Essays on Journalism and Communication

A third informant said that promotion and advertising were the best words that she could associate marketing with, while another informant said that selling and communication would the ideal words that can be associated with marketing.... elling and communication ... Selling, research and communication, promotion and brand awareness are the most frequently occurring connections, based on the views of college students. ... Planning and the ability to manipulate, through superior communication skills were also cited as a major activity in marketing....

Hence, direct marketing and personal communication will enhance the overall reach and penetration of the brand's products.... The objective of any marketing communication plan is to create and build awareness of a brand, business or an organisation.... Every organisation wants their message to reach the target customers without being distorted, which can only be achieved through proper and effective use of communication media.... Substantial research needs to be done, before creating a marketing communication plan (Parasuraman, Grewal & Krishnan, 2006)....

This essay "Interactive Television" is a story about the combination of satellite, cable, and fiber-based broadband penetration together with targeting, interactivity, and company's knowledge of people's physical address and other contact credentials has launched a new era in marketing, organizational communication, and advertising.... Television was the principal form of communication and advertisement.... The combination of satellite, cable and fiber based broadband penetration together with targeting, interactivity, and company's knowledge of people's physical address and other contact credentials has launched a new era in marketing, organizational communication and advertising (Institute for Innovation and Improvement, 2006). ...

And if an ad campaign is well thought out, matches the companys objectives and image, is designed for maximum sales and communication impact, and is executed effectively.... Marketing communication is sometimes accidental, but should always be intentional to ensure consistent congruence in manufacturers, retailers, and consumers minds.... Advertising is paid, nonpersonal mass communication or direct marketing tools such as flyers, brochures, catalogs, and the like....

This increased hyper connectivity has profoundly redefined interactions between individuals, citizens and governments, and consumers and enterprises; by providing new opportunities for communication and business/ political discourse.... Furthermore, developments in communication and information technology such as the internet, mobile technology, and outsourcing have transformed the way businesses are managed by offering new platforms to meet business demands and market expansion....

Technique for communicating compensation and benefitsThe company does communication of benefits and compensation to the employees through an elaborate policy development.... The communication of this policies developed by the organization should be effective and understandable by employees.... The efficiency in the communication of the strategies is developed by certain factors.... Depending on the type of employee, that the organization requires it would consider the different needs in developing proper communication....

Present design offer distribution plan and communication ……… 6 ... Present design offer (including price) distribution plan and communication ... Integrated communication with specific media ……………….... he second advantage to the customer is that communication between client's members is enhanced (McKeever 253).... he company will collaborate with Vibrant communication Solutions to supply and distribute its services through outsourcing....

The Importance of Multicultural Management in Hotel Industry in Sudan to Sustain a Competitive Advantage Discussion Analysis: Employee Questionnaire: The employees are the backbone of any organization, the employees opinion had to be taken into interest when any of the changes in the activities of the hotel industry are considered....

The corporation wins brand loyalty due to its engagement in the field of technology and communication innovation, which ensures that customers have an opportunity of attaining desirable brands and quality products.... These gadgets have a wide application within the communication sector, which include amplification of signal base for the stations, as well as the cellular transmission.... The Motorola Corporation has brand recognition of being in the market area of wireless communication, broadband communication, and automotive communication, which enhances global interconnectedness....

Globalization enhances the inception of technology, communication and trade across the world, being a common village.... lobalization is a process that mergers varying cultures, societies and local economies through trade, communication and transportation based on a worldwide network of ideas.... Advancements in technology in the fields of transportation, communication and trade, enhance integration.... Furthermore, with an effective communication at the cross-borders, the human health has deteriorated due to use of internet and the emails....

Globalization and internationalization as well as improvements in the transport and communication industry have decreased the trade restrictions that traditionally existed which have increased interaction among people.... eople always make the assumption that the challenges on multicultural teams come from differences in the styles of communication, but this is not the case since there are other sources of challenges as far as multicultural teams are concerned which can generate barriers to the success of the team....

