Market Segmentation Concept Essay Samples and Topics Online

Creating, Financing, and Marketing a Business

4 pages (1000 words) , Download 2 , Essay

Public companies can raise money by selling common stocks in the open market.... Corporations can sell bonds in the open market to raise money.... 1.... Identify the pros and cons of the partnership as a form of ownership “A partnership is the relationship existing between two or more persons who join to carry on a trade or business” (Irs, 2013)....

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Management Innovation and New Technology

4 pages (1276 words) , Download 5 , Essay

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It is unfortunate that the marketing department, which had earlier engaged in the introduction of a half a dozen new products that clearly identified with a particular niche market, did not give a high priority to Post-it Note despite the fact that this was another great product.... In fact, Ramney and Nicholson undertook an initiative to conduct face-to-face marketing of post –it Notes on of the market test cities of Richmond, Virginia to demonstrate support for the product (Ketteringham & Nayak 431)....

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Economic Capital Value

5 pages (1250 words) , Download 0 , Assignment

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Economic capital might also be used in the reporting and measuring operational market risks that occur may be in a financial organization.... The value of liabilities is at most times derived using estimates of best assumptions, by removing all the margins, using consistent discount rates with the risk in the market inherent in the cash flows projected.... Under the approach of a consistent market, all associated costs with capital holding are fractional....

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The Ownership of the Mining Area

4 pages (1226 words) , Download 0 , Assignment

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The initial Public Offering for Windimurra Vanadium has displayed the specific characteristics which are industry fragmentation and discovery of niche market.... ne of the signaling mechanisms used by the two firms is underpricing of the shares, from preview on the prospectus of each firm we find that they have lowered the price of their shares because they want to convince the market that they will be able to settle the costs underpricing (Allen, F.... (1989) ‘Signalling by underpricing in the IPO market' Journal of Financial Economics, 23(2), pp....

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Strategic management final exam bachelor degree

4 pages (1000 words) , Download 2 , Term Paper

The statement however becomes invalid as the organization ventures into the market and has.... The statement that macro environment is too broad to consider as relevant factors is only valid in the short run and mostly during an organization's preliminary and early stages of life....

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Housing of Cheshire East in Strategic Planning

3 pages (750 words) , Download 2 , Essay

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Most of the local citizens and historic market cities are experiencing a rising affordability disaster, diminishing regional services and work opportunities, an ageing housing stock as well as rising incidents of discrimination.... Sustainability is a continuous issue throughout the sub-region as the quality of homes additionally outstrips the mean local salary, multifaceted by the present buoyancy of the housing market with the loss of sustainable housing by the Right To Buy (Shostak & Honghton, 2008, p29)....

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The Rise of the Mileage Programs: The Case of Korean Air Alliances

4 pages (1000 words) , Download 2 , Dissertation

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Airlines have cooperated and collaborated with their rivals to remain aggressive and mutually grow into international market.... This study also aims to identify and recommend other ways on how mileage program can improve market share of Korean Air.... Using Smart Cards to Gain market Share....

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Theories and thesis

4 pages (1000 words) , Download 2 , Essay

Organized Crime Author Institution Organized Crime Introduction Organized crimes range from the smallest crime involving two people who have planned to work together to large organizations controlling the black market.... There is also a remarkably thin line between the legitimate and illegitimate markets; thus, the size of one market overlaps partially with the other.... The Black Disciples used to keep black money to the black people in the black market (Varese, 2010)....

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I do not know

4 pages (1000 words) , Download 2 , Research Paper

For example, in the past, many such situations were associated with banking panics, stock market crashes and financial bubbles.... “The first clear sign that the US housing bubble was bursting, the mid-2007 crisis in the sub-prime mortgage market (stemming from the significant increase in defaults), transmitted losses to a whole set of securitized financial products such as mortgage-backed securities” ( Lin, 32)....

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International business article

4 pages (1000 words) , Download 2 , Assignment

It seems as if the Indian business people want to exploit the African market in order to improve their sales numbers and profitability.... The article Corporate India Finds Greener Pastures in Africa discusses how companies in India are taking advantage of the African continent as a place to do business and expand their horizons....

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Advertising in the 21st century Unit 9 Project

4 pages (1000 words) , Download 2 , Essay

A large number of companies worldwide become successful in dominating the market and to become listed This piece of research work addresses the relevance of IMC in today's business world and examines how this can be implemented as a strategic step for advertising campaign.... Various communication tools are effectively coordinated based on company's goal to reach different target market more effectively and thus to create short term profitability and long term brand equity and brand loyalty among the customers....

