Market Segmentation Concept Essay Samples and Topics Online

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Dubai does not promote its local delicacies to foreigners instead it has welcomed the fast food industry from the United States to infest Dubais market to cater the needs for the foreigners.... The paper "Dubai Tourism Marketing and Branding" is a great example of a case study on tourism....

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Operation Information System Management

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The transformation process model and system thinking concept have been scrutinized.... In above connection, both transformation process model and system thinking concept have been scrutinized.... In addition, TGL marketing department conduct marketing research to determine popularity of their company products and design marketing strategies that can be employed to market their company products.... This is because it provides the company with a broader market where customers can see and select different brands offered by the company based on their taste and preference....

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Human Capital as the Source of Innovation in International Business Machines

10 pages (2500 words) , Download 4 , Case Study

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Unlike the traditional concept, compensation and monetary incentives are no more the most important factors to stick on to a job.... According to the transaction cost principle if the cost of using the market is lower than that of internal production, it should be outsourced.... IBM has one of the most professional workforces in the world that is responsive to the market requirements.... They are resilient to market forces and deliver strong leadership....

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National culture

16 pages (4000 words) , Download 4 , Case Study

National culture brings to light the pertinent topics with regards to organizational norms and behaviours which it has to adopt whilst being an active member of the said society, the related community and the region in essence.... ... ... ... The organizations worldwide face a number of challenges when they decide to go global....

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The Future of Women's Professional Sport

11 pages (2750 words) , Download 2 , Essay

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For many, it is a new concept still in an evolutionary mode.... he active female is now a hot new participant market whose size is equal to the relatively stagnant mens market for sporting goods and apparel.... The NHL, MLB, NHL, NASCAR and the NFL have all established special units to market to the new female consumer and they are all hiring women to give them an edge in understanding the needs of this market....

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What is Customer Service Quality

9 pages (2250 words) , Download 3 , Essay

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) suggested that the concept of right quality is much more useful than using the term high quality.... Apart from that, service quality can also be used by businesses as an offensive marketing approach through gaining bigger market share (Parasuman & Grewal, 2000, p14).... Given this, companies should create a quality system to attend the needs of customers in order to yield success in the market competition (Berry & Parasuraman, 1997, p.... In this regard, companies work out for satisfying their customers given the strong competition in the market....

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The New Psychology of Success by Dweck

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This concept refers to a whole way of thinking that people usually develop very early in life, and yet it is very important for later life.... People lose their jobs and have to go out on the market and find a new position.... The factor of competition is very important in the business world, because of the market forces that exert pressure on every aspect of the business.... Many books on Human Resources Management use the market competition model in discussions about recruitment, and some even suggest that that companies are “competing in the war for talent” (Harvard Business School Press, 2002, p....

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Marketing plan for the healthcare company (nursing home service)

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Even in the healthcare systems, the concept of ageing population adds pressure and demands along with itself.... This report analyzes the aspects related to the marketing and promotion of old age nursing homes.... The current situation of majority of old age homes has been discussed, related SWOT and PEST analysis have been presented and the appropriate implementation plan has also been mentioned....

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Are the Practices of Post Cold War International Politics Underscored by the Theory of Liberalism

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examines the theory of 'Liberalism' and post Cold War international politics to the extent to which the practices and international relations have been based on the concept of liberalism.... This paper proposes to critically assess the theory of “Liberalism” and post Cold War international politics to establish the extent to which the practices and international relations have been based on the concept of liberalism....

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The Importance and Challenges of European Ministries of Foreign Affairs

12 pages (3000 words) , Download 4 , Research Paper

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This is the concept that is known as soft power.... Still under economic policies, whereas the European countries are pushing for many countries to adopt the policy of free market and market liberalization, many countries view this move with suspicion thinking that the European countries are advocating for this kind of economic policies so that their companies can benefit more.... Despite the many conceited efforts by the diplomats of the European countries to further the policies of market liberalization, many countries are still unwilling to adopt these policies (Rana, 2004). ...

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Cross Cultural Issues in International Business

12 pages (3000 words) , Download 2 , Term Paper

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he move into the international arena is a strategic decision which is backed by the need to change, an aim to attain a larger market share, increasing the competitive edge of the company, reducing costs for economies of scale, or be the market leader etc.... The international market provides an evolutionary platform to a business to take it to a higher level.... One of the widely used ways of expansion into the global market is Merger and Acquisition (M&A), as is the case in this study wherein a USA based company is considering taking over a foreign European company operating in the same sector, in order to expand its scale of operations....