An inarguable fact concerning the recent past is the fact that a great degree of technological change and paradigm shifts have defined the past few decades.... Whether one considers the progression between landline telephones, pagers, car phones, and eventually mobile.... ... ...

I will have to consider cultural and social intelligence as well as the aspects of professional presence and communication is it non-verbal, verbal or even written.... Information on age would be essential since communication patterns change with time from childhood through adolescence to adulthood and old age.... Moreover, in the group communication is key point since it affects the development of the group therefore information of the various forms of communication and their possible impacts on the development of the group is essential....

Lastly, Information and communication Technology (ICT) is vital source for providing the collaboration between universities.... This research proposal "Transnational Higher Education Programs for Facilitating Interuniversity Knowledge Transfer" learns factors that serve as barriers to communication between the universities and which adversely affect knowledge and information publications from the institutions.... communication is the means of transferring knowledge between two sources....

In addition, the sales manager can increase communication through increasing liaison with the marketing function as well as recruiting qualified sales force with professional relations and communication qualifications. ... communication 3 ... communication ... n audit of the current organizational communication systems for Tech Times Company establishes a huge number of challenges.... This is clearly evident in the lack of communication between the respective departments....

Disabled people have been stigmatized for a long time in many parts of the world.... Many disabled people have been considered as "abnormal" but many of them have come out broadly to prove out that disability is not inability.... They have strived to show that they can carry on with their normal life despite the disability....

This literature review "Mobile Banking Applications Security Risks" presents analyzes of the two journals collected enough evidence as well as whether the conclusion reach is in line with the evidence.... Further, it will also assess if the two journals effectively answered the research questions....

The paper "Characteristic of Professionalism Needed for a Career as a Marketer" highlights that no one wants to relate to selfish people.... Being kind to others is one value that the rich have mastered and has worked for them.... We all know of Bill Gates and his philanthropic motives.... ... ... ...

This coursework "Undergraduate Students Career Planning" investigates Chinese undergraduate students in UK business schools.... It looks at their career development throughout their time in business schools.... It will explore several articles that will help in explaining the investigation better....

"The Torrens System of Land Title" examines the Torrens system and the exceptions that accrue to the indefeasibility of title.... These exceptions are analyzed, and case examples are provided to offer more understanding.... It confines its analysis to the threshold of property law in New South Wales....

The goal of this article "Presentation Skills and Its Capabilities" is to highlight the strengths of the presentations as a highly effective means of communication.... Furthermore, the article will elaborate on the relevant communication skills in regard to presentation theory.... The relevance of presentations with visual images over mere verbal communication is contained in the old Chinese proverb “ I hear and I forget.... Presentations are a communication means to provide information and ideas....

SLP: Information Flows and Financial Management Name of the Writer Name of the Institution Information Flows and Financial Management What I Did During the Test Drive As directed by my instructor for the purposes of this assignment, I tried out the Kuali test drive.... ... ... ... I concentrated on the first two scenarios, namely, (1) entering a Project Code and (2) Creating a Transaction for the transfer of funds between accounts....

Evidence based practice in psychology is the medical process that entails the intentional and explicit use of currently available secondary sources of data and medical research journals as evidence towards a conclusive decision making.... These sources of secondary information may.... ... ... nclude any medical reading materials including psychological websites as long as they guide the medical practitioner into making valid and proved decisions....

The introduction includes background information based on the topic in focus, but some introductions make assumptions on the reader's knowledge of the topic.... The introduction considers the interest of readers and may provide additional information placing the topic in context.... ... ... ... Explores different aspects of opposing essays and identifies a bridge to glaring differences....

The Blame Game; an interesting perspective Child obesity is one of the major problems that continue to plague the nation even as American society progresses to 21st century.... Much focus is devoted towards addressing the issue that has clearly devastated the young generation in America.... ... ... ...

In the paper 'Grammatical Rules and APA Format,' the author discusses the grammar and the correct formatting of a document, which are crucial.... This paper discusses the various challenges that are encountered in the use of proper grammatical rules.... ... ... ... The author states that the first challenge is as a result of grammatical proficiency....