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History of a Winery

4 pages (1000 words) , Download 3 , Research Paper

The company is known for producing Burgundy wine in the market under the leadership of Jadot family.... Wine is normally used globally and it is important to have appellation regulations that pass laws concerning wine and other alcoholic products that are consumed by individuals....

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The economy of the Republic of China

4 pages (1000 words) , Download 2 , Essay

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It is prudent that trade in the modern world is market-driven; The Chinese government is relaxing its grip on the economy allowing litigations that are aimed to transform the economy to be market-based to ensure it naturally survives economic conditions in the future.... Conversely, some of the policies only served the interest of the government thus turning out to be discriminatory in the open market....

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Ashley Services Group vs 8Common Limited - Legal Ownership Structure, Characteristics of Each IPO Firm

4 pages (1126 words) , Download 0 , Case Study

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while the market capitalization is A$249 million.... Moreover, numerous products and services are in the market in which prospective buyers may base while making decisions.... Common Limited – Before the offerings, the market capitalization of 8Common Limited was A$10 million but after share offering, the value of the company has increased to A$13....

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Current Developments and their Impact on the Music Industry

12 pages (3041 words) , Download 0 , Essay

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It is obvious that the constant competition on the music market results in the increase in the variety of products in the studied sphere.... The researcher Kristin Lieb supports this viewpoint and underlines the importance of the digital purchasing options available on the current music retail market.... In addition, she focuses on the fact of the independent retail companies representing the most powerful element of the music distribution on the above-mentioned market (Lieb K....

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Company Analysis of Free Standing Company - National Bank of Egypt

10 pages (2946 words) , Download 0 , Essay

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ational Bank of Egypt acquired Citibank of Egypt in 1961, as this bank entered the Egyptian market 6 years before its acquisition.... However the prime reason for Citibank to leave the market was because of the nationalization process carried out in the Egypt.... Furthermore in terms of international presence, NBE has great presence in the international market as well; various branches are prime factor in this regard (National Bank of Egypt c)....

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Sources of Financing for Small and Medium Scale Businesses

12 pages (3552 words) , Download 1 , Literature review

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(2013) governments, central banks and development banks have always intervened in the credit market for small and medium enterprises.... ne of the impacts of the last financial crisis was that market conditions for accessing credit were tightened for small and medium enterprises worldwide thereby affecting their working capital (Ruis, et al.... First, new measures were adopted to address market failures in the future....

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Strategy Evaluation for the Lloyds Bank Organisation

9 pages (2250 words) , Download 3 , Assignment

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As a retail bank, the organisation thrives on providing efficient and relevant services aimed at the mass market.... Consequently, the fight for market dominance has moved to customer experience, which is evolving into the most important business component in the 21st century.... In any market, customers' endorsement of a product or service is regarded as the highest approval of the quality of a product or service.... Despite wanting to implement a low-cost, low-risk strategy that will give it greater market share, the bank can also achieve success without having to practice cost leadership....

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The Success of the Brady Plan

10 pages (2500 words) , Download 2 , Research Paper

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They employ a standardized simulation technique concentrating on three major prices, namely, (1) the real exchange rate, (2) debt price on the secondary market, and (3) domestic interest rate.... These researchers reported that secondary market rates for debt increased on the whole.... In addition, the Brady Plan recognized the presence of country risk as loaners were to fail to benefit from their investment, or to obtain a ‘reduced non-market rate-related debt servicing cash flow and had to extend the maturity of their exposure way above the original intention' (Krayenbuehl 2001, 4)....

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The role group membership theories play in subprime home mortgage lending

35 pages (8750 words) , Download 2 , Essay

Neighborhoods, family backgrounds, peers and education are analyzed for their role in enabling the subprime lending market to infiltrate the lower class.... It has been widely theorized that the subprime lending market is targeting the lower class for its mortgage lending.... he following pages provide a thorough description of the subprime home mortgage lending market, the refinancing practices of lenders and a description of what is known as Predatory Lending....