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Google and the Future of Computing

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The company would majorly use the concept of wireless communication in order to control such home appliances and this would even give a chance to many manufacturers to design new smart appliances so as to support such technology.... The other technology based project that is undertaken by the R&D team of the company is to work with renewable sources of energy in the world market.... The company with support from its various partners has taken an initiative to produce clean energy and to promote it into the market at a large scale....

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Strategic Human Resource Management at BCL

12 pages (3000 words) , Download 2 , Research Paper

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This brings us to the concept of organisational culture (Schein, 2004; Robbins, 2001). ... Top managers in such an organisation value the involvement of all levels of the structure in coming up with strategies as they realise the importance of the operational level as the key determinant for information on how the market behaves....

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Supply Chain Management of Nike Jordan Brand

10 pages (2948 words) , Download 5 , Case Study

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or Nike, considering the Service Design Process, the concept begins with pre-qualifying the contractors who must first comply with the terms and conditions that will assure Nike of ongoing production of quality goods and services, so that the customers of Nike will always be satisfied with the products and services acquired and experienced.... McCarthy, Michael (2012) reported that sometime in January 2013, Nike Jordan Brand will supply the US market first and then the Chinese market with “cold-weather basketball apparel” for the winter when lots of kids and youthful adults play basketball....

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Economic Inequality in the Modern World

11 pages (3033 words) , Download 2 , Essay

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Further, in developing countries, the concept of using contraceptives is yet to reach rural areas.... Also, in such countries, the black market for any kind of product emerges before the actual product reaches the market.... By procuring products at subsidised rates, people are able to sell the same in the black market at a little higher rate.... The Basu and Van model shows that "A family will send the children to the labour market only if the family's income from non-child-labour sources drops very low....

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Cannabis Legalization and Criminalization in Australia

10 pages (2668 words) , Download 1 , Essay

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Jeopardises the public health concept of service delivery and inflicts heavily in the performances of children in schools.... This majorly because of the black market ideology that handles all the other black substances.... Criminalisation will only increase the band wagon of trafficking to the local market that will also create it more permissive.... It denies the government much of the revenues that will be generated when it is legalised and hence also taxable just like any other commodities in the market....

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Engineering Innovations

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ntercultural (including indigenous) gets defined as a concept of embracing and knowing other cultures, their opinions, beliefs and sensitivity to issues seen as normal to the outside but deeply held by the said culture people.... It is a fact that this system has put the company over the years in recent times, since its introduction in 1997, at the high share market position.... The distribution, transport, logistics, compliance to industry and trade regulations and assessment of market response to the company's products and services are also areas where the supply chain team takes charge. ...

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Project Management - Vixen Instruments: The Scantel Project

10 pages (3122 words) , Download 2 , Essay

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n order to ensure the success of the Scantel project, Brian Callister who is an engineer and the acting manager of CSU together with an engineer and a technician was given three months deadline to report to VIL board regarding the following: (1) expected outcome of possible technical problems; (2) assess the feasibility of developing the concept into a working prototype; and (3) plan the development tasks which would lead to the prototype stage. ... Among the main areas that he should consider includes the technicality of the product, the budget and costing, as well as the type of market that the company is targeting for the said project....

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The National Environment on Consumer Adoption of Internet Banking in Malaysia and Singapore

11 pages (3260 words) , Download 3 , Essay

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The concept of geographical boundaries is no more a major concern for the companies to reach the potential consumers.... In order to respond to the changing needs of the customers businesses are also applying new techniques to capture a vast market, (Ram et.... With the increase in the number of users the companies find it cost effective and easy to reach a mass market through Internet as compare to the traditional methods of addressing the customers....

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Global Sourcing: Globshops Management and Future Challenges

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The concept of outsourcing in other countries, for production, developments and other services related to products improvements or strategic change, engages most western states (Grossman & Helpman 2005, pg.... It is in reverence to resources, market growth and expansion, production cost, diverse manpower skills in designs and improvement of technology.... Cost reduction is considered one of the issues that originate from the proper connection, with market improvements, integration of new developments and expertise....

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Critical review of an article ( internet Banking in malaysia and singapore)

11 pages (3259 words) , Download 0 , Essay

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The concept of geographical boundaries is no more a major concern for the companies to reach the potential consumers.... The concept of geographical boundaries is no more a major concern for the companies to reach the potential consumers.... In order to respond to the changing needs of the customers businesses are also applying new techniques to capture a vast market, (Ram et.... With the increase in the number of users the companies find it cost effective and easy to reach a mass market through Internet as compare to the traditional methods of addressing the customers....