This paper "The Easiest Teacher-Researcher Data Collection Strategies" focuses on the methods that help to incorporate into teachings, such as the use of field notes, literature - as data, focus groups, and reflective journals.... Use of field notes is important.... .... ... ... It helps reconcile the fieldwork practical experience with the classroom work thereby giving the students some reality behind the concepts taught in class....

Proposal for Research Report Author's Name: Instructor's Name: Date: Subject: Proposal on report for the causes and the side-effects of Obesity as an endemic Purpose In this paper I aim at exploring the concept of obesity, i.... .... what constitutes obesity along with the other inter-related concepts which are crucial for developing an understanding about obesity, for instance BMI etc....

This includes more promotional activities through an integrated marketing communication approach and the use of celebrity endorsements of famous sports personalities to popularize the brand within its market.... In addition, the competitors such as Locozade have employed an integrated marketing communication which makes them to have more influence on the consumers through a combination of various promotional activities.... The economic factor such as recession affects the ability of the company to invest in effective marketing communication....

ffective communication is also the part of professionalism.... These communication skills have to be developed, honed and added to on an on-going basis as a part of your job.... They are at the heart of interpersonal skills and the greater your awareness of how it all works, the more effective your communication will be.... However, even the best communicators can have their communication skills undermined when they get wrong-footed, face potential humiliation, feel misunderstood or get really surprised by someone else's behavior....

Moreover, a sociological increase into the way in which technology has shifted interpersonal dynamics, relationships, and communication has been conducted by a variety of researchers and convincingly pointed to the fact that the current era of texting, instant messaging, Facebook et al has significantly decreased the amount of time that individuals spend in face-to-face communication and has moved society convincingly towards something of a more introverted nature.... Although introversion in and of itself is not necessarily a poor character trait, it must be noted that the overuse and reliance upon these technological tools which have already been discussed has created a dynamic by which formerly extroverted individuals are merely introverted and carrying out a great deal of interpersonal communication that one might otherwise carry out face-to-face via the Internet or other technologically enabled means (Bosetti, 2010)....

The year started with it being declared as the World communication Year (UN).... The United Nations realized the importance of communication for socio economic development of under developed and developing countries.... 1983 was proposed as World communication Year for developing effective communication infrastructure across the globe.... The leap into the new communication system became the highlight of 1983....

n their efforts to establish ‘brand' as an identity that works as leading communication of the business and reinforces the company's image, products or services, Landor moved the concept of brand forward through his customers in order to achieve the status of a brand-focused design firm today.... Advanced communication technologies have reduced the distances on global level.... Time-frame of communication inception, its development, and delivery has also reduced in a dramatic way....

ne of the most effective commentaries on the book You Just Don't Understand could be that the author, using the scientific insights and the humorous writing style, investigates difference in communication between men and women exemplifying with real conversations of men and women and successfully illustrates how the two sexual categories interpret conversations differently.... As we have noted before, the entire book concentrates on the premise that women consider communication as a means to strengthen the affiliation and intimacy with people whereas, to men, communication is a way to achieve their strictly defined goals as it ensures their freedom....

The risks present immense challenges that may expose a company to low performance, poor marketing, low sales volumes, hinder market expansion, and communication between departments.... nline social networking is a web based communication platform that fosters communication and execution of activities in various institutions.... The use of these platforms is increasingly gaining momentum in most settings due to their effectiveness in fostering communication, sharing of ideas, creativity, and execution of core activities (Durbin, 2011, P....

In such a way people may know about their friends in social networks without straightforward communication, but just with the help of process of watching photos.... Such way of communication remains to be extremely popular nowadays as people post photos in different social networks every day.... 2 To such extent, the communication infrastructure looks like the nervous systems and “the computing platform” is considered to be the brain”....

Hence, need for the secretariat to build a information management systems where all the developments and communication regarding the Island will be shared among all the stakeholders promptly. ... Further excellent communication skills among the stakeholder's acts as a bridge to the effective implementation plan for resolving the conflict.... ack of trust from the stakeholders accompanied by poor communication skills are the main obstacles to solving the conflict to come up with a common ground....