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Project Management: Why Project Management Fails In Complex Making Processes

18 pages (9039 words) , Download 0 , Report

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From the group, there was a consensus that value engineering is a concept useful in the evaluation of the status of an industry.... This essential concept involves directing, managing and delivering project processes and phases effectively.... In my opinion, this part of the seminar was completely inconsequential especially taken within the concept of project management within organizational context.... he group's unanimous definition of value engineering was a concept that would assist project teams to evaluate the status of the industry....

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A Comparison of the Key Success Factors between Implementing Lean Manufacturing and Six Sigma

36 pages (9905 words) , Capstone Project

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The paper 'A Comparison of the Key Success Factors between Implementing Lean Manufacturing and Six Sigma' is a great example of a management capstone project.... The aim of this paper is to investigate and identify the key success factors of implementing lean manufacturing and six sigma in a separate manner....

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Employment Law in Australia

17 pages (4265 words) , Download 1 , Assignment

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he common law in determining who is an employee still places considerable emphasis on the concept of control.... This is based on the concept of command and subordination where the employer issues commands to the worker who responds to them by acting as instructed.... The concept of control is therefore applied to distinguish a worker who is under a contract of service with the one under a contract for services. ... n Yemens v Noakes16 the court introduced the concept of control and stated that a servant is any person who is subject to the command of his master in regard to the way in which he shall do his work....

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Ownership structure and Firm performance: evidence from GCC countries

2 pages (500 words) , Download 3 , Essay

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The board of directors influences managerial discretion in two ways: internal influences which are imposed by the board and external influences which relate to the role played by the market in monitoring and sanctioning managers (Jensen and Meckling, 1976; 2000).... This growth is driven mainly by emerging market economies, as well as the oil producing Gulf countries themselves.... nformation asymmetry arises as a result of market imperfections....

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Employment and Society

7 pages (1750 words) , Download 2 , Essay

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To have an effective work-life balance, the concept of giving more importance to leisure time and the quality of time is very significant.... As the author puts it, it is important to understand the concept of work-life balance since it comes with several connotations and variances which have been noted by various researchers.... ther than having an effective work life balance, the concept to giving more importance to leisure time and the quality of time an individual has is also very important....

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Cultural Studies

8 pages (2157 words) , Download 2 , Assignment

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Jon Simons addresses this concept in his essay, Governing the Public: Technologies of Mediation and Popular Culture, when he says, ... A program is produced by the industry, a text by its readers" (Fiske,1987: 14) This brings up the concept that texts are polysemiotic in that they have can have multiple meaning, but this does not mean that the text can just be interpreted however one likes.... This concept of interaction with the work is very similar to John Harker's views dealing with cognition....

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Just-In-Time Purchasing

8 pages (2269 words) , Download 0 , Essay

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The concept is derived from lean manufacturing (total waste minimization) in order to optimize cost and resources of the manufacturing unit, bringing a system of optimized output with maximum efficiency (Podolsky, 1996, p75).... onsidering JIT purchasing as a cost management technique and the concept of managerial accounting, this study will evaluate JIT in scholarly literature abstract.... Just in time purchasing as the name projects is a concept of pro-activeness (Talha, 2002)....

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Review of the Concept of Planning Purchases

8 pages (2192 words) , Download 0 , Literature review

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The paper "Review of the concept of Planning Purchases" is an outstanding example of a finance and accounting literature review.... Essentially, the three areas that the paper purposes to discuss are: Review the concept of planning purchases, discuss the general purpose of procurement plan and to identify and analyze three key components of a typical procurement plan. ... eview of the concept of Planning Purchases ... redrick and Kennedy (2009, 5) state that the concept of planning purchases involves determining what items or goods are to be purchased or acquired, and when and how the items or goods will be purchased....

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The Roles of Learning and Motivation in Total Quality Management

8 pages (2432 words) , Download 3 , Essay

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Total Quality Management has been widely acknowledged and practiced by successful organizations and firms on a world wide basis; the philosophy originates with the concept of continuous improvement but expands to a wide array of different processes to ensure that quality is the utmost objective of all organizational operations (Terziovski et al.... Shared vision and team learning are both facilitators of TQM as they underline synergies on the one hand between efforts of employees, organizational members and common sets of values and beliefs which build upon the concept of continuous improvement of quality....

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Embracing Sustainable Development

8 pages (2000 words) , Download 3 , Essay

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Based on ethical theories and literature, this paper will attempt to show that it is important for companies to embrace the concept of sustainable development in order to grow their bottom line and ensure future growth.... Third, the social justice theory also helps promote the concept of sustainable development.... In article by Mel Wilson (2003), the author discusses the stakeholder theory and how it relates to the wider concept of sustainability....