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Production Part Approval Process

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Apparently, DFMEA, which starts at the preliminary phases of concept development, enables the designers to forecast the probable modes of failure hence vindicating the causes of failure before finalizing the design.... These elements are presented below and are often upheld for the benefits of the supplier and customer, but more specifically the customers and the market benefit most.... Declining approval to low end or inconsistent products or parts further safeguards the consumer by ensuring that the market is not flooded with low-end or poor quality products whose consistency and reliability is dubious....

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Reinventing Human Resources Management

12 pages (3000 words) , Download 4 , Essay

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Additionally, women continue to earn less than eighty cents per dollar earned by men (‘Women in the Labour market: Two Decades of Change and Continuity' (IES 2005)).... (‘Women in the Labour market: Two Decades of Change and Continuity' (IES 2005)).... This 25- to 54-year-old age category includes young mothers who enter the workforce and are saddled with the responsibility of rearing families and handling child care responsibilities (‘Women in the Labour market: Two Decades of Change and Continuity' (IES 2005))....

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Quality Analysis of the L-3 Vertex Logistics Solution

10 pages (2863 words) , Download 2 , Research Paper

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With the use of the Six Sigma project team management and model at the vertex logical solutions company a fundamental concept that is concerned with the roles of team members is highlighted.... It is because of this that ultimately the company has maintained its competitive position in the market for a long time (L-3 Vertex Logistics Solution, 2013).... According to the executive director at the vertex logistics solutions company, a number of changes had to be put into place to make sure that the company was able to maintain a leading edge within the global market....

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Legal Framework of Business

11 pages (3160 words) , Download 0 , Coursework

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It is worth noting that, negligence involves more than just caress conduct, and involves a combination of the concept of duty, breach and sufficient connection in law.... on pecuniary losses are losses that are suffered by damaging goods or interests which do no have economic prices or financial value in the market.... Having that they do not have any market value, means that they cannot be undone using money at all.... Therefore it means that they are losses which do not damage a person's assets or wealth or even income and therefore it's not capable of being quantified in the financial market (Rogers, 2001). ...

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Value Chain Analysis, the Transport Crisis in Melbourne City

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The concept of value chain analysis is a fundamental organizational practice that facilitates the understanding of the systematic conditions and factors under which a firm can attain a higher performance level.... The concept of value chain analysis is a fundamental organizational practice that facilitates the understanding of the systematic conditions and factors under which a firm can attain a higher performance level.... The concept of value chain analysis is a fundamental organizational practice that facilitates the understanding of the systematic conditions and factors under which a firm can attain a higher performance level....

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Ratio Analysis & Theoretical Framework - Minimax Plc

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The financial reports normally assume a going concern concept (Weygand et al.... Using the two year actual financial performance, it is highly recommended that the company set up new outlets in new market segments or locations.... The board of directors will use the audited unbiased financial reports as basis for expanding into new market segments or opening up branches in other cities.... A net profit output persuades the board of directors to pursue expansion into new market segments....

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Analyses of Coca Colas Branding Campaign

11 pages (2989 words) , Download 3 , Essay

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In the Super Bowl advertisement the company had clarified that it was trying to promote the concept of unity in diversity.... Diet coke has been receiving a number of such viewer criticisms since its inception into the American market.... Acquisitions have been made on Coca-Cola that its product contains harmful ingredients such as aspartame, which led to further reducing its popularity in the market (Poniewozik, 2014).... Such consumer behaviour may cause the brand to lose a significant portion of its market stand to competitors....

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Sustainable Marketing for Beauty

13 pages (3857 words) , Download 4 , Assignment

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Fisk (2010) argues that “Applying the concept of business models to the challenges and opportunities of sustainability is an even more disruptive and innovative prospect.... Based on marketing regulations it is illegal to market the products different from the advertised ones (Mitsui 1997, pp.... They are ever pooled back by the feeling that they can never keep using the organic or non-natural cosmetics and still stay firm in the highly competitive beauty market....

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Management Accounting and Control

10 pages (3082 words) , Download 3 , Essay

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However, the concept of planning is not rejected altogether.... These professionals make forecasts based on assumptions related to the prices of goods produced, costs of production, wages of labour, level of demand in the market and several other variables.... The employees in these departments then infer the status of their respective departments and figure out the ways of action depending on their level of knowledge about the market.... Therefore in effect the budget comes true only to the extent up to which the specific departments make accurate assumptions regarding their own operations and also the condition of the market....

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Foreign Direct Investment in the Years 2000-2011

11 pages (3086 words) , Download 2 , Essay

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It is important to understand and analyze the concept of the foreign direct investment as it is directly related with the globalization in the today's world (Noorbakhsh, Paloni, & Youssef, 2001).... Some of the factors that are most important include growth market and potential of the market, cheap labour, stable and business friendly environment (The Economist, 2007), access to international market, presence of suppliers and partners, availability of skilled labours etc....