This has occurred in line with overall changes in different factors that have changed human requirements for satisfaction in communication.... he development of the chat tool was influenced by two main factors: the need to develop a form of communication that would guarantee instant feedback and increase overall technological use.... Using the earlier forms of communication failed to meet the increasing requirements for speed.... The need for instantaneous communication led to the creation of the chat tool as a replacement to the e-mail, which had been developed earlier to replace use of the letter....

Discuss some cultural variables that can affect communication between Arabs and Americans when doing Business Introduction ... As organizations are spreading across borders, communication between different cultures is becoming widespread and has given rise to intercultural communication where intercultural communication defines the interaction among people with different cultural perspectives that are contrasting enough to change the communication event (Samovar et al, 2009)....

These symptoms range from intellectual disability (ranging from mild to severe) to difficulties in expressive and receptive language and communication (Cushing et al, 2005). ... As indicated above, most autistic children have difficulties with speech and communication.... The Diagnostic Interview for Social and communication Disorders: background, reliability and clinical use.... Autism is a neurological complexity that impairs ones communication, behaviour and socialization....

The main intention behind the implementation of this technology structure is to offer the students and teachers of the university a better and comfortable technology based environment that help them in gaining knowledge, information and data sharing and internal communication.... Seeing the growing importance of computer networks in today's modern world, the management of University of Iland has decided to implement a new and more sophisticated network technology structure to better manage university tasks and operations....

arketing communication, commonly known as marcoms refers to all messages or media that a business organization put in place to communicate with the market.... Marketing communication can include activities such as branding, advertising, packaging, public relation activities, online accessibility, print media, sponsorship, and sales presentation.... n business operations, marketing communications can always be used as a way of communication a company's Corporate Social Responsibility to the public....

However, the true marketing gains will be in overall effectiveness driven by creativity and communication.... Face-to-face marketing, using ICT to provide a preview of the service being sold in addition to using modern communication media will certainly replace telemarketing as the marketing tool of choice for contacting individual customers.... CRM provides individual customer data, a base for communication, and ICT the means for economical and appropriate contact....

The logistic performance of the countries was measured on six components out of which the quality of infrastructure related to trade and transport such as ports, roads, railroads and communication technology topped the list.... Efficient transport system and proper energy, sanitation and communication systems are needed not only for a decent standard of living but also for the economic growth and prosperity of a country (European Commission, 2014).... However the growing availability and use of information and communication technology (ICT) infrastructure in the third world countries is a good omen the suppliers in the third world countries are now able to communicate with their customers, improve logistics, and market products....

The communication amongst these agencies is implied by Hulnick to be very important sources of documenting data.... Utilizing the National Information Management System (NIMS) as a more interactive device between government agencies and the federal prison system could be the communication process needed.... Organizing: The prison system should organize a communication scheme between all above government facilities to intercept terrorist intentions....

Below the line marketing activities involve direct method of communication in which highly specific lists of consumers are targeted in an attempt to increase consumer responses.... In some sense, it appears that below the line marketing activities can be a more invasive method of advertisement which is likely to get a larger response than a generic television communication....

It needs to be mentioned that wireless technologies are based on radio frequencies requiring unobstructed path to offer high quality of internet and communication framework.... Radio frequency signals can actually weaken the signal along with raising the noise that can affect the entire communication framework....

Satellite communication Scintillations) ... The worldwide growing satellite communication system from its early start in 1965 till date is moving forward for more advancement and growth.... "The Effects of the Ionospheric Scintillations" paper deals with the information related to the Earth station and the Satellites, the time details including the frequency of measurements, and the relevant data to support facts and factual, emphasizing the techniques of measurement....

The widespread use of information and communication technologies that has made it possible for virtual teams to deliver integrated educational findings and the fourth development is the demand by clients that the educational options should match their needs. ... Due to the large number of institutions that will be required in implementation of this project, interpersonal and communication skills will be necessary in order to convince the stakeholder of the importance of the idea,, these skills will be acquired through a series of training sessions with a professional. ...