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What Ethical Consumerism Means for Businesses - The Hershey Company

8 pages (2000 words) , Download 3 , Case Study

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This paper aims to provide an overview of the concept of ethical consumerism, supported with both primary and secondary research.... The paper "What Ethical Consumerism Means for Businesses - The Hershey Company" states that the Hershey Company is recognized by the international organization to be one of the most ethical brands....

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Film-Making and Genres

7 pages (1807 words) , Download 0 , Essay

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According to Langford, everyone needs to use the concept of genres in various ways and in varying degrees.... In his opinion, filmmakers use the concept of genre to attract and retain a particular kind of audience and reduce the commercial risk.... Film scholars according to Langford, find that the concept of ‘genre' not only has practical utility, but also is a sensible means of grouping films according ... uring the Classical period of filmmaking, the concept of star, studio and genre was complex....

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Thinking about Surveillance in the City

10 pages (2474 words) , Download 1 , Essay

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The author outlines the essence of surveillance, the concept of the person versus the principle.... This work called "Thinking about Surveillance in the City" focuses on the texts representing totalitarian far-rightist regime, and revolutionary extremism without any contemporary political agenda behind it....

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Impact of Chinas Rise on the Asian and Global Economy

31 pages (7877 words) , Download 2 , Thesis

The surplus could then be sold to the government or to the free market (Ianchovichina and Walmsley, 2003).... "Impact of China's Rise on the Asian and Global Economy" paper discusses how China has impacted the ASEAN-4's (Malaysia, Indonesia, Thailand, and the Philippines) and other selected Third World Asian states....

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Business ethics in promotion of alcohol based products

12 pages (3000 words) , Download 4 , Essay

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Marketers argue that advertising is only done for the sake of comparing brands as there are a large number of competitors in the market (International Centre for Alcohol Policies, n.... Marketers therefore quite this as an instance to show that advertising does not have any linkage with the perils of drinking and is only in purely business sense that companies have to adopt this route in order to differentiate and segregate their products offering from the rest of the competitors in the market (Business Standard, 2011)....

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Ethical Issues Concerning Marketing Departments of Major Global Corporations

10 pages (2500 words) , Download 3 , Essay

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Therefore, their home market customers tend to share the social and moral principles of organization staff and administration to an expansive degree (Ghauri & Cateora, 2014).... However, when such businesses enter an international market, the greater part of their clients or customers come from a culture that may have totally distinctive qualities.... Therefore, the organization usually needs to pick the degree to which it will respect foreign market practices while it keeps a core of moral and social values on which it declines to trade off resulting in marketing moral dilemma (Doole & Lowe, 2008)....

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The Growth of Russia's Outsourcing Industry: Russian Economic Diversification

11 pages (3481 words) , Download 0 , Literature review

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he economic structure of Russia has improved drastically over the past ten years and concerted efforts have been taken by the government to liberalize the economy driven by market forces.... Three main reason behind the slowdown of the economy in the current times namely volatility in the foreign exchange market, slowdown in the banking and financial sector of the economy and loss in the confidence of investors owing to the uncertainty in the political scenario. ...

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Sell of Tickets via Website as the Best Way Eliminating Many Risks

12 pages (3259 words) , Download 0 , Business Plan

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n today's entertainment market everybody is determined on escalating Fan Engagement.... The idea behind this is to identify the different market segment for this product (Ferrell and Hartline, 2012:135). ... This is right mainly in today's regularly spammed-out world of millennial and aging boomers, who mainly prefer to be entertained on TV, particularly given the congested entertainment market place and sports. ... he main benefit of strategic management is improving the financial and economic result of company, increases its competitiveness, fast development and strengthening of the market position of the company....

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Business Problems of Western Union Company

11 pages (2750 words) , Download 2 , Case Study

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In this study, the PSU-SBU model has been utilized to analyze the position of Western Union in the money transaction market and the major issues that the company is facing have been discussed to derive certain results and methodologies has been also selected to solve those issues so that the company can eliminate several risks.... Since the global market is facing economic fluctuations due to recession, the companies like Western Union who are totally depended on the money exchange is bound to be affected....