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Business Law: The Claim for a Damage or Injury to Property

12 pages (3464 words) , Download 0 , Essay

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The expulsion of the concept of protection from the consumer law and the return of social elements in the civil law: a bittersweet polemic.... Again in Section 2(2)(b) states that “a ‘producer' is also any person who by putting his name on the product or using a trade mark or other distinguishing mark in relation to the product – this would cover ‘own branders' who market goods under their own label, even though it has been manufactured by someone else”....

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Corporate Social Responsibility Reporting Practices in Australia

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his study will be a significant addition to the literature gap in that sector by framing Corporate Social Responsibility as an emerging industry rather than a mere concept for defining the debate or acquiring the marketing advantage as it currently stands out.... The top ten mining companies in Australia are measured from their market capitalization.... The above bodies have brought together some of the world's leading mining companies in working collaboratively to achieve sustainable development in the mining industry and also meet the required standards for their behaviour in the global market. ...

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Effectiveness of the European Court of Justice

10 pages (2944 words) , Download 3 , Essay

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As Sergio Carrera (2005) suggests, "the right to move freely represents one of the fundamental freedoms of the internal market as well as an essential political element of the package of rights linked to the very status of EU citizenship.... The paper "Effectiveness of the European Court of Justice" discusses, in the light of the established case law, the dynamic role played by the European Court of Justice in ensuring the effectiveness of the Treaty and subordinate sources concerning the free movement of persons....

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Benefits to European Countries from Conquest of the New World

11 pages (2926 words) , Download 2 , Essay

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o understand the economic benefits that European colonialism entailed, it is better that the concept be understood.... In addition to this, the imperialist European super powers were in a constant search for materials necessary for making up a product as well as a steady market for the finished products.... It must be understood that imperialism had no relationship with the capitalistic market during the colonial era.... Contemporarily, the spread of industrialization is vast and as such, it has reached to a point where every country across the world is being involved in the global market and thus the international market competition has become of profound status (Mitchell 2002)....

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Logical Database Design

14 pages (3500 words) , Download 3 , Assignment

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This paper declares that upon exploring and analyzing the Health and Lifestyle functionality of the NHS website, the following tables are proposed to be designed which could record all the information entered in the forms under all the tabs of Health and Lifestyle section.... ... ... ... According to the paper, this table holds information about weight, height, alcohol, smoking, calories, blood type, blood pressure, blood sugar, cholesterol, resting heart rate, maximum heart rate and peak flow under heath details, lifestyle details, blood and heart and lungs tabs....

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Darden Restaurants Company Deversity, Recruitment, Benefits

4 pages (1000 words) , Download 2 , Coursework

Bill Darden founded Darden Restaurants Company in 1968 where it opened its first restaurant, Red Lobster seafood restaurant in Florida (Darden Concepts, Inc.... 1).... Darden Restaurants Company embraces diversity and inclusion by considering race, gender, age, and ethnicity in its.... ... ... Indeed, the company's diversity policies seek to attract, retain, engage, and develop a workforce that reflects a diverse customer base....

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What does it mean to speak of a United Kingdom Is there such a thing as British nationalism

4 pages (1000 words) , Download 3 , Essay

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After the nineteenth century, the concept of liberalism democracy overwhelmed nationalism.... The concept of British nationalism aims to closely associate and strength political links between British Isles (McEwen 2012).... During the twentieth century, it has been observed that these countries are more focused on liberalism rather than adopting the concept of British nationalism (Bowden 2007).... Although, the concept of United Kingdom comes from the idea of ‘different countries united under a sovereign state sharing similar ethnicity....

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Terrorism and just war

5 pages (1250 words) , Download 2 , Essay

The thesis of this paper is that the concept of innocence of the victims of terrorism does not make terrorism theoretically unjustified as compared to that of war.... However, the reality is that there are conceptual errors in the ways in which the whole theoretical concept of innocence is perceived by the critics....

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This is NOT a paper- it is answering 5 questions-ea 1 pg

5 pages (1250 words) , Download 2 , Essay

He tried out finding the difference between irony and cynicism which is also a missing concept in the works of Martha Graham.... But Rainer seems to have gone a little more by finding how he could reveal the concept of changes that take place in a society, where as Graham restricted her works only with human movements.... Her dance performances includes a lot of German style of dancing and ballet with the concept of male and female interaction ....

