the seemingly contradictory viewpoints of time—Sequency, or the concept that time moves forward in a linear fashion like an arrow, as modern Westerners view it, and Simultaneity, or the concept that all times are present at once and that we are the ones that move.... The title depicts two important themes in Kindred—the connection we have with our ancestors and with the events of the past, and the concept of ownership in the institution of slavery....

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The Robot-Reply and the Definition of Being Human

5 pages (1250 words) , Download 2 , Essay

Isaac Asimov explored the idea within his novel I, Robot in which the concept of sentience was examined against a backdrop of slavery and tyranny in the relationship between the creator and the created.... In an examination of the concept of intention as it relates to the creation of sentience, the exploration of the idea of AI becomes as much a philosophical discussion as one of science.... In order to discuss the concept of artificial intelligence, one must first discuss the idea of sentience....

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System of Inquiry

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concept of confidentiality ... Why is it important for a Psychologist to uphold the concept of confidentiality ... The peer monitoring and bonding concept which ... The code of ethics prepared by the American Psychological Association was tailor made for the membership....

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The Ecological Approach and Social Disorientation

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To illustrate this concept Park borrowed a concept from plant ecology, incursion.... Social ineptitude puts the concept on a functional whole that determines criminality and also postulates that decree is an icon of camaraderie.... Chronological accounts have asserted that Shaw and McKay made monumental contributions to the evolution of Chicago model....

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Moving Away from Home

9 pages (2484 words) , Download 3 , Essay

They have no real concept of the kind of money, self-discipline, and continuing support they will need to make their first flight from the nest a successful one. ... Most parents do not force their children to pay rent, utilities, or grocery bills leaving their children without a concept of real world expenses....

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Essays on Market Segmentation Concept