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How does the Pentagon currently try to influence the content of Hollywood movies

4 pages (1000 words) , Download 2 , Essay

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The situation today has become more commercial, and for producers it is not a case of propaganda or American political views; the only thing Hollywood likes is a good deal.... than a good movie.... Top Gun, Stripes and The Great Santini have proved it make it hit at box offices.... ... ... ... Then why not turn villains into heroes, remove central characters, change politically sensitive settings or add military rescues to movies that require none....

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Consequences of Exposure to Negative Internet Content on a Child's Development

11 pages (2750 words) , Download 3 , Research Paper

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The following research aimed at understanding the consequences of exposure of negative internet content on a child's development.... In pursuit of this objective, a study was conducted in school for children of ages between 9 and 16 years.... ... ... ... This paper will explore the extent of exposure to negative internet content on the average child....

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Art as a Product of Its Context: Baroque, Romanticism and Neoclassicism Art

3 pages (750 words) , Download 13 , Essay

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Humankind has demonstrated over the years that aesthetics is a vital component of their lives.... Such love for aesthetics has been expressed in the form of drawings, curving, painting and architecture amongst other things.... ... ... ... The older society and the contemporary society have had their unique approach to art....

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Identitys Role in Internal Politics of Eastern Europe Countries in the Context of Globalisation

6 pages (1500 words) , Download 2 , Essay

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The term globalisation has become a grammatical construction of common usage especially in this age when nations are attempting to open borders and integrate both political and economic aspects to establish one community.... .... ... ... Identity's Role in Internal Politics of Eastern Europe Countries in the Context of Globalisation....

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The Effect of the Violent Content of the Shows, Movies or Computer Games on Children

4 pages (1149 words) , Download 7 , Essay

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"The Effect of the Violent Content of the Shows, Movies or Computer Games on Children" paper argues that until parents are willing to spend time with their children, monitor the content of the material that comes into their homes, we will surely see an increase in child and adolescent violent behavior ....

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The Development Dynamics of Ghanaian Universities in the Context of Effective Financial Management

8 pages (2773 words) , Download 0 , Research Paper

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Development dynamics regarding universities are many however, this paper seek to focus on these dynamics in regards to financial management.... The.... ... ... The paper "The Development Dynamics of Ghanaian Universities in the Context of Effective Financial Management" is a perfect example of a finance and accounting research paper....

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The Doctrine of Acte Clair in the Context of National Courts

4 pages (1000 words) , Download 3 , Research Paper

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The paper describes the European Union Law.... It aims at providing guidelines on how to go about the process of economic and social integration of member states.... This unit was in a bid to improve terms of trade by having free borders and working towards the adoption of a single currency.... ... ...

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The Context of Loss of Autonomy by an Employee of an Organization

7 pages (1750 words) , Download 2 , Research Paper

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The paper describes the capacity of an individual in order to make an un-coerced and informed decision.... In the context of political and moral philosophy, autonomy is frequently considered as the foundation for the determination of moral responsibility of an individual's action.... ... ... ... Autonomy can be defined as the degree of freedom or independence allowed to the employees in the context of the job....

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Gambling in the UK - Factors behind the Rise, Cause to Concern, Prevention Methods

9 pages (2594 words) , Download 2 , Essay

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The paper "Gambling in the UK - Factors behind the Rise, Cause to Concern, Prevention Methods" talks about the psychosocial prerequisites of such addiction, psychodynamic, cognitive-behavioral, pharmacotherapeutic and multimodal approaches in its treatment, aversion, and psychodynamic therapy developed for addicts, etc....

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Public Policy and the Judicial Approach to Consent as a Defence in Criminal Law

7 pages (2048 words) , Download 2 , Case Study

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From the paper "Public Policy and the Judicial Approach to Consent as a Defence in Criminal Law" it is clear that in R v Dica the Court of Appeal held that a person could have a defence of consent if the complainant had known of the risk of HIV and consented to the risk of transmission.... .... ...

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How Far Garlands Theories Can Be Applied in the Contemporary Criminal Context

12 pages (3000 words) , Download 2 , Research Paper

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The paper "How Far Garland's Theories Can Be Applied in the Contemporary Criminal Context" discusses that Garland's argument that social and political conditions may function as a spur to bring about changes in crime policy is reflected in the newly formulated sentencing guidelines.... .... ... ... Garland(2001) outlines several trends of the 20th century that have set the scene for led to changes in criminal policy....

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Essays on Market Segmentation Concept