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Dating among College Students

5 pages (1547 words) , Download 0 , Article

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The concept of college dating today has taken on a whole new meaning, were getting into serious relationships and finding a lifelong partner seems to be the last thing on the student's minds.... Research Paper: Dating Among College The concept of college dating today has taken on a whole new meaning, where getting into serious relationships and finding a lifelong partner seem to be the last thing on the student's minds.... oday, college students are overwhelmed at the concept of going out on a date as it has become so complex a phenomenon that even the thought gives those shudders....

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Dissociative Identity Disorder and Stress

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This was followed by the concept of the holy book of the Christians Bible which highlighted an incident where Jesus treated a man who was considered to be possessed by spirits.... This concept of possession associated with the changes in the personality of an individual continued throughout the seventeenth, eighteenth and most of the nineteenth century.... By 1820, the concept of hypnosis also came to be recognized and with the recognition of this concept, the number of people who presented with dissociative personalities also increased (Rubin et al 2005)....

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Raga Megh - Shiv Kumar Sharma

5 pages (1398 words) , Download 1 , Essay

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Raga Megh Raga is referred to as a melodic concept with ability of creating intense emotional communication.... (Clayton, Martin, 29) There are a number of features that define the concept of Raga.... (Clayton, Martin, 26)The concept of raga is a complex concept which has undergone a number of changes.... It is within this concept that the guiding rules operate....

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The Ideal Shape of the Body and Physical Self-Worth

5 pages (1643 words) , Download 1 , Case Study

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In this article, Gill illustrates anxiety as a concept that is discussed widely by coaches and performers.... As a self-concept, athlete identity can demonstrate the manner in which a person evaluates their competence or worth.... The worth amount and competence a person places on self-concept may have an impact on their self-esteem, motivation and affect.... Athlete identity is a critical dimension of self-concept in most people, not only athletes....

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The Contagion Destructive Collective Behavior

5 pages (1250 words) , Download 3 , Essay

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ven though the theorists of social psychology still cannot find agreement on this issue and the concept of the theory is explained in a different ways, still multiple explanations of the phenomenon of massive contagion agree that it is about some essential feeling that people start sharing once they are happened to be in a crowd.... Deindividuation theory describes another aspect of collective behavior, adding some essential nuances to the concept of contagion....

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What Rights Should Animals Have

5 pages (1567 words) , Download 1 , Literature review

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It is a concept to ensure that animal rights are protected as equally as those of human beings.... In this concept, it is illegal to use animals in any way that makes them feel pain, suffer, or even die.... It is a concept to ensure that animal rights are protected as equally as those of human beings.... In this concept, it is illegal to use animals in any way that makes them feel pain, suffer or even die.... The concept was started in 1975 by Peter Singer in a book entitled animal liberation....

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Metaphor: Art and Nature of Langauge and Thought

6 pages (1612 words) , Download 1 , Case Study

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Consequently, the readers will easily understand the concept of metaphor.... The author enlightens her metaphor concept by writing another book.... Fischer affirms the author's concept that when you add a simple word to a phrase, the simple word is metamorphosed to a more important stature in the language realm.... The author's discussion of the metaphor concept is equally reserved for all readers, without regard for the readers' gender, age, highest educational attainment, religion, or ethnicity....

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Analysis of the TV Shows Friends and How I Met Your Mother

5 pages (1250 words) , Download 2 , Essay

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“How I Met Your Mother”, just like its predecessor has found a way to become a driving influence for its new generation of viewers, Using updated story lines and settings, the characters on the show have redefined the “extended family” concept and allowed their characters even more room for development than their counterparts.... “How I Met Your Mother” obviously does not subscribe to the same “happy ever after” concept that seemed to be the driving force behind “Friends”....

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The Matrix and Religion: Christianity or Buddhism

5 pages (1354 words) , Download 0 , Movie Review

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But the concept of salvation is retained.... This is tied to the concept of karma, which is a concept that states that whatever state you are in, it is the result of your own doing.... This is the concept wherein if you do virtuous things, you will be happier and thus live a happy life.... There is always the concept of transcendence and life and it is quite important for people to know that in order for them to escape suffering. ...

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Treatment of Non-Human Animals

5 pages (1510 words) , Download 1 , Essay

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The author of this paper "Treatment of Non-Human Animals" discusses how the concept of sentience encompasses the human capacity to be conscious, the concept of benevolence, permission of the painless use of animals, restriction on farming that produce animal suffering, the scope of morality.... The concept of sentience encompasses human capacity to be conscious, perceive and feel certain life scenarios; it can also be referred as the aspect of experiencing subjectivity to certain matters....

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Essays on Market Segmentation Concept